Mobile: Page 156
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Retail advertisers increased Facebook spend heading into Thanksgiving, study finds
Retail advertisers spent $629 million on national TV ads from Oct. 29 to Nov. 25, a 4% drop from last year, Kantar Media found.
By Erica Sweeney • Nov. 30, 2018 -
Universal AR app lets movie fans recreate 'Welcome to Marwen' scene
The app is reportedly the first time a movie scene has been recreated in 3D augmented reality for mobile users.
By Robert Williams • Nov. 30, 2018 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Claritas buys Barometric to beef up mobile ad tracking
The move aims to help marketers track campaigns more precisely across mobile apps, desktop and in-store settings.
By Robert Williams • Nov. 29, 2018 -
Terra turns veggie chips into paints, delivering 16x higher engagement rate on Instagram
High engagement rates for the effort across Instagram and Facebook show the efficacy of creative that reinforces a brand's identity while also matching the style of user-generated content.
By Chris Kelly • Nov. 29, 2018 -
Costa Coffee travel mug doubles as contactless payment method
Reusable "Clever Cups" include a chip by Barclaycard that customers can tap to make in-store payments.
By Robert Williams • Nov. 29, 2018 -
Unilever's Lynx spins Snapchat ad views into charitable donations
The CPG giant will donate to anti-bullying organization Ditch the Label every time a viewer swipes up on the video ad.
By Robert Williams • Nov. 29, 2018 -
Gap's Hill City brand connects social and programmatic ads via offline data
The label is an early adopter of Amobee's expanded partnership with Oracle Data Cloud that uses offline purchase data to boost media planning across social and programmatic.
By Erica Sweeney • Nov. 29, 2018 -
Burger King treats pet parents to flame-grilled dog bone in DoorDash partnership
The "Dogpper" treat aims to appeal to burger fans and boost delivery.
By Robert Williams • Nov. 29, 2018 -
Disney partners with Google for cross-channel video advertising strategy
The entertainment brand ended its relationship with Comcast's FreeWheel and will use Google Ad Manager as its core ad tech platform to serve ads across the web, mobile apps and connected TV.
By Erica Sweeney • Nov. 28, 2018 -
Amazon supports Giving Tuesday with Alexa-powered product donations
The campaign is the first time users can donate an item to charity using the voice assistant.
By Robert Williams • Nov. 28, 2018 -
Under Armour laces up influencer-hosted IGTV series
"UA Icon Creator Collabs" combines sneakerhead culture with the art world in long-form videos.
By Robert Williams • Nov. 28, 2018 -
Mobile shopping campaigns and dynamic product ads show strong Black Friday growth, study says
Marketers invested more heavily in shopping-friendly mobile ad units for the holiday weekend, driving rates down for cost-per-click and up for conversions.
By Robert Williams • Nov. 28, 2018 -
Q&A
Abuelo's CMO dishes on social influencers and scooping up the growing Gen Z market
The Tex-Mex chain's Renae Scott discusses influencer marketing's challenges and opportunities and what success looks like, in an interview with Mobile Marketer.
By Jacqueline Renfrow • Nov. 28, 2018 -
Column
Comic Dive: Delay, Deny, Deflect — So What?
Despite bombshell reports and seemingly endless controversies, marketers have yet to pull their ad dollars from Facebook.
By John Hazard and Lisa Burdige • Nov. 28, 2018 -
Retrieved from Asos on November 27, 2018
Asos' in-app Fit Assistant helps shoppers find the perfect size
New customers who answer questions about their height, weight and fit preference can use the mobile tool to get a more accurate size for items in the online store.
By Robert Williams • Nov. 28, 2018 -
MLB names MGM first official gaming partner as sports-gambling space heats up
MGM sportsbooks will leverage the league's statistics feed and have exclusive access to enhanced stats as part of the multiyear deal.
By Erica Sweeney • Nov. 28, 2018 -
Study: 93% of influencer campaigns use Instagram
Instagram Stories' presence in influencer campaigns grew 60% last quarter.
By Robert Williams • Nov. 27, 2018 -
Retailer DXL sees 6.5% engagement boost with AI-powered branded content
Arkadium's new InHabit tool reads articles and automatically inserts a relevant interactive editorial unit, helping DXL generate a 6% click-through rate.
By Erica Sweeney • Nov. 27, 2018 -
Top shopping app downloads jumped 16% on Black Friday
Walmart, Amazon, Best Buy and Target saw increased app installs over last year's holiday weekend, Sensor Tower found.
By Robert Williams • Nov. 27, 2018 -
Nike tugs on heartstrings with 'My Crazy Dream' IGTV series
Videos that inspire viewers could spur positive brand associations and resonate better on the Instagram platform than overt product ads.
By Natalie Black (Koltun) , Robert Williams • Nov. 27, 2018 -
Sony swings into mobile web AR with 'Spider-Verse' experience
Smartphone users can enter Spider-Man's world without having to download an app.
By Robert Williams • Nov. 27, 2018 -
Hardee's wants Tinder users to swipe right for chicken tender deal
As the chain sets a marketing path separate from sibling brand Carl's Jr., it also leans on celebrities in new ads around the quality of its food.
By Erica Sweeney • Nov. 27, 2018 -
CNBC: Facebook Watch adjusts focus to older audiences as millennials, teens prove elusive
The ostensible YouTube competitor hasn't gained legs with advertisers either, and Facebook is now reportedly in talks with multiple media companies about content targeting an older crowd.
By Erica Sweeney • Nov. 27, 2018 -
YouTube readies 'ad pods' to show 2 commercials in a row
Google created the format after research found that fewer ad interruptions correlated with higher engagement and less content abandonment.
By Robert Williams • Nov. 26, 2018 -
Venmo loses millions from payments fraud
A jump in fraudulent payments led the digital money-transfer provider to halt some services to prevent suspicious activity.
By Robert Williams • Nov. 26, 2018
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