Kellogg's opens NYC cereal café to World Cup watch parties

Working with the soccer-focused agency Eat Soccer, the brand created an immersive kitchen and special nooks for fans to take Instagram selfies. 

By Erica Sweeney • June 11, 2018

Location data is a boon for marketers, study says

Surveyed marketers said location data drove new customer acquisition, response rates and engagement levels.

By Robert Williams • June 8, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Snapchat, SeatGeek partner on in-app ticket buying

The Los Angeles Football Club is the first team to sell tickets through Snapchat Stories.

By Robert Williams • June 8, 2018

Ericsson's ad tool ties location, carrier data for verification

Emodo Audiences uses the information to pre-verify mobile audiences and ad inventory to avoid wasted spend.

By Robert Williams • June 8, 2018

Subaru saw 17% jump in site traffic from Amazon-focused mobile push

The carmaker sidestepped the rush among competitors to advertise on TV during NFL games and took a more targeted digital approach.

By Chris Kelly • June 8, 2018

H&M tests voice-activated mirrors at NYC flagship

Smooth-talking mirrors deliver magazine-cover selfies, style suggestions and QR code discounts.

By Daphne Howland • June 8, 2018

Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods'

"IHOb" sets Twitter into a frenzy, while a burger chain leaves behind the beef and a Father's Day promo misses the mark. 

By Peter Adams , Chantal Tode , Chris Kelly • June 8, 2018

Facebook funds news shows from Fox News, CNN for Watch

The social networking giant is far from the only social media network cozying up to publishers now that there's a bigger focus on quality content.

By Robert Williams • June 7, 2018

Stance offers mobile self-checkout without an app download

The sock and underwear retailer lets customers use their smartphone's web browser to buy products with Apple Pay, Google Pay or a credit card.

By Robert Williams • June 7, 2018

Forrester: Mobile will drive 72% of growth in online video ad spend

Mobile’s share of the online video ad market will grow from 50% this year to 59% by 2023.

By Robert Williams • June 7, 2018

Facebook opens up Marketplace to business ads

Retailers Thread Wallets and FabFitFun have boosted their returns on ad spend with the social network's new classified section ads.

By Robert Williams • June 7, 2018

Budweiser ties search to its music history through OOH displays

Ads urge passersby to Google terms like "1969, musicians, sessions, Budweiser," which turns up a photo of the Rolling Stones with cans of the beer. 

By Erica Sweeney • June 7, 2018

ComScore, PushSpring partner to merge mobile ad planning and buying

Marketers can target ads based on mobile app consumption, demographics and location.

By Robert Williams • June 6, 2018

KitchenAid boosts social media engagement 85%

The appliance brand focused on responding to customer questions about deliveries and repairs.

By Robert Williams • June 6, 2018

Facebook tests Musical.ly competitor called 'Lip Sync Live'

Users can choose from song titles to personalize videos and challenge friends to a lip sync battle.

By Robert Williams • June 6, 2018

Survey: Employee advocacy outweighs influencer marketing

Social marketers see the tactic as a cost-effective, scalable alternative to micro-influencers, Sprout Social found.

By Robert Williams • June 6, 2018

How data and a luxe experience boosted Tea Forte's ROI 20x

Can a high-end brand maintain its air of exclusivity when a pressured environment requires being on Amazon?

By Natalie Black (Koltun) • June 6, 2018

Apple debuts screen limits, Siri shortcuts and privacy updates

Enhanced performance is a focus of iOS 12, which will include a new Shortcuts feature for Siri as Apple tries to catch up in the voice-assistant space.

By Robert Williams • June 5, 2018

Gravy says the price is right for mobile shopping game show

A nightly game show lets people compete for discounts on a variety of products with limited supply.

By Dan O'Shea • June 5, 2018

Study: 80% of Gen Z like shopping in-store, but turn to e-commerce for convenience

Store design, unique merchandise and displays showing products in use are some of the top motivators for getting the age group into stores.

By Erica Sweeney • June 5, 2018

Senate panel to probe Facebook after NYT points to new data collection lapses

The social network is contesting a New York Times article that suggests deals with at least 60 device makers, including Apple, Samsung and Microsoft, involve collecting user information without proper consent. 

By Peter Adams • June 5, 2018

Mastercard, Diebold Nixdorf partner on mobile ATM services

Users of automated teller machines can tap or scan a QR code on their phone and receive cash without pulling out a card.

By Robert Williams • June 5, 2018

Study: 71% of retailers use mobile location strategies to boost store traffic

New GDPR regulations have raised questions for vendors and marketers around limitations of data collection.

By Robert Williams • June 5, 2018

Report: McDonald's to equip 1K restaurants with kiosk, mobile ordering each quarter

The fast food chain's modernization plan includes investments in mobile and tech platforms.

By Robert Williams • June 5, 2018

Adidas assembles team of 56 sports 'creators' for World Cup push

Athletes and influencers included in the effort will share content on their personal social channels, and the brand is encouraging soccer fans to do the same. 

By Erica Sweeney • June 5, 2018