Mobile: Page 164
-
How Samsung, Toyota and AB InBev tap into culture to build brand love on Twitter
Marketers use the social platform to transform brand moments into purchase intent as consumers watch less TV, executives said during an Advertising Week panel.
By Natalie Black (Koltun) • Oct. 3, 2018 -
PwC: 16% of consumers will use smartphones for holiday shopping
A shift in buying habits will particularly benefit Instagram, Pinterest and Snapchat, which have boosted their mobile commerce tools in the past year.
By Robert Williams • Oct. 3, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
PayPal teams with Phoenix Suns on jersey patch, cashless payments
Fans can use one-touch payments for parking, merchandise and concessions with new PayPal-installed devices at the Talking Stick Arena.
By Robert Williams • Oct. 3, 2018 -
Uber Eats harnesses AI for $6B in annual bookings
The tech helps the company comb through data on restaurant order volume, food preparation time, pickups and deliveries.
By Robert Williams • Oct. 3, 2018 -
Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR
Ads linking to a shoppable video of a runway show are part of an effort running through Oct. 11, with early results released Tuesday at the Mobile Marketing Association's Innovate conference.
By Chris Kelly • Oct. 3, 2018 -
How Starbucks and Cole Haan grow brand loyalty through product innovation
Marketers from both companies spoke about driving sales and experimentation from shoppers loyal and new, including via mobile tech and personalization.
By Peter Adams • Oct. 3, 2018 -
Smart checkouts will process $45B in transactions by 2023, study says
But it could take until 2021 before at least 2,000 stores have smart checkout technology implemented, according to Juniper Research.
By Dan O'Shea • Oct. 2, 2018 -
Study: Commuters spend more time shopping, ordering food on phones
The results underscore how apps — especially for social media, video and music — have transformed the daily trek to work.
By Robert Williams • Oct. 2, 2018 -
National CineMedia debuts AR horrors for moviegoers
Audiences who download the app and go to see PG-13 or R-rated movies this month can participate in the interactive pre-show experience.
By Robert Williams • Oct. 2, 2018 -
Chipotle tests customer loyalty program
The rewards program is powered by a personalized CRM platform that lets the chain use targeted communication to drive trial, menu exploration and brand affinity.
By Robert Williams • Oct. 2, 2018 -
Facebook veteran Adam Mosseri to lead Instagram
His appointment to head the image-sharing app comes after the sudden resignation of co-founders Kevin Systrom and Mike Krieger last week.
By Robert Williams • Oct. 2, 2018 -
Lean Cuisine, DiGiorno deliver ROI over benchmarks with Twitter ad campaigns
Nestlé executives at Advertising Week discussed how the social network netted their brands the highest return on investment across social channels.
By Chris Kelly • Oct. 2, 2018 -
Lowe's will test sharing transactional data with Pinterest
Executives said the goal is to better map the customer journey and deliver more relevant content.
By Natalie Black (Koltun) • Oct. 2, 2018 -
Analysis: Gucci, Louis Vuitton rated 'genius' digital performers among luxury fashion brands
While the category lags when it comes to omnichannel functionalities, its adoption of social commerce on apps like Instagram is exploding.
By Erica Sweeney • Oct. 2, 2018 -
Nearly a quarter of households now have smart speakers
About four in 10 of those homes have two such devices, according to a recent Nielsen survey.
By Dan O'Shea • Oct. 1, 2018 -
YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone
New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.
By Robert Williams • Oct. 1, 2018 -
Pizza Hut updates loyalty program for in-store purchases
Hut Rewards now awards two points for every one dollar spent on food, whether it was ordered via phone, in-store or online.
By Robert Williams • Oct. 1, 2018 -
Hilton taps Anna Kendrick to encourage travelers to book direct
The chain is using humor to highlight its new price match guarantee and loyalty program while positioning its booking experience to compete against online travel agencies.
By Erica Sweeney • Oct. 1, 2018 -
Deep Dive
Will AR bring joy to holiday marketing?
The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.
By Dianna Christe • Oct. 1, 2018 -
Facebook adds personas to Messenger chatbots
In response to requests, the company also integrated Messenger chatbot support for WordPress.
By Robert Williams • Oct. 1, 2018 -
Goldman: Apple will charge Google $12B to be default search engine in 2019
The bank estimates that the tech giant makes more money from traffic fees than from its Apple Music and iCloud.
By Robert Williams • Oct. 1, 2018 -
Weight Watchers revamps mobile strategy with rebranding effort
The app will feature a personalized and updated version of the company's FitPoints system.
By Robert Williams • Sept. 28, 2018 -
Facebook's new in-stream video ad solutions target most engaged viewers
Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds.
By Erica Sweeney • Sept. 28, 2018 -
Study: Social media ranks No. 1 for holiday ad spending
Facebook will be the most popular platform for ad buying by smaller businesses.
By Robert Williams • Sept. 28, 2018 -
Column
Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight
One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Sept. 28, 2018
Previous
