Mobile: Page 148
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Mobile developers grow optimistic about in-game ads, study says
Perception of in-game ads are steadily shifting from a "necessary evil" to an "important monetization strategy."
By Robert Williams • Dec. 18, 2018 -
Celebs, humor dominate YouTube's top ads of 2018
Amazon's "Alexa Loses Her Voice" topped the 2018 leaderboard with more than 50 million views.
By Erica Sweeney • Dec. 17, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Google puts $1B toward sprawling new NYC campus
The 1.7 million square-foot expansion builds on the company's recent moves, such as buying Chelsea Market, and comes as Amazon establishes a greater foothold in the city.
By Peter Adams • Dec. 17, 2018 -
H&M Home unwraps voice-powered gift guide for Google Assistant
The voice application also offers payment through voice command and Google Pay, letting users purchase merchandise without leaving the app.
By Robert Williams • Dec. 17, 2018 -
KFC, Tide, Nike among brands that 'won' Twitter in 2018
U.S. Head of Brand Strategy Ryan Oliver highlights brands that have mastered the social media platform.
By Robert Williams • Dec. 17, 2018 -
Conscious Minds promotes iTunes movie release with Instagram vending machines
The creative agency stocked machines with fake goods that parody social media features as part of a campaign for its documentary "Social Animals."
By Robert Williams • Dec. 17, 2018 -
Columbia Pictures promotes film premiere with 360-degree escape rooms
Surviving virtual rooms with themes from the upcoming "Escape Room" enters fans into a contest to win a trip to Los Angeles — and $1 million.
By Erica Sweeney • Dec. 17, 2018 -
Opinion
How brands can troll rivals with geoconquesting for Whopper-like impact
Burger King's recent Whopper Detour campaign bears several lessons for mobile marketers, writes Factual CMO Brian Czarny.
By Brian Czarny • Dec. 17, 2018 -
From kitchens to Kubernetes: Bringing tech to the consumer at Williams-Sonoma
CTO Yasir Anwar has led successful pilots of Kubernetes and AI and ML-based tools at the company. Even more innovation is on his 2019 agenda.
By Alex Hickey • Dec. 17, 2018 -
Popular gamer Ninja calls NFL game in co-stream on Twitch
The worlds of sports and esports are colliding on Twitch, where gamers with millions of followers provide play-by-play commentary on live football games.
By Robert Williams • Dec. 14, 2018 -
Facebook Watch expands ad sales to 40 countries
As the social network maxes out ad inventory on its core News Feed, Facebook is seeking fresh ways to grow sales after missing analyst expectations for Q3.
By Robert Williams • Dec. 14, 2018 -
Starbucks expands delivery with Uber Eats partnership
Upcoming renovations to add more store tech and integrate express pickups for mobile orders points to how the coffee chain is upping its digital offerings.
By Julie Littman • Dec. 14, 2018 -
'Fortnite,' ASMR dominate Instagram trends this year
The annual analysis gives marketers insight into consumer interests and could guide them in developing campaigns that resonate.
By Robert Williams • Dec. 14, 2018 -
Response to search ads on Amazon, YouTube differs from on Google, study finds
On Amazon, the most likely reason people click on a search ad is because they are familiar with a brand.
By Erica Sweeney • Dec. 14, 2018 -
Greggs unboxes 'gifting bot' on Messenger for holidays
U.K. customers can text the chatbot to buy gifts and send them to friends for the holidays.
By Robert Williams • Dec. 14, 2018 -
Diageo accused of running extensive, noncompliant Ciroc influencer campaign
Ad watchdog TINA collected more than 1,700 Instagram posts, more than one-third of which were shared by Sean "Diddy" Combs. Diddy deleted all but two after being notified of the findings.
By Peter Adams • Dec. 13, 2018 -
Adidas pairs with Snapchat for AR sneaker try-on
The shoemaker's latest collaboration with the messaging platform removes friction in the shopping process before the shoes' Dec. 15 release.
By Robert Williams • Dec. 13, 2018 -
Amazon opens first small-format Go store
The e-commerce giant has evolved its Go model to include compact stores for office buildings and hospitals.
By Dan O'Shea • Dec. 13, 2018 -
IAB Tech Lab's open measurement SDK for in-app ads gains ground
The organization has certified 17 companies, including Google and Pandora, for their use of a toolkit to standardize third-party viewability and verification measurement for in-app ads.
By Robert Williams • Dec. 13, 2018 -
Philadelphia's holiday smart bowl snitches on double dippers
The Kraft Heinz brand's novelty "Double Diptector" pairs with a mobile app to warn hosts about the ultimate party foul.
By Robert Williams • Dec. 13, 2018 -
Canada Mountain Holidays kicks off 360-degree ads for winter adventure travel
Users can get a more immersive look at mountain views, helicopter rides and skiing by rotating their phone or dragging their desktop cursor.
By Robert Williams • Dec. 13, 2018 -
Vitaminwater urges consumers to quit their smartphones in new sweepstakes
Interestingly, the method for entering the contest is built around smartphone participation with a focus on two mobile-first social platforms: Instagram and Twitter.
By Erica Sweeney • Dec. 13, 2018 -
Jaguar, HGTV star unveil a mobile holiday window in NYC
The carmaker also partnered with Pinterest to let users digitally unwrap special Pins and explore 360-degree views of the decorated truck.
By Erica Sweeney • Dec. 12, 2018 -
Chico's taps Salesfloor for store associate apps
Putting mobile devices in the hands of associates could help them better serve customers during and after store visits.
By Dan O'Shea • Dec. 12, 2018 -
Cheddar launches AR news app for Magic Leap headset
While the tech may not reach a huge audience just yet, the feature positions Cheddar as a pioneer in integrating content with budding immersive platforms.
By Robert Williams • Dec. 12, 2018
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