Kantar: Holiday TV ad spending climbs 10.3% over last year

Retailers pulled back on Black Friday ads this year, spending $90.4 million compared to $113.3 million in 2016.

By David Kirkpatrick • Nov. 30, 2017

Can Snapchat break the social media mold with its split-feed redesign?

On top of completely siloing users' posts from those of media entities, Snap will vet all professionally-produced content shared on its platform to differentiate it from the algorithm-driven sorting of competitors like Facebook.

By Peter Adams • Nov. 29, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Apple News's director of monetization said to change jobs

David Kang moves to another role at Apple as publishers continue to express frustration over how to monetize content on the platform.

By Robert Williams • Nov. 29, 2017

Hyundai, Smartcar team up to connect drivers with on-demand businesses

Using the automaker's Blue Link, a carwash service could locate and access an owner's vehicle to clean it.

By Robert Williams • Nov. 29, 2017

Domino's app users question veracity of pizza tracker

Customers have found a variety of inaccuracies in the chain's pizza-tracking app.

By Robert Williams • Nov. 29, 2017

Study: Wayfair grows Black Friday social media audience 2x faster than Ikea

The week leading up to the deals day lifted engagement of some furniture retailers more than others, ShareIQ found.

By Robert Williams • Nov. 29, 2017

Building direct shopper relationships with digital promotions and media

Millennials are influenced by promotions through email, social media, websites, and text messages. Here's how to reach them wherever they are.

Nov. 29, 2017

30 minutes with Sephora's head of marketing

Deborah Yeh, SVP of marketing and brand at Sephora, provides a glimpse into three of the retailer's most dynamic marketing moves.

By Cara Salpini • Nov. 29, 2017

FCC chair calls Twitter a threat to open internet

The FCC is set to repeal net neutrality rules, and chairman Ajit Pai used a DC event to rebuke critics.

By David Kirkpatrick • Nov. 29, 2017

Report: Facebook Messenger tests mass messaging tool for brands

Called "Messenger Broadcast," it appears to let brands add calls to action like linking back to a website or opening a chatbot window. 

By Natalie Black (Koltun) • Nov. 28, 2017

The Dodo releases chatbot for animal adoption

The "Dodo Adoptbot" is geared for people who want to be matched with an ideal pet in their area.

By Robert Williams • Nov. 28, 2017

Study: iPhone X owners spent 2x more than other mobile holiday shoppers

Average order values on the device were 70% higher than on top Samsung devices this Thanksgiving weekend.

By Robert Williams • Nov. 28, 2017

Black Friday Twitter engagements totaled nearly 785M, study says

The most popular terms associated with positivity included Thanksgiving, shopping and hashtags like #cybermonday, #giveaway and #deals.

By David Kirkpatrick , Peter Adams • Nov. 28, 2017

7-Eleven expands mobile rewards program beyond beverages

The 7Rewards app now lets customers earn points for hundreds of products at the convenience store chain.

By Robert Williams • Nov. 28, 2017

Wix spurns TV advertising, including Super Bowl commercials, for digital

The company built a lot of buzz through spots around the big game but is now opting for a more targeted approach.

By David Kirkpatrick • Nov. 28, 2017

Study: Game developers no longer see ads as 'necessary evil'

Rewarded video ads are now the most popular ad format, used in 58% of free games.

By David Kirkpatrick • Nov. 28, 2017

Facebook publishes 'advertising principles'

A newsroom post highlighting the platform's stance on advertising appears to be the latest attempt to burnish its own brand image. 

By David Kirkpatrick • Nov. 28, 2017

[Infographic] 7 major influencer marketing touchstones

A brief history of influencer marketing by platform, power players and the events that have defined its trajectory. 

By Peter Adams , Robert Williams • Nov. 27, 2017

Why influencer marketing has become a moving target

Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready.

By Shane Schick • Nov. 27, 2017

Black Eyed Peas debuts AR app for graphic novel

The app brings the group's "Masters of the Sun: The Zombie Chronicles" comic to life with animated talk bubbles and voice-overs from celebrities like Queen Latifah and Snoop Dogg.

By Robert Williams • Nov. 27, 2017

Uber faces lawsuits, probes over massive data breach

The ride-hailing app waited more than a year to reveal that data on 57 million customers and drivers was stolen.

By Robert Williams • Nov. 27, 2017

Kay Jewelers offers virtual necklace trial with Snapchat World Lens

Besides giving mobile users a way to virtually try on several looks, the jewelry chain is also enabling them to play an interactive AR game.

By Robert Williams • Nov. 27, 2017

Clarks tracks footwear inventory with in-store mobile tablets

Scandit's Stock Assist app helps the retailer's salespeople expedite inventory tasks and free up time to provide better customer service.

By Robert Williams • Nov. 27, 2017

Study: Click-through rates jumped 154% ahead of Thanksgiving

With ad engagement rates up 111%, the numbers indicate consumers researched deals online before making a purchase. 

By David Kirkpatrick • Nov. 27, 2017

Asos, HBO and BMW pilot Snapchat's new ad formats

Promoted Stories and Augmented Reality Trial ads aim to provide longer-form and more engaging content, and might point to what the app's planned redesign will focus on. 

By David Kirkpatrick • Nov. 27, 2017