Apple cuts quarterly sales guidance, citing slow Chinese sales

CEO Tim Cook said on Wednesday that trade tensions with China and supply constraints hampered growth.

By Robert Williams • Jan. 3, 2019

'Fortnite' maker Epic Games plans its own app store

The challenge to Google and Apple is expected to let developers keep more of the money generated from download fees and subscriptions.

By Robert Williams • Jan. 3, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

5 stories that shaped retail marketing in 2018

Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.

By Cara Salpini • Jan. 3, 2019

Roku's mobile streaming service takes aim at Amazon Prime Video

The updates will likely expand the streaming platform's reach beyond viewers' living rooms to their mobile devices.

By Robert Williams • Jan. 3, 2019

Facebook AR face filter lets viewers lip-sync with John Legend

Baobab Studios takes to the social platform to promote its animated VR short film "Crow: The Legend."

By Robert Williams • Jan. 3, 2019

How Cars.com drives a 40% chat-to-lead conversion rate on Facebook

CMO Brooke Skinner-Ricketts — previously head of brand strategy at Twitter — discusses how social media is changing the way auto brands, consumers and local dealerships interact online.

By Jacqueline Renfrow • Jan. 3, 2019

Study: Share of US retail sales from smartphones jumps 14% in Q3

Omnichannel shoppers are retailers' most valuable segment, generating 27% of all sales despite representing just 7% of customers.

By Robert Williams • Jan. 2, 2019

Indian food giant boosts CTR with real-time targeted mobile ads

Britannia combined TV viewing with mobile banners during the Asia Cup cricket tournament to deliver 10 million impressions in less than a week.

By Robert Williams • Jan. 2, 2019

Netflix nixes iTunes billing for new subscribers

The move cost Apple millions in "taxes" on the streaming service's $853 million in App Store revenue.

By Robert Williams • Jan. 2, 2019

Alexa-powered shopping triples during holiday season

While Amazon didn't provide exact numbers, the e-commerce giant said holiday sales broke records.

By Robert Williams • Jan. 2, 2019

Media spend vs. promotions: why 1 delivers a 35% performance lift

Rather than choose one tactic over the other, new research spanning 13 years pushes brands to find the right balance of each for optimal results.

By Shane Schick • Jan. 2, 2019

ESPN lets 4 college football superfans camp out on a billboard ahead of championship

Atop the 45-foot tall outdoor activation, participants are competing in games for prizes, some of which are being livestreamed.

By Erica Sweeney • Jan. 2, 2019

Ringing in your mobile marketing New Year's resolutions

'Tis the season for stronger data, better ad experiences and preparing strategic road maps to make 2019 the year of the user, writes Fluent's Mary Lister.

By Mary Lister • Dec. 27, 2018

Our 10 best stories of 2018

Take a look back at Marketing Dive's top stories, which captured the biggest developments from executive departures to creative innovation that shaped the industry.

By Marketing Dive team • Dec. 21, 2018

5 stories that shaped mobile commerce in 2018

Mobile tech demonstrates how stores are evolving — and that we are living in the middle of a shift in consumer behavior. 

By Kaarin Moore • Dec. 21, 2018

Coke leads $15M investment round in Dirty Lemon parent Iris Nova

The company focuses on cashierless, text-to-pay consumer goods and has grown the popularity of its brands through platforms like Instagram.

By Peter Adams • Dec. 21, 2018

TikTok ties AR content sharing to charitable giving in celebrity-filled campaign

Nick Jonas, Nina Dobrev and others created mobile videos using new holiday-themed AR filters, and the platform wants others to do the same to help it donate $2 million.

By Robert Williams • Dec. 21, 2018

Amazon will continue to dominate smart speaker space in 2019, eMarketer says

However, Google and other companies will cut into Amazon's market share, which is set to dip from 66.6% to 63.3%.

By Robert Williams • Dec. 21, 2018

Report: Apple may soon let iOS users gift in-app purchases

A change in App Store guidelines hints that app users may soon be able to buy virtual goods and give them to others.

By Robert Williams • Dec. 21, 2018

Puma, Nike top list of most-mentioned brands on Instagram

Celebrities like Selena Gomez and Cristiano Ronaldo help to drive brand interactions on the image-sharing app.

By Robert Williams • Dec. 21, 2018

The Players' Tribune, Amazon Prime Video line up series focusing on NBA moms

The effort promotes Amazon Originals' "Jack Ryan" and will premiere during the NBA's Christmas Day games on both platforms.

By Erica Sweeney • Dec. 21, 2018

Coty infuses stores with VR tech for personalized scent shopping

People don a VR headset and smell scented stones to activate a 3D video that helps to determine their perfect perfume.

By Natalie Black (Koltun) , Erica Sweeney • Dec. 21, 2018

AppsFlyer: App install ad spend to surge to $64.1B by 2020

The rise in media costs will outpace the growth of app installs that are driven by marketing activities.

By Robert Williams • Dec. 20, 2018

Rihanna's Fenty Beauty, Amazon lead social media mentions for holiday gift shopping, study says

The singer's beauty brand gift guide received the most engagements on Twitter in the lead-up to Christmas.

By Robert Williams • Dec. 20, 2018

Mizuno's app revamp boasts geofencing feature for push campaigns

Passersby will receive mobile notifications with a call-to-action linked to Google Maps to guide people toward nearby stores.

By Robert Williams • Dec. 20, 2018