Comic Dive: Unusual Suspects
Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?
Comic Dive takes a more lighthearted look at some of the industry's biggest news and is produced with illustrator John Hazard and creative director Lisa Burdige.
- Marketing Dive The Macallan takes flight with first-ever global ad campaign
- Marketing Dive 'Game of Thrones' scotch, anyone? Booze brand tie-ups go niche
- Marketing Dive Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend
- Mobile Marketer Busch cracks open social media scavenger hunt in national forests
- Mobile Marketer Jägermeister's AR Tarot deck serves Snapchatters their 'cocktail fate'