Mobile: Page 229
-
Study: 'Stranger Things' subject lines lift email engagement 74%
Seasonal topics like Halloween and pumpkin spice also deliver a bump in open rates in some countries.
By David Kirkpatrick • Oct. 27, 2017 -
EBay goes live with image search capabilities
Consumers can now search for 1.1 billion listings via image, as the visual technology becomes more popular.
By Dan O'Shea • Oct. 27, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Alphabet sees 'huge opportunities' in e-commerce vertical following strong Q3
In the wake of recent partnerships with Walmart and Target, Alphabet, whose quarterly earnings beat expectations, said it's just getting started in shopping.
By David Kirkpatrick , Chantal Tode • Oct. 27, 2017 -
Column
Campaign Trail: Super spooky Halloween marketing from Burger King, Fanta and Angry Birds
To get readers in the right mood for some Halloween fun, Marketing Dive rounds up a few of the best brand tricks and treats, including creepy clowns, Iron Maiden and a 4-D elevator ride.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 27, 2017 -
WSJ: McDonald's puts $2B global media buying business under review
It would be the first review in around 14 years for the fast food brand as it looks to more efficiently spend its advertising dollars.
By David Kirkpatrick , Peter Adams • Oct. 27, 2017 -
Mountain Dew's replacement for long-time ambassador Dale Earnhardt Jr. looks like a joke
A fictional "Dewey Ryder" — played by real-life comedian and actor Danny McBride — brashly announced he's taking over.
By Peter Adams • Oct. 27, 2017 -
Study: Google's advantage strengthens in AI-powered smartphone market
More than 80% of smartphones priced at $100 or more will have an on-board assistant by 2020, mainly driven by Google Assistant.
By Robert Williams • Oct. 26, 2017 -
Amazon adds paid subscriptions to Alexa skill inventory
The update will give third-party developers a way to monetize skills for the voice-activated assistant.
By Robert Williams • Oct. 26, 2017 -
Uber partners with Barclays on app-centric Visa card
The rewards card, aimed at heavy users of ride-sharing, is fully integrated into the Uber app.
By Robert Williams • Oct. 26, 2017 -
Opinion
Why brands should care about mobile performance marketing
Performance campaigns won't replace brand advertising, but they do have a place once in-app behaviors that equate to a higher ROI have been identified, writes Dale Carr, founder and CEO at Leadbolt.
By Dale Carr • Oct. 26, 2017 -
Study: Maybelline leads cosmetics brands in Instagram engagement
ShareIQ found that L'Oreal-owned brand Maybelline has nearly 60 million likes on Instagram — 49x Revlon's count — so far this year.
By David Kirkpatrick • Oct. 26, 2017 -
Twitter opens new windows into ad transparency for users, brands
In a possible attempt to one-up competitors like Facebook, the platform has introduced a bluntly-named Transparency Center, along with submitting to an MRC audit.
By Peter Adams • Oct. 25, 2017 -
Amazon unlocks in-home delivery with 'Amazon Key'
Prime members in 37 cities will be able to give remote access to their homes for services and package delivery via an app and the company's latest device.
By Corinne Ruff • Oct. 25, 2017 -
Snapchat adds link sharing, more flexibility for Ghost Mode on iOS
Adding link sharing could transform the platform into a source of referral traffic to news and e-commerce sites.
By Robert Williams • Oct. 25, 2017 -
McDonald's readies marketing push for mobile ordering
The chain also reports it's increasingly driving traffic and growth with digital offers.
By Robert Williams • Oct. 25, 2017 -
Facebook joins Visa program for secure transactions
The social media giant will use the Visa Token Service to speed up payments on its platforms.
By Robert Williams • Oct. 25, 2017 -
Google's Showcase Shopping ads aim to lure shoppers early on
The format is available to all brands for the first time, enabling them to group related products to boost discoverability when shoppers search with broad terms.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 25, 2017 -
Ford appoints new global CMO in leadership shakeup
Kumar Galhotra, president of the Lincoln brand, takes over for Stephen Odell as the company continues to sharpen a focus on mobility.
By David Kirkpatrick , Peter Adams • Oct. 25, 2017 -
Gap and Janelle Monáe bring people together in diversity-minded holiday campaign
A spot starring the artist is the centerpiece of a multichannel push that includes a live commercial integration for "The Late Late Show with James Corden."
By David Kirkpatrick , Peter Adams • Oct. 25, 2017 -
Google Home plays to kids' interests with voice-based games, more from Disney
The search giant's line of smart speakers aims to become more family-friendly with 50 new audio experiences.
By Robert Williams • Oct. 25, 2017 -
Mercedes-Benz's 6-second vertical ad mirrors its hybrid's acceleration
The length of the video ad parallels the car's ability to go from 0 to 60 miles per hour in less than six seconds.
By Natalie Black (Koltun) • Oct. 24, 2017 -
Mastercard teams up with Saks to show the future of AR shopping
Two red-hot technologies — AR and eye-scanning for payment — were featured in a demonstration at fintech conference Money 20/20 this week.
By Dan O'Shea • Oct. 24, 2017 -
Report: Snap seeks programmatic ads for Snapchat shows
The messaging app is said to be struggling to fill ad space inside its video programming.
By Robert Williams • Oct. 24, 2017 -
Pay with Google streamlines Android mobile pay options
The feature brings together payment options in a single location, aiming to make transactions quicker and friction-free.
By Robert Williams • Oct. 24, 2017 -
Target unveils mobile pay in time for the holidays
The mass merchant is betting that its new private label lines will balance the margin hit from consumer goods price cuts.
By Daphne Howland • Oct. 24, 2017
Previous
