Mobile: Page 251
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Facebook promises mobile app for video producers
The focus on creators comes at a time when marketers are very interested in influencer marketing.
By Robert Williams • June 27, 2017 -
IAB: Podcast ad revenue to hit $220M in 2017
The forecast represents an 85% increase from last year.
By David Kirkpatrick • June 27, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Oscar Mayer adds WienerCycle, WienerDrone to marketing push for healthier hot dogs
Ahead of the Fourth of July holiday, the brand is expanding a national campaign started in May, making a stop in Weiner, AR, along the way.
By David Kirkpatrick • June 27, 2017 -
Opinion
3 SMS marketing tips brands need to know
Forty-eight percent of internet users say they would rather receive a brand's loyalty-related messages via SMS than email, writes Doug Baldasare, CEO and founder of ChargeItSpot.
By Doug Baldasare • June 27, 2017 -
Facebook, Microsoft, Twitter and YouTube team to tamp down terrorist content
The Global Internet Forum to Counter Terrorism appears to expand on a former agreement between the tech giants to combat hate speech, but can it succeed where others have failed?
By David Kirkpatrick • June 27, 2017 -
Study: Mobile video presents several challenges for marketers
The biggest difficulty is developing compelling creative for smartphone video ads.
By Robert Williams • June 26, 2017 -
Google Home 6x more likely than Amazon Alexa to answer questions
Researchers at 360i asked both devices 3,000 questions and found that Google’s search capability was unmatched in finding information.
By Robert Williams • June 26, 2017 -
YouTube cues up in-app messaging, sharing
A series of new features introduced at VidCon last week give creators new ways to drive engagement.
By Robert Williams • June 26, 2017 -
Bacardi, Major Lazer partner in Snapchat campaign
Fans can use sponsored lenses and submit the photo for a chance to be in the band's three-minute music video.
By Robert Williams • June 26, 2017 -
Google will stop scanning Gmail for ad targeting
The change comes as the tech giant looks to clear up any confusion with privacy-minded enterprise customers.
By David Kirkpatrick • June 26, 2017 -
Google opens Posts in search results to local businesses
Akin to social media updates, businesses can use the posts for promotions.
By David Kirkpatrick • June 26, 2017 -
Outbrain cuts staff, pivots strategy as chatbot initiative stalls
Programmatic ad sales will now be a focus for the content recommendation company as it lays off 4% of its workforce.
By David Kirkpatrick • June 26, 2017 -
Deep Dive
The emerging portrait of Gen Z
Expect a change of direction as the world’s next most influential consumers — who combine technological prowess with an old-school mindset — grow up.
By Laura Klepacki • June 26, 2017 -
Deep Dive
Can digital and TV data crunchers ever find a common language?
A sense of urgency around the need to bring the two sides closer was on display at a recent ARF conference, but a broadly accepted lexicon appears elusive for now.
By Chantal Tode • June 26, 2017 -
Opinion
5 best practices for effective vertical video
Vertical videos require bite-sized, platform-specific content, according to Matt Wickersham of Cheetah Mobile.
By Matt Wickersham • June 23, 2017 -
Nielsen extends deal for YouTube mobile app
Nielsen’s Digital Ad Ratings will now also show reach, frequency and gross rating data of the video-streaming service across all devices.
By Robert Williams • June 23, 2017 -
Moda Operandi debuts one-step checkout on Instagram via Amazon Pay
The luxury fashion retailer is the first to offer one-step checkout for items on Instagram.
By Robert Williams • June 23, 2017 -
Marc Jacobs' six-hour Uber promotion drove 61M impressions
An experimental campaign for the brand's Daisy fragrance resulted in about 200 trips for a flower-filled car.
By Robert Williams • June 23, 2017 -
Sony Pictures puts 3-D Spider-Man in user videos
Holo, a new app, adds augmented reality holograms to video recordings and already has a number of partnerships.
By Robert Williams • June 23, 2017 -
Study: Email marketing revenue hits record growth
Despite newer ad channels like search, display, social and TV, personalized email remains the leader in driving revenue, conversion rates and order value.
By Robert Williams • June 22, 2017 -
Periscope creates revenue-sharing program for live streamers
Super Hearts is the platform's first paid virtual gift product that helps creators monetize content.
By Robert Williams • June 22, 2017 -
Twitter's ad outlook improves
Cleveland Research said marketers gave their "best relative feedback" on Twitter in more than two years.
By Robert Williams • June 22, 2017 -
Pepsi ad uses 3 mobile screens at once
The soft drink brand’s ‘Let’s Get Together’ campaign emphasizes fellowship during Islam’s holiest month.
By Robert Williams • June 22, 2017 -
Opinion
Deconstructing unit economics of paid user acquisition
A great app, proper budget and careful monitoring can drive user acquisition, writes Pollen Velocity Capital CEO Martin Macmillan.
By Martin Macmillan • June 22, 2017 -
Charmin drives toilet-equipped vans to New Yorkers feeling the call of nature
"Black-ish" star Anthony Anderson is providing some bathroom humor to the P&G brand's mobile on-demand Van-GO campaign.
By David Kirkpatrick • June 22, 2017
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