Absolut displays traveler selfies at 2 airports to promote 'World' vodka

People flying from Frankfurt to Singapore, and vice versa, can upload a photo online that is then posted on screens throughout certain terminals.

By Erica Sweeney • May 24, 2018

KFC gives away Col. Sanders floaties via Snapchat for Memorial Day

The brand released an AR lens that lets users enter for a chance to win some of the seasonal gear, which isn't available for sale. 

By Erica Sweeney • May 24, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

72% of consumers prefer brand videos to text marketing

Shoppable video is a fast-growing mobile channel that can be a powerful tool for brand marketers, according to Coresight Research.

By Dan Alaimo • May 23, 2018

Clorox unveils mobile video ad that breaks the fourth wall

The format lets the brand broaden its storytelling abilities for mobile by having two videos interact.

By Chantal Tode , Robert Williams • May 23, 2018

Caesars Entertainment sees 24% engagement lift for email using AI

The casino operator is betting on technology to create personalized emails with "emotionally targeted" language to drive conversions.

By Erica Sweeney • May 23, 2018

Paramount Network, NowThis revise Wikipedia pages to spotlight gender imbalance

The publisher will share branded video around an edit-a-thon, which was inspired by the fact that just 16% of the online encyclopedia's editors are women. 

By Erica Sweeney • May 23, 2018

Fox takes over Snapchat ad sales for Vertical Networks

The deal with Boost Mobile shows how broadcasters could pitch brands on buying ad space across TV networks and social platforms to get in front of more viewers.

By Robert Williams • May 22, 2018

Coca-Cola upgrades Freestyle dispenser with Bluetooth, mobile app requests

Customers can customize and request their beverage via a mobile app without scanning a QR code or interacting with the dispenser's screen.

By Robert Williams • May 22, 2018

Study: AR's potential for retailers lies in driving efficiencies, not sales

The technology is likely to be too distracting to help shoppers who already are in a store looking at products, ABI Research says.

By Robert Williams • May 22, 2018

Nike sells out of Facebook sneaker drop in less than an hour

This is the athletic retailer's second social commerce success in three months, after selling out of Air Jordans on Snapchat in just 23 minutes in February.

By Cara Salpini • May 22, 2018

IPG consolidates 2 agencies under refreshed Reprise brand

The unified shop's capabilities will span digital channels, content creation, product and web development, e-tail and commerce. 

By Erica Sweeney • May 22, 2018

Will location-based marketing change in the era of GDPR?

Despite some disruption and confusion thanks, in part, to GDPR's arrival, the benefits could outweigh the negatives for marketers.

By Dianna Christe • May 22, 2018

Pepsi shows off loyalty swag with country music star Dierks Bentley

A new TV spot features the artist and summer-themed merchandise available via the revived Pepsi Stuff, including JBL speakers, floating coolers and more.

By Erica Sweeney • May 22, 2018

Snapchat's murder-mystery show 'Solve' lets users guess the killer

Each week, viewers can play the role of detective to examine evidence and determine "whodunit."

By Robert Williams • May 21, 2018

Product review site Quiddity targets millennials with video

The platform challenges Consumer Reports and The New York Times' Wirecutter by bringing emotion to product reviews.

By Dan Alaimo • May 21, 2018

How digital natives are making mobile the new prime time

With their preference for mobile and always-on mentality, Gen Z is changing the game. Possible Mobile's Jeff Hasen weighs in on where that leaves marketers.

By Jeff Hasen • May 21, 2018

Bank of America launches AI-powered financial assistant

"Erica" can help customers pay bills, lock or unlock debit cards and transfer money between accounts with voice commands, text or screen gestures.

By Robert Williams • May 21, 2018

Study: Mobile devices enhance TV ad effectiveness

Viewers are 75% more likely to follow up on a TV ad if they have a device in hand, a new MediaCom study found.

By Robert Williams • May 21, 2018

Patrón's Alexa skill generates 6K sessions each month

The majority of people who interacted with the voice feature that serves up cocktail recipes were repeat users.

By Robert Williams • May 21, 2018

Facebook tests influencer search engine for marketers

Creators can set up a portfolio with their audience size, metrics and samples of branded content. 

By Erica Sweeney • May 21, 2018

Sprint extends Evelyn the robot storyline with TV campaign, social video series

The telecom is bringing back a fictional AI character first introduced during a successful Super Bowl push this year. 

By Erica Sweeney • May 21, 2018

P&G's role as top personal care marketer in digital under pressure, study finds

Newer brands like Hello Products are capturing more of the search market because they build their digital presence around ingredients-focused content. 

By Erica Sweeney • May 21, 2018

Study: Lyft picks up more younger customers than Uber

According to the report, about 78% of people who downloaded Lyft in the past six months are under 34.

By Robert Williams • May 18, 2018

P&G boosts market share by leveraging mobile subscriber data

Despite a hard-to-reach, developing market in Indonesia, the packaged-goods giant's campaign for a new Pantene shampoo found success with targeted mobile ads.

By Robert Williams • May 18, 2018

Facebook Stories to test ads as user count tops 150M

The full-screen ads will be 5- to 15-second videos that users can skip.

By Robert Williams • May 18, 2018