Mobile: Page 194
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Citibank: Mobile banking use is up 25% in the last year
A recent survey found that 46% of consumers, including nearly two-thirds of millennials, have increased their mobile banking usage.
By Robert Williams • April 27, 2018 -
Dunkin' plans to drive visibility to mobile ordering after Q1 growth
Advertising at the Winter Olympics helped drive a record-high percentage of mobile orders in the first few months of 2018, executives said in a conference call on Thursday.
By Robert Williams • April 27, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
IAB: Brands' original digital video efforts attract wider, more diverse audience
Viewers show a strong affinity for direct-to-consumer disruptors like Away, Birchbox and Bonobos, the trade group found.
By Erica Sweeney • April 27, 2018 -
Column
Campaign Trail: Facebook's mea culpa; Realtor.com makes odd pairing; a viral self-parody
A social platform's apology tour manifests in syrupy marketing while two other brands shoot for humor, with mixed results, in this week's roundup.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 27, 2018 -
Harley-Davidson interns share cross-country motorcycle trip on social
The #FindYourFreedom interns will chronicle their summer-long journey through videos, photos and blogs and manage the brand's online community.
By Robert Williams • April 26, 2018 -
WhatsApp ups minimum user age in Europe ahead of GDPR
The Facebook-owned messaging app is raising its age limit from 13 to 16 to meet upcoming privacy regulations.
By Robert Williams • April 26, 2018 -
Hilton Honors app becomes in-room remote for TV, lighting
Guests can also access free Showtime programming via a specially designed app.
By Robert Williams • April 26, 2018 -
Amazon releases kid-focused Echo Dot, special Alexa version
The e-commerce giant's latest "kid edition" device comes with parental controls and a promise to not share personal data about the young users with third parties.
By Dan O'Shea • April 26, 2018 -
Facebook posts large Q1 ad revenue gains despite data privacy scandal
So far, it appears that advertisers and consumers are sticking with the platform.
By Erica Sweeney • April 26, 2018 -
Apps and social media platforms lack brand intimacy, study finds
The category has a Brand Intimacy Quotient of 18, well below the industry average of 27.1, according to the MBLM.
By Erica Sweeney • April 26, 2018 -
Study: 21% of marketers pull back ad spend due to poor digital measurement
Ninety-five percent of marketing leaders surveyed think digital media reporting must become more reliable.
By Erica Sweeney • April 26, 2018 -
Dormify plots pop-ups ahead of back-to-school season
The college and dorm supplies company is just the latest online retailer to seek out at least temporary digs in real life.
By Daphne Howland • April 26, 2018 -
Domino's lets AI assistant 'Dom' handle incoming phone orders
The pizza chain is ramping up its mobile efforts, inching closer to its goal of one day being "100% digital."
By Robert Williams • April 25, 2018 -
Viacom targets teens in expanded Snapchat partnership
The media giant will produce original shows and more Our Stories from MTV, BET and Comedy Central for the social app's Discover page.
By Robert Williams • April 25, 2018 -
Twitter rolls out new emojis for NFL Draft
New NFL and team logo emojis will appear when football fans post the hashtag #NFLDraft and their favorite players' names.
By Robert Williams • April 25, 2018 -
Spotify touts better ad targeting with app update
Revamped iOS and Android apps give the music streaming service's 90 million unpaid listeners more control of their music choices.
By Robert Williams • April 25, 2018 -
Outdoor Voices hits the trails for its AR shopping app
People can unlock the virtual experience and view a new activewear collection while on designated running routes.
By Daphne Howland • April 25, 2018 -
Study: 92% of marketers plan to ramp up Instagram influencer efforts
The platform is a powerhouse of digital word-of-mouth, though some features may be underutilized, Activate found.
By Robert Williams • April 24, 2018 -
EU investigates Apple's proposed takeover of Shazam
A Sept. 4 deadline has been set for an investigation into whether the deal would hamper competition in the music-streaming space.
By Robert Williams • April 24, 2018 -
Samsung brings 6 pilot episodes to Gear VR
The company wants to make immersive reality mainstream and give people another reason to test out its VR headset.
By Robert Williams • April 24, 2018 -
Natori boosts social media sales 76% from AI
The tech determined that custom carousel ads exceeded benchmarks and encouraged the fashion brand to find new ways to format content.
By Robert Williams • April 24, 2018 -
Google's Q1 ad revenues surge even as Alphabet bets heavily in other areas
The company's ad sales may be protected from the fallout around the Cambridge Analytica scandal because the business is focused on search, which Google insists relies on limited information.
By Chantal Tode , Erica Sweeney • April 24, 2018 -
Pizza Hut and JuJu Smith-Schuster ask NFL fans to share their best 'Doorbell Dance'
The wide receiver, known for his on-field dancing, is serving as social media correspondent for the brand's debut campaign as official pizza sponsor of the league.
By Erica Sweeney • April 24, 2018 -
Kendall Davis/Marketing Dive
Podcast
Conversational Commerce: At Lowe's, digital development isn't all about that tech
Augmented reality, virtual reality and artificial intelligence are all defining the home improvement retailer's future. But there's one thing that's more important.
By Corinne Ruff • April 23, 2018 -
Coty peers into retail's future with blended-reality mirror
While most virtual makeup samples take place on mobile, the beauty brand's in-store tool is activated when a customer takes a lipstick off the shelf.
By Robert Williams • April 23, 2018
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