Mobile: Page 195
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Disney launches short-form streaming app to compete with YouTube
The ad-supported "Oh My Disney" targets millennials and aims to be a brand-safe alternative to Google's video platform.
By Robert Williams • May 2, 2018 -
Tommy Hilfiger examines life of a Formula One star with docuseries
"#WhatsYourDrive" folllows brand ambassador Lewis Hamilton, with new episodes released in line with the 2018 season's race calendar.
By Erica Sweeney • May 2, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Budweiser delivers brew inspired by George Washington's recipe
Arriving in time for summer, the limited-run Freedom Reserve Red Lager takes notes from a personal military journal kept by America's first president.
By Erica Sweeney • May 2, 2018 -
Tostitos, Sabra offer discounted rides with Lyft for Cinco de Mayo
Ride-hailing discounts can be accessed via a scannable Facebook Messenger code on packages of chips and guacamole from the PepsiCo brands.
By Robert Williams • May 1, 2018 -
Google, NBCUniversal partner on original VR content
"Saturday Night Live" and "Vanderpump Rules" are among the first planned immersive, multi-episode productions.
By Robert Williams • May 1, 2018 -
McDonald's CEO: App adoption rates 'pretty low'
The burger chain plans to focus on improving the app, which has mostly boosted curbside pickup.
By Robert Williams • May 1, 2018 -
Barneys tunes into the podcast craze
The luxury department store plans to launch a show that will interview designers and hair stylists on their experiences in the fashion world.
By Corinne Ruff • May 1, 2018 -
Disney, Viacom ink deals with Twitter for original progamming
Names traditionally associated with TV and film content are making a splash at this week's NewFronts digital video marketplace.
By Erica Sweeney • May 1, 2018 -
Opinion
How brick-and-mortar banks can thrive in the age of fintech
As apps become a main mode of global money transfer, only the most forward-thinking institutions that adapt will survive and thrive.
By Inbal Lavi • May 1, 2018 -
YouTube narrows gap with TV via new ad sales strategies
Advertisers are getting new tools to reach YouTube watchers on TV screens while the platform's live TV content is now part of Google Preferred.
By Peter Adams • May 1, 2018 -
Cherry Cola Oreos, anyone? Cookie fans can again vote on brand's next flavor
Kettle Corn and Piña Colada variants are also options people can jockey for using the #MyOreoCreation hashtag on social media.
By Erica Sweeney • May 1, 2018 -
Oscar Mayer cashes in on crypto craze with bacon-backed Bacoin
Consumers are encouraged to tweet about their investments to drive up the value of the cryptocurrency and eventually trade it in for real packs of bacon.
By Erica Sweeney • May 1, 2018 -
Google Assistant outperforms Alexa, Cortana, Siri again
Cortana was the only assistant to improve accuracy year-over-year, moving from 86% to 92%, while Alexa made the largest gains in questions attempted.
By Alex Hickey • April 30, 2018 -
Marriott targets Chinese tourists on Alibaba's mobile travel app
A new search function tailored to Chinese consumers and customized local activity recommendations could appeal to this growing group of travelers.
By Robert Williams • April 30, 2018 -
Orange County Soccer Club's loyalty app delivers rewards for checking in
Users can also access a Fan Cam that lets game attendees share images and videos.
By Robert Williams • April 30, 2018 -
T-Mobile's $26B bid for Sprint could accelerate 5G innovation
The new wireless carrier faces obstacles from regulators as it aims to propel U.S. mobile technology by focusing on a next-gen network nationwide.
By Robert Williams • April 30, 2018 -
Discovery, Swedish Fish partner on 'Shark Week' mobile game
"Chomped" hopes to hook fans of the TV programming and keep them engaged as they await the July 22 kickoff.
By Robert Williams • April 30, 2018 -
Starbucks will spotlight afternoons to win more loyalty members
About half of volume sold in the afternoon is to customers who are not members of the My Starbucks Rewards program.
By Erica Sweeney • April 30, 2018 -
MLB pitches Home Run Derby across VR platforms, mobile and in-stadium
Baseball fans can test their slugging ability in immersive re-creations of real stadiums.
By Robert Williams • April 27, 2018 -
Amazon bringing memory, natural conversation capabilities to Alexa
By reducing friction in interactions, the new features will allow the assistant to better engage with users.
By Dan O'Shea • April 27, 2018 -
Snapchat preps test of unskippable 6-second ads
The image-messaging app has previously been reluctant to force ads on users, but is now warming to the idea after facing a tough year since going public.
By Robert Williams • April 27, 2018 -
Citibank: Mobile banking use is up 25% in the last year
A recent survey found that 46% of consumers, including nearly two-thirds of millennials, have increased their mobile banking usage.
By Robert Williams • April 27, 2018 -
Dunkin' plans to drive visibility to mobile ordering after Q1 growth
Advertising at the Winter Olympics helped drive a record-high percentage of mobile orders in the first few months of 2018, executives said in a conference call on Thursday.
By Robert Williams • April 27, 2018 -
IAB: Brands' original digital video efforts attract wider, more diverse audience
Viewers show a strong affinity for direct-to-consumer disruptors like Away, Birchbox and Bonobos, the trade group found.
By Erica Sweeney • April 27, 2018 -
Column
Campaign Trail: Facebook's mea culpa; Realtor.com makes odd pairing; a viral self-parody
A social platform's apology tour manifests in syrupy marketing while two other brands shoot for humor, with mixed results, in this week's roundup.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 27, 2018
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