Mobile: Page 148
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Roku's mobile streaming service takes aim at Amazon Prime Video
The updates will likely expand the streaming platform's reach beyond viewers' living rooms to their mobile devices.
By Robert Williams • Jan. 3, 2019 -
Facebook AR face filter lets viewers lip-sync with John Legend
Baobab Studios takes to the social platform to promote its animated VR short film "Crow: The Legend."
By Robert Williams • Jan. 3, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Q&A
How Cars.com drives a 40% chat-to-lead conversion rate on Facebook
CMO Brooke Skinner-Ricketts — previously head of brand strategy at Twitter — discusses how social media is changing the way auto brands, consumers and local dealerships interact online.
By Jacqueline Renfrow • Jan. 3, 2019 -
Study: Share of US retail sales from smartphones jumps 14% in Q3
Omnichannel shoppers are retailers' most valuable segment, generating 27% of all sales despite representing just 7% of customers.
By Robert Williams • Jan. 2, 2019 -
Indian food giant boosts CTR with real-time targeted mobile ads
Britannia combined TV viewing with mobile banners during the Asia Cup cricket tournament to deliver 10 million impressions in less than a week.
By Robert Williams • Jan. 2, 2019 -
Netflix nixes iTunes billing for new subscribers
The move cost Apple millions in "taxes" on the streaming service's $853 million in App Store revenue.
By Robert Williams • Jan. 2, 2019 -
Alexa-powered shopping triples during holiday season
While Amazon didn't provide exact numbers, the e-commerce giant said holiday sales broke records.
By Robert Williams • Jan. 2, 2019 -
Media spend vs. promotions: why 1 delivers a 35% performance lift
Rather than choose one tactic over the other, new research spanning 13 years pushes brands to find the right balance of each for optimal results.
By Shane Schick • Jan. 2, 2019 -
ESPN lets 4 college football superfans camp out on a billboard ahead of championship
Atop the 45-foot tall outdoor activation, participants are competing in games for prizes, some of which are being livestreamed.
By Erica Sweeney • Jan. 2, 2019 -
Opinion
Ringing in your mobile marketing New Year's resolutions
'Tis the season for stronger data, better ad experiences and preparing strategic road maps to make 2019 the year of the user, writes Fluent's Mary Lister.
By Mary Lister • Dec. 27, 2018 -
Our 10 best stories of 2018
Take a look back at Marketing Dive's top stories, which captured the biggest developments from executive departures to creative innovation that shaped the industry.
By Marketing Dive team • Dec. 21, 2018 -
5 stories that shaped mobile commerce in 2018
Mobile tech demonstrates how stores are evolving — and that we are living in the middle of a shift in consumer behavior.
By Kaarin Moore • Dec. 21, 2018 -
Coke leads $15M investment round in Dirty Lemon parent Iris Nova
The company focuses on cashierless, text-to-pay consumer goods and has grown the popularity of its brands through platforms like Instagram.
By Peter Adams • Dec. 21, 2018 -
TikTok ties AR content sharing to charitable giving in celebrity-filled campaign
Nick Jonas, Nina Dobrev and others created mobile videos using new holiday-themed AR filters, and the platform wants others to do the same to help it donate $2 million.
By Robert Williams • Dec. 21, 2018 -
Amazon will continue to dominate smart speaker space in 2019, eMarketer says
However, Google and other companies will cut into Amazon's market share, which is set to dip from 66.6% to 63.3%.
By Robert Williams • Dec. 21, 2018 -
Report: Apple may soon let iOS users gift in-app purchases
A change in App Store guidelines hints that app users may soon be able to buy virtual goods and give them to others.
By Robert Williams • Dec. 21, 2018 -
Puma, Nike top list of most-mentioned brands on Instagram
Celebrities like Selena Gomez and Cristiano Ronaldo help to drive brand interactions on the image-sharing app.
By Robert Williams • Dec. 21, 2018 -
The Players' Tribune, Amazon Prime Video line up series focusing on NBA moms
The effort promotes Amazon Originals' "Jack Ryan" and will premiere during the NBA's Christmas Day games on both platforms.
By Erica Sweeney • Dec. 21, 2018 -
Coty infuses stores with VR tech for personalized scent shopping
People don a VR headset and smell scented stones to activate a 3D video that helps to determine their perfect perfume.
By Natalie Black (Koltun) , Erica Sweeney • Dec. 21, 2018 -
AppsFlyer: App install ad spend to surge to $64.1B by 2020
The rise in media costs will outpace the growth of app installs that are driven by marketing activities.
By Robert Williams • Dec. 20, 2018 -
Rihanna's Fenty Beauty, Amazon lead social media mentions for holiday gift shopping, study says
The singer's beauty brand gift guide received the most engagements on Twitter in the lead-up to Christmas.
By Robert Williams • Dec. 20, 2018 -
Mizuno's app revamp boasts geofencing feature for push campaigns
Passersby will receive mobile notifications with a call-to-action linked to Google Maps to guide people toward nearby stores.
By Robert Williams • Dec. 20, 2018 -
Kraft helps avert 'meltdowns' with on-demand grilled cheese delivery in Times Square
Parents can request free sandwiches today only by sending a text to Kraft.
By Robert Williams • Dec. 20, 2018 -
NYT report suggests Facebook overstepped bounds of FTC consent decree
The social giant's freewheeling approach to personal information let apps like Netflix and Spotify read users' private messages, among other practices that could result in massive fines.
By Peter Adams • Dec. 19, 2018 -
Vail Resorts' chatbot delivers ski lift status, weather and terrain details
The "digital mountain assistant" can answer text questions to expedite Vail's customer service operations.
By Robert Williams • Dec. 19, 2018
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