Mobile: Page 248
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Study: Facebook takes top spot for connectedness
Consumers name Facebook far more than any other brand when asked about companies that connect the world.
By David Kirkpatrick • July 24, 2017 -
Deep Dive
How to prepare for iPhone's fast-approaching iOS 11 update
The mobile operating system's latest refresh will include significant new opportunities in augmented reality, NFC marketing and voice engagements.
By Kayla Matthews • July 24, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Google debuts ad campaign #OnGoogleMaps
The Google Maps-linked hashtag is the latest way the search giant is advertising location-based search.
By Robert Williams • July 21, 2017 -
Amazon pays publishers, influencers to post on Spark
The e-commerce giant is seeking more content for its shopping-oriented social network.
By Robert Williams • July 21, 2017 -
Ritz-Carlton lets WSJ readers explore 9 neighborhoods via VR
Running on WSJ.com's homepage, the campaign points to the growing traction of immersive ad experiences online.
By David Kirkpatrick , Natalie Black (Koltun) • July 21, 2017 -
IAB Standard Ad Unit Portfolio finalized with flexible ad sizes
Changes to the standards reflect the move toward cross-screen and responsive advertising.
By David Kirkpatrick • July 21, 2017 -
McDonald's boosts delivery service buzz with branded merch giveaway
The McDelivery partnership with UberEATS has become a big part of the fast food chain's growth plans following early success.
By David Kirkpatrick • July 21, 2017 -
Facebook to test paid news subscription feature
The social network has been working on a paywall to handle premium and metered plans.
By Robert Williams • July 20, 2017 -
Study: Chatbots gain popularity with consumers, especially millennials
People most prefer chatbots over human interaction when they're checking order status or doing product research, according to findings from 3Cinteractive.
By Robert Williams • July 20, 2017 -
Google introduces personalized news feed on Android and iOS
Articles are selected based on search history and topics that users choose to follow.
By Robert Williams • July 20, 2017 -
Under Armour speaks to female achievement in content-rich global campaign
"Unlike Any" celebrates the brand's women ambassadors with spoken word collaborations and 200 pieces of digital and social media content.
By David Kirkpatrick • July 20, 2017 -
Study: 66% of marketers say email is most effective holiday marketing channel
Campaigner's 2017 "Christmas in July" survey emphasized that early preparation led to success in 2016.
By David Kirkpatrick • July 20, 2017 -
Chipotle spins food into symphonic experiences with the help of hip-hop legend RZA
A digital tool called SAVOR.WAVS pairs each of the QSR chain's 51 ingredients with distinct sounds and visuals curated by the Wu-Tang Clan creator.
By David Kirkpatrick • July 20, 2017 -
Frustrated with a chatbot? IBM feature allows tone recognition
The service detects communication tones in conversations to indicate frustration, satisfaction, excitement, politeness, impoliteness, sadness and sympathy.
By Justine Brown • July 20, 2017 -
Snapchat adds video features, puts Spectacles on Amazon
The image-messaging app now lets users record longer videos and enhance images with a color-changing "tint brush."
By Robert Williams • July 19, 2017 -
Google's AMP readies updates for analytics, payments and ads
Publishers will be able to capture video-specific data that's associated with user actions like play and pause.
By Robert Williams • July 19, 2017 -
Amazon's in-app Spark feature provides shoppable social newsfeed
With Instagram ramping up its shopping offerings, Amazon is clearly striking back.
By Chantal Tode , Robert Williams • July 19, 2017 -
Snapchat provides self-serve tools to make video ads
Snap Publisher can create full-screen videos in less than two minutes using a web browser.
By Robert Williams • July 18, 2017 -
Forrester: Global mobile users to exceed 5.5B by 2022
Smartphones will make up 90% of total mobile subscriptions worldwide within five years, Forrester forecasts.
By Robert Williams • July 18, 2017 -
McDonald's app fumbles free ice cream offer
The burger chain faced customer backlash after its mobile app crashed.
By Robert Williams • July 18, 2017 -
Study: Ad spend on mobile video to surpass fixed devices in 2018
Zenith forecasts that mobile's role in video will continue to grow over the next couple of years while fixed device views should peak this year.
By David Kirkpatrick • July 18, 2017 -
Study: More than 80% of Gen Zers report social media influences shopping habits
Snapchat was cited as a standout platform, affecting purchase decisions for 21% of the age group.
By David Kirkpatrick , Peter Adams • July 18, 2017 -
Nordstrom hones Snapchat strategy for annual anniversary sale
Snapcodes printed on coffee cups, catalogs, ad materials and at in-store locations unlock a custom branded lens.
By David Kirkpatrick , Natalie Black (Koltun) • July 18, 2017 -
Subway pursues fresh way forward with in-store, mobile revamp
Self-order kiosks at select locations, along with more mobile payment options and a Messenger bot, are just part of the chain's new "Fresh Forward" platform.
By David Kirkpatrick • July 18, 2017 -
Toyota rolls out educational app for kids
The Mobilmo app aims to spark an interest in inventing and building new gadgets.
By Robert Williams • July 17, 2017
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