WSJ: WPP, Publicis, Omnicom to spend combined $800M on Amazon in 2018

The amount would represent a significant increase from what the ad holding companies spent on the e-commerce giant this year. 

By David Kirkpatrick , Natalie Black (Koltun) • Dec. 6, 2017

Google yanks YouTube from some Amazon devices in escalation of rivalry

The video platform has again been removed from the Echo Show and also Amazon Fire TVs, with Google citing a violation of its terms of services. 

By David Kirkpatrick , Peter Adams • Dec. 6, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Report: Market for short-form digital video crumbles

Facebook is reportedly the only remaining platform buying such content in bulk.

By David Kirkpatrick • Dec. 6, 2017

Study: Mobile app store spending to jump 30% in 2018

App Annie predicts consumer spending in app stores will hit $110 billion globally next year.

By Robert Williams • Dec. 5, 2017

VW enters ride-hailing market with electric minibus

The carmaker's Moia division will start service in Hamburg later next year.

By Robert Williams • Dec. 5, 2017

Google warns apps, websites on privacy notices

Android developers have two months to ensure their apps comply with Google's revised Unwanted Software Policy.

By Robert Williams • Dec. 5, 2017

Target rolls out much-anticipated mobile wallet feature

The new tool keeps Cartwheel offers, coupons and payment options in one app that users can scan at checkout.

By Dan O'Shea • Dec. 5, 2017

Apple Pay Cash debuts with latest iOS update

The feature lets U.S. users send and receive money through iMessage, similar to Paypal's Venmo, Zelle or Square Cash.

By Robert Williams • Dec. 5, 2017

Dunkin' Donuts opens creative review months after appointing new CMO

Hill Holliday, which helped create the brand's iconic "America Runs on Dunkin'" tagline, will reportedly participate in the invitation-only review. 

By David Kirkpatrick , Peter Adams • Dec. 5, 2017

Marketers must find AI's moral compass

Many believe that as quickly as the application of AI in marketing is exploding, it's also growing out of control, writes Benjamin Lord, global director at WPP's Kinetic.

By Benjamin Lord • Dec. 5, 2017

GroupM and Magna Global upgrade growth outlook, but marketers should temper expectations

Martin Sorrell, CEO of GroupM parent company WPP, recently recommended that marketers "contain any enthusiasm" despite what appear to be positive signs.

By David Kirkpatrick , Peter Adams • Dec. 5, 2017

Executive of the Year: Marc Pritchard, P&G

Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry.

By Chantal Tode • Dec. 4, 2017

WeChat adds city guides for London, Sydney and Dubai

The Chinese messaging app has digital guides to help tourists traveling abroad.

By Robert Williams • Dec. 4, 2017

Study: Video will climb to 75% of all mobile traffic by 2023

As early as 2020, half of all TV and video viewing will be from a mobile screen as more consumers shift away from scheduled cable content.

By Robert Williams • Dec. 4, 2017

McDonald's debuts first sponsored Bitmoji on Snapchat

The chain is promoting McCafé with animated 3-D avatars that grab the user's coffee.

By Robert Williams • Dec. 4, 2017

Patrón's 'Bot-Tender' drove 39% clickthrough rate from Twitter

The tequila brand's chatbot interacted with users seeking advice on mixing drinks.

By Robert Williams • Dec. 4, 2017

Mall of America launches new chatbot

Shoppers can engage with the AI-based chatbot on the mall's website, mobile app, Facebook page or through Amazon Alexa.

By Dan O'Shea • Dec. 4, 2017

Brands exert greater control over co-op advertising

In a reflection of digital's influence, brands are now telling retailer partners how to spend co-op marketing budgets.

By David Kirkpatrick • Dec. 4, 2017

Facebook readies test of pre-roll video ads in Watch

By limiting the test to Watch, the company can explore new monetization strategies while sticking to its CEO's wish to keep the format out of News Feed.

By David Kirkpatrick • Dec. 4, 2017

Ads.txt is driving up online ad prices as adoption grows

Digital ad costs have increased since Nov. 8, most likely an indication that fraud is down. 

By David Kirkpatrick • Dec. 4, 2017

Study: 78% of millennials aren't influenced by celebrity endorsements

Only 7.5% of the demographic group would be encouraged to make a purchase based on a star's recommendation, according to Roth Capital Partners.  

By David Kirkpatrick • Dec. 4, 2017

Study: 39% of marketers will increase influencer marketing budgets in 2018

Trends in the space are likely to include using a variety of types of influencers and leveraging the content to enhance other channels.

By Erica Sweeney • Dec. 4, 2017

Disruptor of the Year: Amazon

Industry thought leaders have long positioned the company as a potential third major digital advertising force. A number of surprising moves this year and an expected $1.65 billion in ad revenue show it's getting there fast. 

By Peter Adams • Dec. 4, 2017

Controversy of the Year: Brand Safety

Some digital marketing practitioners — both legitimate and underground — have played fast and loose with brands' reputations for years. In 2017, the day of reckoning arrived. 

By Chantal Tode • Dec. 4, 2017

Campaign of the Year: Burger King's 'Google Home of the Whopper'

With an estimated $135 million in earned media and a top creative award at Cannes Lions, the fast food chain's device-hijacking stunt asked: What happens when an ad disrupts technology?  

By Peter Adams • Dec. 4, 2017