Mobile: Page 230
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Facebook significantly ramps up transparency efforts to cover all ads
A new "View Ads" feature gives users visibility into campaigns run across Facebook's properties, quickly following a similar development from Twitter.
By Natalie Black (Koltun) • Oct. 27, 2017 -
IDC: Mobility spending will grow to $1.72 trillion by 2021
Banking and professional services will spend the most on mobility-related products during the forecast period.
By Robert Williams • Oct. 27, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Netflix gives Lyft customers a ride to 'Stranger Things'
The video streaming service is promoting the show's second season with a chance to take a creepy car ride.
By Robert Williams • Oct. 27, 2017 -
Rotten Tomatoes debuts weekly show on Facebook Watch
"Rotten Tomatoes See It/Skip It" gives viewers a chance to share their opinions on pop culture.
By Robert Williams • Oct. 27, 2017 -
Study: 'Stranger Things' subject lines lift email engagement 74%
Seasonal topics like Halloween and pumpkin spice also deliver a bump in open rates in some countries.
By David Kirkpatrick • Oct. 27, 2017 -
EBay goes live with image search capabilities
Consumers can now search for 1.1 billion listings via image, as the visual technology becomes more popular.
By Dan O'Shea • Oct. 27, 2017 -
Alphabet sees 'huge opportunities' in e-commerce vertical following strong Q3
In the wake of recent partnerships with Walmart and Target, Alphabet, whose quarterly earnings beat expectations, said it's just getting started in shopping.
By David Kirkpatrick , Chantal Tode • Oct. 27, 2017 -
Column
Campaign Trail: Super spooky Halloween marketing from Burger King, Fanta and Angry Birds
To get readers in the right mood for some Halloween fun, Marketing Dive rounds up a few of the best brand tricks and treats, including creepy clowns, Iron Maiden and a 4-D elevator ride.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 27, 2017 -
WSJ: McDonald's puts $2B global media buying business under review
It would be the first review in around 14 years for the fast food brand as it looks to more efficiently spend its advertising dollars.
By David Kirkpatrick , Peter Adams • Oct. 27, 2017 -
Mountain Dew's replacement for long-time ambassador Dale Earnhardt Jr. looks like a joke
A fictional "Dewey Ryder" — played by real-life comedian and actor Danny McBride — brashly announced he's taking over.
By Peter Adams • Oct. 27, 2017 -
Study: Google's advantage strengthens in AI-powered smartphone market
More than 80% of smartphones priced at $100 or more will have an on-board assistant by 2020, mainly driven by Google Assistant.
By Robert Williams • Oct. 26, 2017 -
Amazon adds paid subscriptions to Alexa skill inventory
The update will give third-party developers a way to monetize skills for the voice-activated assistant.
By Robert Williams • Oct. 26, 2017 -
Uber partners with Barclays on app-centric Visa card
The rewards card, aimed at heavy users of ride-sharing, is fully integrated into the Uber app.
By Robert Williams • Oct. 26, 2017 -
Opinion
Why brands should care about mobile performance marketing
Performance campaigns won't replace brand advertising, but they do have a place once in-app behaviors that equate to a higher ROI have been identified, writes Dale Carr, founder and CEO at Leadbolt.
By Dale Carr • Oct. 26, 2017 -
Study: Maybelline leads cosmetics brands in Instagram engagement
ShareIQ found that L'Oreal-owned brand Maybelline has nearly 60 million likes on Instagram — 49x Revlon's count — so far this year.
By David Kirkpatrick • Oct. 26, 2017 -
Twitter opens new windows into ad transparency for users, brands
In a possible attempt to one-up competitors like Facebook, the platform has introduced a bluntly-named Transparency Center, along with submitting to an MRC audit.
By Peter Adams • Oct. 25, 2017 -
Amazon unlocks in-home delivery with 'Amazon Key'
Prime members in 37 cities will be able to give remote access to their homes for services and package delivery via an app and the company's latest device.
By Corinne Ruff • Oct. 25, 2017 -
Snapchat adds link sharing, more flexibility for Ghost Mode on iOS
Adding link sharing could transform the platform into a source of referral traffic to news and e-commerce sites.
By Robert Williams • Oct. 25, 2017 -
McDonald's readies marketing push for mobile ordering
The chain also reports it's increasingly driving traffic and growth with digital offers.
By Robert Williams • Oct. 25, 2017 -
Facebook joins Visa program for secure transactions
The social media giant will use the Visa Token Service to speed up payments on its platforms.
By Robert Williams • Oct. 25, 2017 -
Google's Showcase Shopping ads aim to lure shoppers early on
The format is available to all brands for the first time, enabling them to group related products to boost discoverability when shoppers search with broad terms.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 25, 2017 -
Ford appoints new global CMO in leadership shakeup
Kumar Galhotra, president of the Lincoln brand, takes over for Stephen Odell as the company continues to sharpen a focus on mobility.
By David Kirkpatrick , Peter Adams • Oct. 25, 2017 -
Gap and Janelle Monáe bring people together in diversity-minded holiday campaign
A spot starring the artist is the centerpiece of a multichannel push that includes a live commercial integration for "The Late Late Show with James Corden."
By David Kirkpatrick , Peter Adams • Oct. 25, 2017 -
Google Home plays to kids' interests with voice-based games, more from Disney
The search giant's line of smart speakers aims to become more family-friendly with 50 new audio experiences.
By Robert Williams • Oct. 25, 2017 -
Mercedes-Benz's 6-second vertical ad mirrors its hybrid's acceleration
The length of the video ad parallels the car's ability to go from 0 to 60 miles per hour in less than six seconds.
By Natalie Black (Koltun) • Oct. 24, 2017
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