Mobile: Page 222
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Disney showcases real-time Twitter reactions to 'Star Wars' via digital billboards
From Dec. 1-14 alone, the latest entry in the blockbuster franchise generated 1.8 million tweets.
By David Kirkpatrick • Dec. 18, 2017 -
Study: 69% of app developers have tested playable ads
App marketers are paying more attention to playables, with almost half of those surveyed saying it's what they're most excited about for 2018.
By Erica Sweeney • Dec. 15, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Apple Maps adds indoor guides for 34 airports
Indoor mapping, introduced with the launch of iOS 11 in the fall, continues to expand to new locations.
By Robert Williams • Dec. 15, 2017 -
Asics unveils mobile app for on-demand workouts
The sportswear brand's Asics Studio app features top-rated professional trainers and music playlists.
By Robert Williams • Dec. 15, 2017 -
Snap's new Lens Studio simplifies creating AR content
Advertisers and everyday users can now develop AR lenses like the dancing hot dog that went viral.
By Robert Williams • Dec. 15, 2017 -
FCC ends net neutrality, but the controversy is likely to continue
Even though the vote went in favor of dismantling net neutrality, legal challenges are likely.
By David Kirkpatrick • Dec. 15, 2017 -
Facebook tests pre-roll ads, shifts Ad Breaks to longer content
A series of announcements point to how the social media giant looks to better monetize video without annoying users.
By David Kirkpatrick • Dec. 15, 2017 -
Hyundai's Super Bowl playbook includes digital, experiential marketing
On top of returning to in-game ads, the official car and SUV of the NFL will run several out-of-home activations at an interactive NFL theme park.
By David Kirkpatrick • Dec. 15, 2017 -
Pandora introduces ad-supported on-demand access without a subscription
A new feature could boost engagement for brands while also delivering real value for the music platform's millions of ad-supported users.
By Erica Sweeney • Dec. 14, 2017 -
Facebook unveils ads that open chat messages on WhatsApp
Businesses can show a button on their ads that lets customers make a call or send a message with WhatsApp.
By Robert Williams • Dec. 14, 2017 -
Messenger's video chat volume doubles to 17B
In addition to surging mobile video usage, more than 7 billion chats on average take place on the Facebook-owned app every day.
By Robert Williams • Dec. 14, 2017 -
Peapod rolls out text-to-order tool
The online grocer's new "Chat-to-Cart" feature also lets shoppers add items with emojis and their voice.
By Jeff Wells • Dec. 14, 2017 -
Opinion
Building stronger brand connections through connected devices
The more devices consumers are connected to, the more closely advertisers can examine their specific behaviors and cater to their needs, writes Kiip's Brian Wong.
By Brian Wong • Dec. 14, 2017 -
Anxiety-driven email marketing resonated better with US consumers in 2017
Anxiety-stoking subject lines were 6.5% more successful with audiences, while achievement-based messaging resonated less.
By David Kirkpatrick • Dec. 14, 2017 -
Boxed aims to ease online bulk ordering with AR, chatbot tech
The online wholesaler crossed two of the hottest mobile trends off its list in one app update.
By Dan O'Shea • Dec. 14, 2017 -
AdWords update adds phone numbers, addresses to boost targeting
More spending could be coming Google's way, as the tools are positioned to deliver more relevant ads and other marketing content.
By David Kirkpatrick • Dec. 14, 2017 -
New content deals for Facebook, Twitch signal shifting entertainment and sports media landscape
A WWE series for Facebook Watch and minor league NBA games streamed on Amazon-owned Twitch include interactive elements not available on traditional channels like TV.
By David Kirkpatrick • Dec. 14, 2017 -
Colgate's new Alexa skill asks users to turn off the tap
Research shows that doing so can save up to four gallons of water per brushing session, but 42% of surveyed U.S. adults keep the faucet running.
By David Kirkpatrick • Dec. 14, 2017 -
Seek updates AR app with bigger focus on community, branded content
Lionsgate and Samsung have signed on to develop channels on the app.
By Erica Sweeney • Dec. 13, 2017 -
Microsoft's Cortana is now the voice of CM Launcher app
Users can make hands-free calls, create events, read news headlines, translate and search the web.
By Erica Sweeney • Dec. 13, 2017 -
Instagram adds hashtag following in a potential boost to discoverability
The platform now lets users follow hashtags to see curated posts about a particular topic.
By Robert Williams • Dec. 13, 2017 -
Campbell's unveils AI-powered ad with IBM's Watson
In the follow-up to an earlier collaboration, the brand is again betting on natural language processing to enhance personalization for recipe recommendations.
By Robert Williams • Dec. 13, 2017 -
Facebook opens AR Studio to all creators
The social network seeks to put its augmented reality tools into the hands of every content producer.
By Robert Williams • Dec. 13, 2017 -
Deloitte: Live broadcasts, events to generate over $545B in revenue next year
The consultancy also foresees a big jump in AR engagement and consumers' willingness to pay for online media in 2018.
By David Kirkpatrick • Dec. 13, 2017 -
Forrester: YouTube is most popular social site for 12- to 17-year-olds
Facebook was the leader among U.S. youth in 2014, but Google's video service has now pulled far ahead.
By David Kirkpatrick • Dec. 13, 2017
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