Mobile: Page 153
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Burger King treats pet parents to flame-grilled dog bone in DoorDash partnership
The "Dogpper" treat aims to appeal to burger fans and boost delivery.
By Robert Williams • Nov. 29, 2018 -
Disney partners with Google for cross-channel video advertising strategy
The entertainment brand ended its relationship with Comcast's FreeWheel and will use Google Ad Manager as its core ad tech platform to serve ads across the web, mobile apps and connected TV.
By Erica Sweeney • Nov. 28, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Amazon supports Giving Tuesday with Alexa-powered product donations
The campaign is the first time users can donate an item to charity using the voice assistant.
By Robert Williams • Nov. 28, 2018 -
Under Armour laces up influencer-hosted IGTV series
"UA Icon Creator Collabs" combines sneakerhead culture with the art world in long-form videos.
By Robert Williams • Nov. 28, 2018 -
Mobile shopping campaigns and dynamic product ads show strong Black Friday growth, study says
Marketers invested more heavily in shopping-friendly mobile ad units for the holiday weekend, driving rates down for cost-per-click and up for conversions.
By Robert Williams • Nov. 28, 2018 -
Q&A
Abuelo's CMO dishes on social influencers and scooping up the growing Gen Z market
The Tex-Mex chain's Renae Scott discusses influencer marketing's challenges and opportunities and what success looks like, in an interview with Mobile Marketer.
By Jacqueline Renfrow • Nov. 28, 2018 -
Column
Comic Dive: Delay, Deny, Deflect — So What?
Despite bombshell reports and seemingly endless controversies, marketers have yet to pull their ad dollars from Facebook.
By John Hazard and Lisa Burdige • Nov. 28, 2018 -
Asos' in-app Fit Assistant helps shoppers find the perfect size
New customers who answer questions about their height, weight and fit preference can use the mobile tool to get a more accurate size for items in the online store.
By Robert Williams • Nov. 28, 2018 -
MLB names MGM first official gaming partner as sports-gambling space heats up
MGM sportsbooks will leverage the league's statistics feed and have exclusive access to enhanced stats as part of the multiyear deal.
By Erica Sweeney • Nov. 28, 2018 -
Study: 93% of influencer campaigns use Instagram
Instagram Stories' presence in influencer campaigns grew 60% last quarter.
By Robert Williams • Nov. 27, 2018 -
Retailer DXL sees 6.5% engagement boost with AI-powered branded content
Arkadium's new InHabit tool reads articles and automatically inserts a relevant interactive editorial unit, helping DXL generate a 6% click-through rate.
By Erica Sweeney • Nov. 27, 2018 -
Top shopping app downloads jumped 16% on Black Friday
Walmart, Amazon, Best Buy and Target saw increased app installs over last year's holiday weekend, Sensor Tower found.
By Robert Williams • Nov. 27, 2018 -
Nike tugs on heartstrings with 'My Crazy Dream' IGTV series
Videos that inspire viewers could spur positive brand associations and resonate better on the Instagram platform than overt product ads.
By Natalie Black (Koltun) , Robert Williams • Nov. 27, 2018 -
Sony swings into mobile web AR with 'Spider-Verse' experience
Smartphone users can enter Spider-Man's world without having to download an app.
By Robert Williams • Nov. 27, 2018 -
Hardee's wants Tinder users to swipe right for chicken tender deal
As the chain sets a marketing path separate from sibling brand Carl's Jr., it also leans on celebrities in new ads around the quality of its food.
By Erica Sweeney • Nov. 27, 2018 -
CNBC: Facebook Watch adjusts focus to older audiences as millennials, teens prove elusive
The ostensible YouTube competitor hasn't gained legs with advertisers either, and Facebook is now reportedly in talks with multiple media companies about content targeting an older crowd.
By Erica Sweeney • Nov. 27, 2018 -
YouTube readies 'ad pods' to show 2 commercials in a row
Google created the format after research found that fewer ad interruptions correlated with higher engagement and less content abandonment.
By Robert Williams • Nov. 26, 2018 -
Venmo loses millions from payments fraud
A jump in fraudulent payments led the digital money-transfer provider to halt some services to prevent suspicious activity.
By Robert Williams • Nov. 26, 2018 -
7-Eleven cashes in on Alipay, WeChat Pay at Canadian stores
The Chinese payment services are now available at 35 locations in Vancouver and Toronto before a planned expansion.
By Robert Williams • Nov. 26, 2018 -
Deep Dive
The winners and losers of Black Friday 2018
Some retailers delighted their customers with promotions and free shipping while others crashed and burned.
By Kaarin Moore • Nov. 26, 2018 -
Programmatic advertising expands more slowly than expected, study says
Stricter data laws in Europe and investments in infrastructure by advertisers are two reasons why Zenith has pulled back its forecasts.
By Erica Sweeney • Nov. 26, 2018 -
Cheddar: Snap reboots Spectacles with AR effects
Despite disappointing sales of the headset, the company appears undeterred in its long-term goal of expanding AR imagery beyond the confines of a small screen.
By Robert Williams • Nov. 26, 2018 -
Mobile checkout time drops 12 seconds in Q2
A new report links mobile conversions to speed, variety of payment options, free shipping and checkout consistency.
By Dan Alaimo • Nov. 21, 2018 -
Gucci designs emoji fashions for chat startup Genies
The Italian fashion giant is the exclusive provider of virtual luxury clothing and accessories for the celebrity-backed chat app.
By Robert Williams • Nov. 21, 2018 -
KLM's travel VR series showcases faraway destinations
Celebrity chef Kiran Jethwa provides a guided tour of Thailand and Hawaii in immersive video episodes.
By Robert Williams • Nov. 21, 2018
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