Atom unveils Alexa skill for movie ticket-buying

The platform lets moviegoers hear what's playing nearby, reserve seats and buy tickets with Amazon Pay.

By Robert Williams • Dec. 18, 2018

Blippar collapses amid investor dispute, fires all staff

Two years ago, the AR startup boasted a unicorn-like valuation of $1.5 billion.

By Robert Williams • Dec. 18, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

TikTok makes first UK marketing push for the holidays

The festive campaign includes a series of hashtags and challenges related to Christmas and New Year's celebrations.

By Robert Williams • Dec. 18, 2018

National brands rein in ad spend growth on Facebook, analysis finds

A desire for brand-safe environments is leading some national marketers to slow their pace with the social giant, according to Standard Media Index.

By Erica Sweeney • Dec. 18, 2018

Mobile developers grow optimistic about in-game ads, study says

Perception of in-game ads are steadily shifting from a "necessary evil" to an "important monetization strategy."

By Robert Williams • Dec. 18, 2018

Celebs, humor dominate YouTube's top ads of 2018

Amazon's "Alexa Loses Her Voice" topped the 2018 leaderboard with more than 50 million views.

By Erica Sweeney • Dec. 17, 2018

Google puts $1B toward sprawling new NYC campus

The 1.7 million square-foot expansion builds on the company's recent moves, such as buying Chelsea Market, and comes as Amazon establishes a greater foothold in the city.

By Peter Adams • Dec. 17, 2018

H&M Home unwraps voice-powered gift guide for Google Assistant

The voice application also offers payment through voice command and Google Pay, letting users purchase merchandise without leaving the app.

By Robert Williams • Dec. 17, 2018

KFC, Tide, Nike among brands that 'won' Twitter in 2018

U.S. Head of Brand Strategy Ryan Oliver highlights brands that have mastered the social media platform.

By Robert Williams • Dec. 17, 2018

Conscious Minds promotes iTunes movie release with Instagram vending machines

The creative agency stocked machines with fake goods that parody social media features as part of a campaign for its documentary "Social Animals."

By Robert Williams • Dec. 17, 2018

Columbia Pictures promotes film premiere with 360-degree escape rooms

Surviving virtual rooms with themes from the upcoming "Escape Room" enters fans into a contest to win a trip to Los Angeles — and $1 million.

By Erica Sweeney • Dec. 17, 2018

How brands can troll rivals with geoconquesting for Whopper-like impact

Burger King's recent Whopper Detour campaign bears several lessons for mobile marketers, writes Factual CMO Brian Czarny.

By Brian Czarny • Dec. 17, 2018

From kitchens to Kubernetes: Bringing tech to the consumer at Williams-Sonoma

CTO Yasir Anwar has led successful pilots of Kubernetes and AI and ML-based tools at the company. Even more innovation is on his 2019 agenda.

By Alex Hickey • Dec. 17, 2018

Popular gamer Ninja calls NFL game in co-stream on Twitch

The worlds of sports and esports are colliding on Twitch, where gamers with millions of followers provide play-by-play commentary on live football games.

By Robert Williams • Dec. 14, 2018

Facebook Watch expands ad sales to 40 countries

As the social network maxes out ad inventory on its core News Feed, Facebook is seeking fresh ways to grow sales after missing analyst expectations for Q3.

By Robert Williams • Dec. 14, 2018

Starbucks expands delivery with Uber Eats partnership

Upcoming renovations to add more store tech and integrate express pickups for mobile orders points to how the coffee chain is upping its digital offerings.

By Julie Littman • Dec. 14, 2018

'Fortnite,' ASMR dominate Instagram trends this year

The annual analysis gives marketers insight into consumer interests and could guide them in developing campaigns that resonate.

By Robert Williams • Dec. 14, 2018

Response to search ads on Amazon, YouTube differs from on Google, study finds

On Amazon, the most likely reason people click on a search ad is because they are familiar with a brand. 

By Erica Sweeney • Dec. 14, 2018

Greggs unboxes 'gifting bot' on Messenger for holidays

U.K. customers can text the chatbot to buy gifts and send them to friends for the holidays.

By Robert Williams • Dec. 14, 2018

Diageo accused of running extensive, noncompliant Ciroc influencer campaign

Ad watchdog TINA collected more than 1,700 Instagram posts, more than one-third of which were shared by Sean "Diddy" Combs. Diddy deleted all but two after being notified of the findings.

By Peter Adams • Dec. 13, 2018

Adidas pairs with Snapchat for AR sneaker try-on

The shoemaker's latest collaboration with the messaging platform removes friction in the shopping process before the shoes' Dec. 15 release.

By Robert Williams • Dec. 13, 2018

Amazon opens first small-format Go store

The e-commerce giant has evolved its Go model to include compact stores for office buildings and hospitals.

By Dan O'Shea • Dec. 13, 2018

IAB Tech Lab's open measurement SDK for in-app ads gains ground

The organization has certified 17 companies, including Google and Pandora, for their use of a toolkit to standardize third-party viewability and verification measurement for in-app ads.

By Robert Williams • Dec. 13, 2018

Philadelphia's holiday smart bowl snitches on double dippers

The Kraft Heinz brand's novelty "Double Diptector" pairs with a mobile app to warn hosts about the ultimate party foul.

By Robert Williams • Dec. 13, 2018

Canada Mountain Holidays kicks off 360-degree ads for winter adventure travel

Users can get a more immersive look at mountain views, helicopter rides and skiing by rotating their phone or dragging their desktop cursor.

By Robert Williams • Dec. 13, 2018