Mobile: Page 226
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Tencent coughs up $2B to help Snapchat reboot
The Chinese internet giant bought 12% of parent company Snap and brings major mobile clout to the social media company.
By Robert Williams • Nov. 10, 2017 -
Ericsson debuts programmatic ad platform for telcos
Emodo has more than 1.3 billion anonymous user profiles and is first rolling out in the U.S., U.K., Canada and Japan.
By Robert Williams • Nov. 10, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook updates Marketplace with housing rentals
The section will now include listings from Apartment List, Zumper, agents and property managers, as well as 360-degree photos of rentals.
By David Kirkpatrick • Nov. 10, 2017 -
Study: More time is spent online on 'Sofa Sunday' than on Cyber Monday
A majority of Cyber Monday shoppers will conduct research the day before, opening a potentially lucrative window for promotions.
By David Kirkpatrick • Nov. 10, 2017 -
Forrester: AI will start to replace email as chatbots, chat gain
The news isn't necessarily good, as satisfaction levels are expected to decline when companies push customers toward chatbots.
By David Kirkpatrick • Nov. 10, 2017 -
Column
Campaign Trail: Grubhub's scrambled Snapchat game; will Casper's print mag be a sleeper hit?
Two digital disruptors this week lean into old-school cool, albeit in very different ways.
By Peter Adams , Natalie Black (Koltun) • Nov. 10, 2017 -
Harry Potter casts a spell with AR game from maker of Pokemon Go
Smartphone users will be able to find and fight virtual beasts in the location-based game due out next year.
By Robert Williams • Nov. 9, 2017 -
Walmart set to overtake Apple in mobile payments
The fact that the retailer's payment platform works with both iOS and Android phones likely helped to boost adoption.
By Robert Williams • Nov. 9, 2017 -
Visa debuts payment-ready wearables for Winter Olympics
The company is putting NFC chips in gloves, pins and stickers ahead of the games in PyeongChang next year.
By Robert Williams • Nov. 9, 2017 -
Brands need to fire up influencers during the holidays, study says
Social influencers are an important target audience to reach and engage as shoppers make their gift lists, according to Experian.
By Robert Williams • Nov. 9, 2017 -
Shopgate rolls out in-app chat tools
While some have hopes of chatbots becoming a common form of customer engagement, marketers aren't yet sold on the idea.
By Dan O'Shea • Nov. 9, 2017 -
What Gen Z girls want out of holiday gift-giving
Research finds nearly 60% of the younger set value gifts that are Instagram-worthy or can drum up social currency.
By David Kirkpatrick , Peter Adams • Nov. 9, 2017 -
Google is the most trusted digital ad platform, new study says
Younger consumers, more so than older ones, reported markedly lower levels of trust, experience, relevance, commerce and exposure to new businesses across platforms.
By David Kirkpatrick • Nov. 9, 2017 -
Twitter cozies up to brands with 280-character limit, bargain subscription plan
Marketers can send 10 promoted tweets per day for $99 a month and now have more space to expound their virtues.
By David Kirkpatrick • Nov. 9, 2017 -
Pampers supports the 'Littlest Fighters' with social media, interactive OOH push
The P&G brand partnered with nonprofit March of Dimes for a campaign around premature birth awareness that touches on a number of marketing channels.
By David Kirkpatrick • Nov. 9, 2017 -
Nearly 60% of marketers say chatbots aren't a priority
Despite enthusiasm for chatbots, many don't have confidence in the current messaging platforms.
By Cara Salpini • Nov. 8, 2017 -
Waze partners with Homesnap on geotargeted real estate listings
Agents and brokers can reach prospective homebuyers as they search online or drive near properties for sale.
By Robert Williams • Nov. 8, 2017 -
Blippar tests AR app to help users navigate cities
High-tech maps will overlay street names, buildings and local sites for the surrounding area on a user's smartphone screen.
By Robert Williams • Nov. 8, 2017 -
Instagram will warn influencers when they don't disclose sponsors
The photo-sharing app is also expanding access to a tool that lets content creators tag their posts with "Paid Partnership" notices.
By Robert Williams • Nov. 8, 2017 -
Facebook offers refunds following mobile video measurement error
The social network's mobile site and Instant Articles in its Android app played video ads while out of view.
By Robert Williams • Nov. 8, 2017 -
Deep Dive
Marriott makes more room for chatbots to enhance guest experiences
The world's largest hotel chain was an early user of Facebook Messenger and Slack. Now it's adding Google Assistant, WeChat, AI capabilities and more.
By Shane Schick • Nov. 8, 2017 -
EMarketer: 70% of US adults 'second-screen' while watching TV
Second-screen content is often unrelated to the program being viewed.
By David Kirkpatrick • Nov. 8, 2017 -
Colgate Optic White takes center stage on Snapchat for CMA Awards
For its fourth year partnered with the show, the toothpaste brand is deploying a mobile-focused strategy that also includes influencers and 360-degree video.
By David Kirkpatrick , Peter Adams • Nov. 8, 2017 -
NBA gives fans court-side view with VR content deal
The partnership with Intel and Turner Sports will debut with the 2018 NBA All-Star Game.
By David Kirkpatrick , Peter Adams • Nov. 8, 2017 -
Snapchat to overhaul UX as user growth remains sluggish
Snap CEO Evan Spiegel said 80% of impressions were delivered programmatically in Q3, pushing down ad prices.
By David Kirkpatrick • Nov. 8, 2017
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