Mobile: Page 248
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LucasFilm and Lenovo build AR 'Star Wars' experiences with new headset
Lightsaber fights, matches of the virtual board game Holochess and epic battles powered by the mobile-connected hardware were on display at this year's D23 Expo.
By David Kirkpatrick • July 17, 2017 -
Deep Dive
How B-Reel helped Gorillaz throw a virtual house party for the end of the world
AR, VR and 360-degree video turned an album launch app into a living campaign document that's brought on brands like Jaguar — and snagged some major industry awards.
By Peter Adams • July 17, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Estée Lauder's AR chatbot offers advice on lipstick colors
The venerable beauty brand has been quickly ramping up virtual trials over the past few months.
By Robert Williams • July 14, 2017 -
Formula One partners with Snapchat to share fan-produced videos
The deal reverses Formula One's earlier policy of removing fan videos from social media channels.
By Robert Williams • July 14, 2017 -
Facebook tests AR camera technology from Meitu
The news comes as several platforms ramp up their AR strategies.
By Robert Williams • July 14, 2017 -
Hewlett Packard Enterprise, Quartz partner on bot guide for digital content
The bot, named "Hugo," is embedded in native ads and can converse with users about relevant topics around a new custom content project.
By David Kirkpatrick • July 14, 2017 -
KFC's e-commerce shop peddles $20K meteorite shaped like a chicken sandwich
The Yum! chain is also rolling out a branded mobile phone in China to celebrate its 30 years of operation in the region.
By David Kirkpatrick • July 14, 2017 -
Pandora, Foursquare partner for offline attribution
Subway and Mohegan Sun casino are testing if the music platform's ad mix actually drives foot traffic.
By David Kirkpatrick • July 14, 2017 -
Report: Are super-short video ads stifling creativity?
According to some agency executives, a trend spawned by social media platforms like Snapchat doesn't allow for proper storytelling or emotional connection with viewers.
By David Kirkpatrick • July 14, 2017 -
Coca-Cola to debut AI-powered vending machine apps
Consumers will be able to order drinks ahead of time via an app that adjusts to their location.
By Robert Williams • July 13, 2017 -
Papa John's adopts Facebook's latest food ordering option
Consumers can now order pizza from the chain's Facebook page and the platform's main navigation.
By Robert Williams • July 13, 2017 -
Apple now accepts PayPal on iTunes, App Store
PayPal will integrate with Siri and bring its One Touch mobile feature to authenticate transactions with a fingerprint and fewer clicks or text submissions.
By Robert Williams • July 13, 2017 -
VR evolves with live streaming, interactive movie ad
Facebook's VR social hangout gets live streaming while the upcoming film "Jigsaw" delivers an interactive Virtual Room experience.
By David Kirkpatrick • July 13, 2017 -
Instagram has a counterfeit ad problem
A number of ads on Facebook's popular photo-sharing app sell products with doctored brand logos.
By David Kirkpatrick , Natalie Black (Koltun) • July 13, 2017 -
Millennials choose mobile, Target, Walmart for back-to-school shopping
In a significant shift from last year, the report found that Target and Walmart are now more popular for back-to-school shopping than Amazon.
By Robert Williams • July 12, 2017 -
Study: Apple's Siri lost 15% of users in the past year
Amazon's Alexa soared fourfold to 2.6 million users at the end of the May from 800,000 a year earlier.
By Robert Williams • July 12, 2017 -
Bank says it was wrong about Snapchat's ability to innovate ad product
The lead banker for Snap's IPO said it miscalculated the level of improvement in monetizing users this year.
By Robert Williams • July 12, 2017 -
CMO Council: Most marketers struggle with localizing campaigns
A study found marketers aren't taking a localized approach to content from the start, even as consumers demand greater customization.
By David Kirkpatrick • July 12, 2017 -
Facebook rolls out Messenger ads globally
One Australian retailer found early tests of the product helped it reach customers where they were already active and engaged.
By David Kirkpatrick , Peter Adams • July 12, 2017 -
Dick's Sporting Goods' new CMO led digital transformation at Dunkin' Donuts
Scott Hudler will leverage his experience as chief digital officer at Dunkin' Donuts to drive the sporting goods retailer's consumer engagement strategy.
By David Kirkpatrick • July 12, 2017 -
Disney Accelerator's 2017 class spotlights emerging tech
Of the 11 startups included in the program, many showcase underlying technology that's highly relevant to marketers and media companies.
By David Kirkpatrick • July 12, 2017 -
Mazda skids across the screen in distracted driving ad
Following backlash from a Super Bowl ad in 2014, the car company is rolling out mobile takeover ads.
By Robert Williams • July 11, 2017 -
Report: Apple's iTunes loses market share for movie downloads
The tech company's sales and rentals have grown, but aren't keeping pace with other services.
By Robert Williams • July 11, 2017 -
L'Oréal gets mobile AR makeover
The renewed partnership with Perfect Corp. follows a May smartphone promotion tied to the Cannes Film Festival.
By Robert Williams • July 11, 2017 -
Perrier's social-focused NYC pop-up stokes the 5 senses
Coming ahead of the launch of two new flavors — and peak summer heat — the event targets influencers and features a Twitter vending machine.
By David Kirkpatrick , Peter Adams • July 11, 2017
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