Macy's ramps up automated digital creative in expanded partnership with Madras

A key focus of the deal is helping the retailer create and manage more than 9 million product images that run annually across its website, promotions and landing pages.

By Erica Sweeney • Sept. 27, 2018

Google secures new MRC accreditations, updates progress on brand safety and reach measurement

YouTube brand safety verification by DoubleVerify and Integral Ad Science is in expanded beta, where Google claims 99% success rates on auction and reserve functions. 

By Peter Adams , Erica Sweeney • Sept. 27, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Snap's ad revenue forecast drops 36%, eMarketer says

Automated ad buying has pushed down prices for Snapchat's inventory, even as more marketers are placing ads on the image-messaging platform.

By Robert Williams • Sept. 26, 2018

Domino's mobile app rings in new virtual dinner bell

Customers can use the feature to notify friends and family that pizza has arrived.

By Robert Williams • Sept. 26, 2018

Dunkin' drops 'Donuts' from its name in new branding

The change is part of the company's efforts to focus on coffee and support digital offerings that cater to on-the-go consumers. 

By Erica Sweeney • Sept. 26, 2018

Amazon opens up more in-app sales for Alexa skills

Sony Pictures plans to debut a skill for its "Who Wants to Be a Millionaire?" trivia game that lets players buy lifelines if they get stuck on a question.

By Robert Williams • Sept. 26, 2018

How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'

Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.

By Mike Herrick • Sept. 26, 2018

Under Armour names new CMO, SVP of engineering as it ramps up digital focus

Chief marketer Alessandro de Pestel also has extensive experience in fashion with brands like Tommy Hilfiger, Christian Dior Parfums and Omega Watches. 

By Erica Sweeney • Sept. 26, 2018

Study: Just 15% of consumers say social channels influence travel choices

However, half of surveyed leisure travelers report that internet and device connectivity have made their experiences better overall.

By Erica Sweeney • Sept. 26, 2018

FabFitFun unboxes Facebook Live video programming

The show includes product demonstrations, DIY tutorials, games and Q&A sessions.

By Dan Alaimo • Sept. 25, 2018

Google expands visual search features with stories, video previews

The tech giant is a late entry in the stories space but could still benefit from the format's popularity among mobile-savvy consumers.

By Robert Williams • Sept. 25, 2018

Chipotle shares 2nd Instagram page to drive 'For Real' campaign

As the burrito chain works past several food safety incidents, it aims to emphasize quality ingredients and provide greater transparency into how it sources and prepares food.

By Robert Williams • Sept. 25, 2018

Survey: 80% of shoppers plan to spend at least as much as last year on holidays

Mobile is likely to dominate the 2018 holiday retail season, as consumers spend more time on devices than watching TV. 

By Erica Sweeney • Sept. 25, 2018

Instagram co-founders jointly resign, will leave in coming weeks

CEO Kevin Systrom and CTO Mike Krieger will pursue other opportunities at a time when the Facebook-owned app is ramping up efforts in content, commerce and more.

By Peter Adams • Sept. 25, 2018

Marriott to test Apple, Salesforce partnership on mobile business apps

The hotel brand will detail this week how the companies' technologies work together to let guests adjust the thermostat, order room service or hail a ride.

By Robert Williams • Sept. 25, 2018

USA Today promotes 'The City' podcast with AR visuals

The narrated experience includes 3D animation, archived photos and sound to immerse listeners in the podcast.

By Robert Williams • Sept. 25, 2018

Snapchat links with Amazon on visual search function

If successful, the new feature could help to generate much sought after m-commerce revenue for parent company Snap.

By Chris Kelly • Sept. 24, 2018

Zebra unveils new in-store mobile scanner for retailers

As cashierless tech grows popular, mobile marketers must continue to explore how to remove friction from the shopping and checkout processes.

By Dan O'Shea • Sept. 24, 2018

Amazon Go stores threaten the economy, UFCW chief says

Millions of Americans will lose jobs as cashierless stores catch on, warns Marc Perrone, United Food and Commercial Workers International Union president.

By Daphne Howland • Sept. 24, 2018

Cheddar: Facebook readies debut of Portal smart home device

The camera-enabled tech will reportedly have social networking features and Amazon's Alexa assistant built in.

By Robert Williams • Sept. 24, 2018

Walmart's Savings Catcher app will soon require mobile payment

To collect cash-back rewards, shoppers must use Walmart Pay starting next month.

By Robert Williams • Sept. 24, 2018

Gap chatbot enlists 'wear testers' for men's athleisure line

Once men share their experiences of wearing the clothes, the brand will use that information to improve new Hill City products.

By Robert Williams • Sept. 24, 2018

How brands can use mobile targeting for good

By shifting the focus from how data can be used to benefit a brand to how it can benefit the consumer, marketers can take a massive step forward when it comes to trust, Kiips's Lauren Farricker writes.

By Lauren Farricker • Sept. 24, 2018

Bloomberg: Toyota will integrate Android Auto into cars

The company will reportedly add the Google software to its vehicles after years of citing security and privacy concerns with the interface.

By Robert Williams • Sept. 24, 2018

OTT ad spending will leap 40% to $2B in 2018, Magna finds

National linear TV ad spend is also projected to grow 1% thanks to loyalty from categories like pharma and food and beverage. 

By Erica Sweeney • Sept. 24, 2018