KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor

The latest iteration of the brand mascot takes the form of a nostalgia-inspired honey bottle, and consumers can enter for a chance to win one of their own. 

By Erica Sweeney • Sept. 18, 2018

Shopify brings AR shopping to merchants' mobile websites

Small businesses like furniture e-tailer Horne and bike merchant Pure Cycles now offer immersive experiences for shoppers to inspect items before buying.

By Robert Williams • Sept. 18, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Uber looks ahead with its biggest ad campaign

The ride-hailing pioneer seeks to bounce back from a year of bad publicity with a more optimistic approach to its "Doors Are Always Opening" spot.

By Robert Williams • Sept. 18, 2018

TripAdvisor tests social 'travel feed' that loops in publishers and influencers

Condé Nast Traveler, Travel Channel and National Geographic are among the brands that users can follow for more personal experiences. 

By Robert Williams • Sept. 18, 2018

Salesforce: Mobile to drive 68% of holiday e-commerce traffic

While the holiday season looks promising, retail marketers need to prepare for an early start, especially on mobile.

By Dan Alaimo • Sept. 17, 2018

Barstool Sports' pizza app spurs 175,000 downloads in first month

The Yelp-like app lets people order and post online reviews about pizza joints.

By Robert Williams • Sept. 17, 2018

Twitter puts live broadcasts atop user timelines

The feature makes breaking news, celebrity content and sports videos easier to watch on the platform.

By Robert Williams • Sept. 17, 2018

DTC beverage brand Dirty Lemon unveils first cashierless store

Popularized on Instagram, the brand now lets shoppers text an order, grab a six-pack and leave without swiping a credit card at the New York City shop.

By Robert Williams • Sept. 17, 2018

Old Spice livestreams obstacle course game show 'Foam Zone'

The football-themed program airs today and tomorrow on YouTube, Twitch and Facebook Live.

By Robert Williams • Sept. 17, 2018

Busch cracks open social media scavenger hunt in national forests

Contestants can use clues shared online to find specially marked trees and win free beer for a year.

By Robert Williams • Sept. 17, 2018

Snapchat partners with media companies to curate their own Our Stories

The feature will show posts that NBC, Refinery29 and others create by combining their editorial work with publicly submitted user-generated content.

By Robert Williams • Sept. 14, 2018

Verizon awards new iPhone in Snapchat AR scavenger hunt

The carrier's "Score the iPhone" game is like Pokemon Go, but with a chance to win one of Apple's newest devices.

By Robert Williams • Sept. 14, 2018

Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives

Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.

By Erica Sweeney • Sept. 14, 2018

Samantha Bee's get-out-the-vote game app crashes after big turnout

The HQ Trivia-like app faced technical difficulties as mobile users downloaded it 50,000 times in its first 24 hours.

By Robert Williams • Sept. 14, 2018

L'Oréal Paris tries on web-based AR makeup sampling

This is one of the first indications that the cosmetics giant is expanding the use of AR technology developed by Modiface after acquiring the startup in March.

By Robert Williams • Sept. 14, 2018

'Deadpool 2' resurrects Blockbuster with London pop-up

Visitors with a Blockbuster membership card will receive a limited-edition VHS case with a film download code. 

By Erica Sweeney • Sept. 13, 2018

7-Eleven rolls out Apple Pay, Google Pay to all US stores

As its tech expansion continues, the convenience chain will soon accept mobile payments from the primary wallet apps in all 8,000 domestic stores.

By Dan Alaimo • Sept. 13, 2018

Apple brings advanced tech to more users with iPhone X refresh

Larger screens, better cameras and cutting-edge tech like Face ID and AR could be a boon for app developers.

By Chris Kelly • Sept. 13, 2018

97% of consumers expect brands to use technology responsibly, but focus on innovation, study says

The halo effect that's shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.

By Erica Sweeney • Sept. 13, 2018

Hyundai sees 33% jump in brand awareness with YouTube's vertical video ads

The newly launched format fills up a mobile screen in the video app, similar to what Snapchat and Instagram already offer. 

By Robert Williams • Sept. 13, 2018

Good Housekeeping, Amazon team up for mobile-enabled mall pop-up

Customers can test 150 products and buy via Amazon's mobile app or scannable SmileCodes.

By Robert Williams • Sept. 13, 2018

Shoclef app puts social spin on personal shopper trend

People can watch livestreams of personal shoppers as they browse and demonstrate products in stores.

By Dan O'Shea • Sept. 13, 2018

Google and Samsung collaborate on RCS mobile messaging

As more brands explore media-rich messaging, the two tech giants are working to get ahead of the technology's potential growth.

By Robert Williams • Sept. 13, 2018

Study: Mobile commerce to overtake e-commerce by 2019

Click-and-collect and mobile order-ahead are encouraging consumers to shift their purchasing online, 451 Research said.

By Robert Williams • Sept. 12, 2018

Ted Baker showcases fall fashion line with AI-powered chatbot

Along with providing fashion inspiration, the "Seemore" assistant on Facebook Messenger can answer questions and help customers track orders.

By Robert Williams • Sept. 12, 2018