Hearst's head of influencers on finding the right fit and why women dominate the industry

Brittany Hennessy, the company's first director of influencer strategy, discussed casting talent for Elle, Esquire and Cosmopolitan and what it's like being at the forefront of a burgeoning field.

By Natalie Black (Koltun) • Aug. 2, 2018

Kylie Jenner debuts AR lipstick filter on Instagram

The feature lets people try on the seven most popular colors from her cosmetics line.

By Robert Williams • Aug. 2, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Beauty brands stand to gain from virtual advisers

The virtual tools appear to attract customers who are engaged online and shop often.

By Nicole Ault • Aug. 1, 2018

Apple's iPhone, services boost sales to quarterly record

Demand for the iPhone X, 8 and 8 Plus remained consistent during a typically slower period.

By Robert Williams • Aug. 1, 2018

South Korean telecom KT tries on mobile AR shopping

AR Market lets shoppers view 360-degree videos of different products on smartphones and tablets.

By Robert Williams • Aug. 1, 2018

Pandora opens its ad inventory to programmatic buying

Volkswagen, P&G and Gatorade were among the brands that tested the programmatic audio ads earlier this year.

By Robert Williams • Aug. 1, 2018

Cole Haan combats cart abandonment with Messenger chatbot

The footwear brand turned to the messaging platform at a time when chatbot adoption has stalled at 8% among key brands.

By Chris Kelly • Aug. 1, 2018

Chipotle's 'guac gaffe' crashes mobile app, website

The burrito chain faced the setback just days after showing signs of a turnaround.

By Robert Williams • Aug. 1, 2018

NBA taps MGM Resorts as first official gambling partner

The two will create content integrations across the NBA's platforms, and MGM will promote the league on its land-based and digital sports betting offerings.

By Erica Sweeney • Aug. 1, 2018

Movistar links smartphone gyroscope to anti-cyberbullying videos

A story is told from two different perspectives depending on which way viewers hold their phone.

By Robert Williams • July 31, 2018

Domino's promotes hotspot orders with new sweepstakes

Members of the pizza chain's Piece of the Pie Rewards program have a chance to win a trip to any Domino's Hotspot in the United States.

By Robert Williams • July 31, 2018

Variety: Vivendi axes Studio+ mobile video app

The pending shutdown comes just weeks after Verizon announced it would end its similar go90 service.

By Robert Williams • July 31, 2018

Menswear startup tailors app to pick clothes based on Spotify tastes

Eison Triple Thread hopes to better personalize recommendations by reviewing a customer's music habits.

By Robert Williams • July 31, 2018

Study: Facebook drops off list of most innovative tech brands

Results from a new consumer survey place Amazon, Apple and Google at the top. 

By Erica Sweeney • July 31, 2018

YouTube tweaks Premium subscription with more free, ad-supported content

While most Premium content can be streamed ad-free, YouTube is opening its paywall slightly to attract more subscribers and potentially more brands. 

By Erica Sweeney • July 31, 2018

Comic Dive: Whack-A-Mark

Can Facebook find and clobber all the privacy lapses on its platform, or will new ones keep popping up?

By John Hazard and Lisa Burdige • July 31, 2018

McDonald's debuts burger-backed MacCoin for the Big Mac's 50th anniversary

More than 6.2 million tokens of the global currency will be available in five different designs that each represent a decade in the burger's existence. 

By Erica Sweeney • July 31, 2018

How Big Food drives impulse buys online

Whether it's via Instagram, a manufacturer's direct-to-consumer site or a click-and-collect grocery platform, legacy snack and candy brands are fighting to spark last-minute purchases.

By Emma Liem Beckett • July 30, 2018

Study: Mobile biometrics market to surge 17x by 2023

Biometrics will support the growth of remote m-commerce to more than 48 billion transactions by 2023, Juniper Research predicts.

By Robert Williams • July 30, 2018

Verizon's new Wi-Fi service blocks in-app ads, ad tracking

The telecom giant's virtual private network costs $3.99 a month for anonymous web browsing.

By Robert Williams • July 30, 2018

Chase links payment app to Samsung Pay mobile wallet

Cardholders now have more ways to pay with their phones and at more places.

By Robert Williams • July 30, 2018

Aerie mimics UGC to boost authenticity on YouTube

"Cheap and cheerful" formats like tutorials, fit guides or shooting in front of simple fabric backdrops make the branded videos feel more authentic, Gartner L2 found.

By Natalie Black (Koltun) • July 30, 2018

Analysis: Lamborghini, Toyota, BMW lead auto brands in online, offline chatter

Brand narratives featuring trendier digital elements or cause marketing helped bolster some of the stronger performers.

By Erica Sweeney • July 30, 2018

Chipotle's Q2 digital sales grow 33% as turnaround strengthens

The fast-casual chain also grew its digital users by 65% and saw significant growth in delivery sales.

By Erica Sweeney • July 30, 2018

Domino's delivers pizza with Snapchat AR

After interacting with a branded lens, users could place an order without leaving the app.

By Robert Williams • July 30, 2018