IDC: AR/VR headset shipments to surge 88% a year until 2022

Smartphones may be the primary way people experience AR for the foreseeable future, while VR adoption will depend on declining headset prices.

By Robert Williams • Sept. 21, 2018

Amazon Scout gamifies shopping recommendations

Shoppers can get personalized product suggestions based on items they "like" or "dislike" through thumbs-up or thumbs-down icons.

By Dan O'Shea • Sept. 20, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Kia, Red Bull build drift car and racer Collette Davis jumps over it

Several 30-second spots, a long-form video and a YouTube series show how the 2019 Kia Forte completed the stunt. 

By Erica Sweeney • Sept. 20, 2018

Bloomberg: Amazon mulling 3K Go stores by 2021

Up to 10 of the cashierless convenience stores could open before the end of this year.

By Dan O'Shea • Sept. 20, 2018

YouTube opens gaming section, will shutter standalone app in 2019

Similar to Amazon's Twitch, the YouTube Gaming section of its website groups videos by topic and promotes livestreamers.

By Robert Williams • Sept. 20, 2018

Acura urges social media users to #LookUp in new influencer campaign

The campaign offers audiences tutorials on picture-taking and was inspired by an existing hashtag that has about 4 million views.

By Erica Sweeney • Sept. 20, 2018

Kayak app adds luggage-sizing AR, Siri Shortcuts

The travel site's app is one of the first to roll out features supported by Apple's newly released iOS 12.

By Robert Williams • Sept. 20, 2018

Perfect365 AR beauty app lets users earn Kin crypto coins

The company looks to introduce cryptocurrencies to an untapped audience of female beauty enthusiasts.

By Robert Williams • Sept. 20, 2018

Gap cut paid search keyword ads by 95%, analysis finds

As the retailer falters, it is focusing most of its search investment on brand terms and neglecting keywords that could lure in new customers. 

By Erica Sweeney • Sept. 20, 2018

Dos Toros' Instagram following jumps 10x with meme account

The @PintoTheBurrito account helped to boost the brand's account to 40,000 followers in two years.

By Robert Williams • Sept. 20, 2018

Technology in action at TGI Fridays: No 'better use case than selling alcohol with AI'

By integrating AI into mobile and email efforts, the restaurant chain could differentiate customers and personalize experiences at the bar.

By Naomi Eide • Sept. 20, 2018

Macy's highlights in-store tech, e-commerce brands ahead of the holidays

The department store retailer is rolling out VR experiences in the furniture department and AR ones in beauty, CEO Jeff Gennette said.

By Corinne Ruff • Sept. 19, 2018

The North Face expands definition of 'exploration' in short films

The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists. 

By Erica Sweeney • Sept. 19, 2018

Pinterest opens influencer API to third-party platforms

Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand.

By Erica Sweeney • Sept. 19, 2018

Hasbro tests Amazon's toolkit for Alexa-powered gadgets

The new toolkit lets developers more easily pair their devices with Echo speakers.

By Robert Williams • Sept. 19, 2018

Doritos sponsors gaming tournament at annual Twitch convention

Top Twitch streamers will compete in the Doritos Bowl as they play Call of Duty: Black Ops 4's new Blackout mode. 

By Kayla Matthews • Sept. 19, 2018

Renault-Nissan-Mitsubishi partners with Google on in-car voice tech

The carmakers will build vehicles whose digital dashboards run on Android and handle voice commands from Google Assistant.

By Robert Williams • Sept. 19, 2018

Amazon leaps ahead to become No. 3 digital ad platform, eMarketer says

The e-commerce giant is now forecast to generate $4.61 billion in U.S. ad revenue this year, up from March's projection of $2.89 billion and surpassing Microsoft and Oath for the first time. 

By Erica Sweeney • Sept. 19, 2018

Carnival cruises debut 'OceanView' video streaming app

People can watch popular travel series and other original shows at home, on the go or at sea through the streamlined mobile platform.

By Robert Williams • Sept. 19, 2018

Google plans to loosen control over AMP

The search giant is forming committees with companies like The Washington Post, eBay and WordPress developer Automattic to make decisions about the mobile page format.

By Robert Williams • Sept. 19, 2018

Victoria's Secret's Pink revamps loyalty with fresh mobile app, college focus

Pink Nation's app redesign includes links to Campus Rep brand ambassadors and first looks at new products, games and member-only shopping events.

By Natalie Black (Koltun) • Sept. 19, 2018

Facebook to gain most from big holiday ad spend

Digital advertising tops the marketing wish list for 68% of retailers, with a huge chunk going to Facebook and Instagram, Reveal Mobile predicts.

By Dan Alaimo • Sept. 18, 2018

Ad Age: Spotify sees 2nd big marketer depart in as many weeks

VP of brand creative Jackie Jantos joins former CMO Seth Farbman in leaving the music streaming service amid a broader shuffle of its marketing structure.

By Peter Adams • Sept. 18, 2018

Instagram expands shopping features to boost brands' direct sales

Two widely available features in Stories and Explore could help to close the sales loop for the more than 90 million users who tap shoppable posts for product details.

By Robert Williams • Sept. 18, 2018

Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo

While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo. 

By Erica Sweeney • Sept. 18, 2018