Mobile: Page 223
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The Dodo releases chatbot for animal adoption
The "Dodo Adoptbot" is geared for people who want to be matched with an ideal pet in their area.
By Robert Williams • Nov. 28, 2017 -
Study: iPhone X owners spent 2x more than other mobile holiday shoppers
Average order values on the device were 70% higher than on top Samsung devices this Thanksgiving weekend.
By Robert Williams • Nov. 28, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Black Friday Twitter engagements totaled nearly 785M, study says
The most popular terms associated with positivity included Thanksgiving, shopping and hashtags like #cybermonday, #giveaway and #deals.
By David Kirkpatrick , Peter Adams • Nov. 28, 2017 -
7-Eleven expands mobile rewards program beyond beverages
The 7Rewards app now lets customers earn points for hundreds of products at the convenience store chain.
By Robert Williams • Nov. 28, 2017 -
Wix spurns TV advertising, including Super Bowl commercials, for digital
The company built a lot of buzz through spots around the big game but is now opting for a more targeted approach.
By David Kirkpatrick • Nov. 28, 2017 -
Study: Game developers no longer see ads as 'necessary evil'
Rewarded video ads are now the most popular ad format, used in 58% of free games.
By David Kirkpatrick • Nov. 28, 2017 -
Facebook publishes 'advertising principles'
A newsroom post highlighting the platform's stance on advertising appears to be the latest attempt to burnish its own brand image.
By David Kirkpatrick • Nov. 28, 2017 -
Deep Dive
[Infographic] 7 major influencer marketing touchstones
A brief history of influencer marketing by platform, power players and the events that have defined its trajectory.
By Peter Adams , Robert Williams • Nov. 27, 2017 -
Deep Dive
Why influencer marketing has become a moving target
Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready.
By Shane Schick • Nov. 27, 2017 -
Black Eyed Peas debuts AR app for graphic novel
The app brings the group's "Masters of the Sun: The Zombie Chronicles" comic to life with animated talk bubbles and voice-overs from celebrities like Queen Latifah and Snoop Dogg.
By Robert Williams • Nov. 27, 2017 -
Uber faces lawsuits, probes over massive data breach
The ride-hailing app waited more than a year to reveal that data on 57 million customers and drivers was stolen.
By Robert Williams • Nov. 27, 2017 -
Kay Jewelers offers virtual necklace trial with Snapchat World Lens
Besides giving mobile users a way to virtually try on several looks, the jewelry chain is also enabling them to play an interactive AR game.
By Robert Williams • Nov. 27, 2017 -
Clarks tracks footwear inventory with in-store mobile tablets
Scandit's Stock Assist app helps the retailer's salespeople expedite inventory tasks and free up time to provide better customer service.
By Robert Williams • Nov. 27, 2017 -
Study: Click-through rates jumped 154% ahead of Thanksgiving
With ad engagement rates up 111%, the numbers indicate consumers researched deals online before making a purchase.
By David Kirkpatrick • Nov. 27, 2017 -
Asos, HBO and BMW pilot Snapchat's new ad formats
Promoted Stories and Augmented Reality Trial ads aim to provide longer-form and more engaging content, and might point to what the app's planned redesign will focus on.
By David Kirkpatrick • Nov. 27, 2017 -
Dentsu adds Oxyma Group to extend people-based marketing's geographic reach
The deal will see Oxyma merged into Merkle, strengthening the latter's role as a leader in data-driven marketing.
By David Kirkpatrick • Nov. 27, 2017 -
Deep Dive
Coca-Cola embraces a digital future as consumers move online
The 131-year-old beverage giant is taking advantage of meal kits, voice ordering, storage lockers and direct-to-consumer shipments to expand its presence in e-commerce.
By Christopher Doering • Nov. 27, 2017 -
Buoyed by mobile, Black Friday shopping off to strong start
Online sales — particularly mobile — appear to be powering the Black Friday weekend.
By Laura Heller • Nov. 24, 2017 -
Paramount rolls out first AR game for 'Transformers' DVD release
The ARKit app for iOS immerses players in a virtual junkyard where they can control the robot character Bumblebee's movements.
By Robert Williams • Nov. 22, 2017 -
Facebook Messenger lures small businesses with chatbot contest
For its Small Business Saturday promotion, the app will award three companies a new chatbot.
By Robert Williams • Nov. 22, 2017 -
Alipay, WeChat make inroads into US to help Chinese tourists
New smartphone-based programs in Stony Brook, NY, and Washington, DC, cater to tourists visiting the country.
By Robert Williams • Nov. 22, 2017 -
Office Depot brings back 'Elf Yourself' with AR
Users can now create dancing elves videos with new backgrounds of the real world.
By David Kirkpatrick • Nov. 22, 2017 -
FCC lays out plan to end net neutrality
The Republican majority federal commission is set to roll back Obama-era rules designed to enforce equal access to the internet.
By David Kirkpatrick • Nov. 22, 2017 -
Study: Holiday advertisers increase spending on digital
A new report brings some early seasonal joy to the beleaguered digital marketing space, with 59% of respondents planning to spend more.
By David Kirkpatrick • Nov. 22, 2017 -
Walmart and eBay take the lead for Black Friday social campaigns
Mentions of the deals day this week are up 140% from the year-ago period, according to analysis from Talkwalker.
By David Kirkpatrick , Peter Adams • Nov. 22, 2017
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