Study: Wayfair grows Black Friday social media audience 2x faster than Ikea

The week leading up to the deals day lifted engagement of some furniture retailers more than others, ShareIQ found.

By Robert Williams • Nov. 29, 2017

Building direct shopper relationships with digital promotions and media

Millennials are influenced by promotions through email, social media, websites, and text messages. Here's how to reach them wherever they are.

Nov. 29, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

30 minutes with Sephora's head of marketing

Deborah Yeh, SVP of marketing and brand at Sephora, provides a glimpse into three of the retailer's most dynamic marketing moves.

By Cara Salpini • Nov. 29, 2017

FCC chair calls Twitter a threat to open internet

The FCC is set to repeal net neutrality rules, and chairman Ajit Pai used a DC event to rebuke critics.

By David Kirkpatrick • Nov. 29, 2017

Report: Facebook Messenger tests mass messaging tool for brands

Called "Messenger Broadcast," it appears to let brands add calls to action like linking back to a website or opening a chatbot window. 

By Natalie Black (Koltun) • Nov. 28, 2017

The Dodo releases chatbot for animal adoption

The "Dodo Adoptbot" is geared for people who want to be matched with an ideal pet in their area.

By Robert Williams • Nov. 28, 2017

Study: iPhone X owners spent 2x more than other mobile holiday shoppers

Average order values on the device were 70% higher than on top Samsung devices this Thanksgiving weekend.

By Robert Williams • Nov. 28, 2017

Black Friday Twitter engagements totaled nearly 785M, study says

The most popular terms associated with positivity included Thanksgiving, shopping and hashtags like #cybermonday, #giveaway and #deals.

By David Kirkpatrick , Peter Adams • Nov. 28, 2017

7-Eleven expands mobile rewards program beyond beverages

The 7Rewards app now lets customers earn points for hundreds of products at the convenience store chain.

By Robert Williams • Nov. 28, 2017

Wix spurns TV advertising, including Super Bowl commercials, for digital

The company built a lot of buzz through spots around the big game but is now opting for a more targeted approach.

By David Kirkpatrick • Nov. 28, 2017

Study: Game developers no longer see ads as 'necessary evil'

Rewarded video ads are now the most popular ad format, used in 58% of free games.

By David Kirkpatrick • Nov. 28, 2017

Facebook publishes 'advertising principles'

A newsroom post highlighting the platform's stance on advertising appears to be the latest attempt to burnish its own brand image. 

By David Kirkpatrick • Nov. 28, 2017

[Infographic] 7 major influencer marketing touchstones

A brief history of influencer marketing by platform, power players and the events that have defined its trajectory. 

By Peter Adams , Robert Williams • Nov. 27, 2017

Why influencer marketing has become a moving target

Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready.

By Shane Schick • Nov. 27, 2017

Black Eyed Peas debuts AR app for graphic novel

The app brings the group's "Masters of the Sun: The Zombie Chronicles" comic to life with animated talk bubbles and voice-overs from celebrities like Queen Latifah and Snoop Dogg.

By Robert Williams • Nov. 27, 2017

Uber faces lawsuits, probes over massive data breach

The ride-hailing app waited more than a year to reveal that data on 57 million customers and drivers was stolen.

By Robert Williams • Nov. 27, 2017

Kay Jewelers offers virtual necklace trial with Snapchat World Lens

Besides giving mobile users a way to virtually try on several looks, the jewelry chain is also enabling them to play an interactive AR game.

By Robert Williams • Nov. 27, 2017

Clarks tracks footwear inventory with in-store mobile tablets

Scandit's Stock Assist app helps the retailer's salespeople expedite inventory tasks and free up time to provide better customer service.

By Robert Williams • Nov. 27, 2017

Study: Click-through rates jumped 154% ahead of Thanksgiving

With ad engagement rates up 111%, the numbers indicate consumers researched deals online before making a purchase. 

By David Kirkpatrick • Nov. 27, 2017

Asos, HBO and BMW pilot Snapchat's new ad formats

Promoted Stories and Augmented Reality Trial ads aim to provide longer-form and more engaging content, and might point to what the app's planned redesign will focus on. 

By David Kirkpatrick • Nov. 27, 2017

Dentsu adds Oxyma Group to extend people-based marketing's geographic reach

The deal will see Oxyma merged into Merkle, strengthening the latter's role as a leader in data-driven marketing.

By David Kirkpatrick • Nov. 27, 2017

Coca-Cola embraces a digital future as consumers move online

The 131-year-old beverage giant is taking advantage of meal kits, voice ordering, storage lockers and direct-to-consumer shipments to expand its presence in e-commerce.

By Christopher Doering • Nov. 27, 2017

Buoyed by mobile, Black Friday shopping off to strong start

Online sales — particularly mobile — appear to be powering the Black Friday weekend. 

By Laura Heller • Nov. 24, 2017

Paramount rolls out first AR game for 'Transformers' DVD release

The ARKit app for iOS immerses players in a virtual junkyard where they can control the robot character Bumblebee's movements.

By Robert Williams • Nov. 22, 2017

Facebook Messenger lures small businesses with chatbot contest

For its Small Business Saturday promotion, the app will award three companies a new chatbot.

By Robert Williams • Nov. 22, 2017