Tech the halls: Mall of America debuts holiday AR scavenger hunt

Shoppers can follow a themed story through their smartphone as they explore the mall this season.

By Robert Williams • Dec. 11, 2018

Target decks the halls with mobile AR for Christmas trees

The retail app's "See It in Your Space" feature overlays a digital image of a life-sized tree against a real background through a smartphone camera.

By Robert Williams • Dec. 10, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Ray-Ban's new chatbot hits Messenger for holiday shopping

Shoppers can access personalized recommendations and buy gifts without leaving the messaging app.

By Robert Williams • Dec. 10, 2018

Google launches Ariana Grande series with mobile-activated billboards

Fans of the pop singer can unlock exclusive "Dangerous Woman Diaries" content by scanning billboards with a smartphone.

By Robert Williams • Dec. 10, 2018

Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x

A room in Los Angeles was transformed into an "Instagrammable space" that fueled influencer content, per a case study by Gartner L2.

By Natalie Black (Koltun) , Robert Williams • Dec. 10, 2018

How 'brick-and-mobile' is transforming in-store shopping

As retailers explore adding life to their brands through mobile experiences, will stores become overly tech-ridden and lose their human touch?

By Natalie Black (Koltun) • Dec. 10, 2018

Spotify, 'Ellen' ink long-term, cross-promotional content partnership

Spotify is creating a content hub curated by DeGeneres — a first for the company — while its brand will get regular on-air TV integrations. 

By Erica Sweeney • Dec. 10, 2018

Coty unveils Clairol Color app for Google Assistant

The hair coloring Action for Google Assistant comes as Google's solution continues to win over retailers and brands.

By Dan O'Shea • Dec. 7, 2018

Facebook Live tests video shopping feature for merchants

Merchants can demonstrate and describe products for viewers to buy instantly through the platform.

By Robert Williams • Dec. 7, 2018

Marriott teams with Pepsi's Lifewtr for in-room AR art displays

Scanning a code on a Lifewtr bottle activates AR features in Facebook's in-app camera.

By Robert Williams • Dec. 7, 2018

Burger King's app hit 1M downloads after trolling McDonald's

The "Whopper Detour" geolocation stunt propelled the app to the top of the App Store this week.

By Robert Williams • Dec. 7, 2018

Vue lets UK moviegoers buy tickets with Google Pay

People can now order film tickets on a mobile device and skip the line at more than 30 theaters.

By Robert Williams • Dec. 7, 2018

Vaseline to deliver free winter skincare kits nationwide

Fans can tweet #SaveMySkin with a snowflake emoji to sign up to receive a package, which includes two products, a mug and games like Jenga.

By Erica Sweeney • Dec. 7, 2018

Facebook's newly released internal emails showcase freewheeling approach to user data

Communications between executives highlight behind-the-scenes deals with app developers to sell user data and hamper access for other apps.

By Robert Williams • Dec. 6, 2018

Washington Post brings chatbot, stickers to messaging app Viber

The chatbot automatically sends users top headlines from five newspaper sections.

By Robert Williams • Dec. 6, 2018

Lexus' AI-fueled campaign for multicultural users drives 1.55% engagement

"Moment marketing" helped the luxury carmaker reach mobile audiences during specific times, like a coffee break or late night at work.

By Robert Williams • Dec. 6, 2018

Formula 1 revs up VR viewing for racing fans

Starting this month, fans can immerse themselves in race highlights via a smartphone, smart TV or VR headset.

By Robert Williams • Dec. 6, 2018

Rent the Runway eyes Jonathan Van Ness for social contest

The fashion rental service partnered with the "Queer Eye" star to find women who deserve a year of free fashion.

By Robert Williams • Dec. 5, 2018

Walmart arms store associates with online shopping app

The retail giant is increasingly trying to blur the lines between online, in-store and mobile shopping.

By Dan O'Shea • Dec. 5, 2018

Uber Eats tests promoted placement model for restaurants in India

The program lets restaurants bundle several food items together and sell them at a discounted price in exchange for placement in the app's "specials" section.

By Alicia Kelso • Dec. 5, 2018

Zulily adds mobile twist to 'white elephant' parties

Consumers in several cities can tweet for a chance to win a surprise gift, which will be delivered within hours.

By Robert Williams • Dec. 5, 2018

Bloomberg: Apple scrambles to boost iPhone sales as demand wanes

Apple is experimenting with generous trade-in deals to spur demand during the crucial holiday buying season.

By Robert Williams • Dec. 5, 2018

Burger King trolls McDonald's with geolocation stunt

Customers near a McDonald's location can order a Whopper for a penny by downloading Burger King's revamped app.

By Robert Williams • Dec. 5, 2018

Report: Apple won't release 5G iPhone until 2020

The delay may give Samsung a chance to convince Apple users to trade in their iPhones if 5G is the mobile panacea that has been promised.

By Robert Williams • Dec. 4, 2018

Comic Dive: Unusual Suspects

Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?

By John Hazard and Lisa Burdige • Dec. 4, 2018