Kraft helps avert 'meltdowns' with on-demand grilled cheese delivery in Times Square

Parents can request free sandwiches today only by sending a text to Kraft.

By Robert Williams • Dec. 20, 2018

NYT report suggests Facebook overstepped bounds of FTC consent decree

The social giant's freewheeling approach to personal information let apps like Netflix and Spotify read users' private messages, among other practices that could result in massive fines.

By Peter Adams • Dec. 19, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Vail Resorts' chatbot delivers ski lift status, weather and terrain details

The "digital mountain assistant" can answer text questions to expedite Vail's customer service operations.

By Robert Williams • Dec. 19, 2018

Shiseido blends ad on Hong Kong airport app with store beauty promotion

When travelers approach the duty-free area, beacons signal a push notification to smartphones to offer free product samples while they await their flight.

By Robert Williams • Dec. 19, 2018

Walmart testing in-house visual search technology

A TechCrunch report revealed that Walmart Labs is collaborating with Hayneedle to scale search objectives. 

By Dan O'Shea • Dec. 19, 2018

Four Seasons' live chat service exchanged 3.5M messages since launch

The luxury hotel chain recently added Facebook-owned WhatsApp to its suite of chat channels.

By Robert Williams • Dec. 19, 2018

3 ways to prep for a voice-driven holiday season and beyond

Brands like Tide and Dunkin' illustrate how marketers can tap into the emerging tech, which is set to command $19 billion in ad spend globally by 2022.

By Rebecca Stone • Dec. 19, 2018

Twitter will slide UK soccer highlights into overseas fans' inboxes

Fans in 10 markets can get video clips of top English teams by chatbot-powered direct messages.

By Robert Williams • Dec. 19, 2018

Asos will increase marketing spend in 2019 as sales growth unexpectedly slows

The news may indicate that the coming year will be tough for online clothing retailers due to economic uncertainty and weakening consumer confidence.

By Erica Sweeney • Dec. 19, 2018

Comic Dive: Have It Our Way

Burger King's "Whopper Detour" stunt used geoconquesting to troll McDonald's and drive a million app downloads.

By John Hazard and Lisa Burdige • Dec. 19, 2018

Atom unveils Alexa skill for movie ticket-buying

The platform lets moviegoers hear what's playing nearby, reserve seats and buy tickets with Amazon Pay.

By Robert Williams • Dec. 18, 2018

Blippar collapses amid investor dispute, fires all staff

Two years ago, the AR startup boasted a unicorn-like valuation of $1.5 billion.

By Robert Williams • Dec. 18, 2018

TikTok makes first UK marketing push for the holidays

The festive campaign includes a series of hashtags and challenges related to Christmas and New Year's celebrations.

By Robert Williams • Dec. 18, 2018

National brands rein in ad spend growth on Facebook, analysis finds

A desire for brand-safe environments is leading some national marketers to slow their pace with the social giant, according to Standard Media Index.

By Erica Sweeney • Dec. 18, 2018

Mobile developers grow optimistic about in-game ads, study says

Perception of in-game ads are steadily shifting from a "necessary evil" to an "important monetization strategy."

By Robert Williams • Dec. 18, 2018

Celebs, humor dominate YouTube's top ads of 2018

Amazon's "Alexa Loses Her Voice" topped the 2018 leaderboard with more than 50 million views.

By Erica Sweeney • Dec. 17, 2018

Google puts $1B toward sprawling new NYC campus

The 1.7 million square-foot expansion builds on the company's recent moves, such as buying Chelsea Market, and comes as Amazon establishes a greater foothold in the city.

By Peter Adams • Dec. 17, 2018

H&M Home unwraps voice-powered gift guide for Google Assistant

The voice application also offers payment through voice command and Google Pay, letting users purchase merchandise without leaving the app.

By Robert Williams • Dec. 17, 2018

KFC, Tide, Nike among brands that 'won' Twitter in 2018

U.S. Head of Brand Strategy Ryan Oliver highlights brands that have mastered the social media platform.

By Robert Williams • Dec. 17, 2018

Conscious Minds promotes iTunes movie release with Instagram vending machines

The creative agency stocked machines with fake goods that parody social media features as part of a campaign for its documentary "Social Animals."

By Robert Williams • Dec. 17, 2018

Columbia Pictures promotes film premiere with 360-degree escape rooms

Surviving virtual rooms with themes from the upcoming "Escape Room" enters fans into a contest to win a trip to Los Angeles — and $1 million.

By Erica Sweeney • Dec. 17, 2018

How brands can troll rivals with geoconquesting for Whopper-like impact

Burger King's recent Whopper Detour campaign bears several lessons for mobile marketers, writes Factual CMO Brian Czarny.

By Brian Czarny • Dec. 17, 2018

From kitchens to Kubernetes: Bringing tech to the consumer at Williams-Sonoma

CTO Yasir Anwar has led successful pilots of Kubernetes and AI and ML-based tools at the company. Even more innovation is on his 2019 agenda.

By Alex Hickey • Dec. 17, 2018

Popular gamer Ninja calls NFL game in co-stream on Twitch

The worlds of sports and esports are colliding on Twitch, where gamers with millions of followers provide play-by-play commentary on live football games.

By Robert Williams • Dec. 14, 2018

Facebook Watch expands ad sales to 40 countries

As the social network maxes out ad inventory on its core News Feed, Facebook is seeking fresh ways to grow sales after missing analyst expectations for Q3.

By Robert Williams • Dec. 14, 2018