Mobile: Page 147
-
5 stories that shaped mobile commerce in 2018
Mobile tech demonstrates how stores are evolving — and that we are living in the middle of a shift in consumer behavior.
By Kaarin Moore • Dec. 21, 2018 -
Coke leads $15M investment round in Dirty Lemon parent Iris Nova
The company focuses on cashierless, text-to-pay consumer goods and has grown the popularity of its brands through platforms like Instagram.
By Peter Adams • Dec. 21, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
TikTok ties AR content sharing to charitable giving in celebrity-filled campaign
Nick Jonas, Nina Dobrev and others created mobile videos using new holiday-themed AR filters, and the platform wants others to do the same to help it donate $2 million.
By Robert Williams • Dec. 21, 2018 -
Amazon will continue to dominate smart speaker space in 2019, eMarketer says
However, Google and other companies will cut into Amazon's market share, which is set to dip from 66.6% to 63.3%.
By Robert Williams • Dec. 21, 2018 -
Report: Apple may soon let iOS users gift in-app purchases
A change in App Store guidelines hints that app users may soon be able to buy virtual goods and give them to others.
By Robert Williams • Dec. 21, 2018 -
Puma, Nike top list of most-mentioned brands on Instagram
Celebrities like Selena Gomez and Cristiano Ronaldo help to drive brand interactions on the image-sharing app.
By Robert Williams • Dec. 21, 2018 -
The Players' Tribune, Amazon Prime Video line up series focusing on NBA moms
The effort promotes Amazon Originals' "Jack Ryan" and will premiere during the NBA's Christmas Day games on both platforms.
By Erica Sweeney • Dec. 21, 2018 -
Coty infuses stores with VR tech for personalized scent shopping
People don a VR headset and smell scented stones to activate a 3D video that helps to determine their perfect perfume.
By Natalie Black (Koltun) , Erica Sweeney • Dec. 21, 2018 -
AppsFlyer: App install ad spend to surge to $64.1B by 2020
The rise in media costs will outpace the growth of app installs that are driven by marketing activities.
By Robert Williams • Dec. 20, 2018 -
Rihanna's Fenty Beauty, Amazon lead social media mentions for holiday gift shopping, study says
The singer's beauty brand gift guide received the most engagements on Twitter in the lead-up to Christmas.
By Robert Williams • Dec. 20, 2018 -
Mizuno's app revamp boasts geofencing feature for push campaigns
Passersby will receive mobile notifications with a call-to-action linked to Google Maps to guide people toward nearby stores.
By Robert Williams • Dec. 20, 2018 -
Kraft helps avert 'meltdowns' with on-demand grilled cheese delivery in Times Square
Parents can request free sandwiches today only by sending a text to Kraft.
By Robert Williams • Dec. 20, 2018 -
NYT report suggests Facebook overstepped bounds of FTC consent decree
The social giant's freewheeling approach to personal information let apps like Netflix and Spotify read users' private messages, among other practices that could result in massive fines.
By Peter Adams • Dec. 19, 2018 -
Vail Resorts' chatbot delivers ski lift status, weather and terrain details
The "digital mountain assistant" can answer text questions to expedite Vail's customer service operations.
By Robert Williams • Dec. 19, 2018 -
Shiseido blends ad on Hong Kong airport app with store beauty promotion
When travelers approach the duty-free area, beacons signal a push notification to smartphones to offer free product samples while they await their flight.
By Robert Williams • Dec. 19, 2018 -
Walmart testing in-house visual search technology
A TechCrunch report revealed that Walmart Labs is collaborating with Hayneedle to scale search objectives.
By Dan O'Shea • Dec. 19, 2018 -
Four Seasons' live chat service exchanged 3.5M messages since launch
The luxury hotel chain recently added Facebook-owned WhatsApp to its suite of chat channels.
By Robert Williams • Dec. 19, 2018 -
Opinion
3 ways to prep for a voice-driven holiday season and beyond
Brands like Tide and Dunkin' illustrate how marketers can tap into the emerging tech, which is set to command $19 billion in ad spend globally by 2022.
By Rebecca Stone • Dec. 19, 2018 -
Twitter will slide UK soccer highlights into overseas fans' inboxes
Fans in 10 markets can get video clips of top English teams by chatbot-powered direct messages.
By Robert Williams • Dec. 19, 2018 -
Asos will increase marketing spend in 2019 as sales growth unexpectedly slows
The news may indicate that the coming year will be tough for online clothing retailers due to economic uncertainty and weakening consumer confidence.
By Erica Sweeney • Dec. 19, 2018 -
Column
Comic Dive: Have It Our Way
Burger King's "Whopper Detour" stunt used geoconquesting to troll McDonald's and drive a million app downloads.
By John Hazard and Lisa Burdige • Dec. 19, 2018 -
Atom unveils Alexa skill for movie ticket-buying
The platform lets moviegoers hear what's playing nearby, reserve seats and buy tickets with Amazon Pay.
By Robert Williams • Dec. 18, 2018 -
Blippar collapses amid investor dispute, fires all staff
Two years ago, the AR startup boasted a unicorn-like valuation of $1.5 billion.
By Robert Williams • Dec. 18, 2018 -
TikTok makes first UK marketing push for the holidays
The festive campaign includes a series of hashtags and challenges related to Christmas and New Year's celebrations.
By Robert Williams • Dec. 18, 2018 -
National brands rein in ad spend growth on Facebook, analysis finds
A desire for brand-safe environments is leading some national marketers to slow their pace with the social giant, according to Standard Media Index.
By Erica Sweeney • Dec. 18, 2018
Previous
