Mobile: Page 153
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Travel + Leisure magazine debuts local-focused show on IGTV
This is the first of 10 that magazine publisher Meredith will develop for the platform.
By Robert Williams • Nov. 20, 2018 -
Papa Murphy's bakes 'thumb-stopping' cues into 100 pieces of social creative
The "Bake It Up a Notch" campaign racked up 1.2 million organic impressions and surpassed benchmarks on Twitter by 29 times.
By Robert Williams • Nov. 20, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Covergirl plans Black Friday opening for experiential-focused flagship store
Interactive elements, including an AI-powered greeter, AR glam stations and selfie backdrops could draw crowds during the Thanksgiving weekend.
By Erica Sweeney • Nov. 20, 2018 -
Digitalization of audio advertising leaps forward in new deals from iHeartMedia, Pandora's AdsWizz
The audio ad market is in flux as consumers spend more time listening to podcasts and streaming music on mobile devices and as the adoption of smart speakers grows.
By Erica Sweeney • Nov. 20, 2018 -
Column
Comic Dive: Half-Baked Thanksgiving Turkeys
This holiday season, poultry producers are stuffing their campaigns with QR codes, emoji and voice activations — but no fresh ideas.
By John Hazard and Lisa Burdige • Nov. 20, 2018 -
Deep Dive
Will brands make Gen Z's naughty or nice list?
Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season.
By Jacqueline Renfrow • Nov. 19, 2018 -
YouCam Makeup blends AI, AR for Beauty 3.0
Perfect Corp. released the next generation of the app with a promise to provide more personalized and accurate virtual try-ons.
By Dan Alaimo • Nov. 19, 2018 -
84% of Gen Z travelers are influenced by social media, Expedia study finds
Travel-related advertisers like hotels, airlines and resorts have the power to sway the cohort's decisions through mobile platforms and influencers, Expedia found.
By Robert Williams • Nov. 19, 2018 -
'The Grinch' hacks Honda's Twitter account
The Dr. Seuss character's signature grumpy style is on full display across social media in GIFs and other shareable content.
By Robert Williams • Nov. 19, 2018 -
Snapchat enlists Kylie Cosmetics to launch in-app social commerce
"Shop and Cop" will offer deals from about 20 brands beginning on Black Friday and ending Cyber Monday.
By Robert Williams • Nov. 19, 2018 -
Amazon sees 22% jump in 'Thursday Night Football' viewership, MediaPost reports
The tech giant differentiates the Fox TV broadcasts it simulcasts on Prime and Twitch with alternate audio and interactive features.
By Erica Sweeney • Nov. 19, 2018 -
YouTube premieres free, ad-supported Hollywood film streaming
The platform serves ads in movies like "Rocky" and "The Terminator" from its usual pool of advertising demand.
By Erica Sweeney • Nov. 19, 2018 -
Google opens AMP Story Ads to all mobile websites
Brands can now access the ad format popularized by social media apps Snapchat, Facebook and Instagram.
By Robert Williams • Nov. 19, 2018 -
Sequencing video ads lifts recall 118%, Google finds
20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns.
By Erica Sweeney • Nov. 19, 2018 -
3 trends that bring holiday video marketing into focus
Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows.
By Dianna Christe • Nov. 19, 2018 -
Office Depot's 'Elf Yourself' lands on Facebook with AR filter
The office supplies chain is rolling out the first holiday-themed AR ad on Facebook.
By Robert Williams • Nov. 16, 2018 -
Knorr sponsors interactive Food Network show on Twitter
Viewers vote in polls on the social media platform to decide which ingredients to include in the livestream's one-pot recipes.
By Robert Williams • Nov. 16, 2018 -
Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe
Etsy and Brit + Co also partnered with Pinterest to create a virtual gift tag to help shoppers find the perfect gifts.
By Erica Sweeney • Nov. 16, 2018 -
Venmo cashes in on in-car commerce with Cargo
Passengers can buy snacks and other items during rides through the popular mobile payment app.
By Robert Williams • Nov. 16, 2018 -
Instagram courts holiday shoppers with 3 fresh features
Athleisure brand Outdoor Voices is testing one of the tools to let fans tap a video and see promoted products.
By Robert Williams • Nov. 16, 2018 -
Microsoft buys bot studio Xoxco to shore up conversational AI capabilities
The tech giant aims to make AI more accessible to consumers and businesses while also incorporating the technology into its products and services.
By Robert Williams • Nov. 15, 2018 -
Uber pushes back at Lyft with a loyalty program of its own
Each level of membership offers extra benefits, including refunds on some cancellation fees, price protection on favorite routes, free food deliveries and access to top drivers.
By Robert Williams • Nov. 15, 2018 -
L'Oréal debuts NFC-powered UV sensor at Apple Stores
The clip-on hardware's companion app also provides information about humidity, pollen and pollution levels that can negatively affect health.
By Robert Williams • Nov. 15, 2018 -
Study: 1 in 6 millennials will do more holiday shopping on mobile than last year
More than a quarter of the cohort plans to "click & ship," meaning they'll buy a product online that they first saw in a store.
By Robert Williams • Nov. 15, 2018 -
67% of marketers think digital advertising hurts creative quality, study finds
Over the coming year, 91% of marketers will prioritize making digital ads more engaging to meet their brand goals.
By Erica Sweeney • Nov. 15, 2018
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