Mobile: Page 154
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Amazon brings Alexa to more Bluetooth gadgets
Brands can create voice-enabled apps that work on a broader range of wireless devices with the Alexa Mobile Accessory Kit.
By Robert Williams • Nov. 21, 2018 -
YouTube to stream 'The Lego Movie' within trailer ad for upcoming sequel
In a new ad opportunity on the platform, anyone viewing the trailer for the new Lego movie on Nov. 23 can screen the full-length original film.
By Erica Sweeney • Nov. 21, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
DSW cashes in on AR 'smile meter' for Black Friday
A full-screen ad asks mobile users to smile at their smartphone camera to measure their happy expressions and deliver a discount.
By Robert Williams • Nov. 21, 2018 -
Chili's taps into online pop-up trend with limited Cyber Monday merch
The brand's team of designers shared sneak peeks of the gear on social media, including a T-shirt inspired by a popular episode of "The Office."
By Erica Sweeney • Nov. 21, 2018 -
ShopRunner launches 'District' mobile marketplace
The e-commerce network unveiled an app heavy on personalization and Amazon product comparisons.
By Dan O'Shea • Nov. 20, 2018 -
Snap opens certification program for AR creators
Lens development was once limited to its in-house agency, but the company has gradually opened the platform to brands and agencies.
By Robert Williams • Nov. 20, 2018 -
Instagram clamps down on fake followers, 'inauthentic activity'
Parent company Facebook is working to clean up its social platforms from nefarious schemes.
By Robert Williams • Nov. 20, 2018 -
Travel + Leisure magazine debuts local-focused show on IGTV
This is the first of 10 that magazine publisher Meredith will develop for the platform.
By Robert Williams • Nov. 20, 2018 -
Papa Murphy's bakes 'thumb-stopping' cues into 100 pieces of social creative
The "Bake It Up a Notch" campaign racked up 1.2 million organic impressions and surpassed benchmarks on Twitter by 29 times.
By Robert Williams • Nov. 20, 2018 -
Covergirl plans Black Friday opening for experiential-focused flagship store
Interactive elements, including an AI-powered greeter, AR glam stations and selfie backdrops could draw crowds during the Thanksgiving weekend.
By Erica Sweeney • Nov. 20, 2018 -
Digitalization of audio advertising leaps forward in new deals from iHeartMedia, Pandora's AdsWizz
The audio ad market is in flux as consumers spend more time listening to podcasts and streaming music on mobile devices and as the adoption of smart speakers grows.
By Erica Sweeney • Nov. 20, 2018 -
Column
Comic Dive: Half-Baked Thanksgiving Turkeys
This holiday season, poultry producers are stuffing their campaigns with QR codes, emoji and voice activations — but no fresh ideas.
By John Hazard and Lisa Burdige • Nov. 20, 2018 -
Deep Dive
Will brands make Gen Z's naughty or nice list?
Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season.
By Jacqueline Renfrow • Nov. 19, 2018 -
YouCam Makeup blends AI, AR for Beauty 3.0
Perfect Corp. released the next generation of the app with a promise to provide more personalized and accurate virtual try-ons.
By Dan Alaimo • Nov. 19, 2018 -
84% of Gen Z travelers are influenced by social media, Expedia study finds
Travel-related advertisers like hotels, airlines and resorts have the power to sway the cohort's decisions through mobile platforms and influencers, Expedia found.
By Robert Williams • Nov. 19, 2018 -
'The Grinch' hacks Honda's Twitter account
The Dr. Seuss character's signature grumpy style is on full display across social media in GIFs and other shareable content.
By Robert Williams • Nov. 19, 2018 -
Snapchat enlists Kylie Cosmetics to launch in-app social commerce
"Shop and Cop" will offer deals from about 20 brands beginning on Black Friday and ending Cyber Monday.
By Robert Williams • Nov. 19, 2018 -
Amazon sees 22% jump in 'Thursday Night Football' viewership, MediaPost reports
The tech giant differentiates the Fox TV broadcasts it simulcasts on Prime and Twitch with alternate audio and interactive features.
By Erica Sweeney • Nov. 19, 2018 -
YouTube premieres free, ad-supported Hollywood film streaming
The platform serves ads in movies like "Rocky" and "The Terminator" from its usual pool of advertising demand.
By Erica Sweeney • Nov. 19, 2018 -
Google opens AMP Story Ads to all mobile websites
Brands can now access the ad format popularized by social media apps Snapchat, Facebook and Instagram.
By Robert Williams • Nov. 19, 2018 -
Sequencing video ads lifts recall 118%, Google finds
20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns.
By Erica Sweeney • Nov. 19, 2018 -
3 trends that bring holiday video marketing into focus
Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows.
By Dianna Christe • Nov. 19, 2018 -
Office Depot's 'Elf Yourself' lands on Facebook with AR filter
The office supplies chain is rolling out the first holiday-themed AR ad on Facebook.
By Robert Williams • Nov. 16, 2018 -
Knorr sponsors interactive Food Network show on Twitter
Viewers vote in polls on the social media platform to decide which ingredients to include in the livestream's one-pot recipes.
By Robert Williams • Nov. 16, 2018 -
Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe
Etsy and Brit + Co also partnered with Pinterest to create a virtual gift tag to help shoppers find the perfect gifts.
By Erica Sweeney • Nov. 16, 2018
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