IHeartRadio centers social media contest on Snap Map

A promotion for a concert by the pop star Lorde shows how marketers can leverage Snapchat's mapping feature. 

By Robert Williams • Aug. 28, 2017

Barstool Sports to produce college football series on Snapchat

Wendy's is serving as brand sponsor for a 13-week program that will showcase campus visits and wild sports traditions.

By Robert Williams • Aug. 28, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Gartner: Global wearables sales to grow 17% this year

Sales of the devices will hit $30.5 billion in 2017, with $9.3 billion coming from smartwatches alone.

By David Kirkpatrick • Aug. 25, 2017

Snapchat tightens brand safety net with more manual controls, verified influencer accounts

Two updates to the video-messaging platform help advertisers ensure their ads are running next to content that is legitimate and appropriate. 

By David Kirkpatrick , Peter Adams • Aug. 25, 2017

Disney sends 'Star Wars' fans on AR treasure hunt for new characters

To participate, fans must download a mobile app, visit a participating store location and uncover a hidden "Find the Force" logo to scan with their phones.

By Paul Conley • Aug. 25, 2017

Evian extends 'Oversize' campaign for US Open sponsorship

The bottled water brand serves up an effort that includes social media and out-of-home activations around the tennis grand slam. 

By David Kirkpatrick • Aug. 25, 2017

American Express serves up social content, app promotions for US Open

Venus Willams returns in a series of ads hosted on the brand's social channels following a successful campaign last year. 

By Paul Conley • Aug. 25, 2017

Study: Millennials hold brands more accountable on social media

Research found that 81% of U.S. consumers said the channel has increased accountability overall. 

By David Kirkpatrick • Aug. 24, 2017

Facebook lets users capture 360 photo in-app

The moves mark the first change ever to the platform's support standards for Cover Photos.

By Paul Conley • Aug. 24, 2017

Tecate ties multichannel campaign, app to anticipated boxing match

The brewer is offering light-hearted profiles of 16 Mexicans and Mexican-Americans and other popular cultural figures who "punch above their weight" in the lead up to the event. 

By Paul Conley • Aug. 24, 2017

Snapchat tries to lure more SMBs

Discounts and reimbursements are being offered to help those with smaller budgets optimize efforts on the platform.  

By Paul Conley • Aug. 24, 2017

Is AR/VR finally set to make headway in digital media marketing?

If so, brands must consider that, unlike other digital marketing platforms, AR and VR will require an environment that incorporates the real world, writes Punch Communications' George Guildford.

By George Guildford • Aug. 24, 2017

Taxi app Curb drives 300% install growth with location-based social strategy

Partner Taptica created joint-city targeting campaigns that minimized costs for Curb while still reaching local clientele. 

By Peter Adams , Samantha Schwartz • Aug. 23, 2017

IAB draws up playbook to help advertisers up their podcast game

The trade group's first-ever buyer's guide for podcast advertising offers insights into audience demographics, listener behaviors, creative treatments and more. 

By David Kirkpatrick • Aug. 23, 2017

LinkedIn rolls out native video

At least one social media expert questioned why it took the platform so long.

By David Kirkpatrick • Aug. 23, 2017

NerdWallet shows off silly frugality in social video campaign

A series of videos exclusive to Facebook feature a hapless character named Frank who tries to save money by dating himself, among other penny-pinching activities. 

By Paul Conley • Aug. 23, 2017

eMarketer: Teen use of Snapchat, Instagram grows as Facebook interest dips

This marks the second consecutive year of declines for Facebook, and some younger users — called "Facebook nevers" — are not adopting the platform at all. 

By David Kirkpatrick • Aug. 23, 2017

Where should retailers invest their shopping ad budgets this holiday season?

Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google. 

By Maureen Alley and Chantal Tode • Aug. 23, 2017

Walmart and Google partner to challenge Amazon's Alexa

The big-box retailer will not only sell through Google Voice, but also offer shoppers in-store pickup to drive traffic across channels.

By Daphne Howland • Aug. 23, 2017

QVC partners with YouCam Makeup for virtual try-on offer

The TV shopping network is breaking new ground with the launch of an augmented reality app that's used in real-time alongside a broadcast TV event.

By Dan O'Shea • Aug. 22, 2017

Report: AdColony's interactive video platform ups engagement by 43%

Outpacing the traditional AdColony platform by seven times, Aurora brought an engagement level 50 times the average for interactive ad platforms.    

By Samantha Schwartz • Aug. 22, 2017

Intel shows off motion-capture tech powering 'The Tempest' via sensory Snapchat ad

An interactive ad developed with the help of marketing tech company Adludio features tilt-to-reveal technology. 

By Paul Conley • Aug. 22, 2017

Study: Gen Z values price, quality of product over brand name

A report also found that 79% of the young demographic group said they would engage a brand that could help them make a difference in the world. 

By David Kirkpatrick • Aug. 22, 2017

Google's new Android OS 'Oreo' lands with co-branded marketing push

Mondelez's cookie brand has partnered with Google in a series of marketing tie-ins to promote the operating system.

By Paul Conley • Aug. 22, 2017

Domino's extends partnership with agency CP+B through 2020

The shop has helped turned the brand into a leader for innovations in online ordering. 

By David Kirkpatrick , Peter Adams • Aug. 22, 2017