Mobile: Page 234
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Steve Aoki debuts Skype chatbot for on-the-bus tour experience
The bot lets fans access exclusive videos and branded emojis as well as solve riddles to guess the DJ's location.
By Robert Williams • Oct. 10, 2017 -
Hasbro's Monopoly teams with Lucktastic app on sweepstakes
Contestants can win as much as $250,000 in Monopoly-branded mobile games.
By Robert Williams • Oct. 10, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
HGTV's 'Santa HQ' experience adds mobile AR features for mall shoppers
Visitors to select Macerich malls can customize their experience by using augmented reality to view Santa's Workshop.
By Robert Williams • Oct. 10, 2017 -
Deep Dive
How in-store social sharing can bring a little spark back to retail
Whether it's designated photo-taking spots, featured attractions or creative hashtags, brands thrive when they merge online and physical experiences.
By Erica Sweeney • Oct. 10, 2017 -
Deep Dive
Why Gen Z might signal the end of demographic targeting as we know it
The age group, which now has $44 billion in direct purchasing power, thinks far differently about gender and race than previous teen cohorts, experts at Advertising Week said.
By Peter Adams • Oct. 10, 2017 -
Carl's Jr pesters Amazon on Twitter to acquire it
The fast food chain playfully pointed out possible synergies with the e-commerce giant but said the courtship was in earnest — and it's not alone in trying to lure a bid from Amazon.
By Daphne Howland • Oct. 10, 2017 -
Walmart unveils new 'Mobile Express' returns
In some cases, customers don't even have to return an item to get a refund, the retail giant said.
By Daphne Howland • Oct. 9, 2017 -
Snap Maps drives 40% growth in Stories messages
With more than one-third of users engaging with Snapchat's augmented reality technology, this puts the platform ahead of both Apple and Facebook in AR use.
By Robert Williams • Oct. 9, 2017 -
Study: Interactive video ads boost viewing time 47%
Brands triple the time spent with consumers when using 15-second interactive ads, Magna found.
By Robert Williams • Oct. 9, 2017 -
Mercedes-Benz weaves 'Justice League' stories into Instagram comics
The automaker's marketing around the upcoming film also includes TV, print, online and OOH advertising.
By David Kirkpatrick , Chantal Tode • Oct. 9, 2017 -
Brands might be overdoing it on social media
Research by Temple University found that marketers and consumers have different views about how and when to use the channel.
By David Kirkpatrick • Oct. 9, 2017 -
Dove pulls ad viewed as racially insensitive
The image depicted a black woman removing a brown top to reveal a white woman underneath in what was perceived as washing away race.
By David Kirkpatrick • Oct. 9, 2017 -
Estée Lauder and L'Oréal get aesthe-tech with AI, AR
The brands are among beauty companies looking to capitalize on modern tech capabilities.
By Alex Hickey • Oct. 6, 2017 -
Mastercard pairs with WeWork on shared workspace IoT tech
The idea is to make access to facilities, equipment and supplies more personalized and seamless via mobile pay and pay-as-you-go features.
By Robert Williams • Oct. 6, 2017 -
Study: Ad-supported cooking videos on Facebook have major foreign audience
While food publishers feature ads directed to a U.S. audience, people who view cooking videos on Facebook are more likely to live in other countries.
By Robert Williams • Oct. 6, 2017 -
Google pays publishers to make shareable content on Stamp
The search giant is testing a platform like Snapchat's Discover and Instagram's Stories.
By Robert Williams • Oct. 6, 2017 -
Mattel scraps kid-centered AI device amid privacy concerns
The toymaker faced withering criticism from parents and advocacy groups that said the device would snoop on kids and collect data for ad targeting.
By Robert Williams • Oct. 6, 2017 -
Jeep spotlights young women artists in new music-centric campaign
Halsey and three other up-and-comers are at the center of a multichannel "Release Your Renegade" push.
By David Kirkpatrick • Oct. 6, 2017 -
EMarketer lowers Facebook Messenger growth forecast as Snapchat, Instagram gain
Overall, app usage continues to grow as it becomes concentrated among fewer apps.
By Robert Williams • Oct. 5, 2017 -
KLM's 'Flight Upgrader' app offers VR glimpse of travel
The Dutch airline lets viewers pretend to fly the airline while using a smartphone with a VR headset.
By Robert Williams • Oct. 5, 2017 -
1-800-Flowers debuts Google Assistant ordering
Consumers can now select and place orders for flowers and gifts with their voice on some Android and iPhone models.
By Robert Williams • Oct. 5, 2017 -
Wendy's and Wingstop become embroiled in Twitter 'rap battle'
The two brands sparred in a back-and-forth of tweets that Wingstop said garnered 9 million social media impressions.
By David Kirkpatrick • Oct. 5, 2017 -
Opinion
4 major legal issues facing online and traditional retailers
The past decade has seen a dramatic shift in the way retailers engage with consumers, introducing new legal issues along the way, write Joseph Lewczak and Louis DiLorenzo.
By Joseph Lewczak and Louis DiLorenzo • Oct. 5, 2017 -
Google converges AI, hardware and software with second-generation products
Intended to be "radically helpful," a new suite of offerings includes a laptop and the latest iterations of Pixel and Home devices as competition with Amazon and Apple ramps up.
By Peter Adams • Oct. 4, 2017 -
Snapchat targets startups with discounts on ad space
The goal is to convert new companies into long-term clients that will continue to spend marketing dollars on the platform as they become more established.
By Robert Williams • Oct. 4, 2017
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