Facebook properties saw content consumption slide 7% in September, analysis finds

While Facebook's core platform has gained more users, they're using the site less, leading to an estimated 20% decline in content consumption per person.

By Erica Sweeney • Nov. 7, 2018

Snapchat Discover adds Comscore audience measurement

Advertisers still won't be able to see audited viewership numbers for specific shows on the messaging app.

By Robert Williams • Nov. 6, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Macy's creates personalized Instagram gift guides for holiday shoppers

The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts. 

By Erica Sweeney • Nov. 6, 2018

7-Eleven pilots mobile checkout to let customers skip the line

The convenience chain aims to make shopping even easier with features powered by mobile tech, including geofencing, QR codes and mobile payments.

By Robert Williams • Nov. 6, 2018

Disney, Atom Tickets launch loyalty deal with 'Ralph Breaks the Internet' promo

Atom Rewards members can automatically earn points for eligible Disney movie ticket purchases.

By Robert Williams • Nov. 6, 2018

Dodge revs up social series for Christmas

The series parodies car-restoration TV shows by highlighting how elves overhaul Santa's sleigh with muscle car features.

By Robert Williams • Nov. 6, 2018

New progress and pitfalls of mobile ad transparency

Efforts hailed as victories this year might be mere Band-Aids on mobile's wounds, rather than holistic cures, writes Kiip's Bill Alena.

By Bill Alena • Nov. 6, 2018

Comic Dive: Instagram Turns Heads

As Snapchat continues to lose users, fickle digital natives are moving to a familiar platform instead.

By John Hazard and Lisa Burdige • Nov. 6, 2018

Air Canada debuts DC 'poutinerie' offering flavors inspired by its travel destinations

The pop-up is part of the airline's "#AirCanadaFliesThere" campaign and includes a VR experience simulating a flight takeoff.

By Erica Sweeney • Nov. 6, 2018

Auto brands lead in adoption of interactive, mobile video ads, study finds

As auto marketers adjust their strategies away from TV, they are leading other verticals when it comes to embracing data-driven video efforts. 

By Erica Sweeney • Nov. 5, 2018

Adidas powers ComplexCon sneaker drop with AR

Convention attendees could point their smartphone at special signs to activate the sale and pick up their shoes at designated lockers.

By Robert Williams • Nov. 5, 2018

Twitter hires director of culture and community from VMLY&R

God-is Rivera, former director of inclusion and cultural resonance at the ad agency, will help brands connect with multicultural groups.

By Robert Williams • Nov. 5, 2018

Covergirl, Cheerios take Carousel ads on Pinterest out for a spin

Early results are promising for the new format, which appears in the home feed and lets users swipe through up to five images in a single ad. 

By Erica Sweeney • Nov. 5, 2018

AB InBev cozies up to craft brewers in IGTV push

The brewing giant aims to demonstrate how it helps smaller beer makers amid declining sales.

By Robert Williams • Nov. 5, 2018

Instagram cashes in on Promote ads for Stories, fresh analytics

New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation.

By Robert Williams • Nov. 5, 2018

Half of search marketers bid on competitors' brand terms, study says

Industry sectors most susceptible to competitive brand bidding are those with the highest customer lifetime value, like education, technology and finance.

By Erica Sweeney • Nov. 5, 2018

Apple shocks with news it will stop reporting iPhone unit sales

Profits hit a record high and services revenue, which includes App Store sales and Apple Pay, also reached an all-time high of $10 billion, according to the company's latest earnings release. 

By Robert Williams • Nov. 2, 2018

Facebook seeks greater advertiser disclosures on data-sharing

Companies that want to exchange data must disclose ad partners and explain how they work together.

By Robert Williams • Nov. 2, 2018

WhatsApp ads are coming to messaging app's 'Status' stories

While the messaging app was previously averse to ads, the move is part of parent company Facebook's efforts to drive monetization as it struggles with slowing sales growth.

By Robert Williams • Nov. 2, 2018

Walmart brings AR price scanning to mobile app

Shoppers can scan price tags with an iPhone to see product comparisons and customer ratings.

By Robert Williams • Nov. 2, 2018

Target unwraps new direction for holiday ads and expands in-store mobile

The retailer is increasing its marketing spend and debuting 20 English-language and 18 Spanish-langue spots that do not include a continuous theme, unlike in previous years.

By Erica Sweeney • Nov. 2, 2018

Moët links with trendy designer Virgil Abloh to wrap bus shelters in tape

The two are releasing limited-edition bottles of Moët Nectar Imperial Rosé and hosting pop-up tape dispenser events for fans to get a strip of the adhesive. 

By Erica Sweeney • Nov. 2, 2018

Oscar Mayer officially declares hot dogs are sandwiches, opens hotline for feedback

Jimmy Dean is also taking advantage of National Sandwich Day, asking consumers to petition to change the definition of "sandwich" to include breadless options. 

By Erica Sweeney • Nov. 2, 2018

Panera to reach $2B in digital sales this year

An aggressive remodeling upgraded the chain's existing mobile app and added self-order kiosks and delivery.

By Kristine Sherred • Nov. 1, 2018

Adobe: Shoppers consult social media less amid eroding trust in platforms

Social networks this year were the only digital channel to show a decline in revenue per visit among the traffic they drove to online merchants.

By Robert Williams • Nov. 1, 2018