Mobile: Page 154
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Study: Unconventional holiday themes boost email open rates year-round
Emails themed around non-traditional holidays, such as Groundhog Day, spur higher conversion rates and can help retailers compete with Amazon, Yes Marketing found.
By Robert Williams • Dec. 11, 2018 -
Calvin Klein adopts digital-first approach, leaving print ads behind
The brand plans to post more frequently on its social media platforms, work with more micro-influencers and host local activations.
By Erica Sweeney • Dec. 11, 2018 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Mr Porter's holiday chatbot delivers men's gift guidance
The luxury menswear brand is the latest to launch a chatbot on Facebook Messenger for personalized product recommendations.
By Robert Williams • Dec. 11, 2018 -
W Hotels boosts website traffic with St. Vincent YouTube videos
The hotel chain's website saw 39% of social referral traffic from YouTube, twice the industry average.
By Robert Williams • Dec. 11, 2018 -
Tech the halls: Mall of America debuts holiday AR scavenger hunt
Shoppers can follow a themed story through their smartphone as they explore the mall this season.
By Robert Williams • Dec. 11, 2018 -
Retrieved from Target on December 10, 2018
Target decks the halls with mobile AR for Christmas trees
The retail app's "See It in Your Space" feature overlays a digital image of a life-sized tree against a real background through a smartphone camera.
By Robert Williams • Dec. 10, 2018 -
Ray-Ban's new chatbot hits Messenger for holiday shopping
Shoppers can access personalized recommendations and buy gifts without leaving the messaging app.
By Robert Williams • Dec. 10, 2018 -
Google launches Ariana Grande series with mobile-activated billboards
Fans of the pop singer can unlock exclusive "Dangerous Woman Diaries" content by scanning billboards with a smartphone.
By Robert Williams • Dec. 10, 2018 -
Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x
A room in Los Angeles was transformed into an "Instagrammable space" that fueled influencer content, per a case study by Gartner L2.
By Natalie Black (Koltun) , Robert Williams • Dec. 10, 2018 -
Retrieved from Nike on July 12, 2018
Deep DiveHow 'brick-and-mobile' is transforming in-store shopping
As retailers explore adding life to their brands through mobile experiences, will stores become overly tech-ridden and lose their human touch?
By Natalie Black (Koltun) • Dec. 10, 2018 -
Spotify, 'Ellen' ink long-term, cross-promotional content partnership
Spotify is creating a content hub curated by DeGeneres — a first for the company — while its brand will get regular on-air TV integrations.
By Erica Sweeney • Dec. 10, 2018 -
Coty unveils Clairol Color app for Google Assistant
The hair coloring Action for Google Assistant comes as Google's solution continues to win over retailers and brands.
By Dan O'Shea • Dec. 7, 2018 -
Facebook Live tests video shopping feature for merchants
Merchants can demonstrate and describe products for viewers to buy instantly through the platform.
By Robert Williams • Dec. 7, 2018 -
Retrieved from PepsiCo on December 07, 2018
Marriott teams with Pepsi's Lifewtr for in-room AR art displays
Scanning a code on a Lifewtr bottle activates AR features in Facebook's in-app camera.
By Robert Williams • Dec. 7, 2018 -
Retrieved from Burger King on December 05, 2018
Burger King's app hit 1M downloads after trolling McDonald's
The "Whopper Detour" geolocation stunt propelled the app to the top of the App Store this week.
By Robert Williams • Dec. 7, 2018 -
Vue lets UK moviegoers buy tickets with Google Pay
People can now order film tickets on a mobile device and skip the line at more than 30 theaters.
By Robert Williams • Dec. 7, 2018 -
Vaseline to deliver free winter skincare kits nationwide
Fans can tweet #SaveMySkin with a snowflake emoji to sign up to receive a package, which includes two products, a mug and games like Jenga.
By Erica Sweeney • Dec. 7, 2018 -
Facebook's newly released internal emails showcase freewheeling approach to user data
Communications between executives highlight behind-the-scenes deals with app developers to sell user data and hamper access for other apps.
By Robert Williams • Dec. 6, 2018 -
Washington Post brings chatbot, stickers to messaging app Viber
The chatbot automatically sends users top headlines from five newspaper sections.
By Robert Williams • Dec. 6, 2018 -
Lexus' AI-fueled campaign for multicultural users drives 1.55% engagement
"Moment marketing" helped the luxury carmaker reach mobile audiences during specific times, like a coffee break or late night at work.
By Robert Williams • Dec. 6, 2018 -
Formula 1 revs up VR viewing for racing fans
Starting this month, fans can immerse themselves in race highlights via a smartphone, smart TV or VR headset.
By Robert Williams • Dec. 6, 2018 -
Rent the Runway eyes Jonathan Van Ness for social contest
The fashion rental service partnered with the "Queer Eye" star to find women who deserve a year of free fashion.
By Robert Williams • Dec. 5, 2018 -
Retrieved from Walmart on December 05, 2018
Walmart arms store associates with online shopping app
The retail giant is increasingly trying to blur the lines between online, in-store and mobile shopping.
By Dan O'Shea • Dec. 5, 2018 -
Uber Eats tests promoted placement model for restaurants in India
The program lets restaurants bundle several food items together and sell them at a discounted price in exchange for placement in the app's "specials" section.
By Alicia Kelso • Dec. 5, 2018 -
Zulily adds mobile twist to 'white elephant' parties
Consumers in several cities can tweet for a chance to win a surprise gift, which will be delivered within hours.
By Robert Williams • Dec. 5, 2018
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