Mobile: Page 232
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Facebook joins Visa program for secure transactions
The social media giant will use the Visa Token Service to speed up payments on its platforms.
By Robert Williams • Oct. 25, 2017 -
Google's Showcase Shopping ads aim to lure shoppers early on
The format is available to all brands for the first time, enabling them to group related products to boost discoverability when shoppers search with broad terms.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 25, 2017 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Ford appoints new global CMO in leadership shakeup
Kumar Galhotra, president of the Lincoln brand, takes over for Stephen Odell as the company continues to sharpen a focus on mobility.
By David Kirkpatrick , Peter Adams • Oct. 25, 2017 -
Gap and Janelle Monáe bring people together in diversity-minded holiday campaign
A spot starring the artist is the centerpiece of a multichannel push that includes a live commercial integration for "The Late Late Show with James Corden."
By David Kirkpatrick , Peter Adams • Oct. 25, 2017 -
Google Home plays to kids' interests with voice-based games, more from Disney
The search giant's line of smart speakers aims to become more family-friendly with 50 new audio experiences.
By Robert Williams • Oct. 25, 2017 -
Mercedes-Benz's 6-second vertical ad mirrors its hybrid's acceleration
The length of the video ad parallels the car's ability to go from 0 to 60 miles per hour in less than six seconds.
By Natalie Black (Koltun) • Oct. 24, 2017 -
Mastercard teams up with Saks to show the future of AR shopping
Two red-hot technologies — AR and eye-scanning for payment — were featured in a demonstration at fintech conference Money 20/20 this week.
By Dan O'Shea • Oct. 24, 2017 -
Report: Snap seeks programmatic ads for Snapchat shows
The messaging app is said to be struggling to fill ad space inside its video programming.
By Robert Williams • Oct. 24, 2017 -
Pay with Google streamlines Android mobile pay options
The feature brings together payment options in a single location, aiming to make transactions quicker and friction-free.
By Robert Williams • Oct. 24, 2017 -
Target unveils mobile pay in time for the holidays
The mass merchant is betting that its new private label lines will balance the margin hit from consumer goods price cuts.
By Daphne Howland • Oct. 24, 2017 -
Butterfinger and Crunch pick Reach Agency as new creative AOR
The social-first shop will help the Nestlé brands ramp up marketing around new products and introduce Crunch's first advertising campaign in more than seven years.
By David Kirkpatrick , Peter Adams • Oct. 24, 2017 -
Facebook tests removing publishers' posts from News Feed in 6 countries
The social giant attempted to ease concerns, stating there are no current plans "to charge pages on Facebook to pay for all their distribution in News Feed or Explore."
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 24, 2017 -
Budweiser and Lyft offer Prohibition tour to promote limited-edition beer
The 1933 Repeal Reserve Amber Lager is based on a pre-Prohibition recipe that never received distribution outside the St. Louis area.
By David Kirkpatrick • Oct. 24, 2017 -
Opinion
3 things mobile marketers must know ahead of the holidays
Shifting consumer behavior and augmented reality should be factors in holiday marketing strategies this year, writes Jeff Hasen of Possible Mobile.
By Jeff Hasen • Oct. 24, 2017 -
Opinion
Psychographics and influencer marketing are a natural fit
People's likes, dislikes or even political leanings all paint a more actionable picture for marketers than knowing basic demographic information, writes Influencer Marketing Hub's Werner Geyser.
By Werner Geyser • Oct. 24, 2017 -
KFC's sly Twitter stunt nods to its famous 11 herbs and spices recipe
An internet sleuth discovered that the brand's official account only follows 11 people, including the five members of the Spice Girls.
By David Kirkpatrick , Peter Adams • Oct. 24, 2017 -
Apple Pay expands relationships with Chipotle, McDonald's, Saks Fifth Ave. and more
The iPhone maker also said its Apple Pay Cash service for peer-to-peer payments is coming with the next iOS 11 update.
By Robert Williams • Oct. 24, 2017 -
PayPal cashes in with Facebook Messenger integration
The mobile payments company also debuted its first chatbot to handle customer service requests.
By Robert Williams • Oct. 23, 2017 -
Report: Snap lays off 18, eyeing slower job growth for next year
While it's cutting jobs in recruiting and hardware development, the social media company continues to invest in original content to keep users engaged.
By Robert Williams • Oct. 23, 2017 -
Google, Apple seek a cut as publishers' subscription options expand
Digital platforms have started to make it easier to convert readers into subscribers, but that doesn't mean publishers will get to keep all the revenue.
By Robert Williams • Oct. 23, 2017 -
Google Attribution beta expands to hundreds of advertisers
HelloFresh, an early tester, reports a 10% lift in conversions after measuring across search, display and email channels.
By David Kirkpatrick • Oct. 23, 2017 -
FX's 'American Horror Story' stokes season 7 hype via creepy Messenger bot
More than 50 pieces of exclusive content were shared over six weeks leading up to the September premiere, including clues that tied to offline activations.
By David Kirkpatrick • Oct. 23, 2017 -
Facebook mimics Pinterest experience with 'Sets' test
Enabling discovery and inspiration are two areas the smaller social media platform excels at.
By David Kirkpatrick • Oct. 23, 2017 -
Deep Dive
How National Geographic grew its Snapchat audience by 3M in 3 months
The 130-year-old media brand leaned into its legacy as a visual storyteller but put a greater focus on streamlining its organization and content strategy.
By Shane Schick • Oct. 23, 2017 -
Twitter launches in-house shop #Fuel to help brands with video ads
The team will focus on content strategies, creative ideas and editing video specially designed for the social platform.
By Robert Williams • Oct. 20, 2017
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