Mobile: Page 250
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Mazda skids across the screen in distracted driving ad
Following backlash from a Super Bowl ad in 2014, the car company is rolling out mobile takeover ads.
By Robert Williams • July 11, 2017 -
Report: Apple's iTunes loses market share for movie downloads
The tech company's sales and rentals have grown, but aren't keeping pace with other services.
By Robert Williams • July 11, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
L'Oréal gets mobile AR makeover
The renewed partnership with Perfect Corp. follows a May smartphone promotion tied to the Cannes Film Festival.
By Robert Williams • July 11, 2017 -
Perrier's social-focused NYC pop-up stokes the 5 senses
Coming ahead of the launch of two new flavors — and peak summer heat — the event targets influencers and features a Twitter vending machine.
By David Kirkpatrick , Peter Adams • July 11, 2017 -
IAB updates viewability specifications for in-app ads
The new standards will give marketers more details about viewability, audio and ad load times.
By Robert Williams • July 10, 2017 -
Political campaigns leverage mobile tech to better target voters
Tools like geofencing and geolocation are used to reach audiences beyond partisan rallies, mailings, phone calls and door knocking.
By Robert Williams • July 10, 2017 -
GE Healthcare divides documentary into 1-minute segments for Instagram
The unique approach is meant to make content more appealing to mobile audiences.
By Robert Williams • July 10, 2017 -
Baskin-Robbins teams with DoorDash for nationwide ice cream delivery
Just in time for National Ice Cream Month, the service is rolling out to almost two dozen cities around the U.S.
By David Kirkpatrick • July 10, 2017 -
L2: Instagram rules video engagement
The report also saw a ripple effect of TV ads leading to a higher organic interest on digital channels.
By David Kirkpatrick , Natalie Black (Koltun) • July 10, 2017 -
Opinion
The evolution of third-party data
Real-time "signals" specific to an individual could replace audience segments in the future, writes LiveRamp's Luke McGuinness.
By Luke McGuinness • July 10, 2017 -
Deep Dive
Legal AR/VR pitfalls marketers should avoid, according to law experts
From trespassing to inducing nausea in users, the emerging technologies pose some unique obstacles for brands.
By Laura Klepacki • July 10, 2017 -
SoundCloud cuts 40% of staff, shutters two offices
The music streaming service fired 173 workers as it seeks a path to profitability.
By Robert Williams • July 7, 2017 -
West Elm taps AI, Pinterest images for product recommendations
The tool aims to give customers an easy way to shop using Pinterest images as inspiration.
By Dan O'Shea • July 7, 2017 -
Report: Facebook, Twitter, Snap seek World Cup clips from Fox
Social media companies have reportedly offered 21st Century Fox tens of millions of dollars to show video clips from the soccer tournament.
By Robert Williams • July 7, 2017 -
Cathay Pacific debuts interactive 360-degree video ad
Users can explore one of the airline's first-class cabins and interact with the setting on their smartphone.
By Robert Williams • July 7, 2017 -
Amazon Prime hits 85M members
The premium service from the e-commerce giant has grown 35% year-over-year.
By David Kirkpatrick • July 7, 2017 -
Peak back-to-school shopping season might be earlier than marketers think
A new study finds that online conversions kick into high gear after the Fourth of July holiday and actually decline during a surprising period.
By David Kirkpatrick • July 7, 2017 -
Toyota soups up OOH media effectiveness in omnichannel pilot
Vistar Media's solution pinpoints where and when to place media with a higher potential of reaching in-market consumers.
By David Kirkpatrick • July 7, 2017 -
Investment in AR, VR hit $800M last quarter
The launch of Facebook's Camera Effects Platform and Apple's ARKit for iOS could accelerate investment even more.
By Robert Williams • July 6, 2017 -
Amazon Alexa now has 15K skills, outpacing competitors
By comparison, recent figures put Google Home's total at 378 voice apps and Microsoft's Cortana at 65.
By Justine Brown • July 6, 2017 -
Snapchat adds links, backdrops and voice filters
The Paperclip feature reverses the camera app's policy against posting links inside shared photos.
By Robert Williams • July 6, 2017 -
Shinola drives foot traffic with location-based campaign
PlaceIQ and MullenLowe Mediahub are helping the retailer target consumers who frequent coffee shops, jazz clubs and vegan restaurants.
By Robert Williams • July 6, 2017 -
Google rolls out AdSense Native ads
The new format could make it easier for publishers to monetize mobile content.
By David Kirkpatrick • July 6, 2017 -
Study: Uber, Instagram and Lyft add the most millennial customers
Delta and Adidas also made gains, in part by fashioning millennial-friendly marketing strategies.
By David Kirkpatrick • July 6, 2017 -
Ticketmaster taps smartphone audio data to tackle long lines
Lisnr's smart tone technology replaces barcode readers for more convenient ticketing.
By Robert Williams • July 5, 2017
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