Mobile: Page 163
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Study: Commuters spend more time shopping, ordering food on phones
The results underscore how apps — especially for social media, video and music — have transformed the daily trek to work.
By Robert Williams • Oct. 2, 2018 -
National CineMedia debuts AR horrors for moviegoers
Audiences who download the app and go to see PG-13 or R-rated movies this month can participate in the interactive pre-show experience.
By Robert Williams • Oct. 2, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Chipotle tests customer loyalty program
The rewards program is powered by a personalized CRM platform that lets the chain use targeted communication to drive trial, menu exploration and brand affinity.
By Robert Williams • Oct. 2, 2018 -
Facebook veteran Adam Mosseri to lead Instagram
His appointment to head the image-sharing app comes after the sudden resignation of co-founders Kevin Systrom and Mike Krieger last week.
By Robert Williams • Oct. 2, 2018 -
Lean Cuisine, DiGiorno deliver ROI over benchmarks with Twitter ad campaigns
Nestlé executives at Advertising Week discussed how the social network netted their brands the highest return on investment across social channels.
By Chris Kelly • Oct. 2, 2018 -
Lowe's will test sharing transactional data with Pinterest
Executives said the goal is to better map the customer journey and deliver more relevant content.
By Natalie Black (Koltun) • Oct. 2, 2018 -
Analysis: Gucci, Louis Vuitton rated 'genius' digital performers among luxury fashion brands
While the category lags when it comes to omnichannel functionalities, its adoption of social commerce on apps like Instagram is exploding.
By Erica Sweeney • Oct. 2, 2018 -
Nearly a quarter of households now have smart speakers
About four in 10 of those homes have two such devices, according to a recent Nielsen survey.
By Dan O'Shea • Oct. 1, 2018 -
YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone
New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.
By Robert Williams • Oct. 1, 2018 -
Pizza Hut updates loyalty program for in-store purchases
Hut Rewards now awards two points for every one dollar spent on food, whether it was ordered via phone, in-store or online.
By Robert Williams • Oct. 1, 2018 -
Hilton taps Anna Kendrick to encourage travelers to book direct
The chain is using humor to highlight its new price match guarantee and loyalty program while positioning its booking experience to compete against online travel agencies.
By Erica Sweeney • Oct. 1, 2018 -
Deep Dive
Will AR bring joy to holiday marketing?
The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.
By Dianna Christe • Oct. 1, 2018 -
Facebook adds personas to Messenger chatbots
In response to requests, the company also integrated Messenger chatbot support for WordPress.
By Robert Williams • Oct. 1, 2018 -
Goldman: Apple will charge Google $12B to be default search engine in 2019
The bank estimates that the tech giant makes more money from traffic fees than from its Apple Music and iCloud.
By Robert Williams • Oct. 1, 2018 -
Weight Watchers revamps mobile strategy with rebranding effort
The app will feature a personalized and updated version of the company's FitPoints system.
By Robert Williams • Sept. 28, 2018 -
Facebook's new in-stream video ad solutions target most engaged viewers
Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds.
By Erica Sweeney • Sept. 28, 2018 -
Study: Social media ranks No. 1 for holiday ad spending
Facebook will be the most popular platform for ad buying by smaller businesses.
By Robert Williams • Sept. 28, 2018 -
Column
Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight
One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Sept. 28, 2018 -
Amazon, Twitch add shopping, enhanced features to 'Thursday Night Football'
Viewers of the live-streamed games on Twitch can chat using customized NFL emoji.
By Robert Williams • Sept. 28, 2018 -
Snapchat expands 3 e-commerce, ad targeting features to all marketers
After the initial test in June, eBay, Guess and Wish boosted engagement rates with their shoppable Collection Ads.
By Robert Williams • Sept. 28, 2018 -
Report: Amazon mulls building its own ad product for OTT TV
As OTT advertising escalates, video platform Innovid is also introducing a self-service tool for creating scalable connected TV ads to run across platforms.
By Erica Sweeney • Sept. 27, 2018 -
Study: Consumers favor 'mobile-first' experience from businesses
More than half surveyed said they would choose to use one company over another based on interactions on their devices.
By Robert Williams • Sept. 27, 2018 -
Punky Colour and YouCam offer virtual hair color trial, one-tap purchasing
Users can purchase their preferred shade directly from Target and Ulta Beauty.
By Robert Williams • Sept. 27, 2018 -
Liquid-Plumr trends on YouTube with 'Will It Clog?' challenge
The Clorox brand of drain cleaner partnered with YouTube channels Vat19 and HellthyJunkFood on the influencer campaign.
By Robert Williams • Sept. 27, 2018 -
ExxonMobil's influencer campaign generates 1M engagements
The energy giant partnered with YouTube social influencers to demonstrate its Speedpass+ mobile app.
By Robert Williams • Sept. 27, 2018
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