Mobile: Page 196
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Bark releases 'Chews Your Own Adventure' chatbot
The pet retail company is using the "dog bot" SMS text story to promote a new line of toys and treats at Target.
By Dan O'Shea • April 18, 2018 -
Dunkin' names BBDO as creative AOR amid brand revamp
Can the big account win help BBDO's parent company Omnicom capitalize on the momentum of recent growth?
By Erica Sweeney • April 18, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Cars.com revs up machine learning to predict how fast vehicles will sell
Initial testing of the "Hot Car" tool led to double-digit increases in conversion and showed strength on mobile, in particular.
By Erica Sweeney • April 18, 2018 -
Postmates OOH campaign tells New Yorkers 'We Get It'
The on-demand delivery app's promotion highlights how the service can help time-pressed urbanites order food and other items on the go.
By Robert Williams • April 17, 2018 -
Amex cashes in on Coachella with shoppable AR feature
The payments company offered an immersive commerce experience for cardholding festival-goers to browse and buy exclusive merchandise.
By Robert Williams • April 17, 2018 -
Meijer expands 'Shop & Scan' mobile checkout app
Shoppers can scan bar codes with a smartphone as they move about the store and cut down on checkout times.
By Robert Williams • April 17, 2018 -
Domino's creates 150K hotspots to deliver pizza almost anywhere
Drivers can now meet customers to hand off mobile orders at parks, sports fields and beaches.
By Robert Williams • April 17, 2018 -
Opinion
How GDPR will affect US brands
Quibit's General Counsel Jack Carvel lays out simple ways to get educated and meet compliance with the looming EU rules — and also the costs of getting them wrong.
By Jack Carvel • April 17, 2018 -
Stella Artois urges people to pocket their phones and celebrate 'Joie de Biere'
A new campaign centers on an idyllic fictional village where everyone has elaborate pockets to store mobile devices.
By Erica Sweeney • April 17, 2018 -
Colgate tackles water conservation with help from Michael Phelps, voice assistants
Smart speaker owners can learn facts, conservation tips or hear the sound of running water by talking to Google Assistant or Amazon Alexa.
By Erica Sweeney • April 17, 2018 -
Google debuts Android Auto wireless on Pixel, Nexus devices
Android Auto now beams apps and software to a car's head unit display without the need for a USB cable for added convenience.
By Robert Williams • April 16, 2018 -
H&M reveals collaboration with Moschino on Instagram Live
The retailer hosted a live chat between supermodel Gigi Hadid and designer Jeremy Scott that aired at Coachella and on @hm.
By Robert Williams • April 16, 2018 -
Burger King's AR toy promo roars into South Africa
BK Dino Cards let kids unlock a Jurassic augmented reality experience to feed their hungry minds.
By Robert Williams • April 16, 2018 -
Deep Dive
5 must-have considerations when working with influencers, according to P&G's legal counsel
Potential legal pitfalls can stem from a lack of control over content, disclosure, murky product ownership and balancing marketers' needs against influencer independence.
By Natalie Black (Koltun) • April 16, 2018 -
Netflix's 'Lost in Space' unveils Google smart-speaker adventure
The science-fiction reboot is the latest show to use an audio game to encourage viewers to interact with a voice-enabled smart speaker.
By Robert Williams • April 16, 2018 -
Sweetarts asks fans to share their passions using gummy candies
Consumers can answer questions about their interests using gummy shape pieces, including game consoles, guitars, cameras, rocket ships and more, using hashtag #ShareYourPassionSweepstakes.
By Erica Sweeney • April 16, 2018 -
Nat Geo, Will Smith host first Instagram Live chat from space station
The star phoned the International Space Station on Thursday for the publisher's docu-series "One Strange Rock."
By Robert Williams • April 13, 2018 -
Opinion
Why rewarded video could be the next programmatic frontier
Opt-in, rewarded video will deliver a new type of data that could help inform future programmatic buys, writes OpenX's Maggie Mesa.
By Maggie Mesa • April 13, 2018 -
Amway beauty brand partners with Perfect for AR try-on app
Users can browse and sample more than 150 makeup and skincare products and get personalized recommendations.
By Robert Williams • April 13, 2018 -
Why Taco Bell has 29x more reactions than Wendy's on Facebook
While Wendy's is known for flinging quips at competitors on social, the taco chain takes a more holistic approach to reaching mobile-savvy millennials.
By Robert Williams • April 13, 2018 -
Study: 48% of shoppers ready for voice recognition security
Voice recognition for identity verification could help retailers turn customer service calls into more positive experiences.
By Dan O'Shea • April 13, 2018 -
Audi sponsors souped up ESPN sports app
The sports entertainment brand is trying to remain relevant with a new app as viewers increasingly move away from traditional TV offerings.
By Robert Williams • April 13, 2018 -
Study: Facebook ad revenues grew 62% in Q1 while Snapchat's jumped 234%
The social media giant's ad business appears to be holding up amid fallout surrounding the Cambridge Analytica scandal.
By Erica Sweeney • April 13, 2018 -
Report: Apple's HomePod looks like a bust as company cuts sales forecasts
Employees said that inventory for the smart speaker isn't moving, with some stores selling fewer than 10 devices per day.
By Erica Sweeney • April 13, 2018 -
Heinz asks Twitter if America really needs 'Mayochup'
If a poll reaches 500,000 votes in favor of the ketchup-mayonnaise blend, the brand will launch the product in the U.S.
By Erica Sweeney • April 13, 2018
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