Mobile: Page 195
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Study: Privacy concerns could weigh heavily on mobile ad targeting
Fraud could increase if advertisers look to other targeting tactics due to privacy concerns with mobile ID.
By Robert Williams • April 23, 2018 -
Report: Google works on Chat service to replace Allo
The company seeks to replicate the success of Apple's iMessage while abandoning its existing messaging app.
By Robert Williams • April 23, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
KFC resurrects George Hamilton's Extra Crispy Colonel to promote similarly crispy sandwich
The brand ribs social media-addled lifestyles with a new menu item that can be held in one hand while snapping selfies for the 'gram with the other.
By Erica Sweeney • April 23, 2018 -
EMarketer: Ad spending on mobile to surpass TV this year
Mobile commerce is some of the fuel that's driving the strong growth in the ad space.
By Robert Williams • April 20, 2018 -
Brand USA, Spotify showcase US destinations through local playlists
The effort includes five interpretations of Bobby Freeman's "Do You Wanna Dance?" by emerging artists, with each featured in a video highlighting his or her home city.
By Erica Sweeney • April 20, 2018 -
Netflix brings vertical video teasers to mobile
The 30-second previews use a "stories" format to help viewers quickly browse and select a show or movie.
By Robert Williams • April 20, 2018 -
Bareburger's AR menu brings fresh meaning to 'playing with food'
The burger chain lets customers scan a Snapcode and see a virtual dish before placing their order.
By Robert Williams • April 20, 2018 -
Report: Google plans sponsored how-to videos for digital assistant
Working with brands on videos for Google Assistant is another indicator that the company could introduce a smart display similar to Amazon's Echo Show.
By Robert Williams • April 20, 2018 -
Walmart arms Lawn & Garden staff with mobile POS
The retail giant is bringing another mobile tool to its in-store experience — a checkout system to help Lawn & Garden customers pay and exit more quickly.
By Dan O'Shea • April 20, 2018 -
Under Armour and The Rock share stories of athletic perseverance
A series of YouTube short films showcases how eight athletes — and Dwayne Johnson himself — willed themselves to greatness by overcoming obstacles.
By Erica Sweeney • April 20, 2018 -
Facebook reboots app reviews after temporary pause
The break was one way to demonstrate due diligence around privacy, the very thing that sparked the Cambridge Analytica debacle.
By Robert Williams • April 19, 2018 -
Verve will exit EU markets as GDPR deadline looms
The marketing platform's reliance on location data from smartphones makes complying with the upcoming privacy regulation particularly onerous.
By Robert Williams • April 19, 2018 -
Adidas, Coty try on Snapchat's new AR shopping tool
Marketers can now take advantage of AR's engagement potential and combine this with the ability to make a purchase.
By Chantal Tode , Robert Williams • April 19, 2018 -
Study: 71% of voice searchers don't make purchases
The majority of voice users search for specific brands rather than retailers, and most transactions go toward music, books and other forms of entertainment.
By Robert Williams • April 19, 2018 -
Facebook will require users to give permission for targeted ads as part of GDPR compliance
Critics are flustered with the new permissions screens, however, saying they require an unnecessary amount of navigation to opt out.
By Erica Sweeney • April 19, 2018 -
Opinion
How brands can resonate with consumers via 'friendertainment'
The word "influencer" is everywhere and has subsequently lost much of its meaning. What matters more is tailored, compelling content, writes Maureen Polo, SVP at Fullscreen's Brand Studio.
By Maureen Polo • April 18, 2018 -
Opinion
5 tips to boost customer engagement with native ads
Demand for the format has grown more than 3x since 2015, cementing its role as an essential part of the marketing mix, writes Oath's Courtney McKlveen.
By Courtney McKlveen • April 18, 2018 -
Amazon's app goes abroad with new international shopping feature
Consumers can browse more than 45 million items in their preferred language and currency and more easily move items through customs.
By Robert Williams • April 18, 2018 -
Coleman's first mobile app preps campers for nature treks
Users can view park information, packing lists and video tutorials on how to assemble a tent or cook over a campfire.
By Robert Williams • April 18, 2018 -
Paris's Fashion Week campaign spurs 5.7M Snapchat views
The effort aimed to promote the French capital as a digital "smart" city during the showcase for fashion designers from Feb. 27 to March 6.
By Robert Williams • April 18, 2018 -
Google brings AI-powered ad suggestions to AdWords campaigns
Changes going into effect on April 29 could put Google a step closer to monetizing voice as a marketing channel.
By Peter Adams • April 18, 2018 -
Bark releases 'Chews Your Own Adventure' chatbot
The pet retail company is using the "dog bot" SMS text story to promote a new line of toys and treats at Target.
By Dan O'Shea • April 18, 2018 -
Dunkin' names BBDO as creative AOR amid brand revamp
Can the big account win help BBDO's parent company Omnicom capitalize on the momentum of recent growth?
By Erica Sweeney • April 18, 2018 -
Cars.com revs up machine learning to predict how fast vehicles will sell
Initial testing of the "Hot Car" tool led to double-digit increases in conversion and showed strength on mobile, in particular.
By Erica Sweeney • April 18, 2018 -
Postmates OOH campaign tells New Yorkers 'We Get It'
The on-demand delivery app's promotion highlights how the service can help time-pressed urbanites order food and other items on the go.
By Robert Williams • April 17, 2018
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