Mobile: Page 154
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67% of marketers think digital advertising hurts creative quality, study finds
Over the coming year, 91% of marketers will prioritize making digital ads more engaging to meet their brand goals.
By Erica Sweeney • Nov. 15, 2018 -
Holiday marketers focus on ads for Stories and Amazon, study says
Seventy-three percent of brands think mobile will be "more important" or "much more important" than desktop sales this year.
By Erica Sweeney • Nov. 15, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Many shoppers say marketing emails aren't effective on mobile
Promotional emails may not be designed for an era in which 70% of consumers are using smartphones to view them, according to a new survey.
By Dan O'Shea • Nov. 14, 2018 -
Smartphones prevail as fastest growing connected devices, Deloitte says
Despite talk of maturation in the category, smartphone penetration this year reached 85%, ahead of laptops, desktop computers and tablets.
By Robert Williams • Nov. 14, 2018 -
Curate Mobile acquires Juice Mobile to bridge branding with ad performance
The agreement comes as the mobile adtech industry consolidates, with several high-profile deals being announced in the past year.
By Robert Williams • Nov. 14, 2018 -
L.A. Clippers give fans a shot at their Lucky Day
The NBA team partnered with the sweepstakes app to provide mobile experiences for home-game attendees.
By Robert Williams • Nov. 14, 2018 -
Pandora brings AI-powered picks to podcast pilot
The Podcast Genome Project catalogs content and delivers personalized picks to audiences based on their listening habits.
By Robert Williams • Nov. 14, 2018 -
IAB: Digital ad spend on pace to hit $100B for first time in 2018
Nearly two-thirds of the $49.5 billion spent in the first half of this year went to mobile.
By Natalie Black (Koltun) • Nov. 13, 2018 -
L'Oréal, General Assembly create new assessment for digital marketers
With the Certified Marketer Level 1, marketers can compare their skills against an industry-wide benchmark, and employers can easily identify potential job candidates.
By Erica Sweeney • Nov. 13, 2018 -
Pepsi targets taste testers through digital OOH campaign
The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets.
By Erica Sweeney • Nov. 13, 2018 -
IAB: Mobile's share of digital advertising nears 50% in Europe
Despite gains that helped the region's mobile ad market hit $11.24 billion, GDPR reportedly dampened growth.
By Robert Williams • Nov. 13, 2018 -
'Vote Every Day' campaign from 25 brands urges support for cause-driven companies
Ben & Jerry's, Patagonia, Athleta and other brands are certified by B Corps as meeting certain environmental and social standards, letting consumers know they can support the issues they care about with their wallets.
By Erica Sweeney • Nov. 13, 2018 -
Mercedes-Benz Brazil teams with social fitness app Strava
The luxury car brand encourages amateur athletes to break records in swimming, running and cycling while illustrating its philosophy of "seeking excellence and innovation."
By Robert Williams • Nov. 13, 2018 -
Lyft drives repeat ride-hailing with new rewards program
The new offering follows several efforts to reward loyalty as competition in the ride-hailing space revs up.
By Robert Williams • Nov. 13, 2018 -
H-E-B extends scan-and-go technology to more stores
After piloting a skip-checkout app at two stores in San Antonio, the grocer is rolling out the feature to seven stores in Austin.
By Krishna Thakker • Nov. 13, 2018 -
Tenth Street Hats sees 74.3% engagement jump with shoppable AR try-ons
Web-powered immersive features remove friction in the shopping journey, letting people virtually sample products without having to download an app.
By Robert Williams • Nov. 12, 2018 -
42% of holiday gift-givers plan to shop on mobile, study says
Apps, location-based notifications and other mobile features can update people on deals and drive foot traffic during the critical shopping season.
By Robert Williams • Nov. 12, 2018 -
Amazon, Apple partner on e-commerce in a blow to third-party resellers
Under the new deal, Amazon will get products directly from Apple and list only Apple-authorized resellers.
By Erica Sweeney • Nov. 12, 2018 -
James Patterson teases new novel on Facebook Messenger
Readers can interact with a chatbot to review clues in security footage, police interviews and phone recordings ahead of the book's February release.
By Robert Williams • Nov. 12, 2018 -
Top 5 out-of-home advertising trends
While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says.
By Dianna Christe • Nov. 12, 2018 -
GOAT sneaker shop kicks up AR, location-based marketing for Black Friday
People can earn extra raffle tickets by visiting places that are significant to sneaker culture and sharing virtual objects on social media.
By Robert Williams • Nov. 12, 2018 -
Bluefly, NeWants team up on gamified shopping platform
Tech, home and lifestyle products are discounted in socially driven flash sales.
By Dan O'Shea • Nov. 12, 2018 -
Google Chrome update will warn about mobile subscription scams
While the upgraded mobile browser aims to prevent unscrupulous business practices, legitimate brands must ensure their websites have clear billing disclosures.
By Robert Williams • Nov. 9, 2018 -
Marriott's Moxy Hotels and Bumble app blend digital, real-life connections
Offline experiences called BumbleSpot #attheMoxy will feature celebrity and influencer appearances as well as unique activations.
By Erica Sweeney • Nov. 9, 2018 -
Red Bull pops open branded energy boost on 'Pac-Man'
Limited-edition cans of the drink include codes that unlock themed content in the mobile game.
By Robert Williams • Nov. 9, 2018
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