PwC: Revenue from sports media to hit $78.5B by 2021

Media rights are also expected to grow an estimated 4% each year to hit $22.7 billion. 

By David Kirkpatrick • Dec. 12, 2017

Dentsu Aegis wins Subway's North American media, creative business

Agency shakeups reflect a larger digital transformation at the sandwich chain, which is trying to become a "modern marketing organization."  

By David Kirkpatrick , Peter Adams • Dec. 12, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Forrester: Online ad revenue made a noticeable leap in Q3

After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter. 

By David Kirkpatrick • Dec. 12, 2017

Bloomberg's 24-hour Twitter news network nears debut

Launching with six brand sponsors, TicToc will test users' appetites for the social media equivalent of a CNN. 

By David Kirkpatrick , Peter Adams • Dec. 12, 2017

Study: Mobile payments face resistance in mature markets

A minority of internet users in North America and Europe prefer mobile payments to other methods, Kantar TNS said.

By Robert Williams • Dec. 12, 2017

4 Industries that can make better use of SMS (and how)

While marketers strive to meet consumers where they are, many overlook the potential that SMS holds for appointment- and discretion-based businesses, writes CallRail's Nancy Lim.

By Nancy Lim • Dec. 11, 2017

Report: WhatsApp readies standalone business app

The move could give brands another channel to communicate with customers, especially younger ones who are more frequently chatting on mobile apps.

By Robert Williams • Dec. 11, 2017

BMW brings AR showroom app to iPhone

Originally created for Google's Tango platform, the iOS version reinforces the car maker's interest in AR.

By Robert Williams • Dec. 11, 2017

Simon Malls unveils 'Santa Messenger Bot' and AR game

The features demonstrate how mobile tech can be used to entertain shoppers and urge them to visit brick-and-mortar malls during the holidays.

By Robert Williams • Dec. 11, 2017

Study: Mobile fast-food payments have jumped 75% in 2017

As much as 10% of all fast-food sales may be mobile in a few years, First Data said.

By Robert Williams • Dec. 11, 2017

6 ways marketers can take control of media agency transparency

A.T. Kearney's Jim Singer and Brooks Levering lay out how the Uber-Fetch lawsuit is emblematic of ad industry problems and the solutions brands can pursue beyond litigation.

By Jim Singer and Brooks Levering • Dec. 11, 2017

Report: Facebook algorithm surfaces bizarre, inappropriate ads from e-commerce company

Products like plastic nostril holders and cat blindfolds are so prevalent that online subcultures have cropped up devoted to dissecting their weirdness.  

By David Kirkpatrick , Peter Adams • Dec. 11, 2017

Louis Vuitton joins luxury brand chatbot trend

Luxury retailers and brands without chatbots may soon find themselves in the minority, as many in the segment have embraced the tech.

By Dan O'Shea • Dec. 11, 2017

Accenture: Lack of personalization, consumer trust cost businesses $756B last year

Technology makes personalization easier, but marketers must walk a fine line between providing value and being creepy. 

By David Kirkpatrick • Dec. 11, 2017

UPDATE: Apple nears deal to acquire Shazam

Both entities have long been focused on entertainment-related experiences paired with the latest mobile technology.

By Chantal Tode • Dec. 8, 2017

Study: 63% of Gen Z send messages via Snapchat during live events

Tickets sales trends suggest interest may be peaking in festivals but is still strong for other live events. 

By Erica Sweeney • Dec. 8, 2017

Dunkin' Donuts turns Snapchat users into virtual reindeer

Part of the chain's holiday promotion, the Snapchat selfie lens and winter wonderland AR lens are being promoted on Twitter and a Times Square billboard.

By Robert Williams • Dec. 8, 2017

Instagram tests standalone messaging app to replace inbox

The Direct app may be the first step toward removing messaging features from the core photo-sharing platform.

By Robert Williams • Dec. 8, 2017

Hilton tests high-tech 'connected room' at hotels

Guests will be able to control temperature, lighting, media streaming preferences and more from their mobile device.

By Robert Williams • Dec. 8, 2017

Campbell Soup, NowThis partner on video news food channel

The social video brand now publishes content across 11 verticals and also recently partnered with Chase.

By Erica Sweeney • Dec. 8, 2017

Visa's Olympic Winter Games campaign includes TV shopping, sensory branding

On-air and digital prompts to buy Team USA merchandise will be updated in real time for viewers at home. 

By David Kirkpatrick • Dec. 8, 2017

Starbucks attempts to recapture unicorn success with Christmas Tree Frappuccino

The limited-run cold beverage might also be a bid to court consumers who have been angry in recent years that the brand's promotions aren't "Christmas-y" enough.

By David Kirkpatrick , Peter Adams • Dec. 8, 2017

Coach partners with Snapchat for scannable holiday pins

The products, Snap's first foray into physical accessories since Spectacles, unlock an arcade game based on the retailer's holiday campaign.

By David Kirkpatrick , Natalie Black (Koltun) • Dec. 8, 2017

Bravo's 'Top Chef' partners with Postmates for robot food delivery

Foodies can order dishes from a special collection of restaurants in L.A. headed by the show's alums.

By Robert Williams • Dec. 7, 2017

KFC Canada talks chicken with Amazon Alexa skill

The voice-activated interface offers chicken-themed jokes, random thoughts and pop culture references.

By Robert Williams • Dec. 7, 2017