Mobile: Page 224
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Instagram tests standalone messaging app to replace inbox
The Direct app may be the first step toward removing messaging features from the core photo-sharing platform.
By Robert Williams • Dec. 8, 2017 -
Hilton tests high-tech 'connected room' at hotels
Guests will be able to control temperature, lighting, media streaming preferences and more from their mobile device.
By Robert Williams • Dec. 8, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Campbell Soup, NowThis partner on video news food channel
The social video brand now publishes content across 11 verticals and also recently partnered with Chase.
By Erica Sweeney • Dec. 8, 2017 -
Visa's Olympic Winter Games campaign includes TV shopping, sensory branding
On-air and digital prompts to buy Team USA merchandise will be updated in real time for viewers at home.
By David Kirkpatrick • Dec. 8, 2017 -
Starbucks attempts to recapture unicorn success with Christmas Tree Frappuccino
The limited-run cold beverage might also be a bid to court consumers who have been angry in recent years that the brand's promotions aren't "Christmas-y" enough.
By David Kirkpatrick , Peter Adams • Dec. 8, 2017 -
Coach partners with Snapchat for scannable holiday pins
The products, Snap's first foray into physical accessories since Spectacles, unlock an arcade game based on the retailer's holiday campaign.
By David Kirkpatrick , Natalie Black (Koltun) • Dec. 8, 2017 -
Bravo's 'Top Chef' partners with Postmates for robot food delivery
Foodies can order dishes from a special collection of restaurants in L.A. headed by the show's alums.
By Robert Williams • Dec. 7, 2017 -
KFC Canada talks chicken with Amazon Alexa skill
The voice-activated interface offers chicken-themed jokes, random thoughts and pop culture references.
By Robert Williams • Dec. 7, 2017 -
Study: Local mobile ad sales to hit $19B next year
Growth will come as geo-fencing, click-to-call and click-to-map become more popular among national brands, BIA/Kelsey predicts.
By Robert Williams • Dec. 7, 2017 -
ChowNow enlists lawmakers for help with Apple's app policies
The online food-ordering platform fears Apple's fast-approaching ban on template apps will impact its business.
By Robert Williams • Dec. 7, 2017 -
Why Amazon crushes Walmart in paid search for consumer electronics
The e-commerce giant advertises on more than 30,000 consumer electronics search terms, more than 2x the total for its competitors.
By David Kirkpatrick • Dec. 7, 2017 -
ANA declares AI the marketing word of the year
Given a number of controversies dogging the industry in 2017, the pick might be surprising.
By David Kirkpatrick , Peter Adams • Dec. 7, 2017 -
Starbucks, Alibaba partner on AR tech at new Shanghai roastery
The chain's mobile app adds to the "immersive coffee wonderland," where people can learn about beans and enhance their tasting experience.
By Robert Williams • Dec. 6, 2017 -
Retrieved from Apple on April 20, 2017
Apple debuts new pay-per-install ad tool, buys podcast search engine
The former is another way that the tech giant is trying to help app developers and marketers get noticed in the App Store.
By Robert Williams • Dec. 6, 2017 -
United Airlines unveils apps for Google Assistant, Fitbit smartwatch
The first airline app for Google Assistant lets customers check in and hear their flight status.
By Robert Williams • Dec. 6, 2017 -
GM Marketplace lets people shop while driving
The carmaker wants to wean drivers off their smartphones for in-car e-commerce, with early partners including Shell, Exxon Mobil, TGI Fridays and Dunkin' Donuts.
By Robert Williams • Dec. 6, 2017 -
Study: Social media, content top marketers' list of tactics for 2018
A recent survey found that 93% of industry professionals will increase digital marketing budgets next year.
By David Kirkpatrick • Dec. 6, 2017 -
Amazon, Home Depot, Walmart boast top-notch digital experiences
The top three names are by no means new to the industry, but big-box retailers as a group have come a long way in terms of their digital practices.
By Dan O'Shea • Dec. 6, 2017 -
WSJ: WPP, Publicis, Omnicom to spend combined $800M on Amazon in 2018
The amount would represent a significant increase from what the ad holding companies spent on the e-commerce giant this year.
By David Kirkpatrick , Natalie Black (Koltun) • Dec. 6, 2017 -
Retrieved from Amazon on May 10, 2017
Google yanks YouTube from some Amazon devices in escalation of rivalry
The video platform has again been removed from the Echo Show and also Amazon Fire TVs, with Google citing a violation of its terms of services.
By David Kirkpatrick , Peter Adams • Dec. 6, 2017 -
Report: Market for short-form digital video crumbles
Facebook is reportedly the only remaining platform buying such content in bulk.
By David Kirkpatrick • Dec. 6, 2017 -
Study: Mobile app store spending to jump 30% in 2018
App Annie predicts consumer spending in app stores will hit $110 billion globally next year.
By Robert Williams • Dec. 5, 2017 -
VW enters ride-hailing market with electric minibus
The carmaker's Moia division will start service in Hamburg later next year.
By Robert Williams • Dec. 5, 2017 -
Google warns apps, websites on privacy notices
Android developers have two months to ensure their apps comply with Google's revised Unwanted Software Policy.
By Robert Williams • Dec. 5, 2017 -
Retrieved from Target on December 04, 2017
Target rolls out much-anticipated mobile wallet feature
The new tool keeps Cartwheel offers, coupons and payment options in one app that users can scan at checkout.
By Dan O'Shea • Dec. 5, 2017
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