Mobile: Page 193
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Ad targeting around content most effective at reaching YouTube audiences, study suggests
Viewers found content targeting to be 33% less intrusive than channel- or demographic-based targeting.
By Erica Sweeney • May 2, 2018 -
Snapchat backtracks on redesign after it disrupts Q1 sales, user growth
The messaging app's parent company Snap fails to gain advertising ground on Google and Facebook as its recent redesign frustrated users.
By Robert Williams • May 2, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Apple's services revenue surges 31% in Q2
IPhone sales rose 2.9%, reflecting the company's growth story shift from hardware to app sales, music streaming, cloud storage and mobile payments.
By Robert Williams • May 2, 2018 -
Sephora, Nike test AR on Messenger as Facebook draws on immersive filters
Facebook is doubling down on augmented reality for brands with new offerings on Messenger and Instagram.
By Robert Williams • May 2, 2018 -
Disney launches short-form streaming app to compete with YouTube
The ad-supported "Oh My Disney" targets millennials and aims to be a brand-safe alternative to Google's video platform.
By Robert Williams • May 2, 2018 -
Tommy Hilfiger examines life of a Formula One star with docuseries
"#WhatsYourDrive" folllows brand ambassador Lewis Hamilton, with new episodes released in line with the 2018 season's race calendar.
By Erica Sweeney • May 2, 2018 -
Budweiser delivers brew inspired by George Washington's recipe
Arriving in time for summer, the limited-run Freedom Reserve Red Lager takes notes from a personal military journal kept by America's first president.
By Erica Sweeney • May 2, 2018 -
Tostitos, Sabra offer discounted rides with Lyft for Cinco de Mayo
Ride-hailing discounts can be accessed via a scannable Facebook Messenger code on packages of chips and guacamole from the PepsiCo brands.
By Robert Williams • May 1, 2018 -
Google, NBCUniversal partner on original VR content
"Saturday Night Live" and "Vanderpump Rules" are among the first planned immersive, multi-episode productions.
By Robert Williams • May 1, 2018 -
McDonald's CEO: App adoption rates 'pretty low'
The burger chain plans to focus on improving the app, which has mostly boosted curbside pickup.
By Robert Williams • May 1, 2018 -
Barneys tunes into the podcast craze
The luxury department store plans to launch a show that will interview designers and hair stylists on their experiences in the fashion world.
By Corinne Ruff • May 1, 2018 -
Disney, Viacom ink deals with Twitter for original progamming
Names traditionally associated with TV and film content are making a splash at this week's NewFronts digital video marketplace.
By Erica Sweeney • May 1, 2018 -
Opinion
How brick-and-mortar banks can thrive in the age of fintech
As apps become a main mode of global money transfer, only the most forward-thinking institutions that adapt will survive and thrive.
By Inbal Lavi • May 1, 2018 -
YouTube narrows gap with TV via new ad sales strategies
Advertisers are getting new tools to reach YouTube watchers on TV screens while the platform's live TV content is now part of Google Preferred.
By Peter Adams • May 1, 2018 -
Cherry Cola Oreos, anyone? Cookie fans can again vote on brand's next flavor
Kettle Corn and Piña Colada variants are also options people can jockey for using the #MyOreoCreation hashtag on social media.
By Erica Sweeney • May 1, 2018 -
Oscar Mayer cashes in on crypto craze with bacon-backed Bacoin
Consumers are encouraged to tweet about their investments to drive up the value of the cryptocurrency and eventually trade it in for real packs of bacon.
By Erica Sweeney • May 1, 2018 -
Google Assistant outperforms Alexa, Cortana, Siri again
Cortana was the only assistant to improve accuracy year-over-year, moving from 86% to 92%, while Alexa made the largest gains in questions attempted.
By Alex Hickey • April 30, 2018 -
Marriott targets Chinese tourists on Alibaba's mobile travel app
A new search function tailored to Chinese consumers and customized local activity recommendations could appeal to this growing group of travelers.
By Robert Williams • April 30, 2018 -
Orange County Soccer Club's loyalty app delivers rewards for checking in
Users can also access a Fan Cam that lets game attendees share images and videos.
By Robert Williams • April 30, 2018 -
T-Mobile's $26B bid for Sprint could accelerate 5G innovation
The new wireless carrier faces obstacles from regulators as it aims to propel U.S. mobile technology by focusing on a next-gen network nationwide.
By Robert Williams • April 30, 2018 -
Discovery, Swedish Fish partner on 'Shark Week' mobile game
"Chomped" hopes to hook fans of the TV programming and keep them engaged as they await the July 22 kickoff.
By Robert Williams • April 30, 2018 -
Starbucks will spotlight afternoons to win more loyalty members
About half of volume sold in the afternoon is to customers who are not members of the My Starbucks Rewards program.
By Erica Sweeney • April 30, 2018 -
MLB pitches Home Run Derby across VR platforms, mobile and in-stadium
Baseball fans can test their slugging ability in immersive re-creations of real stadiums.
By Robert Williams • April 27, 2018 -
Amazon bringing memory, natural conversation capabilities to Alexa
By reducing friction in interactions, the new features will allow the assistant to better engage with users.
By Dan O'Shea • April 27, 2018 -
Snapchat preps test of unskippable 6-second ads
The image-messaging app has previously been reluctant to force ads on users, but is now warming to the idea after facing a tough year since going public.
By Robert Williams • April 27, 2018
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