Mobile: Page 224
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Verizon, NBCUniversal spice up Thanksgiving Day Parade stream with AR-activated deals
Virtual Easter eggs hidden in the live broadcast will let viewers redeem Black Friday offers from the telecom.
By David Kirkpatrick , Peter Adams • Nov. 22, 2017 -
Deep Dive
Marketing Mayhem: An old-school game for the modern marketer
Think you're a battle-tested marketer? Play our interactive game and see if your skills measure up by conquering nine of the toughest challenges facing the industry today.
By The Marketing Dive Game Team • Nov. 21, 2017 -
Most Americans will shop Thanksgiving weekend
Spending is increasingly going online, but 64% of consumers say they'll still head to stores over the weekend, according to a recent Deloitte survey.
By Daphne Howland • Nov. 21, 2017 -
Study: 650M mobile devices will boast advanced visual technology by 2022
Visual sensors and AI will work together to expand the capabilities of the next generation of smartphones, per ABI Research.
By Robert Williams • Nov. 21, 2017 -
Google, Tune seek to tackle mobile 'click injection' fraud
The duo teamed up to stop malware that attempts to steal ad dollars on Android devices.
By Robert Williams • Nov. 21, 2017 -
Kia looks to drive mobile car shopping with new chatbot
"Kian," available on Facebook Messenger and the brand's website, lets users research prices, search vehicle inventory and compare features to competitors'.
By Robert Williams • Nov. 21, 2017 -
67% of display ads will be programmatic by 2019
Publicis Group Zenith estimates global programmatic ad sales will hit $84.9 billion in the next two years.
By David Kirkpatrick • Nov. 21, 2017 -
Calvin Klein embraces digital in global ad campaign starring Solange
The songwriter and artist will be joined by a personally curated cast of talent for a push that also includes influencers and user-generated content.
By David Kirkpatrick • Nov. 21, 2017 -
Study: Email marketing strategies must evolve as Black Friday's role shrinks
If driving conversions is the goal, the most promising opportunity isn't necessarily the day after Thanksgiving.
By David Kirkpatrick • Nov. 21, 2017 -
Coca-Cola, Amazon offer personalized gift ideas via new Pinterest tool
Bed Bath & Beyond, CVS and Universal Pictures are also leveraging a "Secret Santa" feature that enables users to create custom idea boards.
By David Kirkpatrick • Nov. 21, 2017 -
Snickers' algorithm matches discounts to internet 'hanger' levels in real time
The candy brand designed a "Hungerithm" that measures social media sentiment, offering bigger coupons based on how discontent internet users are.
By David Kirkpatrick • Nov. 21, 2017 -
Column
Campaign Trail: Marketing we're thankful for from Kraft Heinz, GE Appliances and Wild Turkey
A poultry-themed Snapchat filter, stuffing-patterned pants and a celeb-centered giveaway provide a little warmth — and a side of laughs — for the Thanksgiving holiday.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 21, 2017 -
WebMD, RB partner on a chatbot featuring advice from Mucinex
The Reckitt Benckiser brand of cough medicine answers mobile users' questions about cold and flu symptoms.
By Robert Williams • Nov. 20, 2017 -
Spotify buys Soundtrap to expand creator capabilities
The software lets musicians record and save projects to the cloud, creating an opportunity for Spotify to grow more talent — and potentially influencers — directly through its platform.
By Robert Williams • Nov. 20, 2017 -
Disney's app will let holiday viewers 'Glow with the Show'
The TV special to kick off "25 Days of Christmas" will be synced with Bluetooth-enabled ear hats.
By Robert Williams • Nov. 20, 2017 -
Apple delays release of HomePod smart speaker
The tech giant now plans to ship the voice-activated device in early 2018.
By Robert Williams • Nov. 20, 2017 -
Raysonho. (2016). "Saks Fifth Avenue in Toronto" [photograph]. Retrieved from Wikimedia Commons.
Saks launches Messenger chatbot gift guide ahead of Black Friday
The offering could help the retailer reach young shoppers earlier in the buying journey than the typical customer service bot.
By Natalie Black (Koltun) • Nov. 20, 2017 -
NFL, Verizon edge closer to expanded streaming deal
The deal, which Bloomberg said will be announced soon, would let the telecom provider stream to internet-connected TVs, tablets and phones, as it currently can only air games on smaller devices.
By David Kirkpatrick • Nov. 20, 2017 -
Foot Locker deepens Nike partnership with pop-up 'Sneakeasy'
Arriving in time for the key holiday period, the shop also looks to drive engagement to the brands' loyalty programs and mobile apps.
By David Kirkpatrick • Nov. 20, 2017 -
Facebook launches Creator tools for mobile influencers
The social network appears to be competing more directly with Google's YouTube.
By Robert Williams • Nov. 17, 2017 -
Estée Lauder unveils skincare tips on Google Home
The feature gives users a personalized nighttime routine and access to a free service at the brand's in-store counters.
By Robert Williams • Nov. 17, 2017 -
Study: Bank of America, Citi lean more on location data
Financial services companies are turning to proximity data for clearer consumer insights, Unacast says.
By Robert Williams • Nov. 17, 2017 -
Peltz wins recount for P&G board seat
Activist investor Nelson Peltz won his proxy vote battle by 43,000 votes, according to independent inspector IVS Associates.
By David Kirkpatrick • Nov. 17, 2017 -
Tech giants, publishers will display standardized 'trust indicators' to fight fake news
The groups agreed to adopt The Trust Project’s standards to help readers assess the quality and reliability of online news.
By David Kirkpatrick • Nov. 17, 2017 -
Williams-Sonoma gets an edge in the augmented reality race
The home goods retailer acquired Outward, a 3-D imaging startup, in what looks to be a dedicated move toward using more of the tech.
By Dan O'Shea • Nov. 17, 2017
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