Mobile: Page 162
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NBCU app lets viewers win rewards for streaming shows
People can redeem accrued points at retailers like Amazon, Target and Walmart.
By Robert Williams • Oct. 8, 2018 -
NFL viewership jumps 65% on digital platforms, says league
The number of audiences streaming on mobile phones alone has increased 147% compared to last year, according to a new report.
By Erica Sweeney • Oct. 8, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Nike store foot traffic spiked 17% following Kaepernick campaign rollout, Foursquare finds
Breaking the figures down, foot traffic increased 27.3% in blue-voting counties versus 8.5% in red-voting counties in the week after launch.
By Erica Sweeney • Oct. 8, 2018 -
Study: 67% of OTT app users 'churn' in the first two weeks
The apps have an average retention rate of 41.8% for users after seven days, and 43% of apps are abandoned one month after download.
By Erica Sweeney • Oct. 5, 2018 -
Google Assistant lets users compare ride-hailing services via voice commands
The app version of Google Assistant will show information from popular ride-hailing services, including wait times and price comparisons.
By Robert Williams • Oct. 5, 2018 -
Report: Disney invests in HQ Trivia's parent company
The investment in Intermedia Labs comes as the media giant looks to expand its presence in mobile platforms.
By Robert Williams • Oct. 5, 2018 -
Coca-Cola sponsors AR experience for NASCAR playoffs
Smartphone users will have the illusion of stepping through a virtual portal into a 360-degree view of the Monster Energy stock-car racing series.
By Robert Williams • Oct. 5, 2018 -
Facebook revamps friend maps to copy Snapchat again
Resembling Snap Maps, the Nearby Friends pilot replaces a list view of neighborhood and city locations of friends with a map that groups them together.
By Robert Williams • Oct. 5, 2018 -
Wendy's CMO on striking the right amount of social media sass
The executive talked about the brand's reputation for dishing out direct, cheeky jabs at competitors and how this drives results.
By Natalie Black (Koltun) • Oct. 5, 2018 -
Marketers sound off on voice's opportunities and challenges: 'When it goes wrong, it's painful'
The tech is about more than just search, and can build a deeper emotional connection with consumers — or just a headache, according to experts.
By Peter Adams • Oct. 5, 2018 -
J.C. Penney debuts private label inspired by 'savvy mom' Instagram influencers
The retailer is betting that the popularity of "mommy bloggers" with large social followings can help it drive holiday sales.
By Erica Sweeney • Oct. 4, 2018 -
The Knot waives $100 fee for photo-sharing app
The Guest app automatically compiles photos and videos that attendees of weddings and events capture with their smartphone cameras.
By Robert Williams • Oct. 4, 2018 -
Voter registration PSAs go mobile with game developer campaign
Leading up to the midterm elections, players of Jam City's Cookie Jam, Cookie Jam Blast, Panda Pop and Genies & Gems will see a reminder to register to vote.
By Robert Williams • Oct. 4, 2018 -
How Nike curbs the challenges of Instagram's popular Stories feature
The brand's global head of business and media detailed how the shoemaker transforms the format's difficulties into strengths.
By Chris Kelly • Oct. 4, 2018 -
Starbucks login conversion rate nearly doubles with new Google Assistant feature
H&M Home, Fitbit and Food Network are among the first to add new video, picture and text features to the voice-powered platform as it adds more engagement tools for brands.
By Robert Williams • Oct. 4, 2018 -
Apple's high-priced iPhone XS and XS Max boost revenue 7%, study finds
Apple released its most expensive phones earlier than it did last year, lifting sales and market share.
By Robert Williams • Oct. 4, 2018 -
Google boosts AI customer service offerings with acquisition of startup Onward
Onward's services, which can be used with Salesforce, Shopify and Hubspot, include an AI-powered chatbot that provides tailored answers and product recommendations.
By Erica Sweeney • Oct. 3, 2018 -
Samsung Ads connects OTT, linear ad inventory for brands
The electronics giant can reach as many as 200 million devices with linear and OTT ad insertions while allowing marketers to adjust campaigns on the fly.
By Robert Williams • Oct. 3, 2018 -
How Samsung, Toyota and AB InBev tap into culture to build brand love on Twitter
Marketers use the social platform to transform brand moments into purchase intent as consumers watch less TV, executives said during an Advertising Week panel.
By Natalie Black (Koltun) • Oct. 3, 2018 -
PwC: 16% of consumers will use smartphones for holiday shopping
A shift in buying habits will particularly benefit Instagram, Pinterest and Snapchat, which have boosted their mobile commerce tools in the past year.
By Robert Williams • Oct. 3, 2018 -
PayPal teams with Phoenix Suns on jersey patch, cashless payments
Fans can use one-touch payments for parking, merchandise and concessions with new PayPal-installed devices at the Talking Stick Arena.
By Robert Williams • Oct. 3, 2018 -
Uber Eats harnesses AI for $6B in annual bookings
The tech helps the company comb through data on restaurant order volume, food preparation time, pickups and deliveries.
By Robert Williams • Oct. 3, 2018 -
Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR
Ads linking to a shoppable video of a runway show are part of an effort running through Oct. 11, with early results released Tuesday at the Mobile Marketing Association's Innovate conference.
By Chris Kelly • Oct. 3, 2018 -
How Starbucks and Cole Haan grow brand loyalty through product innovation
Marketers from both companies spoke about driving sales and experimentation from shoppers loyal and new, including via mobile tech and personalization.
By Peter Adams • Oct. 3, 2018 -
Smart checkouts will process $45B in transactions by 2023, study says
But it could take until 2021 before at least 2,000 stores have smart checkout technology implemented, according to Juniper Research.
By Dan O'Shea • Oct. 2, 2018
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