Mobile: Page 249
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Opinion
Why social influencers are here to stay
Influencers are an unavoidable part of the marketing mix, but they must fit the brand to be effective, writes Baesman Insights' Evan Magliocca.
By Evan Magliocca • Aug. 1, 2017 -
Report: Publishers fill video content needs with repackaged ads
Business Insider and Cheddar re-edit video ads with subtitles and music and post them on social media.
By David Kirkpatrick • Aug. 1, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
New AI interfaces from Avis, Kia are sales driven
Avis Car Rental is rolling out a Google Assistant reservation action and Kia Motors announced an Amazon Alexa marketing skill.
By David Kirkpatrick • Aug. 1, 2017 -
Discovery dunks viewers into a school of hammerheads with VR 'Shark Week' ad
The cable network is using an immersive homepage experience to drive adoption of its VR mobile app.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 1, 2017 -
Spanish winemaker uncorks NFC-powered contest to engage consumers
A promotion urges shoppers to tap wine bottles with their smartphones for a chance to win multiple prizes.
By Paul Conley • Aug. 1, 2017 -
Babies R Us rebrands to reach millennial parents
The "Be Prepared-ish" digital-first campaign will run across social media.
By Robert Williams • July 31, 2017 -
Twitter tests $99 monthly tweet promotions
For the monthly fee, an advertiser lets Twitter choose which tweets to promote.
By Robert Williams • July 31, 2017 -
MLB players promote dedicated social app with Lucktastic games
MLBPA Fun Packs featuring star players will be released each week for the remainder of the 2017 season.
By Robert Williams • July 31, 2017 -
Retrieved from Starbucks on May 08, 2017
Starbucks' mobile ordering reaches 9% of transactions
The coffee chain plans to add a guest checkout feature to its app in early 2018.
By Robert Williams • July 31, 2017 -
Forrester: Consumers are adept at avoiding ads
Ad blocking isn't the only way consumers are redefining their advertising experience, per a new study.
By David Kirkpatrick • July 31, 2017 -
Study: Even loyal customers won't stick around after a poor experience
Nearly half of consumers said repeated bad brand experiences will drive them away.
By Pamela Deloatch • July 31, 2017 -
Deep Dive
Why quick-service restaurants are putting in-store tech on the menu
From digital menu boards and ordering kiosks to branded drive-thru robots, chains are serving up more engaging tools in their brick-and-mortar locations than ever before.
By Natalie Black (Koltun) • July 31, 2017 -
Delta repaints Brooklyn 'selfie' wall to map out 133 of its travel destinations
A fresh coat is being applied to a building the airline previously used to showcase a partnership with the dating app Tinder.
By David Kirkpatrick • July 31, 2017 -
Chase, NowThis partner on personal finance media brand
A growing number of brands are pursuing content partnerships with mobile-first media companies to reach younger consumers.
By Robert Williams • July 28, 2017 -
Facebook Messenger update enhances chatbot engagement, interactivity
Messenger 2.1 adds new call-to-action buttons and better natural language processing.
By Robert Williams • July 28, 2017 -
P&G's sales rise despite trimming $140M from digital ad spending
Will other marketers start to wonder if they, too, need to right-size their digital budgets?
By David Kirkpatrick • July 28, 2017 -
Study: Video ad viewability and completion rates up 20%
While mobile is increasingly critical to marketer's strategies here, desktop video ads actually outperformed mobile in clickthrough rates.
By David Kirkpatrick • July 28, 2017 -
Column
Campaign Trail: P&G's 'The Talk,' 'The Emoji Movie,' Siri and The Rock
One marketer misses the mark while dramatically different sentiments from two others hit the right chords.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • July 28, 2017 -
La Croix wins over millennial taste buds with Instagram micro-influencers
Insta-worthy pastel packaging has helped breathe new life into the 30-plus-year-old sparkling water brand.
By David Kirkpatrick , Peter Adams • July 28, 2017 -
Retrieved from Amazon on July 11, 2017
Study: Shopping apps ride Amazon Prime Day's tide
The e-commerce giant's day-long sale had a positive effect on retail apps the entire week — except on Prime Day itself.
By Robert Williams • July 27, 2017 -
Adidas pairs with designer Alexander Wang on chatbot ordering
The designer's new line will be delivered by bike messenger in New York City on July 29.
By Robert Williams • July 27, 2017 -
Facebook underscores marketing opportunity with short-form mobile video
Creating "snackable" content has driven business results for brands like Tropicana and Ben & Jerry's, COO Sheryl Sandberg said on the company's Q2 earnings call.
By David Kirkpatrick , Peter Adams • July 27, 2017 -
HBO Now grows app downloads 4x with 'Game of Thrones' debut
The season 7 premiere of the hit series boosted downloads to more than 500,000 for the following week.
By Robert Williams • July 27, 2017 -
Twitter's Q2 ad revenue drops 8% as US users fly away
Competing for advertising dollars is only going to get tougher for the platform if users aren't engaged.
By Chantal Tode • July 27, 2017 -
Forrester: Self-driving cars will be a marketing boon
The advent of autonomous cars is an opportunity for marketing and advertising on a number of fronts.
By David Kirkpatrick • July 27, 2017
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