Apple Pay Cash debuts with latest iOS update

The feature lets U.S. users send and receive money through iMessage, similar to Paypal's Venmo, Zelle or Square Cash.

By Robert Williams • Dec. 5, 2017

Dunkin' Donuts opens creative review months after appointing new CMO

Hill Holliday, which helped create the brand's iconic "America Runs on Dunkin'" tagline, will reportedly participate in the invitation-only review. 

By David Kirkpatrick , Peter Adams • Dec. 5, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Marketers must find AI's moral compass

Many believe that as quickly as the application of AI in marketing is exploding, it's also growing out of control, writes Benjamin Lord, global director at WPP's Kinetic.

By Benjamin Lord • Dec. 5, 2017

GroupM and Magna Global upgrade growth outlook, but marketers should temper expectations

Martin Sorrell, CEO of GroupM parent company WPP, recently recommended that marketers "contain any enthusiasm" despite what appear to be positive signs.

By David Kirkpatrick , Peter Adams • Dec. 5, 2017

Executive of the Year: Marc Pritchard, P&G

Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry.

By Chantal Tode • Dec. 4, 2017

WeChat adds city guides for London, Sydney and Dubai

The Chinese messaging app has digital guides to help tourists traveling abroad.

By Robert Williams • Dec. 4, 2017

Study: Video will climb to 75% of all mobile traffic by 2023

As early as 2020, half of all TV and video viewing will be from a mobile screen as more consumers shift away from scheduled cable content.

By Robert Williams • Dec. 4, 2017

McDonald's debuts first sponsored Bitmoji on Snapchat

The chain is promoting McCafé with animated 3-D avatars that grab the user's coffee.

By Robert Williams • Dec. 4, 2017

Patrón's 'Bot-Tender' drove 39% clickthrough rate from Twitter

The tequila brand's chatbot interacted with users seeking advice on mixing drinks.

By Robert Williams • Dec. 4, 2017

Mall of America launches new chatbot

Shoppers can engage with the AI-based chatbot on the mall's website, mobile app, Facebook page or through Amazon Alexa.

By Dan O'Shea • Dec. 4, 2017

Brands exert greater control over co-op advertising

In a reflection of digital's influence, brands are now telling retailer partners how to spend co-op marketing budgets.

By David Kirkpatrick • Dec. 4, 2017

Facebook readies test of pre-roll video ads in Watch

By limiting the test to Watch, the company can explore new monetization strategies while sticking to its CEO's wish to keep the format out of News Feed.

By David Kirkpatrick • Dec. 4, 2017

Ads.txt is driving up online ad prices as adoption grows

Digital ad costs have increased since Nov. 8, most likely an indication that fraud is down. 

By David Kirkpatrick • Dec. 4, 2017

Study: 78% of millennials aren't influenced by celebrity endorsements

Only 7.5% of the demographic group would be encouraged to make a purchase based on a star's recommendation, according to Roth Capital Partners.  

By David Kirkpatrick • Dec. 4, 2017

Study: 39% of marketers will increase influencer marketing budgets in 2018

Trends in the space are likely to include using a variety of types of influencers and leveraging the content to enhance other channels.

By Erica Sweeney • Dec. 4, 2017

Disruptor of the Year: Amazon

Industry thought leaders have long positioned the company as a potential third major digital advertising force. A number of surprising moves this year and an expected $1.65 billion in ad revenue show it's getting there fast. 

By Peter Adams • Dec. 4, 2017

Controversy of the Year: Brand Safety

Some digital marketing practitioners — both legitimate and underground — have played fast and loose with brands' reputations for years. In 2017, the day of reckoning arrived. 

By Chantal Tode • Dec. 4, 2017

Campaign of the Year: Burger King's 'Google Home of the Whopper'

With an estimated $135 million in earned media and a top creative award at Cannes Lions, the fast food chain's device-hijacking stunt asked: What happens when an ad disrupts technology?  

By Peter Adams • Dec. 4, 2017

Mobile Marketer of the Year: Taco Bell

Mobile is integral to the chain's positioning as a value-oriented lifestyle brand for millennials, an approach that is paying off with higher sales. 

By Chantal Tode • Dec. 4, 2017

Mobile Campaign of the Year: Starbucks Unicorn Frappuccino

Unicorns might not be real, but for five days last April, a wave of people tasted their magic at Starbucks after seeing the photogenic concoction on social media.

By Natalie Black (Koltun) • Dec. 4, 2017

Mobile Disruptor of the Year: Augmented Reality

Projected to hit $83 billion in the next five years, the tech has quickly ballooned in popularity and become an increasingly major part of brands' mobile strategies.

By Natalie Black (Koltun) • Dec. 4, 2017

Marketer of the Year: KFC

From a $20,000 meteorite shaped like a chicken sandwich to a bonafide romance novella, the brand's marketing stunts this year have consistently grabbed consumer attention with a knowing wink and distinct flavor of deep-fried weirdness.

By Peter Adams • Dec. 4, 2017

'Pitch Perfect' interactive mobile story arrives ahead of new film

Universal Studios is the latest to jump into the mobile-driven interactive storytelling trend. 

By Erica Sweeney • Dec. 1, 2017

These retailers are #crushingit on social this holiday season

It's prime time for retailers to get involved in the social scene. Here's who's doing it best — and how.

By Cara Salpini • Dec. 1, 2017

TGI Fridays is first restaurant with Alexa skill that integrates Amazon Pay

People can make reservations, order takeout, hear menu options and pay their bill with their voice.

By Robert Williams • Dec. 1, 2017