James Patterson teases new novel on Facebook Messenger

Readers can interact with a chatbot to review clues in security footage, police interviews and phone recordings ahead of the book's February release.

By Robert Williams • Nov. 12, 2018

Top 5 out-of-home advertising trends

While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says.

By Dianna Christe • Nov. 12, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

GOAT sneaker shop kicks up AR, location-based marketing for Black Friday

People can earn extra raffle tickets by visiting places that are significant to sneaker culture and sharing virtual objects on social media.

By Robert Williams • Nov. 12, 2018

Bluefly, NeWants team up on gamified shopping platform

Tech, home and lifestyle products are discounted in socially driven flash sales.

By Dan O'Shea • Nov. 12, 2018

Google Chrome update will warn about mobile subscription scams

While the upgraded mobile browser aims to prevent unscrupulous business practices, legitimate brands must ensure their websites have clear billing disclosures.

By Robert Williams • Nov. 9, 2018

Marriott's Moxy Hotels and Bumble app blend digital, real-life connections

Offline experiences called BumbleSpot #attheMoxy will feature celebrity and influencer appearances as well as unique activations.

By Erica Sweeney • Nov. 9, 2018

Red Bull pops open branded energy boost on 'Pac-Man'

Limited-edition cans of the drink include codes that unlock themed content in the mobile game.

By Robert Williams • Nov. 9, 2018

NBA gives new recording artists a social media stage

Up-and-coming musicians will be featured in game-highlight videos posted to the league's social channels.

By Robert Williams • Nov. 9, 2018

'Fortnite' shapes Gen Z friendships — and what marketers can learn from it

If marketers want to connect with these young consumers, it's critical to consider how products, campaigns and user experiences help people bond, writes Reach3 Insights' Sean Campbell.

By Sean Campbell • Nov. 9, 2018

Porsche revs up social strategy with wedding stunt

In a partnership with The New York Times, the car brand helped two fans wed in the backseat of a speeding Cayenne.

By Robert Williams • Nov. 9, 2018

Gartner: CMOs spend more on innovation, but use only 61% of martech capabilities

Investments in marketing technology accounted for 29% of budgets this year, up from 22% in 2017.

By Erica Sweeney • Nov. 9, 2018

PourMyBeer teams with Untappd app as competition grows

The self-serve beer platform's integration with the social drinking app gives patrons access to beer details and ratings.

By Kristine Sherred • Nov. 8, 2018

Ad holding companies ramp up support for blockchain

Dentsu is working on applying the tech to programmatic ad fraud, while IPG, Publicis Groupe, Omnicom and GroupM are partnering to launch a blockchain working group.

By Erica Sweeney • Nov. 8, 2018

Facebook, MTV stream Ad Council's IGTV series on women in science

Each episode of #wcwSTEM profiles a female role model in technical fields like engineering and research.

By Robert Williams • Nov. 8, 2018

Apple updates Clips video app with fresh Disney content

Filters, stickers and 360-degree animated backgrounds from "The Incredibles 2" and "Coco" arrive as the tech giant seeks to increase services revenue.

By Robert Williams • Nov. 8, 2018

'Days of Our Lives' debuts mobile app for 52nd anniversary

The average age of daytime viewers has steadily risen, underscoring how mobile platforms are key to reaching younger audiences.

By Robert Williams • Nov. 8, 2018

Sephora, Google dive deeper into voice with Home Hub tutorials

Beauty gurus can interact with the experience at home or in 10 stores, where they can also buy the smart device.

By Robert Williams • Nov. 8, 2018

Kroger enables voice ordering for grocery pickup

The grocer has launched the service in six banner stores so far and says it will add more throughout this year and into 2019.

By Krishna Thakker • Nov. 8, 2018

Foster Farms' mobile assistant matches emojis to different Thanksgiving personalities

The poultry processor's campaign includes content for holiday chefs like recipes, hacks and a "poultrypedia" that deciphers package labels.

By Robert Williams • Nov. 7, 2018

6-second ads deliver big mobile viewership, but little emotional punch, study says

"The explosion of short form content caused by the emergence of mobile and erosion of consumer attention have changed the rules of the game," a Mars executive said.

By Robert Williams • Nov. 7, 2018

Study: Mobile video starts surpass 50% in Q2 for first time

5G's impending rollout will boost mobile video views further, with its higher bandwidth and decreases in network latency, Ooyala predicts.

By Robert Williams • Nov. 7, 2018

Study: 85% of millennials have purchased a product after watching a video

Video was the most memorable form of content for 21% of consumers and 29% of millennials. 

By Erica Sweeney • Nov. 7, 2018

Major League Soccer nets 10x surge in social following

MLS this year boasts the highest growth in social media among U.S. professional sports leagues.

By Robert Williams • Nov. 7, 2018

Tug-of-war: How disruptors fight to balance brand and performance marketing

As digital direct brands like Stitch Fix mature, they're grappling with how to sustain momentum and differentiate from both legacy players and even younger upstarts. 

By Peter Adams • Nov. 7, 2018

Audi illuminates interactive print ad to entice AmEx Platinum members

The campaign, running in the magazine Departures, includes a key fob that activates OLED lights simulating those on the new Audi A8 model. 

By Erica Sweeney • Nov. 7, 2018