AdColony cuts 125 jobs, exits ad-serving business

The firm sees programmatic mobile video as an opportunity for future growth.

By Robert Williams • Nov. 14, 2017

Cannes Lions simplifies awards structure and Publicis returns

Cannes Lions is reducing costs and simplifying its awards structure amid ongoing questions around the event's importance to the advertising industry. 

By David Kirkpatrick • Nov. 14, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Google: 60% of travelers would impulse-book a trip

The search giant reported a 150% surge in travel-related searches for "today" and "tonight" in the past two years.

By Robert Williams • Nov. 13, 2017

Alibaba's Singles Day breaks sales record with mobile shoppers

As much as 97% of orders came from mobile devices in the first minute of the annual day-long event. 

By Robert Williams • Nov. 13, 2017

Lululemon makes some breathing room this holiday season

The athleisure brand released a five-part audio series so yoga fans can focus on meditation during the busy time of year.

By David Kirkpatrick • Nov. 13, 2017

After eating $40M loss, Snap tries to shed excess Spectacles overseas

The company's first hardware initiative has created a financial headache, with hundreds of thousands of unsold units Snap is now planning to sell in the U.K. 

By David Kirkpatrick • Nov. 13, 2017

Vogue partners with Apple on AR-powered UGC

The Condé Nast publisher's upcoming iMessage extension lets iPhone X users create socially shareable selfies based on seasonal fashion trends.

By Robert Williams • Nov. 13, 2017

How West Elm activates local fans to generate social buzz for store openings

The retailer creates a sense of community and authenticity by spurring nearby shoppers to become content creators.

By Erica Sweeney • Nov. 13, 2017

Musical.ly sells for $800M to China's Bytedance

The acquisition gives Bytedance a stronger foothold in North America and Europe.

By Robert Williams • Nov. 13, 2017

IPhone X puts users inside Millennium Falcon for selfie videos

The animated 360-degree experience is part of the latest update to the Clips app. 

By Robert Williams • Nov. 10, 2017

Tencent coughs up $2B to help Snapchat reboot

The Chinese internet giant bought 12% of parent company Snap and brings major mobile clout to the social media company.

By Robert Williams • Nov. 10, 2017

Ericsson debuts programmatic ad platform for telcos

Emodo has more than 1.3 billion anonymous user profiles and is first rolling out in the U.S., U.K., Canada and Japan.

By Robert Williams • Nov. 10, 2017

Facebook updates Marketplace with housing rentals

The section will now include listings from Apartment List, Zumper, agents and property managers, as well as 360-degree photos of rentals.

By David Kirkpatrick • Nov. 10, 2017

Study: More time is spent online on 'Sofa Sunday' than on Cyber Monday

A majority of Cyber Monday shoppers will conduct research the day before, opening a potentially lucrative window for promotions.   

By David Kirkpatrick • Nov. 10, 2017

Forrester: AI will start to replace email as chatbots, chat gain

The news isn't necessarily good, as satisfaction levels are expected to decline when companies push customers toward chatbots. 

By David Kirkpatrick • Nov. 10, 2017

Campaign Trail: Grubhub's scrambled Snapchat game; will Casper's print mag be a sleeper hit?

Two digital disruptors this week lean into old-school cool, albeit in very different ways. 

By Peter Adams , Natalie Black (Koltun) • Nov. 10, 2017

Harry Potter casts a spell with AR game from maker of Pokemon Go

Smartphone users will be able to find and fight virtual beasts in the location-based game due out next year. 

By Robert Williams • Nov. 9, 2017

Walmart set to overtake Apple in mobile payments

The fact that the retailer's payment platform works with both iOS and Android phones likely helped to boost adoption.

By Robert Williams • Nov. 9, 2017

Visa debuts payment-ready wearables for Winter Olympics

The company is putting NFC chips in gloves, pins and stickers ahead of the games in PyeongChang next year.

By Robert Williams • Nov. 9, 2017

Brands need to fire up influencers during the holidays, study says

Social influencers are an important target audience to reach and engage as shoppers make their gift lists, according to Experian. 

By Robert Williams • Nov. 9, 2017

Shopgate rolls out in-app chat tools

While some have hopes of chatbots becoming a common form of customer engagement, marketers aren't yet sold on the idea.

By Dan O'Shea • Nov. 9, 2017

What Gen Z girls want out of holiday gift-giving

Research finds nearly 60% of the younger set value gifts that are Instagram-worthy or can drum up social currency.

By David Kirkpatrick , Peter Adams • Nov. 9, 2017

Google is the most trusted digital ad platform, new study says

Younger consumers, more so than older ones, reported markedly lower levels of trust, experience, relevance, commerce and exposure to new businesses across platforms. 

By David Kirkpatrick • Nov. 9, 2017

Twitter cozies up to brands with 280-character limit, bargain subscription plan

Marketers can send 10 promoted tweets per day for $99 a month and now have more space to expound their virtues. 

By David Kirkpatrick • Nov. 9, 2017

Pampers supports the 'Littlest Fighters' with social media, interactive OOH push

The P&G brand partnered with nonprofit March of Dimes for a campaign around premature birth awareness that touches on a number of marketing channels.

By David Kirkpatrick • Nov. 9, 2017