Influencer marketing is the least effective way to boost SEO, study says

Interactive content, infographics and videos dwarfed influencer posts as sources of social shares, Kaizen found.

By Robert Williams • Dec. 4, 2018

Bacardi promotes premium line in new short film directed by Michael B. Jordan

The omnichannel campaign, which shares the brand's origin story, will run across connected TV, social media, out-of-home and more.

By Erica Sweeney • Dec. 4, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook updates collections to let users create shareable holiday wish lists

Users can create wish lists to share with friends and family, or collaborate on holiday party planning. 

By Erica Sweeney • Dec. 4, 2018

All aboard: Amtrak opens casting call for social media users

The #AmtrakTakeMeThere program is looking for social media leaders — not professional travel bloggers or influencers — to share their stories.

By Robert Williams • Dec. 3, 2018

IAB Tech Lab makes app-ads.txt available for implementation during beta testing

The goal for the new protocol is to increase available digital ad inventory for mobile apps, including over-the-top video apps, while reducing fraud. 

By Robert Williams • Dec. 3, 2018

PayPal's mobile platforms processed more than $1B on Black Friday

From Thanksgiving to Cyber Monday, PayPal processed more than $25,000 a second, $11,000 of which came from mobile purchases.

By Robert Williams • Dec. 3, 2018

McDonald's honors 'hamburger menu' creator with Reddit takeover

Reddit users can unlock discounts through the burger chain's app or chat with Norm Cox during an "Ask Me Anything" session today.

By Robert Williams • Dec. 3, 2018

Marketer of the Year: Nike

The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.

By Chantal Tode • Dec. 3, 2018

Deal of the Year: IPG buys Acxiom Marketing Solutions

The $2.3 billion purchase marks a win-win, sharpening IPG's specialization in the crucial field of data while letting the Acxiom unit more deeply collaborate with the ad giant's client roster.

By Peter Adams • Dec. 3, 2018

Executive of the Year: Kylie Jenner, Kylie Cosmetics

Three years after launching a lipstick line, the young entrepreneur now serves as both CEO and CMO of an $800 million beauty empire built almost entirely through social media.

By Natalie Black (Koltun) • Dec. 3, 2018

The Mobile Marketer Awards for 2018

The awards recognize the industry's top disruptors and innovators. These executives, companies, trends and breakthroughs are transforming the industry and shaping the future.

By Mobile Marketer Team • Dec. 3, 2018

Disruptor of the Year: Amazon Go

Once the novelty around cashierless stores fizzles, will Go's "just walk out" model become the new gold standard for brick-and-mortar retail?

By Natalie Black (Koltun) • Dec. 3, 2018

Campaign of the Year: Michael Kors' AR ads on Facebook

The luxury brand's move is a strong indicator that AR ads can pull in deep-pocketed marketers looking to reach mobile users at scale.

By Chris Kelly • Dec. 3, 2018

Technology of the Year: Domino's Hotspots

While a few of its stunts went sideways, Domino's scored when it focused on cutting-edge technology.

By Chris Kelly • Dec. 3, 2018

Deal of the Year: L'Oréal buys Modiface

The beauty brand scooped up the go-to solution, catapulting itself to the head of the pack when it comes to leveraging AR — and forcing competitors to use other, less-vetted tech.

By Chris Kelly • Dec. 3, 2018

Nat Geo, WeWork recreate '90s workspaces to promote dot-com bubble series

The campaign features authentic computers and games from the era, along with social vending machines that dispense candy, toys and trading cards. 

By Erica Sweeney • Dec. 3, 2018

Captain Morgan hosts holiday contest on Instagram

Actor Adam Devine will "crash" the house party of one lucky winner.

By Robert Williams • Nov. 30, 2018

Volvo partners with Ericsson on connected vehicles

The carmaker will use the technology for digital services such as infotainment, navigation and automation.

By Robert Williams • Nov. 30, 2018

ModiFace transforms AR beauty tool into virtual nail salon

L'Oréal's latest acquisition is extending the uses for immersive mobile tech in the fiercely competitive beauty space.

By Robert Williams • Nov. 30, 2018

Retail advertisers increased Facebook spend heading into Thanksgiving, study finds

Retail advertisers spent $629 million on national TV ads from Oct. 29 to Nov. 25, a 4% drop from last year, Kantar Media found.

By Erica Sweeney • Nov. 30, 2018

Universal AR app lets movie fans recreate 'Welcome to Marwen' scene

The app is reportedly the first time a movie scene has been recreated in 3D augmented reality for mobile users.

By Robert Williams • Nov. 30, 2018

Claritas buys Barometric to beef up mobile ad tracking

The move aims to help marketers track campaigns more precisely across mobile apps, desktop and in-store settings.

By Robert Williams • Nov. 29, 2018

Terra turns veggie chips into paints, delivering 16x higher engagement rate on Instagram

High engagement rates for the effort across Instagram and Facebook show the efficacy of creative that reinforces a brand's identity while also matching the style of user-generated content.

By Chris Kelly • Nov. 29, 2018

Costa Coffee travel mug doubles as contactless payment method

Reusable "Clever Cups" include a chip by Barclaycard that customers can tap to make in-store payments.

By Robert Williams • Nov. 29, 2018

Unilever's Lynx spins Snapchat ad views into charitable donations

The CPG giant will donate to anti-bullying organization Ditch the Label every time a viewer swipes up on the video ad.

By Robert Williams • Nov. 29, 2018