Mobile: Page 227
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Facebook Messenger lands on brands' sites in beta test
KLM and Air France are among the first brands to interact with customers on their own websites and on Messenger via the customer chat plug-in.
By Robert Williams • Nov. 7, 2017 -
Chipotle unwraps app with mobile pay, easy re-order and coupon offers
The burrito chain seeks to boost customer loyalty with a stronger push toward mobile tech.
By Robert Williams • Nov. 7, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Aldi partners with Venmo for emoji-based holiday giving campaign
The grocery chain will donate 10 meals to Feeding America every time a Venmo user adds a Turkey Hand emoji to a payment.
By Chantal Tode , Robert Williams • Nov. 7, 2017 -
Sponsored by Bamboo
Top 16 Facebook ad design trends of 2017
Throughout the year we've seen big Facebook ad design trends emerge, and many of them are nods to mobile-first.
Nov. 7, 2017 -
PeopleTV expands live video programming on Twitter
Streams will be available at @PeopleTV globally on the platform starting Nov. 20.
By Robert Williams • Nov. 7, 2017 -
Forrester: Chief growth officers will replace CMOs
The research firm predicts marketing chiefs next year will need to figure out how to leverage digital assistants and do more with flat or smaller budgets.
By David Kirkpatrick • Nov. 7, 2017 -
Facebook's food videos show declining viewership
Engagement with "hands-in-pans" content appears to be nearing saturation.
By Robert Williams • Nov. 6, 2017 -
IDC: Smartphone sales jump 2.7% in Q3
Samsung grew its lead in the global mobile device market with 83.3 million units shipped, up 9.5% from Q3 last year.
By Robert Williams • Nov. 6, 2017 -
Best Buy taps Amazon's Alexa for voice ordering
The partnership is in contrast to Walmart, Target, The Home Depot and Best Buy in Canada, which have chosen Google for voice-assisted shopping.
By Daphne Howland • Nov. 6, 2017 -
Wells Fargo starts Greenhouse, a mobile-first bank brand
Greenhouse will start as a pilot program in early 2018 with a planned rollout for the iPhone later in the year.
By Robert Williams • Nov. 6, 2017 -
Report: Snap ramps up ad tech with Metamarkets acquisition
Sources told TechCrunch the Snapchat owner bought the programmatic ad platform for under $100 million to beef up its in-house ad team.
By David Kirkpatrick • Nov. 6, 2017 -
Report: Facebook readies tests of P2P payments, breaking news tag
Allowing for "red envelope" payments in the main app would give users greater flexibility when buying items from the social network's new Marketplace section.
By Robert Williams • Nov. 6, 2017 -
Alexa snags Oprah for 'favorite things' shopping experience
Shoppers can now browse and buy the celebrity's annual holiday product list directly through Amazon's voice-based assistant.
By Robert Williams • Nov. 3, 2017 -
Holiday shoppers slow to embrace chatbots, robots
A study by IFTTT also found that shopping habits change during the holidays, with more consumers heading online.
By Dan O'Shea • Nov. 3, 2017 -
Column
Campaign Trail: Maroon 5 tunes in UGC; Febreze sniffs out Bad Moms; Ben & Jerry's tasty take on AR
The brands focus on audience participation by encouraging consumers to appear in a music video, be naughty during the holidays and catch virtual marshmallows.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 3, 2017 -
Apple CEO, declaring AR 'mainstream,' positions company as market leader
Discussing another blockbuster quarter of earnings, the exec of the world's most valuable company said augmented reality is going to "change the way we use technology forever."
By Robert Williams • Nov. 3, 2017 -
Snapchat opens pixel tracking to measure cross-platform ads
For Fabletics' parent company, the tool cut ads' cost-per-purchase by 40% to 60%.
By Robert Williams • Nov. 2, 2017 -
Focus shifts from 'served' to 'rendered' for counting mobile impressions
Guidelines for tallying impressions now say to begin later in the ad-serving process.
By Robert Williams • Nov. 2, 2017 -
Debenhams doubles speed of mobile site with progressive web app
The U.K. retailer re-built its mobile website on Mobify's shopping platform with some impressive results.
By Robert Williams • Nov. 2, 2017 -
Report: Apple's cookie blocker negatively impacted Criteo's Q3 revenue by less than $1M
The full impact could be significantly larger going forward as the feature was rolled out toward the end of the quarter.
By David Kirkpatrick , Chantal Tode • Nov. 2, 2017 -
Amazon turns to Apple for AR shopping app
The e-commerce company's new tool pushes the envelope by giving consumers more than just furniture for their virtual viewing pleasure.
By Dan O'Shea • Nov. 2, 2017 -
Starbucks' latest holiday cup asks fans to fill in the blanks
This is the chain's first design that actively encourages customers to add their own artistic flair to the packaging.
By David Kirkpatrick , Natalie Black (Koltun) • Nov. 2, 2017 -
Despite a stellar Q3, 2 forces could clip Facebook's future results
Ad revenues jumped 49% in Q3 — beating analysts' expectations — but increased security spending and decelerating ad revenue growth will be areas to keep an eye on.
By David Kirkpatrick , Chantal Tode • Nov. 2, 2017 -
Burger King gives brand mascot a clean shave in honor of 'Movember'
Fans on social media are being encouraged to share their own whisker-growing journeys through a #kingstachechallenge hashtag.
By David Kirkpatrick • Nov. 2, 2017 -
Study: Mobile platforms to reap half of digital ticket sales by 2018
Mobile and wearable ticket purchases for transportation and events will surpass 14 billion next year, Juniper Research said.
By Robert Williams • Nov. 1, 2017
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