Mobile: Page 160
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Pinterest pushes into mobile shopping with updated Pins, iOS shortcuts
Revamped features boosted clicks on products to retail sites by 40% last quarter.
By Robert Williams • Oct. 17, 2018 -
Facebook Portal data could be used for ad targeting
Despite initial denials, the social media giant told Recode that details on app usage and calls could inform targeting elsewhere.
By Robert Williams • Oct. 17, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Comcast livestreams 'paranormal investigation' on Twitter to promote Wi-Fi
"Project Dead Zone" asked Twitter users to help a team of faux investigators navigate a haunted mansion ahead of Halloween.
By Robert Williams • Oct. 17, 2018 -
Google Shopping Actions wins over Best Buy, Sephora, Nike
The tech company adds products from three of the biggest names in retail to its streamlined search-and-buy capability.
By Dan O'Shea • Oct. 17, 2018 -
Verizon drives Fios signups with scannable Amazon Prime Now bags
Customers who order goods can scan a QR code to win $5 credit and see if Verizon's mobile service is offered in their area.
By Robert Williams • Oct. 17, 2018 -
Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts
The Leaf Rakers Society, now at over 26,000 members, has become a powerful tool for peer-to-peer recommendations around seasonal products like the Pumpkin Spice Latte.
By Peter Adams • Oct. 17, 2018 -
UNTUCKit adds mobile checkout to its in-store experience
The clothing retailer has a history of mobile tech advances, including RFID and beacons in stores.
By Dan Alaimo • Oct. 16, 2018 -
Mercedes' Instagram contest helps fans fulfill their bucket lists
The carmaker will use the A-Class sedan to help winners cross off things they want to do before "kicking the bucket."
By Robert Williams • Oct. 16, 2018 -
Kantar: Spirit Halloween dominates paid search ahead of the holiday
The seasonal retailer was the most clicked-on advertiser for Halloween-centric keywords from Sept. 1 to Oct. 9, the analysis found.
By Erica Sweeney • Oct. 16, 2018 -
In-app ads can raise campaign ROI by 41%, survey says
Three quarters of brands have asked their media agencies to buy in-app ad placements due to their favorable metrics.
By Robert Williams • Oct. 16, 2018 -
USA Today boosts metrics with mobile web redesign
Faster page load times and a uniform look increased readers' average time spent on the site by 28% since last year.
By Robert Williams • Oct. 16, 2018 -
CVS unveils 360-degree ad for new 'shop in shop' beauty space
Clickable hotspots in the immersive video link to more information about BeautyIRL's offerings.
By Robert Williams • Oct. 16, 2018 -
Bruce Bennett via Getty Images
CVS now accepts Apple Pay
The drugstore retailer is the latest onetime supporter of the CurrentC mobile wallet platform to begin accepting Apple Pay.
By Dan O'Shea • Oct. 15, 2018 -
Study: 38% of shoppers use mobile savings apps, up from 10% in 2014
More than half of people are willing to receive texts with discounts while they shop in a brick-and-mortar store, the Forrester and RetailMeNot survey found.
By Robert Williams • Oct. 15, 2018 -
Burger King partners with DoorDash for Twitch takeover
The chain's king mascot will battle popular gaming personalities in Activision's latest "Call of Duty" game.
By Robert Williams • Oct. 15, 2018 -
Renault Italy taps Messenger chatbot to drive SUV sales
A Japanese-style animated series on Instagram Stories takes viewers through a storyline around the 100 special-edition cars.
By Robert Williams • Oct. 15, 2018 -
Luxmart doubles sales conversions with progressive web app
Fast-loading web pages removed a major source of friction for shoppers of the online retailer.
By Robert Williams • Oct. 15, 2018 -
86.5% of digital display dollars will be programmatic by 2020, eMarketer forecasts
In a sign that marketers are retaining some control over ad buying, direct buys account for 58% of programmatic spending.
By Erica Sweeney • Oct. 14, 2018 -
Walmart, PayPal partner to offer in-store services
The duo plan to offer account deposit and withdrawal functions in stores via the PayPal mobile app.
By Dan O'Shea • Oct. 12, 2018 -
Subway brings delivery to more than 9,000 locations
The sandwich chain is teaming with Postmates, Uber Eats, DoorDash and Grubhub as consumer demand for convenience grows.
By Kristine Sherred • Oct. 12, 2018 -
Allstate's app adds AR tool to ease emergency planning
The feature is an innovative use of immersive tech that could drive policy holders to use Allstate's app to prepare for a house fire.
By Robert Williams • Oct. 12, 2018 -
Survey: Most businesses say their apps are a 'financial success'
Measuring profitability varies, with some companies attributing lead generation or a lift in brand awareness directly to their mobile apps.
By Robert Williams • Oct. 12, 2018 -
AARP's smart speaker app aims to get out the vote
"Raise Your Voice" works with Amazon Alexa and Google Assistant to urge older Americans to be more politically active ahead of the midterm elections.
By Robert Williams • Oct. 12, 2018 -
Asos debuts voice-powered shopping on Google Assistant
The Enki chatbot also lets shoppers search for products using photos from the web or those taken with a phone camera.
By Robert Williams • Oct. 12, 2018 -
Column
Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign
Not-so-spooky TV spots, an odd online petition and a storytelling push that blends experiential and social make our editors' picks for the week.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 12, 2018
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