The evolution of third-party data

Real-time "signals" specific to an individual could replace audience segments in the future, writes LiveRamp's Luke McGuinness. 

By Luke McGuinness • July 10, 2017

Legal AR/VR pitfalls marketers should avoid, according to law experts

From trespassing to inducing nausea in users, the emerging technologies pose some unique obstacles for brands. 

By Laura Klepacki • July 10, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

SoundCloud cuts 40% of staff, shutters two offices

The music streaming service fired 173 workers as it seeks a path to profitability.

By Robert Williams • July 7, 2017

West Elm taps AI, Pinterest images for product recommendations

The tool aims to give customers an easy way to shop using Pinterest images as inspiration.

By Dan O'Shea • July 7, 2017

Report: Facebook, Twitter, Snap seek World Cup clips from Fox

Social media companies have reportedly offered 21st Century Fox tens of millions of dollars to show video clips from the soccer tournament.

By Robert Williams • July 7, 2017

Cathay Pacific debuts interactive 360-degree video ad

Users can explore one of the airline's first-class cabins and interact with the setting on their smartphone.

By Robert Williams • July 7, 2017

Amazon Prime hits 85M members

The premium service from the e-commerce giant has grown 35% year-over-year.

By David Kirkpatrick • July 7, 2017

Peak back-to-school shopping season might be earlier than marketers think

A new study finds that online conversions kick into high gear after the Fourth of July holiday and actually decline during a surprising period. 

By David Kirkpatrick • July 7, 2017

Toyota soups up OOH media effectiveness in omnichannel pilot

Vistar Media's solution pinpoints where and when to place media with a higher potential of reaching in-market consumers.   

By David Kirkpatrick • July 7, 2017

Investment in AR, VR hit $800M last quarter

The launch of Facebook's Camera Effects Platform and Apple's ARKit for iOS could accelerate investment even more.

By Robert Williams • July 6, 2017

Amazon Alexa now has 15K skills, outpacing competitors

By comparison, recent figures put Google Home's total at 378 voice apps and Microsoft's Cortana at 65.

By Justine Brown • July 6, 2017

Snapchat adds links, backdrops and voice filters

The Paperclip feature reverses the camera app's policy against posting links inside shared photos.

By Robert Williams • July 6, 2017

Shinola drives foot traffic with location-based campaign

PlaceIQ and MullenLowe Mediahub are helping the retailer target consumers who frequent coffee shops, jazz clubs and vegan restaurants. 

By Robert Williams • July 6, 2017

Google rolls out AdSense Native ads

The new format could make it easier for publishers to monetize mobile content. 

By David Kirkpatrick • July 6, 2017

Study: Uber, Instagram and Lyft add the most millennial customers

Delta and Adidas also made gains, in part by fashioning millennial-friendly marketing strategies. 

By David Kirkpatrick • July 6, 2017

Ticketmaster taps smartphone audio data to tackle long lines

Lisnr's smart tone technology replaces barcode readers for more convenient ticketing.

By Robert Williams • July 5, 2017

Samsung to develop a Bixby-powered smart speaker

The electronics giant faces competition from Amazon's Echo, Google Home and coming products from Apple and Microsoft.

By Robert Williams • July 5, 2017

BBC earmarks $44M to combat digital competition in entertaining children

Is the investment spread over the next three years enough to compete against digital media giants like Facebook, Amazon and Netflix?

By David Kirkpatrick • July 5, 2017

Adobe brings analytics to voice assistants

As part of the Adobe Analytics Cloud, companies can analyze voice data across all major digital assistant platforms.

By Naomi Eide • July 5, 2017

Amazon-Whole Foods deal could speed the decline of paper coupons

Experts say they expect the online company to offer price matching and guaranteed low prices throughout Whole Foods stores.

By Jeff Wells • July 5, 2017

Apple tests mobile 3-D face scanning

The technology may serve as a replacement for the Touch ID fingerprint scanner.

By Robert Williams • July 5, 2017

American Idol reboot pitches innovative ad packages to tap digital views

ABC, which is airing the new version of American Idol, is considering the show's potential for social and mobile reach. 

By David Kirkpatrick • July 5, 2017

How Drivemode boosted app installs by 40% on Facebook

Adtech firm Taptica developed custom audiences to yield better results than with video ads alone.

By Robert Williams • July 5, 2017

Adidas fortifies content-and-commerce mix with silent auction

The collection of custom Boost the Nation sneakers was curated by Refinery29 with featured designs representing each state.

By David Kirkpatrick • July 5, 2017

REI tests targeting Facebook ads using context like weather

Jivox technology uses machine learning and contextual data like weather, time of day, language and other demographics to serve up more relevant ads for REI and other brands. 

By Robert Williams • June 30, 2017