Converse debuts Twitter show with 'Game of Thrones' star

Maisie Williams, who plays Arya Stark on the hit HBO series, will host the first episode of "Public Access" on Sept. 5.

By David Kirkpatrick , Peter Adams • Sept. 1, 2017

Study: Global AR market will grow 65% a year until 2023

Tech giants like Google and Microsoft and startups such as Blippar and Wikitude will help drive growth in North America.

By Robert Williams • Aug. 31, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

'Walking Dead' AR game puts zombie battle on smartphones

AMC Networks unveiled a zombie apocalypse version of "Pokemon Go."

By Robert Williams • Aug. 31, 2017

Amazon's Alexa will soon talk with Microsoft's Cortana

The tech giants announced plans to let their voice-enabled digital assistants work together.

By Robert Williams • Aug. 31, 2017

The blessing and curse of proximity marketing

How can marketers effectively give consumers a choice without losing them?, asks Vejay G. Lalla and Paavana L. Kumar of Davis & Gilbert.

By Vejay G. Lalla and Paavana L. Kumar • Aug. 31, 2017

CMO Council: Brands look to telcos to optimize omnichannel performance

However, 56% of telco marketers said non-telco companies are out-performing them in delivering a true omnichannel experience.

By David Kirkpatrick • Aug. 30, 2017

P&G's Charmin revamps mobile app for finding clean restrooms

The toilet paper brand's SitOrSquat app lists reviews for 100,000 public bathrooms in a Yelp-like fashion. 

By Robert Williams • Aug. 30, 2017

Google builds out hotel and flight price-tracking features

New features focused on cost-savings from the tech giant could worry companies like TripAdvisor. 

By David Kirkpatrick • Aug. 30, 2017

Google debuts a more scalable AR platform as Apple's ARKit looms

Android smartphones will get greater AR capabilities through ARCore, giving marketers and developers a potential audience of millions.

By Robert Williams • Aug. 30, 2017

YouTube hits the refresh button with new logo, better optimized viewing experiences

The Google-owned video platform is touting how a range of video formats can now be successfully watched on almost any internet-connected device.

By David Kirkpatrick • Aug. 30, 2017

WhatsApp tests verified accounts to let companies chat directly with customers

Reports indicate that having a verified business account would allow a company to send automatic messages.

By Robert Williams • Aug. 30, 2017

Jack in the Box launches mobile game to promote new menu items

"Crave Crasher" highlights three new Munchie Mash+Ups offerings at select restaurants.

By Robert Williams • Aug. 29, 2017

Target merges Cartwheel into flagship mobile app

On deck are more changes, including mobile payment for REDcard users, who already enjoy 5% off all purchases and free shipping on online orders.

By Daphne Howland • Aug. 29, 2017

GNC opens Alipay transactions for its online business

The partnership arrives as Chinese consumer interest in health and nutritional products from the U.S. continues to grow.

By Robert Williams • Aug. 29, 2017

BuzzFeed dumps policy against banner ads in potential blow to native

The publisher pivoting away from a focus on native advertising indicates the tactic was not scalable. 

By David Kirkpatrick , Peter Adams • Aug. 29, 2017

Fitbit unveils first smartwatch in challenge to Apple

Fitbit Ionic is focused on health and fitness, but also includes a Fitbit Pay feature to handle transactions without a cellphone or wallet.

By Robert Williams • Aug. 29, 2017

Do content creator frustrations threaten YouTube's digital video dominance?

Google's video-sharing platform faces a key threat from Facebook, along with some dark horses.

By Robert Williams • Aug. 29, 2017

McDonald's forms new tech partnerships to fire up digital transformation

The fast food giant is working closely with the consultancy Capgemini and agency Publicis.Sapient to overhaul its in-store and online offerings. 

By David Kirkpatrick • Aug. 29, 2017

Facebook hypes 'Game of Thrones' finale with new AR filter

HBO's hit series let fans virtually transform themselves into the villainous Night King via Facebook Camera.

By Robert Williams • Aug. 28, 2017

IHeartRadio centers social media contest on Snap Map

A promotion for a concert by the pop star Lorde shows how marketers can leverage Snapchat's mapping feature. 

By Robert Williams • Aug. 28, 2017

Barstool Sports to produce college football series on Snapchat

Wendy's is serving as brand sponsor for a 13-week program that will showcase campus visits and wild sports traditions.

By Robert Williams • Aug. 28, 2017

Gartner: Global wearables sales to grow 17% this year

Sales of the devices will hit $30.5 billion in 2017, with $9.3 billion coming from smartwatches alone.

By David Kirkpatrick • Aug. 25, 2017

Snapchat tightens brand safety net with more manual controls, verified influencer accounts

Two updates to the video-messaging platform help advertisers ensure their ads are running next to content that is legitimate and appropriate. 

By David Kirkpatrick , Peter Adams • Aug. 25, 2017

Disney sends 'Star Wars' fans on AR treasure hunt for new characters

To participate, fans must download a mobile app, visit a participating store location and uncover a hidden "Find the Force" logo to scan with their phones.

By Paul Conley • Aug. 25, 2017

Evian extends 'Oversize' campaign for US Open sponsorship

The bottled water brand serves up an effort that includes social media and out-of-home activations around the tennis grand slam. 

By David Kirkpatrick • Aug. 25, 2017