Report: Alcohol brands return to Snapchat

Heineken, Mast-Jägermeister and Campari are placing ads on Snapchat amid better guarantees that minors won’t see their campaigns.

By Robert Williams • Nov. 1, 2018

Butterball updates Turkey Talk-Line with Amazon Alexa

The poultry brand aims to help cooks “host like a boss” this Thanksgiving by offering planning and cooking tips via a new skill.

By Erica Sweeney • Nov. 1, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.

By Marketing Dive staff

TikTok surpasses YouTube, Instagram, Snapchat and Facebook in app rank

The video-sharing platform added 30 million users after rebranding Musical.ly in August.

By Robert Williams • Nov. 1, 2018

Disney upgrades ‘Ralph Breaks the Internet’ with in-theater AR game

Moviegoers who download the Noovie ARcade app can play the game during previews at 1,700 theaters.

By Robert Williams • Nov. 1, 2018

Half of mobile shoppers spend less than 3 minutes on sites

Retailers need to move mobile customers through the shopping process quickly and get them to add to cart or risk losing them, said a Mobify report.

By Dan Alaimo • Oct. 31, 2018

Survey: iPhone owners spend more, have higher incomes than Android users

IPhone owners are generally happier than Android users and spend more on consumer goods.

By Robert Williams • Oct. 31, 2018

Walmart’s holiday revamp includes mobile store maps, in-aisle checkout

The retail giant is making shopping easier by leveraging its stores, updating its website and blurring its channels.

By Daphne Howland • Oct. 31, 2018

NBA’s Dallas Mavericks unveils AR mural with ‘larger than life’ slam dunk

The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app.

By Erica Sweeney • Oct. 31, 2018

Study: App subscriptions gained momentum in 2018

While the cost is higher to find paid subscribers who will make in-app purchases, the investment may be worth it as Amazon, Google and Apple see revenue growth.

By Robert Williams • Oct. 31, 2018

Sony Mobile nabs 78% engagement on interactive banner ad

By responding to touchscreen gestures, the video ad helped drive deeper connections among on-the-go gamers for the new Xperia XZ2 smartphone.

By Robert Williams • Oct. 31, 2018

Facebook doubles down on Stories as revenue growth hits 6-year low

New ad products are in the works for Stories, a feature the company said is growing but that it has yet to fully monetize. 

By Erica Sweeney • Oct. 31, 2018

Fanta hosts ‘Flavors That Thrill’ Halloween-themed escape room experience

Fanta also unveiled Halloween-themed, limited-edition cans that can be scanned with a smartphone to unlock free FandangoNOW movie streams. 

By Erica Sweeney • Oct. 31, 2018

Mini revs up test drives with on-demand Twitter signups

Those who tweet #MINIonDemand to the @MINIUSA account will receive a link to register for a 30-minute ride, which includes delivery of the vehicle to their doorstep.

By Robert Williams • Oct. 31, 2018

Why the fierce battle between direct and traditional brands isn’t so clear-cut

At the IAB’s Direct Brand Summit, Hubble Contacts’ Co-Founder and Co-CEO Jesse Horwitz laid out the strengths and weakness of both models and nodded to the potential for them to meet in the middle.

By Peter Adams • Oct. 31, 2018

CPG ads next to upbeat articles perform 50% better, sentiment analysis finds

Different sentiments perform better depending on the industry, including happy emotions for CPG and entertainment brands or negative ones for tech and telecom, according to Kargo. 

By Robert Williams • Oct. 30, 2018

Google’s interest-focused Discover feed makes mobile web debut

The addition is the latest step in the search giant’s evolution to predict what information users seek and to keep them in the ecosystem longer.

By Robert Williams • Oct. 30, 2018

Sam’s Club ‘close’ to unveiling cashierless Amazon Go rival

After hinting at the tech-heavy store concept this summer, the big-box retailer said it will soon open a store that banks on scan-and-go technology.

By Corinne Ruff • Oct. 30, 2018

Avon’s algorithm-powered app delivers personalized makeup tips

The tools were piloted in the U.K. and South Africa and help sales reps suggest makeup shades through a smartphone camera. 

By Robert Williams • Oct. 30, 2018

AdExchanger: Amazon tests retargeting ads based on search data

The new marketing service marks the first time Amazon search data would be used off of the platform.

By Erica Sweeney • Oct. 30, 2018

Travelocity hosts Instagram contest to hype AR Roaming Gnome

The new feature looks to reach tech-savvy millennials — 97% of whom share travel photos on social media — by gamifying the vacation experience. 

By Robert Williams • Oct. 30, 2018

Snapchat integrates Amazon’s Twitch for new desktop camera app

The e-commerce giant and messaging app continue to get cozy, with this latest integration following last month’s tie-up around visual search.

By Robert Williams • Oct. 29, 2018

Nike SNKRS drop snafu angers iOS users

A limited-edition Nike shoe release appeared to let Android users have the first crack at buying, upsetting iOS users.

By Dan O’Shea • Oct. 29, 2018

Universal recycles VR ad for ‘Mamma Mia’ streaming release

The 360-degree ad, which features the musical number “Waterloo,” will be on the websites of Variety, The New York Times, Cosmopolitan and InStyle.

By Robert Williams • Oct. 29, 2018

Why in-app search indexing boosts user retention

While mobile web and app store search are key acquisition channels, it’s critical for retainment to provide in-app search tools so users can sift through content.

By Brad Gagne • Oct. 29, 2018

Avenue Stores taps influencers, shoppable Instagram Stories in app refresh

The company’s focus on mobile strategies emphasizes the importance of commerce features made specifically for today’s on-the-go consumers.

By Robert Williams • Oct. 29, 2018