Mobile: Page 256
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Opinion
3 big opportunities for e-commerce marketers in 2017
Progressive profiling, machine learning and local search are creative tactics available to e-commerce marketers looking to stand out, writes Daniel Brzezinski, COO of GetResponse.
By Daniel Brzezinski • July 25, 2017 -
What boycott? Alphabet's ad revenue tops $22B on YouTube, mobile search strength
YouTube boasts 1.5 billion monthly viewers and an average viewing time of 60 minutes a day as it looks to dominate Facebook and TV in video.
By David Kirkpatrick • July 25, 2017 -
Explore the Trendlineâž”
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Modiface eye-tracking app increases Smashbox conversions by 27%
The company behind several brands' virtual makeup apps is now using eye-tracking to give marketers consumer experience insights.
By Dan O'Shea • July 24, 2017 -
WhatsApp builds out business team to boost revenue
The Facebook-owned company shunned third-party ads in its early days, but is gradually warming to the idea in the face of zero profitability.
By Robert Williams • July 24, 2017 -
Snap hires software protection team from Swiss startup
As Instagram continues to copy its features, Snap is beefing up its security and encryption expertise.
By Robert Williams • July 24, 2017 -
Arcadia Group brands reportedly enabling in-store mobile ordering
More than 1,400 stores across the company's seven brands have been outfitted with iPads enabled with mobile ordering capabilities.
By Dan O'Shea • July 24, 2017 -
Study: Facebook takes top spot for connectedness
Consumers name Facebook far more than any other brand when asked about companies that connect the world.
By David Kirkpatrick • July 24, 2017 -
Retrieved from Apple on July 13, 2017
Deep DiveHow to prepare for iPhone's fast-approaching iOS 11 update
The mobile operating system's latest refresh will include significant new opportunities in augmented reality, NFC marketing and voice engagements.
By Kayla Matthews • July 24, 2017 -
Google debuts ad campaign #OnGoogleMaps
The Google Maps-linked hashtag is the latest way the search giant is advertising location-based search.
By Robert Williams • July 21, 2017 -
Amazon pays publishers, influencers to post on Spark
The e-commerce giant is seeking more content for its shopping-oriented social network.
By Robert Williams • July 21, 2017 -
Ritz-Carlton lets WSJ readers explore 9 neighborhoods via VR
Running on WSJ.com's homepage, the campaign points to the growing traction of immersive ad experiences online.
By David Kirkpatrick , Natalie Black (Koltun) • July 21, 2017 -
IAB Standard Ad Unit Portfolio finalized with flexible ad sizes
Changes to the standards reflect the move toward cross-screen and responsive advertising.
By David Kirkpatrick • July 21, 2017 -
Retrieved from McDonald's on July 21, 2017
McDonald's boosts delivery service buzz with branded merch giveaway
The McDelivery partnership with UberEATS has become a big part of the fast food chain's growth plans following early success.
By David Kirkpatrick • July 21, 2017 -
Facebook to test paid news subscription feature
The social network has been working on a paywall to handle premium and metered plans.
By Robert Williams • July 20, 2017 -
Study: Chatbots gain popularity with consumers, especially millennials
People most prefer chatbots over human interaction when they're checking order status or doing product research, according to findings from 3Cinteractive.
By Robert Williams • July 20, 2017 -
Google introduces personalized news feed on Android and iOS
Articles are selected based on search history and topics that users choose to follow.
By Robert Williams • July 20, 2017 -
Under Armour speaks to female achievement in content-rich global campaign
"Unlike Any" celebrates the brand's women ambassadors with spoken word collaborations and 200 pieces of digital and social media content.
By David Kirkpatrick • July 20, 2017 -
Study: 66% of marketers say email is most effective holiday marketing channel
Campaigner's 2017 "Christmas in July" survey emphasized that early preparation led to success in 2016.
By David Kirkpatrick • July 20, 2017 -
Chipotle spins food into symphonic experiences with the help of hip-hop legend RZA
A digital tool called SAVOR.WAVS pairs each of the QSR chain's 51 ingredients with distinct sounds and visuals curated by the Wu-Tang Clan creator.
By David Kirkpatrick • July 20, 2017 -
Frustrated with a chatbot? IBM feature allows tone recognition
The service detects communication tones in conversations to indicate frustration, satisfaction, excitement, politeness, impoliteness, sadness and sympathy.
By Justine Brown • July 20, 2017 -
Snapchat adds video features, puts Spectacles on Amazon
The image-messaging app now lets users record longer videos and enhance images with a color-changing "tint brush."
By Robert Williams • July 19, 2017 -
Google's AMP readies updates for analytics, payments and ads
Publishers will be able to capture video-specific data that's associated with user actions like play and pause.
By Robert Williams • July 19, 2017 -
Amazon's in-app Spark feature provides shoppable social newsfeed
With Instagram ramping up its shopping offerings, Amazon is clearly striking back.
By Chantal Tode , Robert Williams • July 19, 2017 -
Snapchat provides self-serve tools to make video ads
Snap Publisher can create full-screen videos in less than two minutes using a web browser.
By Robert Williams • July 18, 2017 -
Forrester: Global mobile users to exceed 5.5B by 2022
Smartphones will make up 90% of total mobile subscriptions worldwide within five years, Forrester forecasts.
By Robert Williams • July 18, 2017
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