CES 2018 in review: The biggest takeaways for marketers

Missed the annual gadget fest? No problem. Marketing Dive's got the lowdown on what happened in Vegas.

By Shane Schick • Jan. 17, 2018

White Castle opens Valentine's Day dinner reservations via OpenTable

The chain's annual holiday event this year also includes a special Snapchat geofilter, with customers encouraged to share their dining experience on social media. 

By Erica Sweeney • Jan. 17, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Visa helps merchants, developers test sensory cues for payments

Customers will soon experience a unique sound and vibration when making a payment through a card, smartphone or wearable.

By Robert Williams • Jan. 16, 2018

Study: Instagram influencer marketing jumped 198% in 2017

Coach, Nordstrom, Forever 21 and Lulus were some of the most active brands in the fashion and accessories category, which was the most popular industry group by posts with an #ad tag.

By Robert Williams • Jan. 16, 2018

Facebook's Messenger wants to embrace marketers

In a new blog post today, the chat app's head David Marcus highlights how messaging is evolving into a marketing channel. 

By Robert Williams • Jan. 16, 2018

Location intelligence: 2017 highlights and 2018 predictions

As high-quality location data becomes commoditized, there will be more focus on tools that let marketers use this data as core components of their strategies, writes Ubimo's Gilad Amitai.

By Gilad Amitai • Jan. 16, 2018

Will Facebook's News Feed changes lead to more expensive ads?

In one example of the potential fallout from last week's update, BuzzFeed has been buying Facebook ads urging audiences to download its mobile app. 

By Erica Sweeney • Jan. 16, 2018

Ad spending growth forecasts cut, but Winter Olympics, World Cup provide a boost

Two separate analyses help roadmap the shape of the ad world in 2018, including how spending on digital media will overtake offline media and marketing for the first time.

By Erica Sweeney • Jan. 16, 2018

Kia shows off 4-D VR test drive at Detroit auto show

The carmaker is showcasing the 2018 Kia Stinger with an immersive digital experience.

By Robert Williams • Jan. 16, 2018

AccuWeather app lets users hear the forecast through Google Assistant

Users will receive personalized recommendations based on their location in response to queries like "Do I need an umbrella?" or "When will the snow stop?" 

By Robert Williams • Jan. 12, 2018

Lacoste's US stores accept Alipay to target Chinese tourists

The sportswear brand is adding the popular payments platform to select stores.

By Robert Williams • Jan. 12, 2018

Ford taps Postmates to pilot self-driving delivery cars

The partnership comes amid a web of alliances among carmakers, ride-hailing startups and tech companies vying to be the first to roll out the technology at scale.

By Erica Sweeney • Jan. 12, 2018

Facebook promises more community, fewer brand posts in significant shift

For marketers, the news means a reduction in reach on the social media network but could lead to higher-quality engagements. 

By Chantal Tode • Jan. 12, 2018

Report: Google plans to screen YouTube videos for premium advertisers

The move follows a number of controversies around inappropriate content, most recently a video from one of the platform's most popular creators, Logan Paul. 

By Erica Sweeney • Jan. 12, 2018

Estée Lauder, Expedia partner on beauty-focused travel giveaway

People can enter to win a trip to destinations like Morocco, Bali and Santorini by sharing a selfie of their vacation makeup looks on Instagram.

By Erica Sweeney • Jan. 12, 2018

Campaign Trail: Ikea's pee ad; Diet Coke courts millennials; Adidas's kicks access public transit

The Swedish retailer's pregnancy test stunt takes the ad world by storm, while new sneakers come embedded with an annual subway pass and a refreshed soda brand still feels flat. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Jan. 12, 2018

Google buys speakerless audio startup Redux

The company developed technology that removes the need for small speakers in mobile phones.

By Robert Williams • Jan. 12, 2018

Facebook tests app section for local news and events

The social network is vetting local publishers that appear in this section, but won't curate their content.

By Robert Williams • Jan. 11, 2018

Amazon Dash extends third-party services to mobile, illy, HP and other devices

Device makers can now build virtual dash buttons on mobile devices as a shortcut for Prime members. 

By Robert Williams • Jan. 11, 2018

Kate Spade, Fossil tap into smartwatch space

The fashion brands are collaborating on a new line of touchscreen devices to lead the smartwatch charge at CES this week.

By Dan O'Shea • Jan. 11, 2018

Will Amazon give beauty a makeover?

Speculation abounds that the e-commerce giant could be brushing up against the beauty sector next. But how much does the strong category really have to fear?

By Cara Salpini • Jan. 11, 2018

PeopleTV expands Twitter live streaming with new series 'The Chatter'

Viewers can engage with the news show in real time through tweets, questions and polls, while advertising sponsorships and integration opportunities will be available to marketers. 

By Erica Sweeney • Jan. 11, 2018

Mercedes unveils independent voice assistant MBUX for latest fleet

The carmaker is taking a road less traveled by forgoing a reliance on assistants by Amazon or Google.

By Robert Williams • Jan. 11, 2018

Lyft brews craft beer with ride discounts on each can

The ride-hailing service partnered with Chicago's Baderbrau Brewing to develop Five Star Lager. 

By Robert Williams • Jan. 11, 2018

Jefferson Awards Foundation is recipient of first VR-enabled donation

Consumers experiencing an immersive video can make a donation via Visa Checkout without removing their headset. 

By Robert Williams • Jan. 10, 2018