'Hey Alexa, what's the future of voice ordering for groceries?'

Analysts say voice shopping will begin to mature in five to 10 years but still has too much friction for convenience-seeking customers.

By Krishna Thakker • Jan. 29, 2019

Reuters: Snapchat could make some snaps permanent

The image-sharing app is also considering whether to reveal the identities of users who make public posts.

By Robert Williams • Jan. 29, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

The hype cools on 5G — but the revolution is still coming

Presentations on the wireless upgrade underwhelmed many at CES, but it remains an essential consideration when developing strategies around the next generation of consumer technology.

By Peter Adams • Jan. 29, 2019

Virtual reality for retail, marketing could hit $1.8B in 2022

VR remains in early phases, but related revenue could explode over the next few years, according to a Pymnts.com study.

By Dan O'Shea • Jan. 28, 2019

Brands ramp up ad spend on Facebook Stories by 124%, study finds

Nanigans' Q4 2018 data suggest that the format is making gains, even if it is dwarfed by the social network's more established News Feed.

By Robert Williams • Jan. 28, 2019

'Resident Evil 2' YouTube ad lets viewers choose their adventure

One-third of viewers chose to continue the ad's interactive experience, with 85% of that group following the narrative to its end.

By Robert Williams • Jan. 28, 2019

Study: Super Bowl ad reveals fail to gain traction on social media

While ad reveals aren't driving much chatter, a new report shows Pizza Hut's expansion of beer delivery has spurred more than 125,000 shares.

By Robert Williams • Jan. 28, 2019

Will Facebook's bold play to unify Instagram, WhatsApp and Messenger pay off?

While the apps will still exist as standalone services, their infrastructure will be integrated, doubling as both a privacy consideration and potential move by Facebook to shore up a larger stake of the growing messaging market.

By Peter Adams • Jan. 28, 2019

87% of retailers say taking a stand on social issues is worth the risk, survey finds

Trends retailers are most interested in this year are mobile offers, voice technology and try-before-you-buy initiatives, according to RetailMeNot.

By Erica Sweeney • Jan. 28, 2019

Frank's RedHot spices up Super Bowl campaign with Twitter contest

Instead of running a pricey TV spot, Frank's asks viewers to tweet a chili pepper emoji and special hashtag during other brands' ads.

By Natalie Black (Koltun) , Robert Williams • Jan. 28, 2019

Honda teams with Twitch and esports pros Team Liquid

The partnership features a customized fleet of cars, jersey placements, a video series, charity tournaments, Reddit AMAs and more.

By Robert Williams • Jan. 25, 2019

87% plan to upgrade to a 5G-enabled phone, survey finds

Consumers are willing to pay more for the next-gen technology if it delivers on its promise. 

By Robert Williams • Jan. 25, 2019

Walmart gamifies in-store training with Spark City app

The mobile platform, which already has more than 104,000 downloads, simulates customer interactions to help associates perform better on the floor.

By Dan O'Shea • Jan. 25, 2019

75% of search shopping impressions occur on mobile, Kenshoo finds

Growth in advertising on Amazon spurred a fivefold jump in e-commerce ad spending.

By Robert Williams • Jan. 25, 2019

Coca-Cola's big game spot will celebrate diversity immediately before national anthem

Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl.

By Erica Sweeney • Jan. 25, 2019

Expensify drops scannable 2 Chainz music video in Super Bowl lead-up

Viewers can scan the receipts featured in the commercial to win prizes around the big game.

By Robert Williams • Jan. 25, 2019

Facebook's new brand safety certification promises advertisers more control

Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.

By Erica Sweeney • Jan. 25, 2019

P&G teams with e-commerce platform Loop as part of big sustainability test

As the first consumer goods company to partner with the service, it is reworking the packaging of 11 core brands to be more reusable, refillable and durable. 

By Peter Adams • Updated Jan. 24, 2019

Burger King teases Super Bowl spot with DoorDash mystery box

The burger chain will return to the Super Bowl for the first time in 12 years and is building buzz with a mysterious delivery.

By Robert Williams • Jan. 24, 2019

Amazon's IMDbPro app connects entertainment professionals at Sundance Film Festival

Director Kevin Smith will interview actors, writers and directors for the IMDb TV and movie database.

By Robert Williams • Jan. 24, 2019

Blippar returns after finding a buyer of key assets

After filing for bankruptcy last month, the tech startup will focus on AR software development.

By Robert Williams • Jan. 24, 2019

Volvo revs up Super Bowl 'anti-commercial' with mobile contest

The carmaker is counter-programming against the big game with a contest to see who can focus on an image of a new sedan the longest.

By Robert Williams • Jan. 24, 2019

Kantar: US ad spend reached $151B in 2018, a 4.1% jump

Procter & Gamble remained the top advertiser in 2018 while Amazon increased its ad spend by 72.5%.

By Erica Sweeney • Jan. 24, 2019

Giant Foods launches health-focused podcast

"Nutrition Made Easy!" will feature the grocer's registered dietitians and nutritionists as the chain continues to explore ways to connect with shoppers.

By Jessica Dumont • Jan. 24, 2019

Target rolls out in-store contactless payments

The retailer now accepts Apple Pay, Google Pay and Samsung Pay in all 1,850 U.S. stores.

By Dan O'Shea • Jan. 23, 2019