Mobile: Page 223
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Retrieved from Apple on April 20, 2017
Apple debuts new pay-per-install ad tool, buys podcast search engine
The former is another way that the tech giant is trying to help app developers and marketers get noticed in the App Store.
By Robert Williams • Dec. 6, 2017 -
United Airlines unveils apps for Google Assistant, Fitbit smartwatch
The first airline app for Google Assistant lets customers check in and hear their flight status.
By Robert Williams • Dec. 6, 2017 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
GM Marketplace lets people shop while driving
The carmaker wants to wean drivers off their smartphones for in-car e-commerce, with early partners including Shell, Exxon Mobil, TGI Fridays and Dunkin' Donuts.
By Robert Williams • Dec. 6, 2017 -
Study: Social media, content top marketers' list of tactics for 2018
A recent survey found that 93% of industry professionals will increase digital marketing budgets next year.
By David Kirkpatrick • Dec. 6, 2017 -
Amazon, Home Depot, Walmart boast top-notch digital experiences
The top three names are by no means new to the industry, but big-box retailers as a group have come a long way in terms of their digital practices.
By Dan O'Shea • Dec. 6, 2017 -
WSJ: WPP, Publicis, Omnicom to spend combined $800M on Amazon in 2018
The amount would represent a significant increase from what the ad holding companies spent on the e-commerce giant this year.
By David Kirkpatrick , Natalie Black (Koltun) • Dec. 6, 2017 -
Retrieved from Amazon on May 10, 2017
Google yanks YouTube from some Amazon devices in escalation of rivalry
The video platform has again been removed from the Echo Show and also Amazon Fire TVs, with Google citing a violation of its terms of services.
By David Kirkpatrick , Peter Adams • Dec. 6, 2017 -
Report: Market for short-form digital video crumbles
Facebook is reportedly the only remaining platform buying such content in bulk.
By David Kirkpatrick • Dec. 6, 2017 -
Study: Mobile app store spending to jump 30% in 2018
App Annie predicts consumer spending in app stores will hit $110 billion globally next year.
By Robert Williams • Dec. 5, 2017 -
VW enters ride-hailing market with electric minibus
The carmaker's Moia division will start service in Hamburg later next year.
By Robert Williams • Dec. 5, 2017 -
Google warns apps, websites on privacy notices
Android developers have two months to ensure their apps comply with Google's revised Unwanted Software Policy.
By Robert Williams • Dec. 5, 2017 -
Retrieved from Target on December 04, 2017
Target rolls out much-anticipated mobile wallet feature
The new tool keeps Cartwheel offers, coupons and payment options in one app that users can scan at checkout.
By Dan O'Shea • Dec. 5, 2017 -
Retrieved from Apple on December 04, 2017
Apple Pay Cash debuts with latest iOS update
The feature lets U.S. users send and receive money through iMessage, similar to Paypal's Venmo, Zelle or Square Cash.
By Robert Williams • Dec. 5, 2017 -
Dunkin' Donuts opens creative review months after appointing new CMO
Hill Holliday, which helped create the brand's iconic "America Runs on Dunkin'" tagline, will reportedly participate in the invitation-only review.
By David Kirkpatrick , Peter Adams • Dec. 5, 2017 -
Opinion
Marketers must find AI's moral compass
Many believe that as quickly as the application of AI in marketing is exploding, it's also growing out of control, writes Benjamin Lord, global director at WPP's Kinetic.
By Benjamin Lord • Dec. 5, 2017 -
GroupM and Magna Global upgrade growth outlook, but marketers should temper expectations
Martin Sorrell, CEO of GroupM parent company WPP, recently recommended that marketers "contain any enthusiasm" despite what appear to be positive signs.
By David Kirkpatrick , Peter Adams • Dec. 5, 2017 -
Dive Awards
Executive of the Year: Marc Pritchard, P&G
Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry.
By Chantal Tode • Dec. 4, 2017 -
WeChat adds city guides for London, Sydney and Dubai
The Chinese messaging app has digital guides to help tourists traveling abroad.
By Robert Williams • Dec. 4, 2017 -
Study: Video will climb to 75% of all mobile traffic by 2023
As early as 2020, half of all TV and video viewing will be from a mobile screen as more consumers shift away from scheduled cable content.
By Robert Williams • Dec. 4, 2017 -
McDonald's debuts first sponsored Bitmoji on Snapchat
The chain is promoting McCafé with animated 3-D avatars that grab the user's coffee.
By Robert Williams • Dec. 4, 2017 -
Patrón's 'Bot-Tender' drove 39% clickthrough rate from Twitter
The tequila brand's chatbot interacted with users seeking advice on mixing drinks.
By Robert Williams • Dec. 4, 2017 -
Mall of America launches new chatbot
Shoppers can engage with the AI-based chatbot on the mall's website, mobile app, Facebook page or through Amazon Alexa.
By Dan O'Shea • Dec. 4, 2017 -
Brands exert greater control over co-op advertising
In a reflection of digital's influence, brands are now telling retailer partners how to spend co-op marketing budgets.
By David Kirkpatrick • Dec. 4, 2017 -
Facebook readies test of pre-roll video ads in Watch
By limiting the test to Watch, the company can explore new monetization strategies while sticking to its CEO's wish to keep the format out of News Feed.
By David Kirkpatrick • Dec. 4, 2017 -
Ads.txt is driving up online ad prices as adoption grows
Digital ad costs have increased since Nov. 8, most likely an indication that fraud is down.
By David Kirkpatrick • Dec. 4, 2017
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