Mobile: Page 235
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Porsche tests app-based vehicle subscription plan
The program offers vehicle exchanges, unrestricted mileage and on-demand access for up to 22 different Porsche models.
By Robert Williams • Oct. 11, 2017 -
Haven Life debuts AI-powered features to streamline life insurance purchases
The tech startup hopes to differentiate itself by addressing some of the traditional pain points in the buying process.
By Erica Sweeney • Oct. 11, 2017 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Pizza Hut keeps customers as warm as its pies with new 'Pizza Parka'
Made of the same materials as the brand's new carrying pouches, the coat includes a pocket where wearers can slip their phones for easy mobile ordering.
By David Kirkpatrick • Oct. 11, 2017 -
Opinion
Are you ready to market on voice-controlled devices?
The emerging tech presents powerful tools that brands can adopt to remain top-of-mind among consumers, but it doesn't come without challenges, writes Wpromote CEO Mike Mothner.
By Mike Mothner • Oct. 11, 2017 -
Opinion
How marketing strategies are changing to accommodate transition to the cloud
Tech advancements necessitate different go-to-market approaches in everything from product and pricing to sales channels and marketing strategy, writes author Dan Blacharski.
By Dan Blacharski • Oct. 11, 2017 -
Snapchat debuts Context Cards to bolster local discovery
The feature, which has launch partners like Uber and TripAdvisor, adds a dimension to Snapchat marketing beyond ads, geofilters and sponsored lenses.
By Robert Williams • Oct. 11, 2017 -
Steve Aoki debuts Skype chatbot for on-the-bus tour experience
The bot lets fans access exclusive videos and branded emojis as well as solve riddles to guess the DJ's location.
By Robert Williams • Oct. 10, 2017 -
Hasbro's Monopoly teams with Lucktastic app on sweepstakes
Contestants can win as much as $250,000 in Monopoly-branded mobile games.
By Robert Williams • Oct. 10, 2017 -
HGTV's 'Santa HQ' experience adds mobile AR features for mall shoppers
Visitors to select Macerich malls can customize their experience by using augmented reality to view Santa's Workshop.
By Robert Williams • Oct. 10, 2017 -
Deep Dive
How in-store social sharing can bring a little spark back to retail
Whether it's designated photo-taking spots, featured attractions or creative hashtags, brands thrive when they merge online and physical experiences.
By Erica Sweeney • Oct. 10, 2017 -
Deep Dive
Why Gen Z might signal the end of demographic targeting as we know it
The age group, which now has $44 billion in direct purchasing power, thinks far differently about gender and race than previous teen cohorts, experts at Advertising Week said.
By Peter Adams • Oct. 10, 2017 -
Carl's Jr pesters Amazon on Twitter to acquire it
The fast food chain playfully pointed out possible synergies with the e-commerce giant but said the courtship was in earnest — and it's not alone in trying to lure a bid from Amazon.
By Daphne Howland • Oct. 10, 2017 -
Walmart unveils new 'Mobile Express' returns
In some cases, customers don't even have to return an item to get a refund, the retail giant said.
By Daphne Howland • Oct. 9, 2017 -
Snap Maps drives 40% growth in Stories messages
With more than one-third of users engaging with Snapchat's augmented reality technology, this puts the platform ahead of both Apple and Facebook in AR use.
By Robert Williams • Oct. 9, 2017 -
Study: Interactive video ads boost viewing time 47%
Brands triple the time spent with consumers when using 15-second interactive ads, Magna found.
By Robert Williams • Oct. 9, 2017 -
Mercedes-Benz weaves 'Justice League' stories into Instagram comics
The automaker's marketing around the upcoming film also includes TV, print, online and OOH advertising.
By David Kirkpatrick , Chantal Tode • Oct. 9, 2017 -
Brands might be overdoing it on social media
Research by Temple University found that marketers and consumers have different views about how and when to use the channel.
By David Kirkpatrick • Oct. 9, 2017 -
Dove pulls ad viewed as racially insensitive
The image depicted a black woman removing a brown top to reveal a white woman underneath in what was perceived as washing away race.
By David Kirkpatrick • Oct. 9, 2017 -
Estée Lauder and L'Oréal get aesthe-tech with AI, AR
The brands are among beauty companies looking to capitalize on modern tech capabilities.
By Alex Hickey • Oct. 6, 2017 -
Mastercard pairs with WeWork on shared workspace IoT tech
The idea is to make access to facilities, equipment and supplies more personalized and seamless via mobile pay and pay-as-you-go features.
By Robert Williams • Oct. 6, 2017 -
Study: Ad-supported cooking videos on Facebook have major foreign audience
While food publishers feature ads directed to a U.S. audience, people who view cooking videos on Facebook are more likely to live in other countries.
By Robert Williams • Oct. 6, 2017 -
Google pays publishers to make shareable content on Stamp
The search giant is testing a platform like Snapchat's Discover and Instagram's Stories.
By Robert Williams • Oct. 6, 2017 -
Mattel scraps kid-centered AI device amid privacy concerns
The toymaker faced withering criticism from parents and advocacy groups that said the device would snoop on kids and collect data for ad targeting.
By Robert Williams • Oct. 6, 2017 -
Jeep spotlights young women artists in new music-centric campaign
Halsey and three other up-and-comers are at the center of a multichannel "Release Your Renegade" push.
By David Kirkpatrick • Oct. 6, 2017 -
EMarketer lowers Facebook Messenger growth forecast as Snapchat, Instagram gain
Overall, app usage continues to grow as it becomes concentrated among fewer apps.
By Robert Williams • Oct. 5, 2017
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