Mobile: Page 156
-
Opinion
New progress and pitfalls of mobile ad transparency
Efforts hailed as victories this year might be mere Band-Aids on mobile's wounds, rather than holistic cures, writes Kiip's Bill Alena.
By Bill Alena • Nov. 6, 2018 -
Column
Comic Dive: Instagram Turns Heads
As Snapchat continues to lose users, fickle digital natives are moving to a familiar platform instead.
By John Hazard and Lisa Burdige • Nov. 6, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Air Canada debuts DC 'poutinerie' offering flavors inspired by its travel destinations
The pop-up is part of the airline's "#AirCanadaFliesThere" campaign and includes a VR experience simulating a flight takeoff.
By Erica Sweeney • Nov. 6, 2018 -
Auto brands lead in adoption of interactive, mobile video ads, study finds
As auto marketers adjust their strategies away from TV, they are leading other verticals when it comes to embracing data-driven video efforts.
By Erica Sweeney • Nov. 5, 2018 -
Adidas powers ComplexCon sneaker drop with AR
Convention attendees could point their smartphone at special signs to activate the sale and pick up their shoes at designated lockers.
By Robert Williams • Nov. 5, 2018 -
Twitter hires director of culture and community from VMLY&R
God-is Rivera, former director of inclusion and cultural resonance at the ad agency, will help brands connect with multicultural groups.
By Robert Williams • Nov. 5, 2018 -
Covergirl, Cheerios take Carousel ads on Pinterest out for a spin
Early results are promising for the new format, which appears in the home feed and lets users swipe through up to five images in a single ad.
By Erica Sweeney • Nov. 5, 2018 -
AB InBev cozies up to craft brewers in IGTV push
The brewing giant aims to demonstrate how it helps smaller beer makers amid declining sales.
By Robert Williams • Nov. 5, 2018 -
Instagram cashes in on Promote ads for Stories, fresh analytics
New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation.
By Robert Williams • Nov. 5, 2018 -
Half of search marketers bid on competitors' brand terms, study says
Industry sectors most susceptible to competitive brand bidding are those with the highest customer lifetime value, like education, technology and finance.
By Erica Sweeney • Nov. 5, 2018 -
Apple shocks with news it will stop reporting iPhone unit sales
Profits hit a record high and services revenue, which includes App Store sales and Apple Pay, also reached an all-time high of $10 billion, according to the company's latest earnings release.
By Robert Williams • Nov. 2, 2018 -
Facebook seeks greater advertiser disclosures on data-sharing
Companies that want to exchange data must disclose ad partners and explain how they work together.
By Robert Williams • Nov. 2, 2018 -
WhatsApp ads are coming to messaging app's 'Status' stories
While the messaging app was previously averse to ads, the move is part of parent company Facebook's efforts to drive monetization as it struggles with slowing sales growth.
By Robert Williams • Nov. 2, 2018 -
Walmart brings AR price scanning to mobile app
Shoppers can scan price tags with an iPhone to see product comparisons and customer ratings.
By Robert Williams • Nov. 2, 2018 -
Target unwraps new direction for holiday ads and expands in-store mobile
The retailer is increasing its marketing spend and debuting 20 English-language and 18 Spanish-langue spots that do not include a continuous theme, unlike in previous years.
By Erica Sweeney • Nov. 2, 2018 -
Oscar Mayer officially declares hot dogs are sandwiches, opens hotline for feedback
Jimmy Dean is also taking advantage of National Sandwich Day, asking consumers to petition to change the definition of "sandwich" to include breadless options.
By Erica Sweeney • Nov. 2, 2018 -
Moët links with trendy designer Virgil Abloh to wrap bus shelters in tape
The two are releasing limited-edition bottles of Moët Nectar Imperial Rosé and hosting pop-up tape dispenser events for fans to get a strip of the adhesive.
By Erica Sweeney • Nov. 2, 2018 -
Panera to reach $2B in digital sales this year
An aggressive remodeling upgraded the chain's existing mobile app and added self-order kiosks and delivery.
By Kristine Sherred • Nov. 1, 2018 -
Adobe: Shoppers consult social media less amid eroding trust in platforms
Social networks this year were the only digital channel to show a decline in revenue per visit among the traffic they drove to online merchants.
By Robert Williams • Nov. 1, 2018 -
Report: Alcohol brands return to Snapchat
Heineken, Mast-Jägermeister and Campari are placing ads on Snapchat amid better guarantees that minors won't see their campaigns.
By Robert Williams • Nov. 1, 2018 -
Butterball updates Turkey Talk-Line with Amazon Alexa
The poultry brand aims to help cooks "host like a boss" this Thanksgiving by offering planning and cooking tips via a new skill.
By Erica Sweeney • Nov. 1, 2018 -
TikTok surpasses YouTube, Instagram, Snapchat and Facebook in app rank
The video-sharing platform added 30 million users after rebranding Musical.ly in August.
By Robert Williams • Nov. 1, 2018 -
Disney upgrades 'Ralph Breaks the Internet' with in-theater AR game
Moviegoers who download the Noovie ARcade app can play the game during previews at 1,700 theaters.
By Robert Williams • Nov. 1, 2018 -
Half of mobile shoppers spend less than 3 minutes on sites
Retailers need to move mobile customers through the shopping process quickly and get them to add to cart or risk losing them, said a Mobify report.
By Dan Alaimo • Oct. 31, 2018 -
Survey: iPhone owners spend more, have higher incomes than Android users
IPhone owners are generally happier than Android users and spend more on consumer goods.
By Robert Williams • Oct. 31, 2018
Previous
