Mobile: Page 152
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Bacardi promotes premium line in new short film directed by Michael B. Jordan
The omnichannel campaign, which shares the brand's origin story, will run across connected TV, social media, out-of-home and more.
By Erica Sweeney • Dec. 4, 2018 -
Facebook updates collections to let users create shareable holiday wish lists
Users can create wish lists to share with friends and family, or collaborate on holiday party planning.
By Erica Sweeney • Dec. 4, 2018 -
Explore the Trendline➔
FreshSplash via Getty ImagesTrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
All aboard: Amtrak opens casting call for social media users
The #AmtrakTakeMeThere program is looking for social media leaders — not professional travel bloggers or influencers — to share their stories.
By Robert Williams • Dec. 3, 2018 -
IAB Tech Lab makes app-ads.txt available for implementation during beta testing
The goal for the new protocol is to increase available digital ad inventory for mobile apps, including over-the-top video apps, while reducing fraud.
By Robert Williams • Dec. 3, 2018 -
PayPal's mobile platforms processed more than $1B on Black Friday
From Thanksgiving to Cyber Monday, PayPal processed more than $25,000 a second, $11,000 of which came from mobile purchases.
By Robert Williams • Dec. 3, 2018 -
McDonald's honors 'hamburger menu' creator with Reddit takeover
Reddit users can unlock discounts through the burger chain's app or chat with Norm Cox during an "Ask Me Anything" session today.
By Robert Williams • Dec. 3, 2018 -
Dive Awards
Marketer of the Year: Nike
The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.
By Chantal Tode • Dec. 3, 2018 -
Dive Awards
Deal of the Year: IPG buys Acxiom Marketing Solutions
The $2.3 billion purchase marks a win-win, sharpening IPG's specialization in the crucial field of data while letting the Acxiom unit more deeply collaborate with the ad giant's client roster.
By Peter Adams • Dec. 3, 2018 -
Dive Awards
Executive of the Year: Kylie Jenner, Kylie Cosmetics
Three years after launching a lipstick line, the young entrepreneur now serves as both CEO and CMO of an $800 million beauty empire built almost entirely through social media.
By Natalie Black (Koltun) • Dec. 3, 2018 -
Dive Awards
The Mobile Marketer Awards for 2018
The awards recognize the industry's top disruptors and innovators. These executives, companies, trends and breakthroughs are transforming the industry and shaping the future.
By Mobile Marketer Team • Dec. 3, 2018 -
Dive Awards
Disruptor of the Year: Amazon Go
Once the novelty around cashierless stores fizzles, will Go's "just walk out" model become the new gold standard for brick-and-mortar retail?
By Natalie Black (Koltun) • Dec. 3, 2018 -
Dive Awards
Campaign of the Year: Michael Kors' AR ads on Facebook
The luxury brand's move is a strong indicator that AR ads can pull in deep-pocketed marketers looking to reach mobile users at scale.
By Chris Kelly • Dec. 3, 2018 -
Dive Awards
Technology of the Year: Domino's Hotspots
While a few of its stunts went sideways, Domino's scored when it focused on cutting-edge technology.
By Chris Kelly • Dec. 3, 2018 -
Dive Awards
Deal of the Year: L'Oréal buys Modiface
The beauty brand scooped up the go-to solution, catapulting itself to the head of the pack when it comes to leveraging AR — and forcing competitors to use other, less-vetted tech.
By Chris Kelly • Dec. 3, 2018 -
Nat Geo, WeWork recreate '90s workspaces to promote dot-com bubble series
The campaign features authentic computers and games from the era, along with social vending machines that dispense candy, toys and trading cards.
By Erica Sweeney • Dec. 3, 2018 -
Captain Morgan hosts holiday contest on Instagram
Actor Adam Devine will "crash" the house party of one lucky winner.
By Robert Williams • Nov. 30, 2018 -
Volvo partners with Ericsson on connected vehicles
The carmaker will use the technology for digital services such as infotainment, navigation and automation.
By Robert Williams • Nov. 30, 2018 -
ModiFace transforms AR beauty tool into virtual nail salon
L'Oréal's latest acquisition is extending the uses for immersive mobile tech in the fiercely competitive beauty space.
By Robert Williams • Nov. 30, 2018 -
Retail advertisers increased Facebook spend heading into Thanksgiving, study finds
Retail advertisers spent $629 million on national TV ads from Oct. 29 to Nov. 25, a 4% drop from last year, Kantar Media found.
By Erica Sweeney • Nov. 30, 2018 -
Universal AR app lets movie fans recreate 'Welcome to Marwen' scene
The app is reportedly the first time a movie scene has been recreated in 3D augmented reality for mobile users.
By Robert Williams • Nov. 30, 2018 -
Claritas buys Barometric to beef up mobile ad tracking
The move aims to help marketers track campaigns more precisely across mobile apps, desktop and in-store settings.
By Robert Williams • Nov. 29, 2018 -
Terra turns veggie chips into paints, delivering 16x higher engagement rate on Instagram
High engagement rates for the effort across Instagram and Facebook show the efficacy of creative that reinforces a brand's identity while also matching the style of user-generated content.
By Chris Kelly • Nov. 29, 2018 -
Costa Coffee travel mug doubles as contactless payment method
Reusable "Clever Cups" include a chip by Barclaycard that customers can tap to make in-store payments.
By Robert Williams • Nov. 29, 2018 -
Unilever's Lynx spins Snapchat ad views into charitable donations
The CPG giant will donate to anti-bullying organization Ditch the Label every time a viewer swipes up on the video ad.
By Robert Williams • Nov. 29, 2018 -
Gap's Hill City brand connects social and programmatic ads via offline data
The label is an early adopter of Amobee's expanded partnership with Oracle Data Cloud that uses offline purchase data to boost media planning across social and programmatic.
By Erica Sweeney • Nov. 29, 2018