Mobile: Page 150
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Puma, Nike top list of most-mentioned brands on Instagram
Celebrities like Selena Gomez and Cristiano Ronaldo help to drive brand interactions on the image-sharing app.
By Robert Williams • Dec. 21, 2018 -
The Players’ Tribune, Amazon Prime Video line up series focusing on NBA moms
The effort promotes Amazon Originals’ “Jack Ryan” and will premiere during the NBA’s Christmas Day games on both platforms.
By Erica Sweeney • Dec. 21, 2018 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Coty infuses stores with VR tech for personalized scent shopping
People don a VR headset and smell scented stones to activate a 3D video that helps to determine their perfect perfume.
By Natalie Black (Koltun) , Erica Sweeney • Dec. 21, 2018 -
AppsFlyer: App install ad spend to surge to $64.1B by 2020
The rise in media costs will outpace the growth of app installs that are driven by marketing activities.
By Robert Williams • Dec. 20, 2018 -
Rihanna’s Fenty Beauty, Amazon lead social media mentions for holiday gift shopping, study says
The singer’s beauty brand gift guide received the most engagements on Twitter in the lead-up to Christmas.
By Robert Williams • Dec. 20, 2018 -
Mizuno’s app revamp boasts geofencing feature for push campaigns
Passersby will receive mobile notifications with a call-to-action linked to Google Maps to guide people toward nearby stores.
By Robert Williams • Dec. 20, 2018 -
Kraft helps avert ‘meltdowns’ with on-demand grilled cheese delivery in Times Square
Parents can request free sandwiches today only by sending a text to Kraft.
By Robert Williams • Dec. 20, 2018 -
NYT report suggests Facebook overstepped bounds of FTC consent decree
The social giant’s freewheeling approach to personal information let apps like Netflix and Spotify read users’ private messages, among other practices that could result in massive fines.
By Peter Adams • Dec. 19, 2018 -
Vail Resorts’ chatbot delivers ski lift status, weather and terrain details
The “digital mountain assistant” can answer text questions to expedite Vail’s customer service operations.
By Robert Williams • Dec. 19, 2018 -
Shiseido blends ad on Hong Kong airport app with store beauty promotion
When travelers approach the duty-free area, beacons signal a push notification to smartphones to offer free product samples while they await their flight.
By Robert Williams • Dec. 19, 2018 -
Four Seasons’ live chat service exchanged 3.5M messages since launch
The luxury hotel chain recently added Facebook-owned WhatsApp to its suite of chat channels.
By Robert Williams • Dec. 19, 2018 -
Walmart testing in-house visual search technology
A TechCrunch report revealed that Walmart Labs is collaborating with Hayneedle to scale search objectives.
By Dan O’Shea • Dec. 19, 2018 -
Opinion
3 ways to prep for a voice-driven holiday season and beyond
Brands like Tide and Dunkin’ illustrate how marketers can tap into the emerging tech, which is set to command $19 billion in ad spend globally by 2022.
By Rebecca Stone • Dec. 19, 2018 -
Twitter will slide UK soccer highlights into overseas fans’ inboxes
Fans in 10 markets can get video clips of top English teams by chatbot-powered direct messages.
By Robert Williams • Dec. 19, 2018 -
Retrieved from Asos on January 29, 2018
Asos will increase marketing spend in 2019 as sales growth unexpectedly slows
The news may indicate that the coming year will be tough for online clothing retailers due to economic uncertainty and weakening consumer confidence.
By Erica Sweeney • Dec. 19, 2018 -
Column
Comic Dive: Have It Our Way
Burger King’s “Whopper Detour” stunt used geoconquesting to troll McDonald’s and drive a million app downloads.
By John Hazard and Lisa Burdige • Dec. 19, 2018 -
Retrieved from Amazon on September 20, 2018
Atom unveils Alexa skill for movie ticket-buying
The platform lets moviegoers hear what’s playing nearby, reserve seats and buy tickets with Amazon Pay.
By Robert Williams • Dec. 18, 2018 -
Blippar collapses amid investor dispute, fires all staff
Two years ago, the AR startup boasted a unicorn-like valuation of $1.5 billion.
By Robert Williams • Dec. 18, 2018 -
TikTok makes first UK marketing push for the holidays
The festive campaign includes a series of hashtags and challenges related to Christmas and New Year’s celebrations.
By Robert Williams • Dec. 18, 2018 -
National brands rein in ad spend growth on Facebook, analysis finds
A desire for brand-safe environments is leading some national marketers to slow their pace with the social giant, according to Standard Media Index.
By Erica Sweeney • Dec. 18, 2018 -
Mobile developers grow optimistic about in-game ads, study says
Perception of in-game ads are steadily shifting from a “necessary evil” to an “important monetization strategy.”
By Robert Williams • Dec. 18, 2018 -
Celebs, humor dominate YouTube’s top ads of 2018
Amazon’s “Alexa Loses Her Voice” topped the 2018 leaderboard with more than 50 million views.
By Erica Sweeney • Dec. 17, 2018 -
Google puts $1B toward sprawling new NYC campus
The 1.7 million square-foot expansion builds on the company’s recent moves, such as buying Chelsea Market, and comes as Amazon establishes a greater foothold in the city.
By Peter Adams • Dec. 17, 2018 -
H&M Home unwraps voice-powered gift guide for Google Assistant
The voice application also offers payment through voice command and Google Pay, letting users purchase merchandise without leaving the app.
By Robert Williams • Dec. 17, 2018 -
KFC, Tide, Nike among brands that ‘won’ Twitter in 2018
U.S. Head of Brand Strategy Ryan Oliver highlights brands that have mastered the social media platform.
By Robert Williams • Dec. 17, 2018
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