Mobile: Page 159
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Sony deals blockchain trading cards to boost 'Goosebumps 2'
The movie studio partnered with Greenfence to create authentic crypto collectibles for the Halloween film.
By Robert Williams • Oct. 22, 2018 -
Foot Locker transforms Nike sneaker drop into AR treasure hunt
Fans who unlocked geotargeted clues around Los Angeles won early access to the LeBron 16 King "Court Purple" shoes.
By Robert Williams • Oct. 22, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
How to create memorable experiential campaigns during the holidays
Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends.
By Shane Schick • Oct. 22, 2018 -
Reese's, K9 Advantix top YouTube's 6-second ad leaderboard
Most of the spots were created specifically for the short format, while the 2017 list was comprised of longer ads shortened into "bumper ads."
By Robert Williams • Oct. 22, 2018 -
Deep Dive
Why it's no longer 'Facebook or nothing' for holiday mobile ads
As mobile shopping grows, savvy marketers can't simply stick with what worked last year if they want to connect with smartphone users during the crucial holiday season.
By Kayla Matthews and Chantal Tode • Oct. 22, 2018 -
Ford taps Bryan Cranston for new campaign betting on brand loyalists
The work is the automaker's first with Wieden+Kennedy, and looks to deepen existing customer relationship through offerings like new loyalty rewards via the FordPass mobile app.
By Erica Sweeney • Oct. 21, 2018 -
AmEx, PayPal deepen ties with cross-platform features
Cardholders can pay with rewards points, PayPal or Venmo from the AmEx app and add their card data directly to a mobile wallet.
By Dan O'Shea • Oct. 19, 2018 -
Study: 52% of Gen Z males prefer nontraditional sports
The cohort reports being frustrated that traditional sports are overloaded with marketing messages.
By Erica Sweeney • Oct. 19, 2018 -
EMarketer: Mobile ad spend set to trump all traditional media by 2020
Ad dollars will follow audiences that are abandoning cable TV in favor of mobile streaming alternatives.
By Robert Williams • Oct. 19, 2018 -
Subway drafts NBA players for trivia challenge on Instagram
Los Angeles Clippers' Boban Marjanović and Tobias Harris hosted the first weekly match that aims to boost the sandwich chain's loyalty program.
By Robert Williams • Oct. 19, 2018 -
Adidas drops new shoe in Instagram Stories music video
The video for the shoe line aims to reach a mobile audience of early adopters of fresh styles and trends.
By Robert Williams • Oct. 19, 2018 -
Lufthansa's AI-powered ad campaign personalizes travel experiences
Created with IBM Watson, the ad answers general airline questions and provides travel content for 15 European destinations.
By Erica Sweeney • Oct. 19, 2018 -
Jägermeister's AR Tarot deck serves Snapchatters their 'cocktail fate'
Scanning a Snapcode on branded bottles in bars or stores unlocks the "Divine the Darke" experience.
By Robert Williams • Oct. 19, 2018 -
Sprint sells off mobile ad arm to InMobi
The acquisition of Pinsight could help advertisers refine their targeting on mobile devices, as the deal gives InMobi the exclusive right to Sprint subscriber data.
By Robert Williams • Oct. 18, 2018 -
Denny's taps CRM platform Punchh to boost customer engagement
Data from the chain's tablets, POS and online ordering systems will be integrated with the cloud-based tool to boost loyalty and support personalized relationships with diners.
By Alicia Kelso • Oct. 18, 2018 -
Jimmy John's to test mobile, tap-and-go payments
The sandwich chain is piloting technology that will integrate its POS system with online transactions to offer quick in-store service and delivery.
By Kristine Sherred • Oct. 18, 2018 -
Facebook takes aim at clickbait, exaggerated and 'spammy' ads
Ads with low-quality characteristics will have reduced distribution in the Facebook ad auction or won't be approved.
By Erica Sweeney • Oct. 18, 2018 -
Google-supported AdLingo puts chatbots inside interactive display ads
Car dealership Allstar Kia and live auction site Tophatter are among the first companies to test the new conversational ad format.
By Robert Williams • Oct. 18, 2018 -
MTV's 'The Real World' gets second life on Facebook Watch
The reboot is Facebook's latest move to build out its video streaming service with original programming.
By Robert Williams • Oct. 18, 2018 -
Dunkin' kicks off Halloween costume contest on Instagram
The coffee chain will award $1,000 and a year of free coffee to the winner of its #DunkinDressUpContest.
By Robert Williams • Oct. 18, 2018 -
Burger King concocts Halloween sandwich that's 'clinically proven' to create nightmares
The brand conducted a sleep study to prove the Nightmare King stirs up bad dreams, and captured the research in found footage-style video.
By Erica Sweeney • Oct. 18, 2018 -
Most diners order delivery through restaurants, not third-party apps
Despite the boom of companies like Postmates and Uber Eats, 53% of people still order food directly from brands' app or website.
By Alicia Kelso • Oct. 17, 2018 -
Facebook denies fresh claims that it sat on faulty video metrics info
The social network knew about viewability errors for more than a year before publicly copping to them in the fall of 2016, according to new allegations in an ongoing California lawsuit.
By Peter Adams • Oct. 17, 2018 -
Retailers' digital ad spend to reach nearly $6B from Black Friday to Cyber Monday, survey says
During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon.
By Erica Sweeney • Oct. 17, 2018 -
Sears grabbed just 0.7% of retail click share over the past year, analysis finds
As the retailer files for bankruptcy, Adthena revealed how Amazon, Overstock and Zappos beat the company on its own search terms.
By Erica Sweeney • Oct. 17, 2018
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