Mobile: Page 151
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Google launches Ariana Grande series with mobile-activated billboards
Fans of the pop singer can unlock exclusive "Dangerous Woman Diaries" content by scanning billboards with a smartphone.
By Robert Williams • Dec. 10, 2018 -
Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x
A room in Los Angeles was transformed into an "Instagrammable space" that fueled influencer content, per a case study by Gartner L2.
By Natalie Black (Koltun) , Robert Williams • Dec. 10, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
How 'brick-and-mobile' is transforming in-store shopping
As retailers explore adding life to their brands through mobile experiences, will stores become overly tech-ridden and lose their human touch?
By Natalie Black (Koltun) • Dec. 10, 2018 -
Spotify, 'Ellen' ink long-term, cross-promotional content partnership
Spotify is creating a content hub curated by DeGeneres — a first for the company — while its brand will get regular on-air TV integrations.
By Erica Sweeney • Dec. 10, 2018 -
Coty unveils Clairol Color app for Google Assistant
The hair coloring Action for Google Assistant comes as Google's solution continues to win over retailers and brands.
By Dan O'Shea • Dec. 7, 2018 -
Facebook Live tests video shopping feature for merchants
Merchants can demonstrate and describe products for viewers to buy instantly through the platform.
By Robert Williams • Dec. 7, 2018 -
Marriott teams with Pepsi's Lifewtr for in-room AR art displays
Scanning a code on a Lifewtr bottle activates AR features in Facebook's in-app camera.
By Robert Williams • Dec. 7, 2018 -
Burger King's app hit 1M downloads after trolling McDonald's
The "Whopper Detour" geolocation stunt propelled the app to the top of the App Store this week.
By Robert Williams • Dec. 7, 2018 -
Vue lets UK moviegoers buy tickets with Google Pay
People can now order film tickets on a mobile device and skip the line at more than 30 theaters.
By Robert Williams • Dec. 7, 2018 -
Vaseline to deliver free winter skincare kits nationwide
Fans can tweet #SaveMySkin with a snowflake emoji to sign up to receive a package, which includes two products, a mug and games like Jenga.
By Erica Sweeney • Dec. 7, 2018 -
Facebook's newly released internal emails showcase freewheeling approach to user data
Communications between executives highlight behind-the-scenes deals with app developers to sell user data and hamper access for other apps.
By Robert Williams • Dec. 6, 2018 -
Washington Post brings chatbot, stickers to messaging app Viber
The chatbot automatically sends users top headlines from five newspaper sections.
By Robert Williams • Dec. 6, 2018 -
Lexus' AI-fueled campaign for multicultural users drives 1.55% engagement
"Moment marketing" helped the luxury carmaker reach mobile audiences during specific times, like a coffee break or late night at work.
By Robert Williams • Dec. 6, 2018 -
Formula 1 revs up VR viewing for racing fans
Starting this month, fans can immerse themselves in race highlights via a smartphone, smart TV or VR headset.
By Robert Williams • Dec. 6, 2018 -
Rent the Runway eyes Jonathan Van Ness for social contest
The fashion rental service partnered with the "Queer Eye" star to find women who deserve a year of free fashion.
By Robert Williams • Dec. 5, 2018 -
Walmart arms store associates with online shopping app
The retail giant is increasingly trying to blur the lines between online, in-store and mobile shopping.
By Dan O'Shea • Dec. 5, 2018 -
Uber Eats tests promoted placement model for restaurants in India
The program lets restaurants bundle several food items together and sell them at a discounted price in exchange for placement in the app's "specials" section.
By Alicia Kelso • Dec. 5, 2018 -
Zulily adds mobile twist to 'white elephant' parties
Consumers in several cities can tweet for a chance to win a surprise gift, which will be delivered within hours.
By Robert Williams • Dec. 5, 2018 -
Bloomberg: Apple scrambles to boost iPhone sales as demand wanes
Apple is experimenting with generous trade-in deals to spur demand during the crucial holiday buying season.
By Robert Williams • Dec. 5, 2018 -
Burger King trolls McDonald's with geolocation stunt
Customers near a McDonald's location can order a Whopper for a penny by downloading Burger King's revamped app.
By Robert Williams • Dec. 5, 2018 -
Report: Apple won't release 5G iPhone until 2020
The delay may give Samsung a chance to convince Apple users to trade in their iPhones if 5G is the mobile panacea that has been promised.
By Robert Williams • Dec. 4, 2018 -
Column
Comic Dive: Unusual Suspects
Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?
By John Hazard and Lisa Burdige • Dec. 4, 2018 -
TD Ameritrade teams with WeChat for on-the-go financial research
U.S. account holders can use the messaging app for investment research, data on capital markets and live customer service.
By Robert Williams • Dec. 4, 2018 -
Nestlé bakes UGC, social media Q&A into National Cookie Day celebration
The brand's head pastry chef will answer fans' baking questions today through shareable videos on Instagram, Facebook and Twitter.
By Natalie Black (Koltun) , Robert Williams • Dec. 4, 2018 -
Influencer marketing is the least effective way to boost SEO, study says
Interactive content, infographics and videos dwarfed influencer posts as sources of social shares, Kaizen found.
By Robert Williams • Dec. 4, 2018
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