Mobile: Page 162
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Walmart, PayPal partner to offer in-store services
The duo plan to offer account deposit and withdrawal functions in stores via the PayPal mobile app.
By Dan O'Shea • Oct. 12, 2018 -
Subway brings delivery to more than 9,000 locations
The sandwich chain is teaming with Postmates, Uber Eats, DoorDash and Grubhub as consumer demand for convenience grows.
By Kristine Sherred • Oct. 12, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Allstate's app adds AR tool to ease emergency planning
The feature is an innovative use of immersive tech that could drive policy holders to use Allstate's app to prepare for a house fire.
By Robert Williams • Oct. 12, 2018 -
Survey: Most businesses say their apps are a 'financial success'
Measuring profitability varies, with some companies attributing lead generation or a lift in brand awareness directly to their mobile apps.
By Robert Williams • Oct. 12, 2018 -
AARP's smart speaker app aims to get out the vote
"Raise Your Voice" works with Amazon Alexa and Google Assistant to urge older Americans to be more politically active ahead of the midterm elections.
By Robert Williams • Oct. 12, 2018 -
Asos debuts voice-powered shopping on Google Assistant
The Enki chatbot also lets shoppers search for products using photos from the web or those taken with a phone camera.
By Robert Williams • Oct. 12, 2018 -
Column
Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign
Not-so-spooky TV spots, an odd online petition and a storytelling push that blends experiential and social make our editors' picks for the week.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 12, 2018 -
Less than half of advertisers are confident in data-driven insights, study says
While marketers agree that blending short- and long-term measures is best for determining ROI, 40% still focus mainly on short-term sales.
By Erica Sweeney • Oct. 11, 2018 -
Having a #BadHairDay? Pantene offers consultations on social media
The P&G brand's "14-Day Challenge" asks people to post pictures with a dedicated hashtag to receive personalized tips from style advisers.
By Robert Williams • Oct. 11, 2018 -
Wayfair launches AR home design app for Magic Leap headset
Shoppers can visualize how furniture might look in their home and view professionally designed rooms for inspiration.
By Robert Williams • Oct. 11, 2018 -
Snapchat debuts 12 original shows with AR 'portals'
"Snap Originals" let viewers step inside scenes using augmented reality.
By Robert Williams • Oct. 11, 2018 -
Verizon kills blocker of ad tracking on Safe Wi-Fi app
Apple's App Store and Google Play pressured the company to remove the feature or risk being banned, the telecom giant said.
By Robert Williams • Oct. 11, 2018 -
Coca-Cola Amatil invests in AI restaurant tech startup TabSquare
The investment is the second for the bottling giant's Amatil X corporate venture platform since it launched in April.
By Erica Sweeney • Oct. 11, 2018 -
Chipotle debuts scratch-and-sniff stickers inspired by its popular Giphy designs
The release of the limited-edition items celebrates the stickers receiving 100 million views on Instagram and Snapchat.
By Erica Sweeney • Oct. 11, 2018 -
Deep Dive
4 takeaways on video from Advertising Week
The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.
By Natalie Black (Koltun) , Chris Kelly • Oct. 10, 2018 -
Lyft picks up Sonos vet Joy Howard as CMO
She will replace Melissa Waters, who was brought on to help build brand awareness for the ride-hailing firm two years ago. Lyft says it's doubled its market share in the U.S. and Canada since then.
By Peter Adams • Oct. 10, 2018 -
Facebook dominates video ad spend with 25% share, eMarketer finds
Overall, spending on online video ads is forecast to grow 30% this year for a total of $27.82 billion.
By Robert Williams • Oct. 10, 2018 -
Google unwraps Pixel 3 phone, smart display and tablet
New Google Lens functionality could give marketers another way to deliver shoppable experiences following the tech giant's recent expansion of visual search tools.
By Robert Williams • Oct. 10, 2018 -
Delta polls passengers via Twitter to select seasonal in-flight movie
The holiday movie poll follows two earlier surveys that received more than 300,000 votes on the social channel.
By Robert Williams • Oct. 10, 2018 -
TravelNevada's 360-degree video ad scores high engagement
The state's "Don't Fence Me In" campaign saw CTR nearly seven times higher than the industry average.
By Robert Williams • Oct. 10, 2018 -
73% of video streamers have watched ad-supported OTT, IAB reports
The largest segment of viewers are 18 to 34 years old with incomes exceeding $75,000 a year, and they are also more likely to try new brands.
By Erica Sweeney • Oct. 10, 2018 -
"H&M Canal City Hakata shop in Canal City Hakata East Building at Fukuoka,Japan" by Nissy-KITAQ is licensed under CC BY-SA 3.0
H&M invests $20M in payments firm Klarna
The new capabilities will involve frictionless mobile, in-store and online payments and will simplify deliveries and returns.
By Dan Alaimo • Oct. 9, 2018 -
Adobe's Magento and partners launch program to boost mobile conversions
The mobile optimization initiative spurred a 7.5% increase in average revenue per visit for participating merchants.
By Robert Williams • Oct. 9, 2018 -
T-Mobile teams with Amazon, Google on prepaid 5G wireless
The Amazon tie-in may compel some prepaid customers to stick with their mobile plans in order to access Prime's subscription features.
By Robert Williams • Oct. 9, 2018 -
Google+ to shutter after reports of exposed user data
While 90% of sessions on the platform last under five seconds, the tech giant will maintain the service for companies that use it for employee communication.
By Robert Williams • Oct. 9, 2018
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