Mobile: Page 162
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Deep Dive
Why it's no longer 'Facebook or nothing' for holiday mobile ads
As mobile shopping grows, savvy marketers can't simply stick with what worked last year if they want to connect with smartphone users during the crucial holiday season.
By Kayla Matthews and Chantal Tode • Oct. 22, 2018 -
Ford taps Bryan Cranston for new campaign betting on brand loyalists
The work is the automaker's first with Wieden+Kennedy, and looks to deepen existing customer relationship through offerings like new loyalty rewards via the FordPass mobile app.
By Erica Sweeney • Oct. 21, 2018 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
AmEx, PayPal deepen ties with cross-platform features
Cardholders can pay with rewards points, PayPal or Venmo from the AmEx app and add their card data directly to a mobile wallet.
By Dan O'Shea • Oct. 19, 2018 -
Study: 52% of Gen Z males prefer nontraditional sports
The cohort reports being frustrated that traditional sports are overloaded with marketing messages.
By Erica Sweeney • Oct. 19, 2018 -
EMarketer: Mobile ad spend set to trump all traditional media by 2020
Ad dollars will follow audiences that are abandoning cable TV in favor of mobile streaming alternatives.
By Robert Williams • Oct. 19, 2018 -
Subway drafts NBA players for trivia challenge on Instagram
Los Angeles Clippers' Boban Marjanović and Tobias Harris hosted the first weekly match that aims to boost the sandwich chain's loyalty program.
By Robert Williams • Oct. 19, 2018 -
Adidas drops new shoe in Instagram Stories music video
The video for the shoe line aims to reach a mobile audience of early adopters of fresh styles and trends.
By Robert Williams • Oct. 19, 2018 -
Lufthansa's AI-powered ad campaign personalizes travel experiences
Created with IBM Watson, the ad answers general airline questions and provides travel content for 15 European destinations.
By Erica Sweeney • Oct. 19, 2018 -
Jägermeister's AR Tarot deck serves Snapchatters their 'cocktail fate'
Scanning a Snapcode on branded bottles in bars or stores unlocks the "Divine the Darke" experience.
By Robert Williams • Oct. 19, 2018 -
Sprint sells off mobile ad arm to InMobi
The acquisition of Pinsight could help advertisers refine their targeting on mobile devices, as the deal gives InMobi the exclusive right to Sprint subscriber data.
By Robert Williams • Oct. 18, 2018 -
Denny's taps CRM platform Punchh to boost customer engagement
Data from the chain's tablets, POS and online ordering systems will be integrated with the cloud-based tool to boost loyalty and support personalized relationships with diners.
By Alicia Kelso • Oct. 18, 2018 -
Jimmy John's to test mobile, tap-and-go payments
The sandwich chain is piloting technology that will integrate its POS system with online transactions to offer quick in-store service and delivery.
By Kristine Sherred • Oct. 18, 2018 -
Facebook takes aim at clickbait, exaggerated and 'spammy' ads
Ads with low-quality characteristics will have reduced distribution in the Facebook ad auction or won't be approved.
By Erica Sweeney • Oct. 18, 2018 -
Google-supported AdLingo puts chatbots inside interactive display ads
Car dealership Allstar Kia and live auction site Tophatter are among the first companies to test the new conversational ad format.
By Robert Williams • Oct. 18, 2018 -
MTV's 'The Real World' gets second life on Facebook Watch
The reboot is Facebook's latest move to build out its video streaming service with original programming.
By Robert Williams • Oct. 18, 2018 -
Dunkin' kicks off Halloween costume contest on Instagram
The coffee chain will award $1,000 and a year of free coffee to the winner of its #DunkinDressUpContest.
By Robert Williams • Oct. 18, 2018 -
Retrieved from Burger King on October 17, 2018
Burger King concocts Halloween sandwich that's 'clinically proven' to create nightmares
The brand conducted a sleep study to prove the Nightmare King stirs up bad dreams, and captured the research in found footage-style video.
By Erica Sweeney • Oct. 18, 2018 -
Most diners order delivery through restaurants, not third-party apps
Despite the boom of companies like Postmates and Uber Eats, 53% of people still order food directly from brands' app or website.
By Alicia Kelso • Oct. 17, 2018 -
Facebook denies fresh claims that it sat on faulty video metrics info
The social network knew about viewability errors for more than a year before publicly copping to them in the fall of 2016, according to new allegations in an ongoing California lawsuit.
By Peter Adams • Oct. 17, 2018 -
Retailers' digital ad spend to reach nearly $6B from Black Friday to Cyber Monday, survey says
During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon.
By Erica Sweeney • Oct. 17, 2018 -
Sears grabbed just 0.7% of retail click share over the past year, analysis finds
As the retailer files for bankruptcy, Adthena revealed how Amazon, Overstock and Zappos beat the company on its own search terms.
By Erica Sweeney • Oct. 17, 2018 -
Pinterest pushes into mobile shopping with updated Pins, iOS shortcuts
Revamped features boosted clicks on products to retail sites by 40% last quarter.
By Robert Williams • Oct. 17, 2018 -
Facebook Portal data could be used for ad targeting
Despite initial denials, the social media giant told Recode that details on app usage and calls could inform targeting elsewhere.
By Robert Williams • Oct. 17, 2018 -
Comcast livestreams 'paranormal investigation' on Twitter to promote Wi-Fi
"Project Dead Zone" asked Twitter users to help a team of faux investigators navigate a haunted mansion ahead of Halloween.
By Robert Williams • Oct. 17, 2018 -
Google Shopping Actions wins over Best Buy, Sephora, Nike
The tech company adds products from three of the biggest names in retail to its streamlined search-and-buy capability.
By Dan O'Shea • Oct. 17, 2018
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