Mobile: Page 167
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Old Spice livestreams obstacle course game show 'Foam Zone'
The football-themed program airs today and tomorrow on YouTube, Twitch and Facebook Live.
By Robert Williams • Sept. 17, 2018 -
Busch cracks open social media scavenger hunt in national forests
Contestants can use clues shared online to find specially marked trees and win free beer for a year.
By Robert Williams • Sept. 17, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Snapchat partners with media companies to curate their own Our Stories
The feature will show posts that NBC, Refinery29 and others create by combining their editorial work with publicly submitted user-generated content.
By Robert Williams • Sept. 14, 2018 -
Verizon awards new iPhone in Snapchat AR scavenger hunt
The carrier's "Score the iPhone" game is like Pokemon Go, but with a chance to win one of Apple's newest devices.
By Robert Williams • Sept. 14, 2018 -
Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives
Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.
By Erica Sweeney • Sept. 14, 2018 -
Samantha Bee's get-out-the-vote game app crashes after big turnout
The HQ Trivia-like app faced technical difficulties as mobile users downloaded it 50,000 times in its first 24 hours.
By Robert Williams • Sept. 14, 2018 -
L'Oréal Paris tries on web-based AR makeup sampling
This is one of the first indications that the cosmetics giant is expanding the use of AR technology developed by Modiface after acquiring the startup in March.
By Robert Williams • Sept. 14, 2018 -
'Deadpool 2' resurrects Blockbuster with London pop-up
Visitors with a Blockbuster membership card will receive a limited-edition VHS case with a film download code.
By Erica Sweeney • Sept. 13, 2018 -
7-Eleven rolls out Apple Pay, Google Pay to all US stores
As its tech expansion continues, the convenience chain will soon accept mobile payments from the primary wallet apps in all 8,000 domestic stores.
By Dan Alaimo • Sept. 13, 2018 -
Apple brings advanced tech to more users with iPhone X refresh
Larger screens, better cameras and cutting-edge tech like Face ID and AR could be a boon for app developers.
By Chris Kelly • Sept. 13, 2018 -
97% of consumers expect brands to use technology responsibly, but focus on innovation, study says
The halo effect that's shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.
By Erica Sweeney • Sept. 13, 2018 -
Hyundai sees 33% jump in brand awareness with YouTube's vertical video ads
The newly launched format fills up a mobile screen in the video app, similar to what Snapchat and Instagram already offer.
By Robert Williams • Sept. 13, 2018 -
Good Housekeeping, Amazon team up for mobile-enabled mall pop-up
Customers can test 150 products and buy via Amazon's mobile app or scannable SmileCodes.
By Robert Williams • Sept. 13, 2018 -
Shoclef app puts social spin on personal shopper trend
People can watch livestreams of personal shoppers as they browse and demonstrate products in stores.
By Dan O'Shea • Sept. 13, 2018 -
Google and Samsung collaborate on RCS mobile messaging
As more brands explore media-rich messaging, the two tech giants are working to get ahead of the technology's potential growth.
By Robert Williams • Sept. 13, 2018 -
Study: Mobile commerce to overtake e-commerce by 2019
Click-and-collect and mobile order-ahead are encouraging consumers to shift their purchasing online, 451 Research said.
By Robert Williams • Sept. 12, 2018 -
Ted Baker showcases fall fashion line with AI-powered chatbot
Along with providing fashion inspiration, the "Seemore" assistant on Facebook Messenger can answer questions and help customers track orders.
By Robert Williams • Sept. 12, 2018 -
Sacramento Kings is early adopter of RCS messaging for customer service
As brands look to engage customers via mobile messaging, RCS could help wireless carriers better compete against Facebook Messenger and Apple Business Chat.
By Robert Williams • Sept. 12, 2018 -
Physicians Formula samples AR banner ads for makeup try-ons
Users can buy the virtually sampled products directly from the ad, which runs on SheKnows Media and through October.
By Robert Williams • Sept. 12, 2018 -
Traditional brands manage loyalty gains through focus on emotional connections, study says
While digital brands still top the Brand Keys Loyalty Leaders list, non-digital brands moved up an average of 11 positions.
By Erica Sweeney • Sept. 12, 2018 -
Facebook unwraps holiday-themed overlays, video templates and personalized storefronts
Two unnamed major retailers increased their returns on ad spend by 40% after testing the new overlays, the social giant said.
By Erica Sweeney • Sept. 12, 2018 -
Häagen-Dazs tests geotargeted, on-demand delivery
The General Mills brand's app lets customers order ice cream to their exact location and track deliveries in real time.
By Jessi Devenyns • Sept. 11, 2018 -
Study: Teen ownership of smartphones grows to 89%
Marketers may want to explore strategies tailored to the group's preferences, such as developing emoji keyboards or campaigns on apps like Snapchat and Instagram.
By Robert Williams • Sept. 11, 2018 -
Adobe: Smart speaker ownership set to hit 48% after the holidays
While shopping is gradually gaining traction, music listening remains the most popular activity on voice-enabled devices.
By Robert Williams • Sept. 11, 2018 -
Hyundai, Enterprise invest in transportation search app Migo
The Seattle startup has 80,000 users and aims to be the "Netflix of transportation."
By Robert Williams • Sept. 11, 2018
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