Mobile: Page 152
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Asos' in-app Fit Assistant helps shoppers find the perfect size
New customers who answer questions about their height, weight and fit preference can use the mobile tool to get a more accurate size for items in the online store.
By Robert Williams • Nov. 28, 2018 -
MLB names MGM first official gaming partner as sports-gambling space heats up
MGM sportsbooks will leverage the league's statistics feed and have exclusive access to enhanced stats as part of the multiyear deal.
By Erica Sweeney • Nov. 28, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Study: 93% of influencer campaigns use Instagram
Instagram Stories' presence in influencer campaigns grew 60% last quarter.
By Robert Williams • Nov. 27, 2018 -
Retailer DXL sees 6.5% engagement boost with AI-powered branded content
Arkadium's new InHabit tool reads articles and automatically inserts a relevant interactive editorial unit, helping DXL generate a 6% click-through rate.
By Erica Sweeney • Nov. 27, 2018 -
Top shopping app downloads jumped 16% on Black Friday
Walmart, Amazon, Best Buy and Target saw increased app installs over last year's holiday weekend, Sensor Tower found.
By Robert Williams • Nov. 27, 2018 -
Nike tugs on heartstrings with 'My Crazy Dream' IGTV series
Videos that inspire viewers could spur positive brand associations and resonate better on the Instagram platform than overt product ads.
By Natalie Black (Koltun) , Robert Williams • Nov. 27, 2018 -
Sony swings into mobile web AR with 'Spider-Verse' experience
Smartphone users can enter Spider-Man's world without having to download an app.
By Robert Williams • Nov. 27, 2018 -
Hardee's wants Tinder users to swipe right for chicken tender deal
As the chain sets a marketing path separate from sibling brand Carl's Jr., it also leans on celebrities in new ads around the quality of its food.
By Erica Sweeney • Nov. 27, 2018 -
CNBC: Facebook Watch adjusts focus to older audiences as millennials, teens prove elusive
The ostensible YouTube competitor hasn't gained legs with advertisers either, and Facebook is now reportedly in talks with multiple media companies about content targeting an older crowd.
By Erica Sweeney • Nov. 27, 2018 -
YouTube readies 'ad pods' to show 2 commercials in a row
Google created the format after research found that fewer ad interruptions correlated with higher engagement and less content abandonment.
By Robert Williams • Nov. 26, 2018 -
Venmo loses millions from payments fraud
A jump in fraudulent payments led the digital money-transfer provider to halt some services to prevent suspicious activity.
By Robert Williams • Nov. 26, 2018 -
7-Eleven cashes in on Alipay, WeChat Pay at Canadian stores
The Chinese payment services are now available at 35 locations in Vancouver and Toronto before a planned expansion.
By Robert Williams • Nov. 26, 2018 -
Deep Dive
The winners and losers of Black Friday 2018
Some retailers delighted their customers with promotions and free shipping while others crashed and burned.
By Kaarin Moore • Nov. 26, 2018 -
Programmatic advertising expands more slowly than expected, study says
Stricter data laws in Europe and investments in infrastructure by advertisers are two reasons why Zenith has pulled back its forecasts.
By Erica Sweeney • Nov. 26, 2018 -
Cheddar: Snap reboots Spectacles with AR effects
Despite disappointing sales of the headset, the company appears undeterred in its long-term goal of expanding AR imagery beyond the confines of a small screen.
By Robert Williams • Nov. 26, 2018 -
Mobile checkout time drops 12 seconds in Q2
A new report links mobile conversions to speed, variety of payment options, free shipping and checkout consistency.
By Dan Alaimo • Nov. 21, 2018 -
Gucci designs emoji fashions for chat startup Genies
The Italian fashion giant is the exclusive provider of virtual luxury clothing and accessories for the celebrity-backed chat app.
By Robert Williams • Nov. 21, 2018 -
KLM's travel VR series showcases faraway destinations
Celebrity chef Kiran Jethwa provides a guided tour of Thailand and Hawaii in immersive video episodes.
By Robert Williams • Nov. 21, 2018 -
Amazon brings Alexa to more Bluetooth gadgets
Brands can create voice-enabled apps that work on a broader range of wireless devices with the Alexa Mobile Accessory Kit.
By Robert Williams • Nov. 21, 2018 -
YouTube to stream 'The Lego Movie' within trailer ad for upcoming sequel
In a new ad opportunity on the platform, anyone viewing the trailer for the new Lego movie on Nov. 23 can screen the full-length original film.
By Erica Sweeney • Nov. 21, 2018 -
DSW cashes in on AR 'smile meter' for Black Friday
A full-screen ad asks mobile users to smile at their smartphone camera to measure their happy expressions and deliver a discount.
By Robert Williams • Nov. 21, 2018 -
Chili's taps into online pop-up trend with limited Cyber Monday merch
The brand's team of designers shared sneak peeks of the gear on social media, including a T-shirt inspired by a popular episode of "The Office."
By Erica Sweeney • Nov. 21, 2018 -
ShopRunner launches 'District' mobile marketplace
The e-commerce network unveiled an app heavy on personalization and Amazon product comparisons.
By Dan O'Shea • Nov. 20, 2018 -
Snap opens certification program for AR creators
Lens development was once limited to its in-house agency, but the company has gradually opened the platform to brands and agencies.
By Robert Williams • Nov. 20, 2018 -
Instagram clamps down on fake followers, 'inauthentic activity'
Parent company Facebook is working to clean up its social platforms from nefarious schemes.
By Robert Williams • Nov. 20, 2018
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