M.Gemi drives sales, social following with Instagram Live shoe drops

The luxury brand has modernized the release of new products with weekly videos hosted by the influencer Kayleigh Harrington.

By Robert Williams • May 18, 2018

Taco Bell brings back 'steal a game' free taco promo for NBA Finals

This season's giveaway might feel stale given more innovative approaches taken by the fast-food chain around similar recent promotions. 

By Erica Sweeney • May 18, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Twitch to host 48-hour 'SNL' marathon in lead-up to season finale

As part of the deal, the Amazon-owned platform creators can co-stream the content while adding their own commentary.

By Erica Sweeney • May 18, 2018

Campaign Trail: 3 ways marketers are celebrating the royal wedding of Prince Harry and Meghan Markle

Brands get it right with DIY tips and royally-themed products, but mostly miss the mark with viewing parties. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • May 18, 2018

Dove, Entertainment Weekly partner on AR magazine cover

Scanning the cover ad with a smartphone activates the beauty brand's anti-bullying film.

By Robert Williams • May 17, 2018

Snapchat's programmatic AR ads make headway

More than 100 advertisers have bought the ads on the messaging platform.

By Robert Williams • May 17, 2018

Target taps YouCam for virtual beauty concierge service

The retailer is helping customers shop for cosmetics in store and on mobile through text, chat and AR tech.

By Daphne Howland • May 17, 2018

Paramount releases 360-degree GIFs for 'Mission Impossible: Fallout'

The studio is trying out Gfycat's new short-form looping videos that have immersive features.

By Robert Williams • May 17, 2018

Starbucks caffeinates China strategy with more social gifting, AR

The chain is ramping up digital services in a country it says offers the most innovative mobile ecosystem in its global portfolio.

By Erica Sweeney • May 17, 2018

Stoli designs custom font for fans to share in campaign around self-expression

"Loud and Clear" features collaborations with a number of artists, including the Oscar-winning composer Hans Zimmer and graphic designer Tyrsa. 

By Erica Sweeney • May 17, 2018

Mountain Dew explores Kevin Hart's mind to find what gets him hyped up

The marketer looks to tap into the comedian's high-energy sense of humor in 15-second spots showing off his wrestling persona, motorcycle skills and more. 

By Erica Sweeney • May 17, 2018

Snapchat's 6-second video ads now can't be skipped

The social media app joins companies like Facebook in implementing more advertiser-friendly policies, despite past resistance.

By Robert Williams • May 16, 2018

Walmart drops mobile Scan & Go checkout

The failed test highlights a key challenge for the retailer in competing with Amazon to convince shoppers to adopt next-generation store experiences.

By Natalie Black (Koltun) , Robert Williams • May 16, 2018

Study: Millennial travelers' Instagram use has grown 375% since 2013

While Google remains the top travel website, Instagram's role could expand following the recent introduction of action buttons for booking travel-related tickets.

By Erica Sweeney • May 16, 2018

Where do marketers draw the line on data targeting as privacy concerns grow?

In a more closed environment for consumer information, brands may need to double down on first-party data.  

By Shane Schick • May 16, 2018

Spotify goes Hollywood with fake film trailers, dating app romance

"Love What You Love" promotes the music-streaming service's updated free version and arrives on the heels of its April IPO. 

By Erica Sweeney • May 16, 2018

Macy's steps into summer with new Instagram look, dedicated men's page and more

The retail brand is continuing its work with the creator network Tongal to make its social video efforts shoppable and shareable by influencers. 

By Erica Sweeney • May 16, 2018

Abercrombie drove 40K people to stores with E! Snapchat integration

The retailer, in the midst of a brand refresh, partnered with makeover show "Face Forward" on a campaign that lifted purchase intent by 4.5%.

By Peter Adams • May 16, 2018

Kool-Aid crashes Snapchat, Giphy to target teens

The beverage brand added photo filters and shareable animations alongside videos to promote new carbonated drinks ahead of summer.

By Robert Williams • May 15, 2018

Report: Amazon tests retargeting ads in strike at Google, Criteo

Sellers will be able to bid on ads that would appear on other websites and apps and only pay when the ads are clicked on. 

By Erica Sweeney • May 15, 2018

Amazon Go stores reportedly coming to San Francisco, Chicago

The cashier-less store concept is expanding beyond its flagship Seattle location, but will the cost of the technology prove to be a barrier?

By Alicia Kelso • May 15, 2018

Uber preps test of 30-minute food delivery by drone

Companies including the ride-hailing service, Alphabet and FedEx won partnerships with the government for a test drone program.

By Robert Williams • May 15, 2018

YouCam drives personalized beauty consultations with live advisers

Once a user is connected by video call from the app, advisers can display looks and products virtually on themselves or on the face of callers.

By Robert Williams • May 15, 2018

KFC's CMO talks building trust, Amazon's Twitch and mobile trends

Andrea Zahumensky spoke to Marketing Dive about a busy first few months on the job, including cooking up more George Hamilton appearances and integrating with a chart-topping video game. 

By Peter Adams • May 15, 2018

Budweiser returns as sponsor of Cavaliers' AR hoops app

Fans can shoot virtual basketballs with "Deep in The Q" at live games or by scanning the beer brand's cans or bottles to activate the app.

By Robert Williams • May 14, 2018