Mobile: Page 155
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Red Bull pops open branded energy boost on 'Pac-Man'
Limited-edition cans of the drink include codes that unlock themed content in the mobile game.
By Robert Williams • Nov. 9, 2018 -
NBA gives new recording artists a social media stage
Up-and-coming musicians will be featured in game-highlight videos posted to the league's social channels.
By Robert Williams • Nov. 9, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Epic Games on July 02, 2018
Opinion'Fortnite' shapes Gen Z friendships — and what marketers can learn from it
If marketers want to connect with these young consumers, it's critical to consider how products, campaigns and user experiences help people bond, writes Reach3 Insights' Sean Campbell.
By Sean Campbell • Nov. 9, 2018 -
Porsche revs up social strategy with wedding stunt
In a partnership with The New York Times, the car brand helped two fans wed in the backseat of a speeding Cayenne.
By Robert Williams • Nov. 9, 2018 -
Gartner: CMOs spend more on innovation, but use only 61% of martech capabilities
Investments in marketing technology accounted for 29% of budgets this year, up from 22% in 2017.
By Erica Sweeney • Nov. 9, 2018 -
PourMyBeer teams with Untappd app as competition grows
The self-serve beer platform's integration with the social drinking app gives patrons access to beer details and ratings.
By Kristine Sherred • Nov. 8, 2018 -
Ad holding companies ramp up support for blockchain
Dentsu is working on applying the tech to programmatic ad fraud, while IPG, Publicis Groupe, Omnicom and GroupM are partnering to launch a blockchain working group.
By Erica Sweeney • Nov. 8, 2018 -
Facebook, MTV stream Ad Council's IGTV series on women in science
Each episode of #wcwSTEM profiles a female role model in technical fields like engineering and research.
By Robert Williams • Nov. 8, 2018 -
Apple updates Clips video app with fresh Disney content
Filters, stickers and 360-degree animated backgrounds from "The Incredibles 2" and "Coco" arrive as the tech giant seeks to increase services revenue.
By Robert Williams • Nov. 8, 2018 -
'Days of Our Lives' debuts mobile app for 52nd anniversary
The average age of daytime viewers has steadily risen, underscoring how mobile platforms are key to reaching younger audiences.
By Robert Williams • Nov. 8, 2018 -
Sephora, Google dive deeper into voice with Home Hub tutorials
Beauty gurus can interact with the experience at home or in 10 stores, where they can also buy the smart device.
By Robert Williams • Nov. 8, 2018 -
Kroger enables voice ordering for grocery pickup
The grocer has launched the service in six banner stores so far and says it will add more throughout this year and into 2019.
By Krishna Thakker • Nov. 8, 2018 -
Foster Farms' mobile assistant matches emojis to different Thanksgiving personalities
The poultry processor's campaign includes content for holiday chefs like recipes, hacks and a "poultrypedia" that deciphers package labels.
By Robert Williams • Nov. 7, 2018 -
6-second ads deliver big mobile viewership, but little emotional punch, study says
"The explosion of short form content caused by the emergence of mobile and erosion of consumer attention have changed the rules of the game," a Mars executive said.
By Robert Williams • Nov. 7, 2018 -
Study: Mobile video starts surpass 50% in Q2 for first time
5G's impending rollout will boost mobile video views further, with its higher bandwidth and decreases in network latency, Ooyala predicts.
By Robert Williams • Nov. 7, 2018 -
Study: 85% of millennials have purchased a product after watching a video
Video was the most memorable form of content for 21% of consumers and 29% of millennials.
By Erica Sweeney • Nov. 7, 2018 -
Major League Soccer nets 10x surge in social following
MLS this year boasts the highest growth in social media among U.S. professional sports leagues.
By Robert Williams • Nov. 7, 2018 -
Tug-of-war: How disruptors fight to balance brand and performance marketing
As digital direct brands like Stitch Fix mature, they're grappling with how to sustain momentum and differentiate from both legacy players and even younger upstarts.
By Peter Adams • Nov. 7, 2018 -
Audi illuminates interactive print ad to entice AmEx Platinum members
The campaign, running in the magazine Departures, includes a key fob that activates OLED lights simulating those on the new Audi A8 model.
By Erica Sweeney • Nov. 7, 2018 -
Facebook properties saw content consumption slide 7% in September, analysis finds
While Facebook's core platform has gained more users, they're using the site less, leading to an estimated 20% decline in content consumption per person.
By Erica Sweeney • Nov. 7, 2018 -
Snapchat Discover adds Comscore audience measurement
Advertisers still won't be able to see audited viewership numbers for specific shows on the messaging app.
By Robert Williams • Nov. 6, 2018 -
Macy's creates personalized Instagram gift guides for holiday shoppers
The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts.
By Erica Sweeney • Nov. 6, 2018 -
7-Eleven pilots mobile checkout to let customers skip the line
The convenience chain aims to make shopping even easier with features powered by mobile tech, including geofencing, QR codes and mobile payments.
By Robert Williams • Nov. 6, 2018 -
Disney, Atom Tickets launch loyalty deal with 'Ralph Breaks the Internet' promo
Atom Rewards members can automatically earn points for eligible Disney movie ticket purchases.
By Robert Williams • Nov. 6, 2018 -
Dodge revs up social series for Christmas
The series parodies car-restoration TV shows by highlighting how elves overhaul Santa's sleigh with muscle car features.
By Robert Williams • Nov. 6, 2018
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