Facebook moves to record ad sales locally

The step is a response to demands from local governments for greater transparency.

By David Kirkpatrick , Chantal Tode • Dec. 13, 2017

Michigan sees 88% completion rates with 360-degree drunk driving awareness campaign

Immersive video ads showed viewers a night out at a bar that led to a deadly car accident.

By Robert Williams • Dec. 13, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Twitter continues to tweak features to appeal to users

Early indications show that users enjoy the expanded tweet character limit. Now it's rolling out view counts on posted videos.

By Erica Sweeney • Dec. 12, 2017

Airbnb envisions how AR, VR will shape future travel experiences

Homes that include virtual tours or 360-degree guides can showcase properties through more immersive formats.

By Robert Williams • Dec. 12, 2017

David Yurman unwraps holiday gifting bot

By marketing it as a gifting tool, the luxury jewelry brand can test the tech during the holidays before committing to it long-term.

By Dan O'Shea • Dec. 12, 2017

Android update brings 'Last Jedi' AR stickers to Pixel 2 phone

Based on Google's ARCore technology, the stickers let users place AR characters in pictures and video.

By Robert Williams • Dec. 12, 2017

Study: 14% of chatbot conversations lead to human-based chat

The average chatbot session lasts for a minute and a half, SnatchBot found.

By Robert Williams • Dec. 12, 2017

Can progressive web apps solve the app vs. browser dilemma?

The line-blurring solution offers several advantages for shoppers and marketers, but challenges exist that could be a deal breaker for some. 

By Robert Williams • Dec. 12, 2017

PwC: Revenue from sports media to hit $78.5B by 2021

Media rights are also expected to grow an estimated 4% each year to hit $22.7 billion. 

By David Kirkpatrick • Dec. 12, 2017

Dentsu Aegis wins Subway's North American media, creative business

Agency shakeups reflect a larger digital transformation at the sandwich chain, which is trying to become a "modern marketing organization."  

By David Kirkpatrick , Peter Adams • Dec. 12, 2017

Forrester: Online ad revenue made a noticeable leap in Q3

After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter. 

By David Kirkpatrick • Dec. 12, 2017

Bloomberg's 24-hour Twitter news network nears debut

Launching with six brand sponsors, TicToc will test users' appetites for the social media equivalent of a CNN. 

By David Kirkpatrick , Peter Adams • Dec. 12, 2017

Study: Mobile payments face resistance in mature markets

A minority of internet users in North America and Europe prefer mobile payments to other methods, Kantar TNS said.

By Robert Williams • Dec. 12, 2017

4 Industries that can make better use of SMS (and how)

While marketers strive to meet consumers where they are, many overlook the potential that SMS holds for appointment- and discretion-based businesses, writes CallRail's Nancy Lim.

By Nancy Lim • Dec. 11, 2017

Report: WhatsApp readies standalone business app

The move could give brands another channel to communicate with customers, especially younger ones who are more frequently chatting on mobile apps.

By Robert Williams • Dec. 11, 2017

BMW brings AR showroom app to iPhone

Originally created for Google's Tango platform, the iOS version reinforces the car maker's interest in AR.

By Robert Williams • Dec. 11, 2017

Simon Malls unveils 'Santa Messenger Bot' and AR game

The features demonstrate how mobile tech can be used to entertain shoppers and urge them to visit brick-and-mortar malls during the holidays.

By Robert Williams • Dec. 11, 2017

Study: Mobile fast-food payments have jumped 75% in 2017

As much as 10% of all fast-food sales may be mobile in a few years, First Data said.

By Robert Williams • Dec. 11, 2017

6 ways marketers can take control of media agency transparency

A.T. Kearney's Jim Singer and Brooks Levering lay out how the Uber-Fetch lawsuit is emblematic of ad industry problems and the solutions brands can pursue beyond litigation.

By Jim Singer and Brooks Levering • Dec. 11, 2017

Report: Facebook algorithm surfaces bizarre, inappropriate ads from e-commerce company

Products like plastic nostril holders and cat blindfolds are so prevalent that online subcultures have cropped up devoted to dissecting their weirdness.  

By David Kirkpatrick , Peter Adams • Dec. 11, 2017

Louis Vuitton joins luxury brand chatbot trend

Luxury retailers and brands without chatbots may soon find themselves in the minority, as many in the segment have embraced the tech.

By Dan O'Shea • Dec. 11, 2017

Accenture: Lack of personalization, consumer trust cost businesses $756B last year

Technology makes personalization easier, but marketers must walk a fine line between providing value and being creepy. 

By David Kirkpatrick • Dec. 11, 2017

UPDATE: Apple nears deal to acquire Shazam

Both entities have long been focused on entertainment-related experiences paired with the latest mobile technology.

By Chantal Tode • Dec. 8, 2017

Study: 63% of Gen Z send messages via Snapchat during live events

Tickets sales trends suggest interest may be peaking in festivals but is still strong for other live events. 

By Erica Sweeney • Dec. 8, 2017

Dunkin' Donuts turns Snapchat users into virtual reindeer

Part of the chain's holiday promotion, the Snapchat selfie lens and winter wonderland AR lens are being promoted on Twitter and a Times Square billboard.

By Robert Williams • Dec. 8, 2017