Mobile: Page 155
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L'Oréal's new skin tracker tech debuts at CES
Paired with a mobile app, My Skin Track pH captures sweat from skin pores to read acidity levels and make customized La Roche-Posay product suggestions.
By Robert Williams • Jan. 8, 2019 -
Study: AliExpress, Samsung rank highest in unboxing videos on YouTube
Marketers can boost awareness with viewers who seek out unboxing and haul videos, popular but largely untapped areas of influencer marketing, per Shorr's research.
By Robert Williams • Jan. 7, 2019 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
NBC, Snapchat partner on Golden Globes highlights show
This was the first time Snapchat streamed an awards highlights program in its Discover section.
By Robert Williams • Jan. 7, 2019 -
L'Oréal Paris animates celeb-heavy campaign with Giphy, Instagram for Golden Globes
Throughout the weekend, fans could add to their Instagram Stories a branded Giphy sticker created for the campaign.
By Erica Sweeney • Jan. 7, 2019 -
Taylor Swift will shutter freemium mobile app
"The Swift Life" is the latest celebrity-branded app to cancel its service.
By Robert Williams • Jan. 7, 2019 -
Amazon Go could snag $4.5B in yearly sales by 2021
The quickly expanding store concept shows how mobile devices can help to streamline shopping.
By Robert Williams • Jan. 7, 2019 -
Deep Dive
6 trends that will shape mobile marketing in 2019
As the impact of innovations and disruptions of years' past come into focus, leading players will battle for dominance in several key areas.
By Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019 -
Deep Dive
7 trends set to shape marketing in 2019
The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019 -
Los Angeles sues IBM's Weather Company over alleged mishandling of app data
The company is accused of misleading users as to how their information would be applied once they turned on location tracking in the Weather Channel app.
By Peter Adams • Jan. 4, 2019 -
The choice of a robot generation: PepsiCo rolls out campus snackbots
The University of the Pacific is home to the technology, the first of its kind at a U.S. college from a major CPG company.
By Jessi Devenyns • Jan. 4, 2019 -
Apple's App Store sees 37% jump in holiday week spending
New Year's Day sales rose 7.3% from 2018 to a single-day record of $322 million.
By Robert Williams • Jan. 4, 2019 -
Google acquires Q&A app developer Superpod
The deal could help the search giant expand Google Assistant's functionality.
By Robert Williams • Jan. 4, 2019 -
NFL kicks off its first standalone app for Amazon Alexa
Fans can access information about players, teams and football jargon during the playoffs and through the Super Bowl.
By Robert Williams • Jan. 4, 2019 -
Dunkin' makes name change official with new packaging, social vignettes
Social content shows people getting on a first-name basis with the brand by knitting a Dunkin' sweater, getting a themed hairdo and more.
By Erica Sweeney • Jan. 4, 2019 -
Neutrogena teases 3D-printed, customized face masks ahead of CES
MaskiD's app uses a smartphone camera to scan and map a user's face to deliver more accurate skincare recommendations.
By Natalie Black (Koltun) , Robert Williams • Jan. 4, 2019 -
Retrieved from Apple on September 12, 2018
Apple cuts quarterly sales guidance, citing slow Chinese sales
CEO Tim Cook said on Wednesday that trade tensions with China and supply constraints hampered growth.
By Robert Williams • Jan. 3, 2019 -
Retrieved from Epic Games on July 02, 2018
'Fortnite' maker Epic Games plans its own app store
The challenge to Google and Apple is expected to let developers keep more of the money generated from download fees and subscriptions.
By Robert Williams • Jan. 3, 2019 -
Retrieved from Nike on July 12, 2018
5 stories that shaped retail marketing in 2018
Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.
By Cara Salpini • Jan. 3, 2019 -
Roku's mobile streaming service takes aim at Amazon Prime Video
The updates will likely expand the streaming platform's reach beyond viewers' living rooms to their mobile devices.
By Robert Williams • Jan. 3, 2019 -
Facebook AR face filter lets viewers lip-sync with John Legend
Baobab Studios takes to the social platform to promote its animated VR short film "Crow: The Legend."
By Robert Williams • Jan. 3, 2019 -
Q&A
How Cars.com drives a 40% chat-to-lead conversion rate on Facebook
CMO Brooke Skinner-Ricketts — previously head of brand strategy at Twitter — discusses how social media is changing the way auto brands, consumers and local dealerships interact online.
By Jacqueline Renfrow • Jan. 3, 2019 -
Study: Share of US retail sales from smartphones jumps 14% in Q3
Omnichannel shoppers are retailers' most valuable segment, generating 27% of all sales despite representing just 7% of customers.
By Robert Williams • Jan. 2, 2019 -
Indian food giant boosts CTR with real-time targeted mobile ads
Britannia combined TV viewing with mobile banners during the Asia Cup cricket tournament to deliver 10 million impressions in less than a week.
By Robert Williams • Jan. 2, 2019 -
Netflix nixes iTunes billing for new subscribers
The move cost Apple millions in "taxes" on the streaming service's $853 million in App Store revenue.
By Robert Williams • Jan. 2, 2019 -
Retrieved from Amazon on January 02, 2019
Alexa-powered shopping triples during holiday season
While Amazon didn't provide exact numbers, the e-commerce giant said holiday sales broke records.
By Robert Williams • Jan. 2, 2019
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