Mobile: Page 150
-
Greggs unboxes 'gifting bot' on Messenger for holidays
U.K. customers can text the chatbot to buy gifts and send them to friends for the holidays.
By Robert Williams • Dec. 14, 2018 -
Diageo accused of running extensive, noncompliant Ciroc influencer campaign
Ad watchdog TINA collected more than 1,700 Instagram posts, more than one-third of which were shared by Sean "Diddy" Combs. Diddy deleted all but two after being notified of the findings.
By Peter Adams • Dec. 13, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Adidas pairs with Snapchat for AR sneaker try-on
The shoemaker's latest collaboration with the messaging platform removes friction in the shopping process before the shoes' Dec. 15 release.
By Robert Williams • Dec. 13, 2018 -
IAB Tech Lab's open measurement SDK for in-app ads gains ground
The organization has certified 17 companies, including Google and Pandora, for their use of a toolkit to standardize third-party viewability and verification measurement for in-app ads.
By Robert Williams • Dec. 13, 2018 -
Amazon opens first small-format Go store
The e-commerce giant has evolved its Go model to include compact stores for office buildings and hospitals.
By Dan O'Shea • Dec. 13, 2018 -
Philadelphia's holiday smart bowl snitches on double dippers
The Kraft Heinz brand's novelty "Double Diptector" pairs with a mobile app to warn hosts about the ultimate party foul.
By Robert Williams • Dec. 13, 2018 -
Canada Mountain Holidays kicks off 360-degree ads for winter adventure travel
Users can get a more immersive look at mountain views, helicopter rides and skiing by rotating their phone or dragging their desktop cursor.
By Robert Williams • Dec. 13, 2018 -
Vitaminwater urges consumers to quit their smartphones in new sweepstakes
Interestingly, the method for entering the contest is built around smartphone participation with a focus on two mobile-first social platforms: Instagram and Twitter.
By Erica Sweeney • Dec. 13, 2018 -
Jaguar, HGTV star unveil a mobile holiday window in NYC
The carmaker also partnered with Pinterest to let users digitally unwrap special Pins and explore 360-degree views of the decorated truck.
By Erica Sweeney • Dec. 12, 2018 -
Chico's taps Salesfloor for store associate apps
Putting mobile devices in the hands of associates could help them better serve customers during and after store visits.
By Dan O'Shea • Dec. 12, 2018 -
Cheddar launches AR news app for Magic Leap headset
While the tech may not reach a huge audience just yet, the feature positions Cheddar as a pioneer in integrating content with budding immersive platforms.
By Robert Williams • Dec. 12, 2018 -
Acura revs up Instagram Stories with car customizer, Giphy stickers
Fans can build their dream 2019 ILX sports sedan and enter their design to be featured by social media influencers.
By Robert Williams • Dec. 12, 2018 -
'Deal or No Deal' reboot hits CNBC with live play-along app
Mobile users can play during the show and compete with friends, family and fans across the country via a social media integration.
By Robert Williams • Dec. 12, 2018 -
Instagram tests special accounts for social influencers
The piloted software tools may help influencers manage a social following.
By Robert Williams • Dec. 12, 2018 -
Facebook tests search ads in results pages, Marketplace
The search ads are repurposed News Feed ads that appear only on mobile and direct users to external websites.
By Erica Sweeney • Dec. 12, 2018 -
Opinion
Apple iOS, privacy and the future of ad attribution
While a new API frees advertisers from relying on third-party attribution tools, it may impact the broader landscape by changing how mobile marketers approach app ad measurement, Liftoff's Mark Ellis writes.
By Mark Ellis • Dec. 12, 2018 -
Farfetch taps Syte for visual search feature
The online retailer brings visual search to its luxury brand marketplace as the technology gets deeper into the fashion sector.
By Dan O'Shea • Dec. 11, 2018 -
Survey: Half of diners rely on friends, family — not Instagram — for restaurant suggestions
Only 7% of U.S. consumers have ordered a menu item because they saw an influencer share it on social media, according to a SevenRooms report.
By Julie Littman • Dec. 11, 2018 -
Study: Unconventional holiday themes boost email open rates year-round
Emails themed around non-traditional holidays, such as Groundhog Day, spur higher conversion rates and can help retailers compete with Amazon, Yes Marketing found.
By Robert Williams • Dec. 11, 2018 -
Calvin Klein adopts digital-first approach, leaving print ads behind
The brand plans to post more frequently on its social media platforms, work with more micro-influencers and host local activations.
By Erica Sweeney • Dec. 11, 2018 -
Mr Porter's holiday chatbot delivers men's gift guidance
The luxury menswear brand is the latest to launch a chatbot on Facebook Messenger for personalized product recommendations.
By Robert Williams • Dec. 11, 2018 -
W Hotels boosts website traffic with St. Vincent YouTube videos
The hotel chain's website saw 39% of social referral traffic from YouTube, twice the industry average.
By Robert Williams • Dec. 11, 2018 -
Tech the halls: Mall of America debuts holiday AR scavenger hunt
Shoppers can follow a themed story through their smartphone as they explore the mall this season.
By Robert Williams • Dec. 11, 2018 -
Target decks the halls with mobile AR for Christmas trees
The retail app's "See It in Your Space" feature overlays a digital image of a life-sized tree against a real background through a smartphone camera.
By Robert Williams • Dec. 10, 2018 -
Ray-Ban's new chatbot hits Messenger for holiday shopping
Shoppers can access personalized recommendations and buy gifts without leaving the messaging app.
By Robert Williams • Dec. 10, 2018
Previous
