Mobile: Page 221
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Anxiety-driven email marketing resonated better with US consumers in 2017
Anxiety-stoking subject lines were 6.5% more successful with audiences, while achievement-based messaging resonated less.
By David Kirkpatrick • Dec. 14, 2017 -
Boxed aims to ease online bulk ordering with AR, chatbot tech
The online wholesaler crossed two of the hottest mobile trends off its list in one app update.
By Dan O'Shea • Dec. 14, 2017 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
AdWords update adds phone numbers, addresses to boost targeting
More spending could be coming Google's way, as the tools are positioned to deliver more relevant ads and other marketing content.
By David Kirkpatrick • Dec. 14, 2017 -
New content deals for Facebook, Twitch signal shifting entertainment and sports media landscape
A WWE series for Facebook Watch and minor league NBA games streamed on Amazon-owned Twitch include interactive elements not available on traditional channels like TV.
By David Kirkpatrick • Dec. 14, 2017 -
Colgate's new Alexa skill asks users to turn off the tap
Research shows that doing so can save up to four gallons of water per brushing session, but 42% of surveyed U.S. adults keep the faucet running.
By David Kirkpatrick • Dec. 14, 2017 -
Seek updates AR app with bigger focus on community, branded content
Lionsgate and Samsung have signed on to develop channels on the app.
By Erica Sweeney • Dec. 13, 2017 -
Microsoft's Cortana is now the voice of CM Launcher app
Users can make hands-free calls, create events, read news headlines, translate and search the web.
By Erica Sweeney • Dec. 13, 2017 -
Instagram adds hashtag following in a potential boost to discoverability
The platform now lets users follow hashtags to see curated posts about a particular topic.
By Robert Williams • Dec. 13, 2017 -
Campbell's unveils AI-powered ad with IBM's Watson
In the follow-up to an earlier collaboration, the brand is again betting on natural language processing to enhance personalization for recipe recommendations.
By Robert Williams • Dec. 13, 2017 -
Facebook opens AR Studio to all creators
The social network seeks to put its augmented reality tools into the hands of every content producer.
By Robert Williams • Dec. 13, 2017 -
Deloitte: Live broadcasts, events to generate over $545B in revenue next year
The consultancy also foresees a big jump in AR engagement and consumers' willingness to pay for online media in 2018.
By David Kirkpatrick • Dec. 13, 2017 -
Forrester: YouTube is most popular social site for 12- to 17-year-olds
Facebook was the leader among U.S. youth in 2014, but Google's video service has now pulled far ahead.
By David Kirkpatrick • Dec. 13, 2017 -
Facebook moves to record ad sales locally
The step is a response to demands from local governments for greater transparency.
By David Kirkpatrick , Chantal Tode • Dec. 13, 2017 -
Michigan sees 88% completion rates with 360-degree drunk driving awareness campaign
Immersive video ads showed viewers a night out at a bar that led to a deadly car accident.
By Robert Williams • Dec. 13, 2017 -
Twitter continues to tweak features to appeal to users
Early indications show that users enjoy the expanded tweet character limit. Now it's rolling out view counts on posted videos.
By Erica Sweeney • Dec. 12, 2017 -
Airbnb envisions how AR, VR will shape future travel experiences
Homes that include virtual tours or 360-degree guides can showcase properties through more immersive formats.
By Robert Williams • Dec. 12, 2017 -
David Yurman unwraps holiday gifting bot
By marketing it as a gifting tool, the luxury jewelry brand can test the tech during the holidays before committing to it long-term.
By Dan O'Shea • Dec. 12, 2017 -
Android update brings 'Last Jedi' AR stickers to Pixel 2 phone
Based on Google's ARCore technology, the stickers let users place AR characters in pictures and video.
By Robert Williams • Dec. 12, 2017 -
Study: 14% of chatbot conversations lead to human-based chat
The average chatbot session lasts for a minute and a half, SnatchBot found.
By Robert Williams • Dec. 12, 2017 -
Deep Dive
Can progressive web apps solve the app vs. browser dilemma?
The line-blurring solution offers several advantages for shoppers and marketers, but challenges exist that could be a deal breaker for some.
By Robert Williams • Dec. 12, 2017 -
PwC: Revenue from sports media to hit $78.5B by 2021
Media rights are also expected to grow an estimated 4% each year to hit $22.7 billion.
By David Kirkpatrick • Dec. 12, 2017 -
Dentsu Aegis wins Subway's North American media, creative business
Agency shakeups reflect a larger digital transformation at the sandwich chain, which is trying to become a "modern marketing organization."
By David Kirkpatrick , Peter Adams • Dec. 12, 2017 -
Forrester: Online ad revenue made a noticeable leap in Q3
After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter.
By David Kirkpatrick • Dec. 12, 2017 -
Bloomberg's 24-hour Twitter news network nears debut
Launching with six brand sponsors, TicToc will test users' appetites for the social media equivalent of a CNN.
By David Kirkpatrick , Peter Adams • Dec. 12, 2017 -
Study: Mobile payments face resistance in mature markets
A minority of internet users in North America and Europe prefer mobile payments to other methods, Kantar TNS said.
By Robert Williams • Dec. 12, 2017
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