Mobile: Page 232
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Study: 63% of marketers plan to bump up their Amazon ad budget
Marketers are more likely to increase their budgets for the e-commerce giant in the next year than for other platforms like Google, Bing, Twitter and Facebook.
By David Kirkpatrick • Oct. 13, 2017 -
Time Inc., Google partner for proprietary outstream video ad unit
Adapt Video uses DoubleClick's native advertising solution to deliver outstream video ads across the publisher's digital properties.
By David Kirkpatrick • Oct. 13, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Ad trade groups attempt to exert self-regulatory pressure on Google
The 4A's, ANA and IAB penned a letter asking the Coalition for Better Ads, which includes the Alphabet-owned company, to adopt a Better Ads Experience Program.
By David Kirkpatrick • Oct. 13, 2017 -
Facebook Stories arrives on Pages in bid for greater adoption
While the ephemeral messaging feature is popular on Instagram, the move signals that use on Facebook's main platform continues to be low.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 13, 2017 -
Major studios and platforms unite to provide viewers 'Movies Anywhere'
A new service that includes almost all of the big Hollywood houses lets people sync their online libraries across connected accounts.
By David Kirkpatrick , Peter Adams • Oct. 13, 2017 -
Column
Campaign Trail: Gillette's 'Justice League' push; Pedigree adopts Facebook masks; Toyota zigs and zags
Brands featured this week use a variety of approaches to make a connection with specific demographic segments.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 13, 2017 -
Target expands Google partnership with Express delivery and Voice
The retailer follows Walmart to Google as merchants scramble to make up ground in the race against Amazon's voice-assisted shopping.
By Dan O'Shea • Oct. 12, 2017 -
Taylor Swift plans launch of social media app
"The Swift Life" will give fans exclusive content and social connections.
By Robert Williams • Oct. 12, 2017 -
Diane von Furstenberg tests AI-powered tool for converting mobile shoppers
Qubit's Aura works with a mobile website to change the products a user sees based on their behavior.
By Robert Williams • Oct. 12, 2017 -
Amazon targets teen market with new app-based program
Teens, with their parents' oversight, can now shop at Amazon on their own as the company extends its reach into a younger demographic.
By Daphne Howland • Oct. 12, 2017 -
Shake Shack extends mobile strategy with new guest flow
The chain is testing a new store model designed with mobile ordering in mind.
By Erica Sweeney • Oct. 12, 2017 -
Study: Analytics, data management are martech's top ROI performers
Despite marketers facing some challenges with marketing technology, the report underscores the potential for driving ROI.
By David Kirkpatrick • Oct. 12, 2017 -
Piper Jaffray: Teen preference rises for Snapchat, Amazon and drops for linear TV
The major brands experiencing the biggest decline in preference among teens include Nike, Ralph Lauren and UGG.
By David Kirkpatrick • Oct. 12, 2017 -
Food Network updates Messenger chatbot's cooking vocabulary
The bot provides daily food tips and content beyond simple recipe ideas and now has a "surprise me" button for users looking for inspiration.
By Robert Williams • Oct. 11, 2017 -
Chase's Warriors sponsorship underpins Chase Pay growth
The bank will be able to collect customer data and offer loyalty rewards to basketball fans through its mobile payment platform.
By Robert Williams • Oct. 11, 2017 -
Porsche tests app-based vehicle subscription plan
The program offers vehicle exchanges, unrestricted mileage and on-demand access for up to 22 different Porsche models.
By Robert Williams • Oct. 11, 2017 -
Haven Life debuts AI-powered features to streamline life insurance purchases
The tech startup hopes to differentiate itself by addressing some of the traditional pain points in the buying process.
By Erica Sweeney • Oct. 11, 2017 -
Pizza Hut keeps customers as warm as its pies with new 'Pizza Parka'
Made of the same materials as the brand's new carrying pouches, the coat includes a pocket where wearers can slip their phones for easy mobile ordering.
By David Kirkpatrick • Oct. 11, 2017 -
Opinion
Are you ready to market on voice-controlled devices?
The emerging tech presents powerful tools that brands can adopt to remain top-of-mind among consumers, but it doesn't come without challenges, writes Wpromote CEO Mike Mothner.
By Mike Mothner • Oct. 11, 2017 -
Opinion
How marketing strategies are changing to accommodate transition to the cloud
Tech advancements necessitate different go-to-market approaches in everything from product and pricing to sales channels and marketing strategy, writes author Dan Blacharski.
By Dan Blacharski • Oct. 11, 2017 -
Snapchat debuts Context Cards to bolster local discovery
The feature, which has launch partners like Uber and TripAdvisor, adds a dimension to Snapchat marketing beyond ads, geofilters and sponsored lenses.
By Robert Williams • Oct. 11, 2017 -
Steve Aoki debuts Skype chatbot for on-the-bus tour experience
The bot lets fans access exclusive videos and branded emojis as well as solve riddles to guess the DJ's location.
By Robert Williams • Oct. 10, 2017 -
Hasbro's Monopoly teams with Lucktastic app on sweepstakes
Contestants can win as much as $250,000 in Monopoly-branded mobile games.
By Robert Williams • Oct. 10, 2017 -
HGTV's 'Santa HQ' experience adds mobile AR features for mall shoppers
Visitors to select Macerich malls can customize their experience by using augmented reality to view Santa's Workshop.
By Robert Williams • Oct. 10, 2017 -
Deep Dive
How in-store social sharing can bring a little spark back to retail
Whether it's designated photo-taking spots, featured attractions or creative hashtags, brands thrive when they merge online and physical experiences.
By Erica Sweeney • Oct. 10, 2017
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