Mobile: Page 222
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Deep Dive
These retailers are #crushingit on social this holiday season
It's prime time for retailers to get involved in the social scene. Here's who's doing it best — and how.
By Cara Salpini • Dec. 1, 2017 -
TGI Fridays is first restaurant with Alexa skill that integrates Amazon Pay
People can make reservations, order takeout, hear menu options and pay their bill with their voice.
By Robert Williams • Dec. 1, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Swarovski launches AR app experience at holiday pop-up
Perfect's YouCam apps let mobile users virtually try on holiday-inspired makeup and crystal jewelry from the brand.
By Robert Williams • Dec. 1, 2017 -
New Alexa format drops users into exclusive U2 broadcast
Amazon Music teamed up with the band for special radio content that Alexa users can access via voice command.
By Erica Sweeney • Dec. 1, 2017 -
Moët Hennessy pops the cork on Alexa champagne skill
The luxury wine and spirits company seeks to teach consumers about the finer things in time for New Year's Eve.
By Robert Williams • Dec. 1, 2017 -
Apple shares facial recognition data with apps, sparking privacy worries
The new iPhone X can give marketers data about how people look and feel, but consumers may not be ready for the consequences.
By Robert Williams • Dec. 1, 2017 -
Column
Campaign Trail: How Yoplait boosts brand interest; Samsung's artsy feature film; Jim Beam opens voice-ready decanter
One brand's mission to defend moms delivers results, while two others take decidedly non-traditional approaches with an experimental movie and connected hardware.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 1, 2017 -
Amazon brings Alexa to the enterprise
Alexa for Business lets employees complete hands-free tasks like managing multiple calendars, controlling equipment, reserving meeting rooms and more.
By David Kirkpatrick • Dec. 1, 2017 -
Study: Gen Zers are late to holiday shopping
One-third of consumers in the age group don't start holiday shopping until after Black Friday and 15% don't start until after Dec. 15.
By David Kirkpatrick • Dec. 1, 2017 -
PayPal plans to branch out beyond payments
The app may seek to become the U.S. version of Alipay, with more offerings beyond its core money-transferring function.
By Robert Williams • Nov. 30, 2017 -
YouTube takes a stab at popular 'stories' format with Reels
The test feature lets creators with more than 10,000 subscribers post short-form videos and add filters, music, stickers and links to longer content.
By Robert Williams • Nov. 30, 2017 -
IDC: Phablets to overtake smaller smartphones by 2019
Mobile users are increasingly likely to buy devices with bigger screens.
By Robert Williams • Nov. 30, 2017 -
Pottery Barn launches AR app for iOS
The furniture retailer looks to gain greater market exposure for the augmented reality app by bringing it to Apple devices.
By Dan O'Shea • Nov. 30, 2017 -
Facebook's TBH app fades quickly in rankings
The teen polling app saw a surge in downloads after Facebook's takeover and then fell rapidly.
By Robert Williams • Nov. 30, 2017 -
Amazon's ad business will surpass $2.5B by 2021, Forrester says
An updated forecast suggests spending on display and social media advertising in the U.S. will grow nearly 70% over the next five years.
By David Kirkpatrick , Peter Adams • Nov. 30, 2017 -
Kantar: Holiday TV ad spending climbs 10.3% over last year
Retailers pulled back on Black Friday ads this year, spending $90.4 million compared to $113.3 million in 2016.
By David Kirkpatrick • Nov. 30, 2017 -
Can Snapchat break the social media mold with its split-feed redesign?
On top of completely siloing users' posts from those of media entities, Snap will vet all professionally-produced content shared on its platform to differentiate it from the algorithm-driven sorting of competitors like Facebook.
By Peter Adams • Nov. 29, 2017 -
Apple News's director of monetization said to change jobs
David Kang moves to another role at Apple as publishers continue to express frustration over how to monetize content on the platform.
By Robert Williams • Nov. 29, 2017 -
Hyundai, Smartcar team up to connect drivers with on-demand businesses
Using the automaker's Blue Link, a carwash service could locate and access an owner's vehicle to clean it.
By Robert Williams • Nov. 29, 2017 -
Domino's app users question veracity of pizza tracker
Customers have found a variety of inaccuracies in the chain's pizza-tracking app.
By Robert Williams • Nov. 29, 2017 -
Study: Wayfair grows Black Friday social media audience 2x faster than Ikea
The week leading up to the deals day lifted engagement of some furniture retailers more than others, ShareIQ found.
By Robert Williams • Nov. 29, 2017 -
Sponsored by Quotient
Building direct shopper relationships with digital promotions and media
Millennials are influenced by promotions through email, social media, websites, and text messages. Here's how to reach them wherever they are.
Nov. 29, 2017 -
Deep Dive
30 minutes with Sephora's head of marketing
Deborah Yeh, SVP of marketing and brand at Sephora, provides a glimpse into three of the retailer's most dynamic marketing moves.
By Cara Salpini • Nov. 29, 2017 -
FCC chair calls Twitter a threat to open internet
The FCC is set to repeal net neutrality rules, and chairman Ajit Pai used a DC event to rebuke critics.
By David Kirkpatrick • Nov. 29, 2017 -
Report: Facebook Messenger tests mass messaging tool for brands
Called "Messenger Broadcast," it appears to let brands add calls to action like linking back to a website or opening a chatbot window.
By Natalie Black (Koltun) • Nov. 28, 2017
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