Facebook and Instagram debut Halloween-themed features

The image-sharing platform now has a "Superzoom" camera tool for recording videos with spooky sound effects and festive face filters.

By Robert Williams • Oct. 30, 2017

How USA Today leverages iOS 11 to boost mobile engagement

After evaluating the operating system's new features, USA Today decided to focus on drag and drop because of its potential to improve the consumer experience.

By Robert Williams • Oct. 30, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

YouTube changes monetization policy in bid to appease frustrated creators

Google's video platform is looking to cut the number of videos being misclassified as ineligible for paid ads.

By Robert Williams • Oct. 30, 2017

Walmart's e-commerce CEO says voice assistants are gateway to tech-enhanced shopping

Consumers appear to be more than willing to give VR and voice assistants a spin, Marc Lore said, signaling that their high price tags could be worth it.

By David Kirkpatrick • Oct. 30, 2017

Dior and Bella Hadid put the luxe in Halloween

Video and social media show off holiday-inspired glam styles created with the luxury brand's beauty products. 

By David Kirkpatrick • Oct. 30, 2017

Big tech companies added $181B in market value last week

On Friday, stock value took off for Apple, Alphabet, Microsoft, Amazon and Facebook as the influence of these tech giants continues to expand.

By David Kirkpatrick • Oct. 30, 2017

Facebook significantly ramps up transparency efforts to cover all ads

A new "View Ads" feature gives users visibility into campaigns run across Facebook's properties, quickly following a similar development from Twitter.

By Natalie Black (Koltun) • Oct. 27, 2017

IDC: Mobility spending will grow to $1.72 trillion by 2021

Banking and professional services will spend the most on mobility-related products during the forecast period. 

By Robert Williams • Oct. 27, 2017

Netflix gives Lyft customers a ride to 'Stranger Things'

The video streaming service is promoting the show's second season with a chance to take a creepy car ride.

By Robert Williams • Oct. 27, 2017

Rotten Tomatoes debuts weekly show on Facebook Watch

"Rotten Tomatoes See It/Skip It" gives viewers a chance to share their opinions on pop culture.

By Robert Williams • Oct. 27, 2017

Study: 'Stranger Things' subject lines lift email engagement 74%

Seasonal topics like Halloween and pumpkin spice also deliver a bump in open rates in some countries.

By David Kirkpatrick • Oct. 27, 2017

EBay goes live with image search capabilities

Consumers can now search for 1.1 billion listings via image, as the visual technology becomes more popular.

By Dan O'Shea • Oct. 27, 2017

Alphabet sees 'huge opportunities' in e-commerce vertical following strong Q3

In the wake of recent partnerships with Walmart and Target, Alphabet, whose quarterly earnings beat expectations, said it's just getting started in shopping.  

By David Kirkpatrick , Chantal Tode • Oct. 27, 2017

Campaign Trail: Super spooky Halloween marketing from Burger King, Fanta and Angry Birds

To get readers in the right mood for some Halloween fun, Marketing Dive rounds up a few of the best brand tricks and treats, including creepy clowns, Iron Maiden and a 4-D elevator ride.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 27, 2017

WSJ: McDonald's puts $2B global media buying business under review

It would be the first review in around 14 years for the fast food brand as it looks to more efficiently spend its advertising dollars.

By David Kirkpatrick , Peter Adams • Oct. 27, 2017

Mountain Dew's replacement for long-time ambassador Dale Earnhardt Jr. looks like a joke

A fictional "Dewey Ryder" — played by real-life comedian and actor Danny McBride — brashly announced he's taking over.

By Peter Adams • Oct. 27, 2017

Study: Google's advantage strengthens in AI-powered smartphone market

More than 80% of smartphones priced at $100 or more will have an on-board assistant by 2020, mainly driven by Google Assistant.

By Robert Williams • Oct. 26, 2017

Amazon adds paid subscriptions to Alexa skill inventory

The update will give third-party developers a way to monetize skills for the voice-activated assistant.

By Robert Williams • Oct. 26, 2017

Uber partners with Barclays on app-centric Visa card

The rewards card, aimed at heavy users of ride-sharing, is fully integrated into the Uber app. 

By Robert Williams • Oct. 26, 2017

Why brands should care about mobile performance marketing

Performance campaigns won't replace brand advertising, but they do have a place once in-app behaviors that equate to a higher ROI have been identified, writes Dale Carr, founder and CEO at Leadbolt.

By Dale Carr • Oct. 26, 2017

Study: Maybelline leads cosmetics brands in Instagram engagement

ShareIQ found that L'Oreal-owned brand Maybelline has nearly 60 million likes on Instagram — 49x Revlon's count — so far this year.

By David Kirkpatrick • Oct. 26, 2017

Twitter opens new windows into ad transparency for users, brands

In a possible attempt to one-up competitors like Facebook, the platform has introduced a bluntly-named Transparency Center, along with submitting to an MRC audit.  

By Peter Adams • Oct. 25, 2017

Amazon unlocks in-home delivery with 'Amazon Key'

Prime members in 37 cities will be able to give remote access to their homes for services and package delivery via an app and the company's latest device.

By Corinne Ruff • Oct. 25, 2017

Snapchat adds link sharing, more flexibility for Ghost Mode on iOS

Adding link sharing could transform the platform into a source of referral traffic to news and e-commerce sites.

By Robert Williams • Oct. 25, 2017

McDonald's readies marketing push for mobile ordering

The chain also reports it's increasingly driving traffic and growth with digital offers.

By Robert Williams • Oct. 25, 2017