Study: Game developers no longer see ads as 'necessary evil'

Rewarded video ads are now the most popular ad format, used in 58% of free games.

By David Kirkpatrick • Nov. 28, 2017

Facebook publishes 'advertising principles'

A newsroom post highlighting the platform's stance on advertising appears to be the latest attempt to burnish its own brand image. 

By David Kirkpatrick • Nov. 28, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

[Infographic] 7 major influencer marketing touchstones

A brief history of influencer marketing by platform, power players and the events that have defined its trajectory. 

By Peter Adams , Robert Williams • Nov. 27, 2017

Why influencer marketing has become a moving target

Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready.

By Shane Schick • Nov. 27, 2017

Black Eyed Peas debuts AR app for graphic novel

The app brings the group's "Masters of the Sun: The Zombie Chronicles" comic to life with animated talk bubbles and voice-overs from celebrities like Queen Latifah and Snoop Dogg.

By Robert Williams • Nov. 27, 2017

Uber faces lawsuits, probes over massive data breach

The ride-hailing app waited more than a year to reveal that data on 57 million customers and drivers was stolen.

By Robert Williams • Nov. 27, 2017

Kay Jewelers offers virtual necklace trial with Snapchat World Lens

Besides giving mobile users a way to virtually try on several looks, the jewelry chain is also enabling them to play an interactive AR game.

By Robert Williams • Nov. 27, 2017

Clarks tracks footwear inventory with in-store mobile tablets

Scandit's Stock Assist app helps the retailer's salespeople expedite inventory tasks and free up time to provide better customer service.

By Robert Williams • Nov. 27, 2017

Study: Click-through rates jumped 154% ahead of Thanksgiving

With ad engagement rates up 111%, the numbers indicate consumers researched deals online before making a purchase. 

By David Kirkpatrick • Nov. 27, 2017

Asos, HBO and BMW pilot Snapchat's new ad formats

Promoted Stories and Augmented Reality Trial ads aim to provide longer-form and more engaging content, and might point to what the app's planned redesign will focus on. 

By David Kirkpatrick • Nov. 27, 2017

Dentsu adds Oxyma Group to extend people-based marketing's geographic reach

The deal will see Oxyma merged into Merkle, strengthening the latter's role as a leader in data-driven marketing.

By David Kirkpatrick • Nov. 27, 2017

Coca-Cola embraces a digital future as consumers move online

The 131-year-old beverage giant is taking advantage of meal kits, voice ordering, storage lockers and direct-to-consumer shipments to expand its presence in e-commerce.

By Christopher Doering • Nov. 27, 2017

Buoyed by mobile, Black Friday shopping off to strong start

Online sales — particularly mobile — appear to be powering the Black Friday weekend. 

By Laura Heller • Nov. 24, 2017

Paramount rolls out first AR game for 'Transformers' DVD release

The ARKit app for iOS immerses players in a virtual junkyard where they can control the robot character Bumblebee's movements.

By Robert Williams • Nov. 22, 2017

Facebook Messenger lures small businesses with chatbot contest

For its Small Business Saturday promotion, the app will award three companies a new chatbot.

By Robert Williams • Nov. 22, 2017

Alipay, WeChat make inroads into US to help Chinese tourists

New smartphone-based programs in Stony Brook, NY, and Washington, DC, cater to tourists visiting the country.

By Robert Williams • Nov. 22, 2017

Office Depot brings back 'Elf Yourself' with AR

Users can now create dancing elves videos with new backgrounds of the real world.

By David Kirkpatrick • Nov. 22, 2017

FCC lays out plan to end net neutrality

The Republican majority federal commission is set to roll back Obama-era rules designed to enforce equal access to the internet.

By David Kirkpatrick • Nov. 22, 2017

Study: Holiday advertisers increase spending on digital

A new report brings some early seasonal joy to the beleaguered digital marketing space, with 59% of respondents planning to spend more. 

By David Kirkpatrick • Nov. 22, 2017

Walmart and eBay take the lead for Black Friday social campaigns

Mentions of the deals day this week are up 140% from the year-ago period, according to analysis from Talkwalker.

By David Kirkpatrick , Peter Adams • Nov. 22, 2017

Verizon, NBCUniversal spice up Thanksgiving Day Parade stream with AR-activated deals

Virtual Easter eggs hidden in the live broadcast will let viewers redeem Black Friday offers from the telecom.

By David Kirkpatrick , Peter Adams • Nov. 22, 2017

Marketing Mayhem: An old-school game for the modern marketer

Think you're a battle-tested marketer? Play our interactive game and see if your skills measure up by conquering nine of the toughest challenges facing the industry today.

By The Marketing Dive Game Team • Nov. 21, 2017

Most Americans will shop Thanksgiving weekend

Spending is increasingly going online, but 64% of consumers say they'll still head to stores over the weekend, according to a recent Deloitte survey.

By Daphne Howland • Nov. 21, 2017

Study: 650M mobile devices will boast advanced visual technology by 2022

Visual sensors and AI will work together to expand the capabilities of the next generation of smartphones, per ABI Research.

By Robert Williams • Nov. 21, 2017

Google, Tune seek to tackle mobile 'click injection' fraud

The duo teamed up to stop malware that attempts to steal ad dollars on Android devices.

By Robert Williams • Nov. 21, 2017