How brands can troll rivals with geoconquesting for Whopper-like impact

Burger King's recent Whopper Detour campaign bears several lessons for mobile marketers, writes Factual CMO Brian Czarny.

By Brian Czarny • Dec. 17, 2018

From kitchens to Kubernetes: Bringing tech to the consumer at Williams-Sonoma

CTO Yasir Anwar has led successful pilots of Kubernetes and AI and ML-based tools at the company. Even more innovation is on his 2019 agenda.

By Alex Hickey • Dec. 17, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Popular gamer Ninja calls NFL game in co-stream on Twitch

The worlds of sports and esports are colliding on Twitch, where gamers with millions of followers provide play-by-play commentary on live football games.

By Robert Williams • Dec. 14, 2018

Facebook Watch expands ad sales to 40 countries

As the social network maxes out ad inventory on its core News Feed, Facebook is seeking fresh ways to grow sales after missing analyst expectations for Q3.

By Robert Williams • Dec. 14, 2018

Starbucks expands delivery with Uber Eats partnership

Upcoming renovations to add more store tech and integrate express pickups for mobile orders points to how the coffee chain is upping its digital offerings.

By Julie Littman • Dec. 14, 2018

'Fortnite,' ASMR dominate Instagram trends this year

The annual analysis gives marketers insight into consumer interests and could guide them in developing campaigns that resonate.

By Robert Williams • Dec. 14, 2018

Response to search ads on Amazon, YouTube differs from on Google, study finds

On Amazon, the most likely reason people click on a search ad is because they are familiar with a brand. 

By Erica Sweeney • Dec. 14, 2018

Greggs unboxes 'gifting bot' on Messenger for holidays

U.K. customers can text the chatbot to buy gifts and send them to friends for the holidays.

By Robert Williams • Dec. 14, 2018

Diageo accused of running extensive, noncompliant Ciroc influencer campaign

Ad watchdog TINA collected more than 1,700 Instagram posts, more than one-third of which were shared by Sean "Diddy" Combs. Diddy deleted all but two after being notified of the findings.

By Peter Adams • Dec. 13, 2018

Adidas pairs with Snapchat for AR sneaker try-on

The shoemaker's latest collaboration with the messaging platform removes friction in the shopping process before the shoes' Dec. 15 release.

By Robert Williams • Dec. 13, 2018

IAB Tech Lab's open measurement SDK for in-app ads gains ground

The organization has certified 17 companies, including Google and Pandora, for their use of a toolkit to standardize third-party viewability and verification measurement for in-app ads.

By Robert Williams • Dec. 13, 2018

Amazon opens first small-format Go store

The e-commerce giant has evolved its Go model to include compact stores for office buildings and hospitals.

By Dan O'Shea • Dec. 13, 2018

Philadelphia's holiday smart bowl snitches on double dippers

The Kraft Heinz brand's novelty "Double Diptector" pairs with a mobile app to warn hosts about the ultimate party foul.

By Robert Williams • Dec. 13, 2018

Canada Mountain Holidays kicks off 360-degree ads for winter adventure travel

Users can get a more immersive look at mountain views, helicopter rides and skiing by rotating their phone or dragging their desktop cursor.

By Robert Williams • Dec. 13, 2018

Vitaminwater urges consumers to quit their smartphones in new sweepstakes

Interestingly, the method for entering the contest is built around smartphone participation with a focus on two mobile-first social platforms: Instagram and Twitter.

By Erica Sweeney • Dec. 13, 2018

Jaguar, HGTV star unveil a mobile holiday window in NYC

The carmaker also partnered with Pinterest to let users digitally unwrap special Pins and explore 360-degree views of the decorated truck.

By Erica Sweeney • Dec. 12, 2018

Chico's taps Salesfloor for store associate apps

Putting mobile devices in the hands of associates could help them better serve customers during and after store visits.

By Dan O'Shea • Dec. 12, 2018

Cheddar launches AR news app for Magic Leap headset

While the tech may not reach a huge audience just yet, the feature positions Cheddar as a pioneer in integrating content with budding immersive platforms.

By Robert Williams • Dec. 12, 2018

Acura revs up Instagram Stories with car customizer, Giphy stickers

Fans can build their dream 2019 ILX sports sedan and enter their design to be featured by social media influencers.

By Robert Williams • Dec. 12, 2018

'Deal or No Deal' reboot hits CNBC with live play-along app

Mobile users can play during the show and compete with friends, family and fans across the country via a social media integration.

By Robert Williams • Dec. 12, 2018

Instagram tests special accounts for social influencers

The piloted software tools may help influencers manage a social following.

By Robert Williams • Dec. 12, 2018

Facebook tests search ads in results pages, Marketplace

The search ads are repurposed News Feed ads that appear only on mobile and direct users to external websites. 

By Erica Sweeney • Dec. 12, 2018

Apple iOS, privacy and the future of ad attribution

While a new API frees advertisers from relying on third-party attribution tools, it may impact the broader landscape by changing how mobile marketers approach app ad measurement, Liftoff's Mark Ellis writes.

By Mark Ellis • Dec. 12, 2018

Farfetch taps Syte for visual search feature

The online retailer brings visual search to its luxury brand marketplace as the technology gets deeper into the fashion sector.

By Dan O'Shea • Dec. 11, 2018

Survey: Half of diners rely on friends, family — not Instagram — for restaurant suggestions

Only 7% of U.S. consumers have ordered a menu item because they saw an influencer share it on social media, according to a SevenRooms report.

By Julie Littman • Dec. 11, 2018