Mobile: Page 236
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KLM's 'Flight Upgrader' app offers VR glimpse of travel
The Dutch airline lets viewers pretend to fly the airline while using a smartphone with a VR headset.
By Robert Williams • Oct. 5, 2017 -
1-800-Flowers debuts Google Assistant ordering
Consumers can now select and place orders for flowers and gifts with their voice on some Android and iPhone models.
By Robert Williams • Oct. 5, 2017 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Wendy's and Wingstop become embroiled in Twitter 'rap battle'
The two brands sparred in a back-and-forth of tweets that Wingstop said garnered 9 million social media impressions.
By David Kirkpatrick • Oct. 5, 2017 -
Opinion
4 major legal issues facing online and traditional retailers
The past decade has seen a dramatic shift in the way retailers engage with consumers, introducing new legal issues along the way, write Joseph Lewczak and Louis DiLorenzo.
By Joseph Lewczak and Louis DiLorenzo • Oct. 5, 2017 -
Google converges AI, hardware and software with second-generation products
Intended to be "radically helpful," a new suite of offerings includes a laptop and the latest iterations of Pixel and Home devices as competition with Amazon and Apple ramps up.
By Peter Adams • Oct. 4, 2017 -
Snapchat targets startups with discounts on ad space
The goal is to convert new companies into long-term clients that will continue to spend marketing dollars on the platform as they become more established.
By Robert Williams • Oct. 4, 2017 -
Anthropologie brings furniture customization to AR
The apparel and home goods retailer aims to please custom furniture shoppers with a new 3-D image library and an augmented reality feature.
By Dan O'Shea • Oct. 4, 2017 -
Flonase gets NFC-enabled 'smart' shelves in Canadian retailers
Consumers can tap a special chip on the shelves with their smartphone to access product details.
By Robert Williams • Oct. 4, 2017 -
New 'Game of Thrones' mobile game seeks to satiate fan appetites
The massively multiplayer online game, coming a month after season seven's finale, could keep fans engaged as they wait over a year for season eight.
By Robert Williams • Oct. 4, 2017 -
Study: Social media puts mobile users in bad mood compared to games
In a comparison of smartphone activities, consumers were happiest while playing games, making them open to in-app ads, AdColony found.
By Robert Williams • Oct. 4, 2017 -
Google ramps up advertising for YouTube TV, Google Express as Amazon threat looms
As Amazon's successes continue with streaming content and e-commerce, Google is leaning on ads and some big partners like Walmart and the MLB to boost competing services.
By David Kirkpatrick • Oct. 4, 2017 -
Apple News lets publishers test ads served by Google's DoubleClick
The news comes amid reports of inadequate experiences with Apple's own ad-serving tech.
By Robert Williams • Oct. 3, 2017 -
EMarketer cuts forecast for global Snapchat revenue by 14%
The downward revisions are a direct result of lower estimates for the app's user growth, the researcher said.
By Robert Williams • Oct. 3, 2017 -
Lay's boosts reach among young adults with Instagram campaign
The snack brand's 'Flavor Swap' effort helped to lift sales by 5% more than Facebook alone.
By Robert Williams • Oct. 3, 2017 -
Deep Dive
7 critical lessons for marketers from Advertising Week
There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 3, 2017 -
Study: Limit win-back email campaigns to 3 sends
Email campaigns targeting inactive database names have an average open rate of 32.09%, according to research from Klaviyo.
By David Kirkpatrick • Oct. 3, 2017 -
How Walmart is simplifying building cross-platform apps
The retailer recently debuted Electrode Native, a tool for streamlining mobile development that leverages Facebook's open source React Native.
By Robert Williams • Oct. 2, 2017 -
New Michael Jackson release includes global AR experience
Billboards and posters in major cities around the world will launch the experience via the Shazam app.
By David Kirkpatrick • Oct. 2, 2017 -
Audi sends in the clowns to highlight vehicle safety features
The brand is testing how to balance efficiency with storytelling through a partnership with Google Doubleclick's Unskippable Labs.
By David Kirkpatrick • Oct. 2, 2017 -
Opinion
Why marketers should tune into YouTube's in-app sharing feature
Though met with little fanfare, the new offering could hold a wealth of user data, writes Josh Niederriter, head of programmatic at Fetch.
By Josh Niederriter • Oct. 2, 2017 -
Dunkin' Donuts partners with Timehop, adds Alexa skill for National Coffee Day
The campaign is heavily focused on enabling customers to share images via Timehop, Snapchat and Instagram.
By Robert Williams • Sept. 29, 2017 -
Study: Mobile to capture 80% of search budgets by 2021
Advertiser spending will continue its shift to mobile as more consumers use smartphones for internet search.
By Robert Williams • Sept. 29, 2017 -
Taco Bell boosts store traffic with location-based mobile targeting
GroundTruth helped the Mexican fast-food chain drive more than 170,000 store visits with mobile ads.
By Robert Williams • Sept. 29, 2017 -
Ikea snaps up on-demand services firm TaskRabbit
The strategic deal could help the Scandinavian home furnishings retailer ease a customer pain point.
By David Kirkpatrick • Sept. 29, 2017 -
Forrester debuts Tap app to let consumers share opinions with brands
The research firm's new mobile offering gives marketers real-time responses from their customers.
By Robert Williams • Sept. 29, 2017
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