MLB players promote dedicated social app with Lucktastic games

MLBPA Fun Packs featuring star players will be released each week for the remainder of the 2017 season.

By Robert Williams • July 31, 2017

Starbucks' mobile ordering reaches 9% of transactions

The coffee chain plans to add a guest checkout feature to its app in early 2018.

By Robert Williams • July 31, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Forrester: Consumers are adept at avoiding ads

Ad blocking isn't the only way consumers are redefining their advertising experience, per a new study. 

By David Kirkpatrick • July 31, 2017

Study: Even loyal customers won't stick around after a poor experience

Nearly half of consumers said repeated bad brand experiences will drive them away.

By Pamela Deloatch • July 31, 2017

Why quick-service restaurants are putting in-store tech on the menu

From digital menu boards and ordering kiosks to branded drive-thru robots, chains are serving up more engaging tools in their brick-and-mortar locations than ever before.

By Natalie Black (Koltun) • July 31, 2017

Delta repaints Brooklyn 'selfie' wall to map out 133 of its travel destinations

A fresh coat is being applied to a building the airline previously used to showcase a partnership with the dating app Tinder. 

By David Kirkpatrick • July 31, 2017

Chase, NowThis partner on personal finance media brand

A growing number of brands are pursuing content partnerships with mobile-first media companies to reach younger consumers. 

By Robert Williams • July 28, 2017

Facebook Messenger update enhances chatbot engagement, interactivity

Messenger 2.1 adds new call-to-action buttons and better natural language processing. 

By Robert Williams • July 28, 2017

P&G's sales rise despite trimming $140M from digital ad spending

Will other marketers start to wonder if they, too, need to right-size their digital budgets? 

By David Kirkpatrick • July 28, 2017

Study: Video ad viewability and completion rates up 20%

While mobile is increasingly critical to marketer's strategies here, desktop video ads actually outperformed mobile in clickthrough rates. 

By David Kirkpatrick • July 28, 2017

Campaign Trail: P&G's 'The Talk,' 'The Emoji Movie,' Siri and The Rock

One marketer misses the mark while dramatically different sentiments from two others hit the right chords. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • July 28, 2017

La Croix wins over millennial taste buds with Instagram micro-influencers

Insta-worthy pastel packaging has helped breathe new life into the 30-plus-year-old sparkling water brand. 

By David Kirkpatrick , Peter Adams • July 28, 2017

Study: Shopping apps ride Amazon Prime Day's tide

The e-commerce giant's day-long sale had a positive effect on retail apps the entire week — except on Prime Day itself.

By Robert Williams • July 27, 2017

Adidas pairs with designer Alexander Wang on chatbot ordering

The designer's new line will be delivered by bike messenger in New York City on July 29.

By Robert Williams • July 27, 2017

Facebook underscores marketing opportunity with short-form mobile video

Creating "snackable" content has driven business results for brands like Tropicana and Ben & Jerry's, COO Sheryl Sandberg said on the company's Q2 earnings call. 

By David Kirkpatrick , Peter Adams • July 27, 2017

HBO Now grows app downloads 4x with 'Game of Thrones' debut

The season 7 premiere of the hit series boosted downloads to more than 500,000 for the following week.

By Robert Williams • July 27, 2017

Twitter's Q2 ad revenue drops 8% as US users fly away

Competing for advertising dollars is only going to get tougher for the platform if users aren't engaged. 

By Chantal Tode • July 27, 2017

Forrester: Self-driving cars will be a marketing boon

The advent of autonomous cars is an opportunity for marketing and advertising on a number of fronts.

By David Kirkpatrick • July 27, 2017

Study: Almost 10% of US adults engage with a podcast monthly

Podcast listeners were singled out for their influential ability, which ranked 3x higher than the average U.S. population.

By David Kirkpatrick • July 27, 2017

L'Oréal Paris puts heavy social push behind National Lipstick Day

On top of encouraging users to share photos and video with a branded hashtag, the company is leveraging the event to launch its Colour Riche Matte Lipstick.

By David Kirkpatrick • July 27, 2017

Target Twitter interactions drive up 'brand love' 11%

The big-box retailer's Twitter strategy also drove an 8% increase in shopping intent among those who shop only once a month by using Promoted Tweets.

By Dan O'Shea • July 26, 2017

Unilever, Saatchi launch 'Bella the Bot' to help skincare shoppers

Superdrug stores will have scannable Facebook Messenger codes to initiate chats.

By Robert Williams • July 26, 2017

'Game of Thrones' reaches 45M people with Snapchat lens

HBO bought a sponsored selfie lens that transformed Snapchatters into blue-eyed ice zombies.

By Robert Williams • July 26, 2017

Lyft's 'Taco Mode' brings riders to nearby Taco Bell

The new partnership lets late-night riders request a stop at a drive-through window.

By Robert Williams • July 26, 2017

Study: Social media spending increased 40% in Q2

The big growth areas are mobile and product ads. Additionally, social ad costs are up while search ad rates are down. 

By David Kirkpatrick • July 26, 2017