Mobile: Page 151
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Apple's Q1 beats lowered estimate as iPhone sales drop 15%
In other news, the company is rushing to fix a widely reported on bug in its FaceTime video-chat service that lets people eavesdrop on each other.
By Robert Williams • Jan. 30, 2019 -
Report: TikTok dips its toes into advertising
A five-second ad for food-delivery company GrubHub appeared on Jan. 26, according to users of the social app.
By Robert Williams • Jan. 30, 2019 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Uber drives rewards program with free rides for Super Bowl's losing fans
The "Unhappy Hour" campaign, which includes a video starring Seattle Seahawks quarterback Russell Wilson, is running on Twitter and Instagram.
By Robert Williams • Jan. 30, 2019 -
1-800-Flowers cashes in on conversational commerce, AR for Valentine's Day
Mobile pay, voice ordering and a product recommendation engine highlight how brands are using mobile tech to lure shoppers around holidays.
By Robert Williams • Jan. 30, 2019 -
Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis finds
Compared with previous years, fewer brands had released teasers or campaigns by the week before the big game while TV spending totaled $2.9 million, down from $38.8 million in 2018.
By Erica Sweeney • Jan. 30, 2019 -
Report: Apple plans subscription service for video games
The "Netflix for games" would let customers get a bundle of games for a flat fee.
By Robert Williams • Jan. 29, 2019 -
Starbucks Rewards membership jumps 14% in Q1, highest gain in 3 years
Expanded delivery, mobile pay and better app personalization features were key to driving U.S. membership and sales.
By Robert Williams • Jan. 29, 2019 -
Wendy's delivers free Baconator in DoorDash deal
As part of the promotion, the chain changed its Twitter name to "Freebaconator" and snagged more than 2,000 likes in the first 15 hours of posting a video for the burger deal.
By Robert Williams • Jan. 29, 2019 -
Retrieved from Amazon on September 21, 2018
Deep Dive'Hey Alexa, what's the future of voice ordering for groceries?'
Analysts say voice shopping will begin to mature in five to 10 years but still has too much friction for convenience-seeking customers.
By Krishna Thakker • Jan. 29, 2019 -
Reuters: Snapchat could make some snaps permanent
The image-sharing app is also considering whether to reveal the identities of users who make public posts.
By Robert Williams • Jan. 29, 2019 -
Peter Adams/Marketing Dive
Deep DiveThe hype cools on 5G — but the revolution is still coming
Presentations on the wireless upgrade underwhelmed many at CES, but it remains an essential consideration when developing strategies around the next generation of consumer technology.
By Peter Adams • Jan. 29, 2019 -
Virtual reality for retail, marketing could hit $1.8B in 2022
VR remains in early phases, but related revenue could explode over the next few years, according to a Pymnts.com study.
By Dan O'Shea • Jan. 28, 2019 -
Brands ramp up ad spend on Facebook Stories by 124%, study finds
Nanigans' Q4 2018 data suggest that the format is making gains, even if it is dwarfed by the social network's more established News Feed.
By Robert Williams • Jan. 28, 2019 -
'Resident Evil 2' YouTube ad lets viewers choose their adventure
One-third of viewers chose to continue the ad's interactive experience, with 85% of that group following the narrative to its end.
By Robert Williams • Jan. 28, 2019 -
Study: Super Bowl ad reveals fail to gain traction on social media
While ad reveals aren't driving much chatter, a new report shows Pizza Hut's expansion of beer delivery has spurred more than 125,000 shares.
By Robert Williams • Jan. 28, 2019 -
Will Facebook's bold play to unify Instagram, WhatsApp and Messenger pay off?
While the apps will still exist as standalone services, their infrastructure will be integrated, doubling as both a privacy consideration and potential move by Facebook to shore up a larger stake of the growing messaging market.
By Peter Adams • Jan. 28, 2019 -
87% of retailers say taking a stand on social issues is worth the risk, survey finds
Trends retailers are most interested in this year are mobile offers, voice technology and try-before-you-buy initiatives, according to RetailMeNot.
By Erica Sweeney • Jan. 28, 2019 -
Frank's RedHot spices up Super Bowl campaign with Twitter contest
Instead of running a pricey TV spot, Frank's asks viewers to tweet a chili pepper emoji and special hashtag during other brands' ads.
By Natalie Black (Koltun) , Robert Williams • Jan. 28, 2019 -
Honda teams with Twitch and esports pros Team Liquid
The partnership features a customized fleet of cars, jersey placements, a video series, charity tournaments, Reddit AMAs and more.
By Robert Williams • Jan. 25, 2019 -
87% plan to upgrade to a 5G-enabled phone, survey finds
Consumers are willing to pay more for the next-gen technology if it delivers on its promise.
By Robert Williams • Jan. 25, 2019 -
Retrieved from Walmart on January 25, 2019
Walmart gamifies in-store training with Spark City app
The mobile platform, which already has more than 104,000 downloads, simulates customer interactions to help associates perform better on the floor.
By Dan O'Shea • Jan. 25, 2019 -
75% of search shopping impressions occur on mobile, Kenshoo finds
Growth in advertising on Amazon spurred a fivefold jump in e-commerce ad spending.
By Robert Williams • Jan. 25, 2019 -
Retrieved from Coca-Cola on January 05, 2019
Coca-Cola's big game spot will celebrate diversity immediately before national anthem
Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl.
By Erica Sweeney • Jan. 25, 2019 -
Expensify drops scannable 2 Chainz music video in Super Bowl lead-up
Viewers can scan the receipts featured in the commercial to win prizes around the big game.
By Robert Williams • Jan. 25, 2019 -
Facebook's new brand safety certification promises advertisers more control
Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.
By Erica Sweeney • Jan. 25, 2019
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