Shopgate rolls out in-app chat tools

While some have hopes of chatbots becoming a common form of customer engagement, marketers aren't yet sold on the idea.

By Dan O'Shea • Nov. 9, 2017

What Gen Z girls want out of holiday gift-giving

Research finds nearly 60% of the younger set value gifts that are Instagram-worthy or can drum up social currency.

By David Kirkpatrick , Peter Adams • Nov. 9, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Google is the most trusted digital ad platform, new study says

Younger consumers, more so than older ones, reported markedly lower levels of trust, experience, relevance, commerce and exposure to new businesses across platforms. 

By David Kirkpatrick • Nov. 9, 2017

Twitter cozies up to brands with 280-character limit, bargain subscription plan

Marketers can send 10 promoted tweets per day for $99 a month and now have more space to expound their virtues. 

By David Kirkpatrick • Nov. 9, 2017

Pampers supports the 'Littlest Fighters' with social media, interactive OOH push

The P&G brand partnered with nonprofit March of Dimes for a campaign around premature birth awareness that touches on a number of marketing channels.

By David Kirkpatrick • Nov. 9, 2017

Nearly 60% of marketers say chatbots aren't a priority

Despite enthusiasm for chatbots, many don't have confidence in the current messaging platforms.

By Cara Salpini • Nov. 8, 2017

Waze partners with Homesnap on geotargeted real estate listings

Agents and brokers can reach prospective homebuyers as they search online or drive near properties for sale.

By Robert Williams • Nov. 8, 2017

Blippar tests AR app to help users navigate cities

High-tech maps will overlay street names, buildings and local sites for the surrounding area on a user's smartphone screen.

By Robert Williams • Nov. 8, 2017

Instagram will warn influencers when they don't disclose sponsors

The photo-sharing app is also expanding access to a tool that lets content creators tag their posts with "Paid Partnership" notices.

By Robert Williams • Nov. 8, 2017

Facebook offers refunds following mobile video measurement error

The social network's mobile site and Instant Articles in its Android app played video ads while out of view.

By Robert Williams • Nov. 8, 2017

Marriott makes more room for chatbots to enhance guest experiences

The world's largest hotel chain was an early user of Facebook Messenger and Slack. Now it's adding Google Assistant, WeChat, AI capabilities and more.

By Shane Schick • Nov. 8, 2017

EMarketer: 70% of US adults 'second-screen' while watching TV

Second-screen content is often unrelated to the program being viewed. 

By David Kirkpatrick • Nov. 8, 2017

Colgate Optic White takes center stage on Snapchat for CMA Awards

For its fourth year partnered with the show, the toothpaste brand is deploying a mobile-focused strategy that also includes influencers and 360-degree video.  

By David Kirkpatrick , Peter Adams • Nov. 8, 2017

NBA gives fans court-side view with VR content deal

The partnership with Intel and Turner Sports will debut with the 2018 NBA All-Star Game. 

By David Kirkpatrick , Peter Adams • Nov. 8, 2017

Snapchat to overhaul UX as user growth remains sluggish

Snap CEO Evan Spiegel said 80% of impressions were delivered programmatically in Q3, pushing down ad prices.

By David Kirkpatrick • Nov. 8, 2017

Facebook Messenger lands on brands' sites in beta test

KLM and Air France are among the first brands to interact with customers on their own websites and on Messenger via the customer chat plug-in.

By Robert Williams • Nov. 7, 2017

Chipotle unwraps app with mobile pay, easy re-order and coupon offers

The burrito chain seeks to boost customer loyalty with a stronger push toward mobile tech.

By Robert Williams • Nov. 7, 2017

Aldi partners with Venmo for emoji-based holiday giving campaign

The grocery chain will donate 10 meals to Feeding America every time a Venmo user adds a Turkey Hand emoji to a payment.

By Chantal Tode , Robert Williams • Nov. 7, 2017

Top 16 Facebook ad design trends of 2017

Throughout the year we've seen big Facebook ad design trends emerge, and many of them are nods to mobile-first.

Nov. 7, 2017

PeopleTV expands live video programming on Twitter

Streams will be available at @PeopleTV globally on the platform starting Nov. 20.

By Robert Williams • Nov. 7, 2017

Forrester: Chief growth officers will replace CMOs

The research firm predicts marketing chiefs next year will need to figure out how to leverage digital assistants and do more with flat or smaller budgets. 

By David Kirkpatrick • Nov. 7, 2017

Facebook's food videos show declining viewership

Engagement with "hands-in-pans" content appears to be nearing saturation.

By Robert Williams • Nov. 6, 2017

IDC: Smartphone sales jump 2.7% in Q3

Samsung grew its lead in the global mobile device market with 83.3 million units shipped, up 9.5% from Q3 last year.

By Robert Williams • Nov. 6, 2017

Best Buy taps Amazon's Alexa for voice ordering

The partnership is in contrast to Walmart, Target, The Home Depot and Best Buy in Canada, which have chosen Google for voice-assisted shopping.

By Daphne Howland • Nov. 6, 2017

Wells Fargo starts Greenhouse, a mobile-first bank brand

Greenhouse will start as a pilot program in early 2018 with a planned rollout for the iPhone later in the year.

By Robert Williams • Nov. 6, 2017